ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| GraniteShares Advisors LLC | 1,578 | $1.26M | 0.80% | +41+2.7% | Added |
| Brown Financial Advisors | 1,576 | $1.25M | 0.52% | +492+45.4% | Added |
| SWS Partners | 1,571 | $1.25M | 0.41% | +56+3.7% | Added |
| NorthCrest Asset Manangement, LLC | 1,570 | $1.25M | 0.04% | +187+13.5% | Added |
| Resources Management Corp | 1,565 | $1.25M | 0.18% | +279+21.7% | Added |
| Impact Investors, Inc | 1,562 | $1.24M | 0.97% | −34−2.1% | Reduced |
| Balboa Wealth Partners | 1,551 | $1.23M | 0.30% | −105−6.3% | Reduced |
| Checchi Capital Advisers, LLC | 1,551 | $1.23M | 0.09% | +70+4.7% | Added |
| Rockline Wealth Management, LLC | 1,548 | $1.23M | 0.34% | +108+7.5% | Added |
| Allworth Financial LP | 1,309 | $1.23M | 0.01% | −1,304−49.9% | Reduced |
| Intrust Bank NA | 1,539 | $1.23M | 0.12% | +159+11.5% | Added |
| Geo Capital Gestora de Recursos Ltd | 1,532 | $1.22M | 1.73% | +1,510+6,863.6% | Added |
| Bragg Financial Advisors, Inc | 1,532 | $1.22M | 0.05% | +1,532 | New |
| Sagespring Wealth Partners, LLC | 1,524 | $1.21M | 0.03% | +244+19.1% | Added |
| VELA Investment Management, LLC | 1,519 | $1.21M | 0.41% | −160−9.5% | Reduced |
| Sym Financial Corp | 1,509 | $1.20M | 0.15% | +205+15.7% | Added |
| Concord Asset Management, LLC | 1,474 | $1.20M | 0.26% | +16+1.1% | Added |
| Simon Quick Advisors, LLC | 1,504 | $1.20M | 0.07% | +229+18.0% | Added |
| Riverpark Capital Management LLC | 1,503 | $1.20M | 2.20% | +192+14.6% | Added |
| Summit Global Investments | 1,501 | $1.20M | 0.09% | −321−17.6% | Reduced |
| Ellevest, Inc. | 1,495 | $1.19M | 0.08% | −40−2.6% | Reduced |
| Simplicity Wealth,LLC | 1,495 | $1.19M | 0.09% | +1,116+294.5% | Added |
| Portfolio Design Labs, LLC | 1,490 | $1.19M | 0.24% | −608−29.0% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.19M | 0.07% | −600−28.7% | Reduced |
| Evelyn Partners Investment Management LLP | 1,486 | $1.18M | 0.04% | +175+13.3% | Added |
| Belmont Capital, LLC | 1,485 | $1.18M | 0.21% | 00.0% | Unchanged |
| Mayflower Financial Advisors, LLC | 1,478 | $1.18M | 0.18% | +6+0.4% | Added |
| Narwhal Capital Management | 1,473 | $1.17M | 0.10% | −743−33.5% | Reduced |
| DRW Securities, LLC | 1,466 | $1.17M | 0.10% | −13,587−90.3% | Reduced |
| Lindbrook Capital, LLC | 1,458 | $1.16M | 0.11% | +68+4.9% | Added |
| Evergreen Capital Management LLC | 1,457 | $1.16M | 0.04% | 00.0% | Unchanged |
| Peapack Gladstone Financial Corp | 1,455 | $1.16M | 0.02% | −268−15.6% | Reduced |
| AssuredPartners Investment Advisors, LLC | 1,450 | $1.15M | 0.22% | +286+24.6% | Added |
| Papamarkou Wellner Asset Management inc. | 1,446 | $1.15M | 0.80% | +643+80.1% | Added |
| NBT Bank N A | 1,442 | $1.15M | 0.08% | +353+32.4% | Added |
| Kesler, Norman & Wride, LLC | 1,440 | $1.15M | 0.22% | +348+31.9% | Added |
| Himension Fund | 1,438 | $1.14M | 0.10% | +1,438 | New |
| Skopos Labs, Inc. | 1,431 | $1.14M | 0.25% | +96+7.2% | Added |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,421 | $1.13M | 0.00% | +1,421 | New |
| Synergy Financial Group, LTD | 1,420 | $1.13M | 1.01% | −70−4.7% | Reduced |
| Arthur M. Cohen & Associates, LLC | 1,419 | $1.13M | 0.22% | −105−6.9% | Reduced |
| Baader Bank INC | 1,450 | $1.12M | 0.11% | +252+21.0% | Added |
| Copperwynd Financial, LLC | 1,409 | $1.12M | 0.31% | +48+3.5% | Added |
| Bank of New Hampshire | 1,407 | $1.12M | 0.29% | +1,392+9,280.0% | Added |
| MIG Capital, LLC | 1,402 | $1.12M | 0.14% | +1,091+350.8% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.11M | 0.05% | 00.0% | Unchanged |
| Gryphon Financial Partners LLC | 1,397 | $1.11M | 0.16% | +191+15.8% | Added |
| Princeton Capital Management LLC | 1,392 | $1.11M | 0.39% | +1,392 | New |
| Talon Private Wealth, LLC | 1,385 | $1.10M | 0.15% | +165+13.5% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,384 | $1.10M | 0.45% | +82+6.3% | Added |
| Argonautica Private Wealth Management, Inc | 1,378 | $1.10M | 0.38% | +1+0.1% | Added |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 1,373 | $1.09M | 0.18% | +184+15.5% | Added |
| Parsons Capital Management Inc | 1,372 | $1.09M | 0.06% | −12−0.9% | Reduced |
| StoneX Group Inc. | 1,371 | $1.09M | 0.06% | +165+13.7% | Added |
| Angeles Wealth Management, LLC | 1,371 | $1.09M | 0.09% | +30+2.2% | Added |
| Sierra Capital LLC | 1,370 | $1.09M | 0.13% | −360−20.8% | Reduced |
| 180 Wealth Advisors, LLC | 1,368 | $1.09M | 0.17% | +130+10.5% | Added |
| Ronald Blue Trust, Inc. | 1,364 | $1.09M | 0.01% | +209+18.1% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 1,359 | $1.08M | 0.98% | −355−20.7% | Reduced |
| Hudson Value Partners, LLC | 1,355 | $1.08M | 0.41% | −38−2.7% | Reduced |
| Oak Grove Capital LLC | 1,350 | $1.07M | 0.26% | −753−35.8% | Reduced |
| Stablepoint Partners, LLC | 1,349 | $1.07M | 0.19% | −157−10.4% | Reduced |
| SFM, LLC | 1,347 | $1.07M | 0.79% | +65+5.1% | Added |
| Ashton Thomas Securities, LLC | 1,347 | $1.07M | 0.30% | −90−6.3% | Reduced |
| International Assets Investment Management, LLC | 1,342 | $1.07M | 0.09% | −1−0.1% | Reduced |
| Claro Advisors LLC | 1,331 | $1.06M | 0.14% | +148+12.5% | Added |
| Orion Investment Co | 1,326 | $1.06M | 0.43% | +1,326 | New |
| Sage Mountain Advisors LLC | 1,322 | $1.05M | 0.08% | −24−1.8% | Reduced |
| Bradyco, Inc. | 1,320 | $1.05M | 0.80% | 00.0% | Unchanged |
| United Bank | 1,315 | $1.05M | 0.43% | +531+67.7% | Added |
| Passive Capital Management, LLC. | 1,314 | $1.05M | 0.33% | −40−3.0% | Reduced |
| BTC Capital Management, Inc. | 1,312 | $1.04M | 0.10% | +325+32.9% | Added |
| Concord Wealth Partners | 1,306 | $1.04M | 0.17% | −137−9.5% | Reduced |
| Compass Capital Corp | 1,329 | $1.03M | 0.54% | +14+1.1% | Added |
| Fairfield, Bush & Co. | 1,298 | $1.03M | 0.66% | +5+0.4% | Added |
| Verdence Capital Advisors LLC | 1,297 | $1.03M | 0.08% | −158−10.9% | Reduced |
| Harold Davidson & Associates Inc. | 1,282 | $1.02M | 0.56% | −380−22.9% | Reduced |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,269 | $1.01M | 0.21% | −4,110−76.4% | Reduced |
| Old National Bancorp | 1,268 | $1.01M | 0.03% | −24−1.9% | Reduced |
| WBH Advisory Inc | 1,267 | $1.01M | 0.09% | −56−4.2% | Reduced |
| PFG Advisors | 1,265 | $1.01M | 0.06% | +343+37.2% | Added |
| Fukoku Mutual Life Insurance Co | 1,263 | $1.01M | 0.07% | −214−14.5% | Reduced |
| Fiduciary Alliance LLC | 1,263 | $1.01M | 0.10% | +48+4.0% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,257 | $1.00M | 0.29% | −142−10.2% | Reduced |
| RB Capital Management, LLC | 1,255 | $999.2K | 0.24% | +26+2.1% | Added |
| Conning Inc. | 1,252 | $996.8K | 0.03% | +13+1.0% | Added |
| Twin Capital Management Inc | 1,251 | $996.0K | 0.12% | −1,695−57.5% | Reduced |
| Game Creek Capital, LP | 1,250 | $995.2K | 0.62% | +1,250 | New |
| Systematic Alpha Investments, LLC | 1,247 | $992.8K | 0.04% | 00.0% | Unchanged |
| Appleton Partners Inc | 1,238 | $986.0K | 0.08% | −130−9.5% | Reduced |
| Bell Bank | 1,226 | $976.1K | 0.05% | −290−19.1% | Reduced |
| Fiduciary Group LLC | 1,226 | $976.1K | 0.10% | +370+43.2% | Added |
| Tower Trust & Investment Co | 1,020 | $974.1K | 0.79% | +1,020 | New |
| Carr Financial Group Corp | 1,220 | $971.3K | 0.32% | −226−15.6% | Reduced |
| Virtus Investment Advisers, Inc. | 1,217 | $968.9K | 0.26% | +927+319.7% | Added |
| David Loasby | 1,234 | $966.8K | 0.10% | +125+11.3% | Added |
| Dark Forest Capital Management LP | 1,210 | $963.3K | 0.04% | +1,210 | New |
| CenterBook Partners LP | 1,204 | $958.6K | 0.06% | −2,026−62.7% | Reduced |
| MJP Associates Inc | 1,201 | $956.2K | 0.17% | −173−12.6% | Reduced |
| Ratan Capital Management LP | 1,200 | $955.4K | 0.31% | −6,422−84.3% | Reduced |