ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bullock Wealth Management Group | 759 | $616.0K | 0.34% | −54−6.6% | Reduced |
| Mindset Wealth Management, LLC | 767 | $611.0K | 0.24% | +86+12.6% | Added |
| One Wealth Capital Management, LLC | 767 | $610.6K | 0.33% | −425−35.7% | Reduced |
| Wealth Alliance | 767 | $610.5K | 0.07% | −122−13.7% | Reduced |
| Quotient Wealth Partners, LLC | 765 | $609.4K | 0.02% | −99−11.5% | Reduced |
| Vista Cima Wealth Management LLC | 764 | $608.3K | 0.65% | +88+13.0% | Added |
| Western Financial Corp | 764 | $608.3K | 0.35% | +122+19.0% | Added |
| Compass Ion Advisors, LLC | 762 | $606.7K | 0.07% | −9−1.2% | Reduced |
| Ausdal Financial Partners, Inc. | 761 | $605.9K | 0.05% | +90+13.4% | Added |
| KRS Capital Management, LLC | 760 | $605.1K | 0.48% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 760 | $605.1K | 0.02% | +188+32.9% | Added |
| Strive Asset Management, LLC | 757 | $602.7K | 0.42% | −200−20.9% | Reduced |
| Capital Square, LLC | 755 | $601.1K | 0.35% | +54+7.7% | Added |
| Renasant Bank | 755 | $601.1K | 0.40% | +112+17.4% | Added |
| Readystate Asset Management LP | 755 | $601.1K | 0.03% | +755 | New |
| D.B. Root & Company, LLC | 752 | $598.7K | 0.19% | +4+0.5% | Added |
| Matauro, LLC | 752 | $598.7K | 0.12% | +752 | New |
| Red Lighthouse Investment Management, LLC | 785 | $598.5K | 0.24% | −1−0.1% | Reduced |
| USA Financial Portformulas Corp | 751 | $597.9K | 0.10% | +751 | New |
| Axxcess Wealth Management, LLC | 750 | $597.1K | 0.02% | −250,660−99.7% | Reduced |
| Aventura Private Wealth, LLC | 749 | $596.3K | 0.31% | +2+0.3% | Added |
| J.Safra Asset Management Corp | 746 | $593.9K | 0.05% | +341+84.2% | Added |
| Real Talk Capital, LLC | 745 | $593.1K | 0.80% | −52−6.5% | Reduced |
| Larson Financial Group LLC | 745 | $593.1K | 0.03% | +305+69.3% | Added |
| First National Bank Sioux Falls | 740 | $589.1K | 0.24% | 00.0% | Unchanged |
| Caliber Wealth Management, LLC | 739 | $588.3K | 0.08% | +739 | New |
| Vicus Capital | 737 | $586.8K | 0.05% | +245+49.8% | Added |
| Nicholas Hoffman & Company, LLC. | 735 | $585.2K | 0.02% | +89+13.8% | Added |
| Quest Partners LLC | 731 | $582.0K | 0.06% | +607+489.5% | Added |
| Valley National Advisers Inc | 731 | $581.0K | 0.10% | +14+2.0% | Added |
| Element Pointe Advisors, LLC | 728 | $579.6K | 0.14% | +24+3.4% | Added |
| Daymark Wealth Partners, LLC | 726 | $577.9K | 0.02% | +218+42.9% | Added |
| Provenance Wealth Advisors, LLC | 725 | $577.2K | 0.08% | 00.0% | Unchanged |
| Nicolet Bankshares Inc | 725 | $577.2K | 0.12% | +73+11.2% | Added |
| Strategic Investment Advisors | 724 | $576.4K | 0.06% | −73−9.2% | Reduced |
| First United Bank Trust | 722 | $574.8K | 0.21% | 00.0% | Unchanged |
| Allen Capital Group, LLC | 720 | $573.2K | 0.07% | +46+6.8% | Added |
| West Family Investments, Inc. | 716 | $570.0K | 0.21% | −126−15.0% | Reduced |
| Parkside Financial Bank & Trust | 714 | $568.4K | 0.07% | +8+1.1% | Added |
| Comprehensive Financial Planning, Inc. | 709 | $564.5K | 0.55% | −566−44.4% | Reduced |
| Salvus Wealth Management, LLC | 709 | $564.5K | 0.35% | −276−28.0% | Reduced |
| Foundations Investment Advisors, LLC | 708 | $563.9K | 0.01% | +119+20.2% | Added |
| Rakuten Securities, Inc. | 707 | $562.9K | 0.28% | +50+7.6% | Added |
| Csenge Advisory Group | 728 | $562.1K | 0.03% | −80−9.9% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 705 | $561.3K | 0.03% | +3+0.4% | Added |
| CastleKnight Management LP | 700 | $557.3K | 0.06% | 00.0% | Unchanged |
| First Citizens Bank & Trust Co | 699 | $556.5K | 0.01% | −531−43.2% | Reduced |
| Gordian Capital Singapore Pte Ltd | 698 | $555.7K | 0.35% | +246+54.4% | Added |
| Kennedy Investment Group | 696 | $554.1K | 0.26% | +696 | New |
| Palumbo Wealth Management LLC | 695 | $553.3K | 0.18% | −372−34.9% | Reduced |
| Winthrop Advisory Group LLC | 692 | $550.9K | 0.07% | +59+9.3% | Added |
| Enterprise Bank & Trust Co | 691 | $550.1K | 0.21% | +344+99.1% | Added |
| Green Square Capital Advisors LLC | 690 | $549.5K | 0.08% | −33−4.6% | Reduced |
| Ontario Teachers Pension Plan Board | 690 | $549.3K | 0.01% | +147+27.1% | Added |
| Galvin, Gaustad & Stein, LLC | 686 | $546.3K | 0.05% | −199−22.5% | Reduced |
| Severin Investments, LLC | 685 | $545.4K | 0.55% | +13+1.9% | Added |
| Soltis Investment Advisors LLC | 685 | $545.2K | 0.05% | +70+11.4% | Added |
| Centerpoint Advisory Group | 683 | $543.8K | 0.53% | +68+11.1% | Added |
| Paragon Private Wealth Management, LLC | 681 | $542.2K | 0.25% | +149+28.0% | Added |
| Transatlantique Private Wealth LLC | 678 | $539.8K | 0.22% | +145+27.2% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 674 | $536.6K | 0.05% | 00.0% | Unchanged |
| Cromwell Holdings LLC | 672 | $535.0K | 0.34% | 00.0% | Unchanged |
| BCJ Capital Management, LLC | 667 | $531.0K | 0.04% | −5,066−88.4% | Reduced |
| Silver Oak Securities, Inc | 664 | $529.7K | 0.05% | +35+5.6% | Added |
| Lion Street Advisors, LLC | 664 | $528.6K | 0.17% | +26+4.1% | Added |
| Hills Bank & Trust Co | 662 | $527.0K | 0.04% | +133+25.1% | Added |
| Unique Wealth Strategies, LLC | 662 | $526.9K | 0.24% | −180−21.4% | Reduced |
| Sustainable Insight Capital Management, LLC | 660 | $525.5K | 0.26% | −100−13.2% | Reduced |
| Blueshift Asset Management, LLC | 660 | $525.5K | 0.21% | +410+164.0% | Added |
| Impact Capital Partners LLC | 659 | $524.7K | 0.19% | −291−30.6% | Reduced |
| Keudell/Morrison Wealth Management | 658 | $523.9K | 0.12% | −104−13.6% | Reduced |
| Emerald Advisers, LLC | 657 | $523.1K | 0.02% | +657 | New |
| MRP Capital Investments, LLC | 655 | $521.5K | 0.49% | −50−7.1% | Reduced |
| Total Clarity Wealth Management, Inc. | 491 | $520.5K | 0.17% | 00.0% | Unchanged |
| Hallmark Capital Management Inc | 652 | $519.1K | 0.04% | +28+4.5% | Added |
| Fiduciary Family Office, LLC | 651 | $518.3K | 0.17% | +651 | New |
| Palisade Capital Management LLC | 650 | $517.5K | 0.01% | +650 | New |
| HMS Capital Management, LLC | 703 | $517.1K | 0.29% | −129−15.5% | Reduced |
| Morling Financial Advisors, LLC | 647 | $515.1K | 0.18% | +124+23.7% | Added |
| Michels Family Financial, LLC | 646 | $514.3K | 0.47% | +3+0.5% | Added |
| Allred Capital Management, LLC | 643 | $511.9K | 0.20% | −21−3.2% | Reduced |
| Proficio Capital Partners LLC | 643 | $511.9K | 0.04% | +14+2.2% | Added |
| Eos Management, L.P. | 640 | $509.5K | 0.23% | 00.0% | Unchanged |
| Teamwork Financial Advisors, LLC | 637 | $507.1K | 0.07% | −1,017−61.5% | Reduced |
| Bahl & Gaynor Inc | 637 | $507.1K | 0.00% | −78−10.9% | Reduced |
| Fermata Advisors, LLC | 637 | $507.1K | 0.09% | +419+192.2% | Added |
| Stonebrook Private Inc. | 632 | $503.2K | 0.13% | +101+19.0% | Added |
| Acorn Financial Advisory Services Inc | 631 | $502.4K | 0.09% | −212−25.1% | Reduced |
| Montecito Bank & Trust | 631 | $502.4K | 0.09% | +53+9.2% | Added |
| Quadcap Wealth Management, LLC | 630 | $501.6K | 0.07% | −32−4.8% | Reduced |
| Mirador Capital Partners LP | 630 | $501.6K | 0.09% | +182+40.6% | Added |
| Centurion Wealth Management LLC | 471 | $499.3K | 0.16% | 00.0% | Unchanged |
| New Wave Wealth Advisors LLC | 627 | $499.2K | 0.22% | −44−6.6% | Reduced |
| Trust Co of Toledo NA | 626 | $498.4K | 0.07% | +26+4.3% | Added |
| Camden Capital, LLC | 625 | $497.6K | 0.05% | −43−6.4% | Reduced |
| Custom Index Systems, LLC | 624 | $496.8K | 0.25% | +25+4.2% | Added |
| Tradition Wealth Management, LLC | 622 | $495.2K | 0.04% | −116−15.7% | Reduced |
| ZEGA Investments, LLC | 622 | $495.2K | 0.15% | +380+157.0% | Added |
| GQG Partners LLC | 619 | $492.7K | 0.00% | +619 | New |
| Pathway Financial Advisers, LLC | 619 | $492.6K | 0.17% | +23+3.9% | Added |