ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Broderick Brian C | 1,200 | $955.4K | 0.19% | 00.0% | Unchanged |
| Stoneridge Investment Partners LLC | 1,199 | $955.0K | 0.81% | +436+57.1% | Added |
| Change Path, LLC | 1,199 | $954.6K | 0.03% | −244−16.9% | Reduced |
| Evercore Wealth Management, LLC | 1,196 | $952.2K | 0.02% | −36−2.9% | Reduced |
| Anchor Investment Management, LLC | 1,190 | $947.4K | 0.09% | +35+3.0% | Added |
| Advisory Resource Group | 1,186 | $944.2K | 0.19% | +178+17.7% | Added |
| Little House Capital LLC | 1,181 | $940.2K | 0.26% | +1,181 | New |
| Cim Investment Mangement Inc | 1,179 | $938.6K | 0.21% | −1−0.1% | Reduced |
| Virtue Capital Management, LLC | 1,180 | $938.3K | 0.11% | +231+24.3% | Added |
| Haverford Trust Co | 1,176 | $936.3K | 0.01% | +10+0.9% | Added |
| Moran Wealth Management, LLC | 1,176 | $936.3K | 0.03% | +56+5.0% | Added |
| Catalyst Financial Partners LLC | 1,169 | $930.7K | 0.17% | +8+0.7% | Added |
| Wright Investors Service Inc | 1,164 | $926.7K | 0.31% | +1,164 | New |
| Capula Management Ltd | 1,162 | $925.1K | 0.01% | +1,071+1,176.9% | Added |
| Unigestion Holding SA | 1,161 | $924.3K | 0.05% | +1,161 | New |
| Fedenia Advisers LLC | 1,160 | $923.5K | 0.60% | +275+31.1% | Added |
| Wrapmanager Inc | 1,153 | $917.9K | 0.24% | −372−24.4% | Reduced |
| TCI Wealth Advisors, Inc. | 1,152 | $917.2K | 0.07% | +101+9.6% | Added |
| Westwood Wealth Management | 1,150 | $915.6K | 0.39% | +450+64.3% | Added |
| CX Institutional | 1,149 | $915.0K | 0.03% | +63+5.8% | Added |
| Kingswood Wealth Advisors, LLC | 1,147 | $913.7K | 0.08% | −96−7.7% | Reduced |
| UMA Financial Services, Inc. | 1,145 | $911.6K | 0.16% | +15+1.3% | Added |
| KG&L Capital Management,LLC | 1,138 | $906.0K | 0.29% | +1,138 | New |
| Migdal Insurance & Financial Holdings Ltd. | 1,137 | $906.0K | 0.01% | −89−7.3% | Reduced |
| Albert D Mason Inc | 1,137 | $905.2K | 0.62% | +20+1.8% | Added |
| Somerset Group LLC | 1,137 | $905.2K | 0.82% | +1,137 | New |
| Meridian Financial Partners LLC | 1,136 | $904.0K | 0.46% | −12−1.0% | Reduced |
| Rehmann Capital Advisory Group | 1,135 | $903.6K | 0.06% | −123−9.8% | Reduced |
| EverSource Wealth Advisors, LLC | 1,132 | $901.2K | 0.05% | +84+8.0% | Added |
| Spirit of America Management Corp | 1,130 | $899.6K | 0.18% | 00.0% | Unchanged |
| Delta Investment Management, LLC | 1,128 | $898.0K | 0.18% | +78+7.4% | Added |
| Murphy & Mullick Capital Management Corp | 1,125 | $895.7K | 0.87% | +28+2.6% | Added |
| Aigen Investment Management, LP | 1,124 | $894.9K | 0.14% | +1,124 | New |
| Catalytic Wealth RIA, LLC | 1,123 | $894.1K | 0.16% | −244−17.8% | Reduced |
| TrueMark Investments, LLC | 1,123 | $894.1K | 0.23% | −80−6.7% | Reduced |
| Dohj, LLC | 1,122 | $893.3K | 0.20% | −269−19.3% | Reduced |
| Aspire Private Capital, LLC | 1,119 | $890.9K | 0.22% | +96+9.4% | Added |
| American National Bank | 1,116 | $888.5K | 0.10% | +192+20.8% | Added |
| Milestone Asset Management, LLC | 1,115 | $887.7K | 0.19% | +408+57.7% | Added |
| BOK Financial Private Wealth, Inc. | 1,114 | $886.9K | 0.07% | −53−4.5% | Reduced |
| Howard Capital Management Inc. | 1,110 | $883.7K | 0.02% | −169−13.2% | Reduced |
| Shelton Wealth Management, LLC | 1,105 | $879.7K | 0.50% | −56−4.8% | Reduced |
| Legacy Bridge, LLC | 1,102 | $877.3K | 0.49% | +52+5.0% | Added |
| Elevated Capital Advisors, LLC | 1,099 | $875.0K | 0.25% | −46−4.0% | Reduced |
| Sound View Wealth Advisors Group, LLC | 1,099 | $875.0K | 0.07% | +42+4.0% | Added |
| Trust Co of Vermont | 1,098 | $874.2K | 0.04% | +7+0.6% | Added |
| Greenwich Wealth Management LLC | 1,087 | $865.0K | 0.07% | +4+0.4% | Added |
| Prosperity Consulting Group, LLC | 1,085 | $863.8K | 0.07% | +29+2.7% | Added |
| MMBG Investment Advisors Co. | 1,085 | $863.8K | 0.10% | +1,085 | New |
| Boston Private Wealth LLC | 1,083 | $862.4K | 0.04% | −494−31.3% | Reduced |
| Alta Advisers Ltd | 1,083 | $862.2K | 0.37% | +400+58.6% | Added |
| CoreCap Advisors, LLC | 1,082 | $861.4K | 0.04% | −174−13.9% | Reduced |
| NVWM, LLC | 1,079 | $859.0K | 0.23% | −268−19.9% | Reduced |
| King Luther Capital Management Corp | 1,079 | $859.0K | 0.00% | +56+5.5% | Added |
| Syon Capital LLC | 1,079 | $859.0K | 0.07% | +199+22.6% | Added |
| Malaga Cove Capital, LLC | 1,077 | $857.4K | 0.37% | −2−0.2% | Reduced |
| Park Place Capital Corp | 1,077 | $857.4K | 0.23% | +119+12.4% | Added |
| Balyasny Asset Management LLC | 1,076 | $856.6K | 0.00% | −71,116−98.5% | Reduced |
| Keebeck Wealth Management, LLC | 1,076 | $856.6K | 0.13% | −105−8.9% | Reduced |
| Petrus Trust Company, LTA | 1,072 | $853.5K | 0.08% | +536+100.0% | Added |
| 17 Capital Partners, LLC | 1,061 | $844.7K | 0.54% | −355−25.1% | Reduced |
| 1832 Asset Management L.P. | 1,049 | $835.2K | 0.00% | −396,820−99.7% | Reduced |
| New Century Financial Group, LLC | 1,047 | $833.6K | 0.96% | −153−12.8% | Reduced |
| Machina Capital S.A.S. | 1,046 | $832.8K | 0.25% | +1,046 | New |
| Three Seasons Wealth, LLC | 1,043 | $830.4K | 0.41% | −1,044−50.0% | Reduced |
| Capital Market Strategies LLC | 1,041 | $828.8K | 0.55% | −7−0.7% | Reduced |
| Y.D. More Investments Ltd | 1,040 | $828.0K | 0.07% | −3,234−75.7% | Reduced |
| Veracity Capital LLC | 1,034 | $823.2K | 0.32% | +4+0.4% | Added |
| Perfromance Wealth Partners, LLC | 1,031 | $820.8K | 0.03% | +75+7.8% | Added |
| Beaton Management Co. Inc. | 1,025 | $816.0K | 0.42% | 00.0% | Unchanged |
| U.S. Capital Wealth Advisors, LLC | 1,025 | $815.9K | 0.02% | −727−41.5% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 1,024 | $815.2K | 0.13% | +273+36.4% | Added |
| Highview Capital Management LLC | 1,022 | $813.7K | 0.34% | +67+7.0% | Added |
| Chicago Partners Investment Group LLC | 826 | $812.2K | 0.03% | +77+10.3% | Added |
| IAM Advisory, LLC | 1,020 | $811.7K | 0.21% | −8−0.8% | Reduced |
| American Trust | 1,018 | $810.5K | 0.20% | +198+24.1% | Added |
| Caxton Associates LLP | 1,018 | $810.5K | 0.03% | +1,018 | New |
| Integrity Alliance, LLC. | 1,018 | $810.1K | 0.03% | +1,018 | New |
| Motiv8 Investments LLC | 1,017 | $809.7K | 0.54% | −91−8.2% | Reduced |
| Jefferies Financial Group Inc. | 1,013 | $806.5K | 0.01% | −528−34.3% | Reduced |
| RD Lewis Holdings, Inc. | 825 | $806.3K | 0.91% | 00.0% | Unchanged |
| Harmony Asset Management LLC | 1,009 | $803.3K | 0.34% | +509+101.8% | Added |
| Oak Harvest Investment Services | 1,007 | $801.7K | 0.11% | −1,432−58.7% | Reduced |
| Postrock Partners LLC | 1,007 | $801.7K | 0.40% | 00.0% | Unchanged |
| MidWestOne Financial Group, Inc. | 1,007 | $801.7K | 0.11% | +9+0.9% | Added |
| Paradigm Financial Partners, LLC | 1,005 | $800.1K | 0.10% | +74+7.9% | Added |
| SRS Capital Advisors, Inc. | 1,002 | $797.7K | 0.05% | +299+42.5% | Added |
| LRI Investments, LLC | 1,001 | $797.1K | 0.08% | −93−8.5% | Reduced |
| KLCM Advisors, Inc. | 1,000 | $796.1K | 0.09% | 00.0% | Unchanged |
| Corient IA LLC | 1,000 | $796.1K | 0.57% | +1,000 | New |
| Principal Street Partners, LLC | 995 | $792.2K | 0.15% | +57+6.1% | Added |
| Gsa Capital Partners LLP | 992 | $790.0K | 0.07% | +482+94.5% | Added |
| Invst, LLC | 992 | $789.8K | 0.11% | +670+208.1% | Added |
| Adell Harriman & Carpenter Inc | 992 | $789.8K | 0.06% | +674+211.9% | Added |
| Marcum Wealth, LLC | 988 | $786.6K | 0.07% | +308+45.3% | Added |
| Sabal Trust CO | 986 | $785.0K | 0.04% | +986 | New |
| Primoris Wealth Advisors, LLC | 985 | $784.2K | 0.61% | −14−1.4% | Reduced |
| Canandaigua National Bank & Trust Co | 981 | $781.0K | 0.08% | −728−42.6% | Reduced |
| Ashton Thomas Private Wealth, LLC | 979 | $779.2K | 0.03% | +104+11.9% | Added |
| Fortress Wealth Group, LLC | 823 | $775.7K | 0.38% | +120+17.1% | Added |