ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Baron Wealth Management LLC | 968 | $770.7K | 0.34% | +6+0.6% | Added |
| Regatta Capital Group, LLC | 964 | $767.7K | 0.15% | −77−7.4% | Reduced |
| Probity Advisors, Inc. | 963 | $766.7K | 0.15% | −17−1.7% | Reduced |
| Polymer Capital Management (US) LLC | 963 | $766.7K | 0.23% | +963 | New |
| Sentry Investment Management LLC | 1,042 | $766.0K | 0.52% | −311−23.0% | Reduced |
| Heartland Bank & Trust Co | 961 | $765.1K | 0.39% | +112+13.2% | Added |
| Pier 88 Investment Partners LLC | 960 | $764.3K | 0.15% | −940−49.5% | Reduced |
| KPP Advisory Services LLC | 955 | $760.3K | 0.14% | +285+42.5% | Added |
| Optas, LLC | 953 | $758.7K | 0.13% | +2+0.2% | Added |
| Avantax Planning Partners, Inc. | 946 | $753.3K | 0.03% | +56+6.3% | Added |
| Iron Financial, LLC | 945 | $752.4K | 0.42% | +945 | New |
| Signature Wealth Management Partners, LLC | 944 | $751.6K | 0.49% | +50+5.6% | Added |
| Signal Advisors Wealth, LLC | 943 | $750.8K | 0.07% | +943 | New |
| Kozak & Associates, Inc. | 933 | $746.2K | 0.19% | +5+0.5% | Added |
| Edmond de Rothschild Holding S.A. | 936 | $745.2K | 0.01% | +86+10.1% | Added |
| Quent Capital, LLC | 929 | $739.6K | 0.08% | −58−5.9% | Reduced |
| Phoenix Holdings Ltd. | 927 | $738.5K | 0.01% | −5,464−85.5% | Reduced |
| Eagle Strategies LLC | 925 | $736.4K | 0.13% | +58+6.7% | Added |
| Krane Funds Advisors LLC | 925 | $736.4K | 0.02% | +527+132.4% | Added |
| Becker Capital Management Inc | 924 | $735.6K | 0.02% | +19+2.1% | Added |
| Legacy Financial Advisors, Inc. | 923 | $734.8K | 0.12% | −57−5.8% | Reduced |
| Revolve Wealth Partners, LLC | 923 | $734.8K | 0.11% | +74+8.7% | Added |
| Forefront Wealth Partners, LLC | 922 | $734.0K | 0.50% | +22+2.4% | Added |
| Keel Point, LLC | 922 | $734.0K | 0.06% | +55+6.3% | Added |
| Ancora Advisors, LLC | 921 | $733.6K | 0.02% | −33−3.5% | Reduced |
| Segment Wealth Management, LLC | 921 | $733.2K | 0.05% | +212+29.9% | Added |
| Savvy Advisors, Inc. | 921 | $733.2K | 0.07% | +378+69.6% | Added |
| Smithfield Trust Co | 917 | $732.0K | 0.04% | −8−0.9% | Reduced |
| Zullo Investment Group, Inc. | 917 | $730.1K | 0.31% | +19+2.1% | Added |
| FNY Investment Advisers, LLC | 916 | $729.0K | 0.45% | +256+38.8% | Added |
| Affiance Financial, LLC | 915 | $728.5K | 0.17% | −62−6.3% | Reduced |
| Stratos Wealth Advisors, LLC | 913 | $726.9K | 0.04% | +267+41.3% | Added |
| Paces Ferry Wealth Advisors, LLC | 910 | $724.5K | 0.36% | −15−1.6% | Reduced |
| GWN Securities Inc. | 909 | $723.9K | 0.04% | +825+982.1% | Added |
| Sovran Advisors, LLC | 932 | $719.7K | 0.09% | +279+42.7% | Added |
| KCM Investment Advisors LLC | 901 | $717.3K | 0.03% | +15+1.7% | Added |
| Monetta Financial Services Inc | 900 | $716.5K | 0.63% | −800−47.1% | Reduced |
| Board of the Pension Protection Fund | 900 | $716.5K | 0.82% | +700+350.0% | Added |
| R Squared Ltd | 900 | $716.5K | 0.77% | +880+4,400.0% | Added |
| Forum Financial Management, LP | 894 | $711.8K | 0.01% | +88+10.9% | Added |
| Private Client Services, LLC | 894 | $711.7K | 0.35% | −1,199−57.3% | Reduced |
| Brandywine Managers, LLC | 893 | $711.0K | 0.85% | 00.0% | Unchanged |
| Aviso Wealth Management | 893 | $711.0K | 0.38% | +622+229.5% | Added |
| Freestone Capital Holdings, LLC | 892 | $710.2K | 0.03% | +5+0.6% | Added |
| First National Bank of Hutchinson | 891 | $709.4K | 0.47% | −849−48.8% | Reduced |
| L2 Asset Management, LLC | 888 | $707.0K | 0.15% | +90+11.3% | Added |
| Country Club Bank | 886 | $706.8K | 0.05% | 00.0% | Unchanged |
| Worth Financial Advisory Group, LLC | 886 | $705.4K | 0.45% | +296+50.2% | Added |
| Cary Street Partners Financial LLC | 881 | $701.4K | 0.02% | +291+49.3% | Added |
| Huntleigh Advisors, Inc. | 880 | $700.6K | 0.12% | −8−0.9% | Reduced |
| Wolff Wiese Magana LLC | 879 | $699.8K | 0.48% | +221+33.6% | Added |
| Payne Capital Management, LLC | 878 | $699.0K | 0.30% | 00.0% | Unchanged |
| Intellectus Partners, LLC | 874 | $695.8K | 0.17% | −511−36.9% | Reduced |
| First Affirmative Financial Network | 872 | $694.4K | 0.43% | +48+5.8% | Added |
| TFB Advisors LLC | 868 | $691.0K | 0.20% | +5+0.6% | Added |
| Gilliland Jeter Wealth Management LLC | 867 | $690.3K | 0.24% | +30+3.6% | Added |
| Choate Investment Advisors | 864 | $687.9K | 0.02% | +37+4.5% | Added |
| McMahon Financial Advisors, LLC | 858 | $683.1K | 0.17% | +5+0.6% | Added |
| Pure Financial Advisors, Inc. | 856 | $681.5K | 0.01% | +72+9.2% | Added |
| Interchange Capital Partners, LLC | 855 | $680.7K | 0.19% | +10+1.2% | Added |
| Zions Bancorporation, National Association | 847 | $674.3K | 0.04% | +847 | New |
| Relyea Zuckerberg Hanson LLC | 845 | $672.7K | 0.09% | +13+1.6% | Added |
| Regal Investment Advisors LLC | 842 | $670.6K | 0.05% | +98+13.2% | Added |
| Alteri Wealth LLC | 841 | $669.6K | 0.29% | +79+10.4% | Added |
| Garda Capital Partners LP | 840 | $668.8K | 0.38% | +840 | New |
| Evanson Asset Management, LLC | 838 | $666.9K | 0.05% | 00.0% | Unchanged |
| BSW Wealth Partners | 835 | $664.8K | 0.10% | −109−11.5% | Reduced |
| Golden State Equity Partners | 833 | $663.2K | 0.13% | +92+12.4% | Added |
| Brookwood Investment Group LLC | 831 | $661.6K | 0.11% | +831 | New |
| Elgethun Capital Management | 830 | $660.8K | 0.15% | −22−2.6% | Reduced |
| Aaron Wealth Advisors | 829 | $660.0K | 0.08% | +16+2.0% | Added |
| Orrstown Financial Services Inc | 828 | $659.2K | 0.16% | +89+12.0% | Added |
| Meyer Handelman Co | 825 | $656.8K | 0.02% | 00.0% | Unchanged |
| Investment House LLC | 822 | $654.4K | 0.04% | 00.0% | Unchanged |
| BluePath Capital Management, LLC | 818 | $651.2K | 0.68% | −425−34.2% | Reduced |
| Brady Martz Wealth Solutions, LLC | 818 | $651.2K | 0.15% | +2+0.2% | Added |
| Patron Partners Advisors, LLC | 818 | $651.2K | 0.35% | +52+6.8% | Added |
| Annex Advisory Services, LLC | 816 | $649.6K | 0.02% | −21,131−96.3% | Reduced |
| Outlook Wealth Advisors, LLC | 816 | $649.6K | 0.18% | −20−2.4% | Reduced |
| Sandbox Financial Partners, LLC | 812 | $646.2K | 0.23% | +70+9.4% | Added |
| Battery Global Advisors, LLC | 806 | $641.7K | 0.36% | 00.0% | Unchanged |
| Cornercap Investment Counsel Inc | 804 | $640.1K | 0.34% | −8−1.0% | Reduced |
| Sivia Capital Partners, LLC | 803 | $639.2K | 0.30% | +331+70.1% | Added |
| Nicholas Investment Partners, LP | 801 | $637.7K | 0.07% | −2,004−71.4% | Reduced |
| South Dakota Investment Council | 800 | $637.0K | 0.01% | 00.0% | Unchanged |
| Evermay Wealth Management LLC | 800 | $636.9K | 0.08% | −9−1.1% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 798 | $635.3K | 0.10% | −5−0.6% | Reduced |
| Cynosure Management, LLC | 797 | $634.5K | 0.09% | +62+8.4% | Added |
| Sherbrooke Park Advisers LLC | 792 | $630.5K | 0.29% | +361+83.8% | Added |
| Confluence Wealth Services, Inc. | 773 | $628.2K | 0.04% | +412+114.1% | Added |
| Sapient Capital LLC | 788 | $627.4K | 0.01% | −10,014−92.7% | Reduced |
| ICONIQ Capital, LLC | 786 | $625.8K | 0.01% | −58−6.9% | Reduced |
| Paladin Wealth, LLC | 786 | $625.8K | 0.56% | +115+17.1% | Added |
| Edentree Asset Management Ltd | 785 | $625.1K | 0.21% | 00.0% | Unchanged |
| BlueSpruce Investments, LP | 784 | $624.2K | 0.01% | −36−4.4% | Reduced |
| HM Payson & Co | 783 | $623.4K | 0.01% | +100+14.6% | Added |
| Drive Wealth Management, LLC | 780 | $620.7K | 0.15% | −8−1.0% | Reduced |
| Net Worth Advisory Group | 777 | $619.0K | 0.19% | −57−6.8% | Reduced |
| Lewis Asset Management, LLC | 777 | $618.9K | 0.51% | −17−2.1% | Reduced |
| Prosperity Financial Group, Inc. | 777 | $618.6K | 0.31% | −23−2.9% | Reduced |