ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Generali Investments, Management Co LLC | 2,071 | $1.65M | 0.47% | −3,151−60.3% | Reduced |
| Canopy Partners, LLC | 2,070 | $1.65M | 0.64% | −5−0.2% | Reduced |
| Warren Averett Asset Management, LLC | 2,070 | $1.65M | 0.02% | +228+12.4% | Added |
| Argentarii, LLC | 2,070 | $1.65M | 0.82% | +31+1.5% | Added |
| Cigna Investments Inc | 2,067 | $1.65M | 0.31% | −44−2.1% | Reduced |
| NorthRock Partners, LLC | 2,062 | $1.64M | 0.06% | +13+0.6% | Added |
| Fidelis Capital Partners, LLC | 1,736 | $1.64M | 0.17% | −27−1.5% | Reduced |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,057 | $1.64M | 0.04% | +1,027+99.7% | Added |
| Field & Main Bank | 2,049 | $1.63M | 0.58% | +131+6.8% | Added |
| Ascent Group, LLC | 2,045 | $1.63M | 0.07% | +10+0.5% | Added |
| XTX Topco Ltd | 2,024 | $1.61M | 0.08% | −423−17.3% | Reduced |
| Heritage Trust Co | 2,021 | $1.61M | 0.20% | +242+13.6% | Added |
| Fortis Capital Advisors, LLC | 2,011 | $1.60M | 0.33% | −668−24.9% | Reduced |
| Kane Investment Management, Inc. | 2,008 | $1.60M | 0.77% | +204+11.3% | Added |
| RiverPark Advisors, LLC | 2,007 | $1.60M | 1.24% | −2,047−50.5% | Reduced |
| Cullinan Associates Inc | 2,000 | $1.59M | 0.11% | 00.0% | Unchanged |
| Cohen Klingenstein LLC | 2,000 | $1.59M | 0.06% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 2,000 | $1.59M | 0.80% | 00.0% | Unchanged |
| Qtron Investments LLC | 1,992 | $1.59M | 0.24% | −836−29.6% | Reduced |
| Monetary Management Group Inc | 1,990 | $1.58M | 0.43% | +5+0.3% | Added |
| Means Investment Co., Inc. | 1,988 | $1.58M | 0.17% | −554−21.8% | Reduced |
| Intact Investment Management Inc. | 1,970 | $1.57M | 0.05% | +70+3.7% | Added |
| NBC Securities, Inc. | 1,970 | $1.57M | 0.13% | +1,969+196,900.0% | Added |
| Abc Arbitrage SA | 1,965 | $1.56M | 0.29% | +649+49.3% | Added |
| Voya Financial Advisors, Inc. | 1,953 | $1.56M | 0.17% | −132−6.3% | Reduced |
| Douglass Winthrop Advisors, LLC | 1,955 | $1.56M | 0.03% | +74+3.9% | Added |
| Personal Cfo Solutions, LLC | 1,955 | $1.56M | 0.32% | −541−21.7% | Reduced |
| L.M. Kohn & Company | 1,942 | $1.55M | 0.40% | +21+1.1% | Added |
| Glen Eagle Advisors, LLC | 1,938 | $1.54M | 0.26% | −451−18.9% | Reduced |
| Newbridge Financial Services Group, Inc. | 1,936 | $1.54M | 0.37% | +1,580+443.8% | Added |
| Icapital Wealth LLC | 1,929 | $1.54M | 0.93% | −100−4.9% | Reduced |
| Fulton Bank, N.A. | 1,926 | $1.53M | 0.06% | +45+2.4% | Added |
| Benchmark Investment Advisors LLC | 1,926 | $1.53M | 0.99% | +733+61.4% | Added |
| WealthPLAN Partners, LLC | 1,922 | $1.53M | 0.22% | −9−0.5% | Reduced |
| Signature Wealth Management Group | 1,921 | $1.53M | 0.60% | +117+6.5% | Added |
| Lineweaver Wealth Advisors, LLC | 1,921 | $1.53M | 0.26% | −183−8.7% | Reduced |
| Integrated Advisors Network LLC | 1,910 | $1.52M | 0.08% | −141−6.9% | Reduced |
| WSFS Capital Management, LLC | 1,907 | $1.52M | 0.09% | +412+27.6% | Added |
| Dynasty Wealth Management, LLC | 1,905 | $1.52M | 0.03% | −1,256−39.7% | Reduced |
| Riggs Asset Managment Co. Inc. | 1,880 | $1.50M | 0.43% | +16+0.9% | Added |
| Alaethes Wealth LLC | 1,879 | $1.50M | 0.55% | +1,879 | New |
| Insigneo Advisory Services, LLC | 1,874 | $1.49M | 0.15% | −97−4.9% | Reduced |
| Zacks Investment Management | 1,866 | $1.49M | 0.01% | −32,692−94.6% | Reduced |
| Visionary Wealth Advisors | 1,866 | $1.49M | 0.09% | +195+11.7% | Added |
| Redmond Asset Management, LLC | 1,865 | $1.48M | 0.38% | +4+0.2% | Added |
| Moneta Group Investment Advisors LLC | 1,859 | $1.48M | 0.02% | −229−11.0% | Reduced |
| Aviso Financial Inc. | 1,848 | $1.47M | 0.07% | +243+15.1% | Added |
| Bridge Generations Wealth Management LLC | 1,842 | $1.47M | 0.92% | +1,842 | New |
| Savant Capital, LLC | 1,839 | $1.46M | 0.01% | −1,085−37.1% | Reduced |
| Callan Capital, LLC | 1,839 | $1.46M | 0.11% | +60+3.4% | Added |
| Brown Brothers Harriman & Co | 1,827 | $1.45M | 0.01% | +657+56.2% | Added |
| HBK Sorce Advisory LLC | 1,825 | $1.45M | 0.04% | −6−0.3% | Reduced |
| SageView Advisory Group, LLC | 1,824 | $1.45M | 0.06% | +243+15.4% | Added |
| MWA Asset Management | 1,816 | $1.45M | 1.00% | +332+22.4% | Added |
| Centaurus Financial, Inc. | 1,815 | $1.45M | 0.09% | +247+15.8% | Added |
| WealthCare Investment Partners, LLC | 1,911 | $1.44M | 0.61% | 00.0% | Unchanged |
| AlphaCore Capital LLC | 1,809 | $1.44M | 0.12% | +862+91.0% | Added |
| Everhart Financial Group, Inc. | 1,804 | $1.44M | 0.20% | −76−4.0% | Reduced |
| Bristlecone Advisors, LLC | 1,802 | $1.43M | 0.12% | −65−3.5% | Reduced |
| Citizens & Northern Corp | 1,802 | $1.43M | 0.40% | +109+6.4% | Added |
| Avestar Capital, LLC | 1,801 | $1.43M | 0.14% | +121+7.2% | Added |
| Cookson Peirce & Co Inc | 1,800 | $1.43M | 0.07% | +401+28.7% | Added |
| Telligent Fund, LP | 1,800 | $1.43M | 1.59% | +1,800 | New |
| Arete Wealth Advisors, LLC | 1,795 | $1.43M | 0.11% | −38−2.1% | Reduced |
| Castle Rock Wealth Management, LLC | 1,768 | $1.42M | 0.38% | −215−10.8% | Reduced |
| Weaver Capital Management LLC | 1,782 | $1.42M | 0.38% | +114+6.8% | Added |
| Sterling Investment Counsel, LLC | 1,780 | $1.42M | 0.48% | +1,476+485.5% | Added |
| Prospera Financial Services Inc | 1,780 | $1.42M | 0.03% | +185+11.6% | Added |
| Gibbs Wealth Management | 1,778 | $1.42M | 0.34% | −2,110−54.3% | Reduced |
| 1248 Management, LLC | 1,771 | $1.41M | 0.60% | −212−10.7% | Reduced |
| Oak Thistle LLC | 1,769 | $1.41M | 0.28% | +1,564+762.9% | Added |
| Commerzbank Aktiengesellschaft | 1,761 | $1.40M | 0.03% | +259+17.2% | Added |
| Kirtland Hills Capital Management, LLC | 1,796 | $1.39M | 0.85% | +292+19.4% | Added |
| Commons Capital, LLC | 1,734 | $1.38M | 1.27% | −19−1.1% | Reduced |
| Wallace Advisory Group, LLC | 1,298 | $1.38M | 0.95% | −325−20.0% | Reduced |
| Argus Investors' Counsel, Inc. | 1,724 | $1.37M | 1.05% | +1,534+807.4% | Added |
| Sowell Financial Services LLC | 1,721 | $1.37M | 0.06% | +1,721 | New |
| Darden Wealth Group Inc | 1,720 | $1.37M | 1.06% | −220−11.3% | Reduced |
| Caas Capital Management LP | 1,708 | $1.36M | 0.64% | +1,308+327.0% | Added |
| Trustmark National Bank Trust Department | 1,705 | $1.36M | 0.10% | −196−10.3% | Reduced |
| EPG Wealth Management LLC | 1,696 | $1.35M | 0.38% | +112+7.1% | Added |
| Taylor Hoffman Capital Management LLC | 1,661 | $1.35M | 0.50% | 00.0% | Unchanged |
| Connecticut Wealth Management, LLC | 1,680 | $1.34M | 0.07% | −17−1.0% | Reduced |
| Yarbrough Capital, LLC | 1,680 | $1.34M | 0.06% | +946+128.9% | Added |
| Trust Point Inc. | 1,675 | $1.33M | 0.12% | −484−22.4% | Reduced |
| Advisor OS, LLC | 1,673 | $1.33M | 0.15% | −200−10.7% | Reduced |
| Premier Path Wealth Partners, LLC | 1,667 | $1.33M | 0.21% | −4−0.2% | Reduced |
| Triangle Securities Wealth Management | 1,661 | $1.32M | 0.34% | +157+10.4% | Added |
| Accent Capital Management, LLC | 1,770 | $1.32M | 0.77% | +251+16.5% | Added |
| First Manhattan Co | 1,655 | $1.32M | 0.00% | +192+13.1% | Added |
| Transcend Wealth Collective, LLC | 1,649 | $1.31M | 0.09% | +273+19.8% | Added |
| Capital Insight Partners, LLC | 1,634 | $1.30M | 0.23% | +63+4.0% | Added |
| Lebenthal Global Advisors, LLC | 1,622 | $1.29M | 0.24% | −98−5.7% | Reduced |
| Horst & Graben Wealth Management LLC | 1,616 | $1.29M | 0.23% | 00.0% | Unchanged |
| Dynamic Advisor Solutions LLC | 1,601 | $1.27M | 0.04% | +1,601 | New |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 1,600 | $1.27M | 0.69% | −2,400−60.0% | Reduced |
| Freestone Grove Partners LP | 1,600 | $1.27M | 0.01% | +1,600 | New |
| PFG Investments, LLC | 1,596 | $1.27M | 0.08% | +241+17.8% | Added |
| RMR Wealth Builders | 1,592 | $1.27M | 0.13% | +1,592 | New |
| Exane Asset Management | 1,464 | $1.26M | 0.73% | +1,464 | New |