ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cache Advisors, LLC | 615 | $489.6K | 0.19% | 00.0% | Unchanged |
| Tectonic Advisors LLC | 614 | $488.8K | 0.03% | −366−37.3% | Reduced |
| 1776 Wealth LLC | 614 | $488.8K | 0.22% | 00.0% | Unchanged |
| Highline Wealth Partners LLC | 612 | $487.2K | 0.16% | +21+3.6% | Added |
| Essex Savings Bank | 611 | $486.4K | 0.12% | −11−1.8% | Reduced |
| Values First Advisors, Inc. | 606 | $482.5K | 0.28% | −103−14.5% | Reduced |
| Integral Investment Advisors, Inc. | 604 | $480.9K | 0.15% | +111+22.5% | Added |
| Austin Private Wealth, LLC | 602 | $479.3K | 0.04% | 00.0% | Unchanged |
| Consolidated Portfolio Review Corp | 602 | $479.3K | 0.08% | +6+1.0% | Added |
| Creekmur Asset Management LLC | 601 | $478.5K | 0.10% | −490−44.9% | Reduced |
| TD Capital Management LLC | 601 | $478.1K | 0.05% | −62−9.4% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 600 | $477.7K | 0.02% | −33−5.2% | Reduced |
| Coppell Advisory Solutions LLC | 505 | $476.1K | 0.07% | −13−2.5% | Reduced |
| Childress Capital Advisors, LLC | 598 | $475.9K | 0.14% | −37−5.8% | Reduced |
| Boothbay Fund Management, LLC | 597 | $475.3K | 0.02% | −13,979−95.9% | Reduced |
| Obermeyer Wood Investment Counsel, LLLP | 597 | $475.3K | 0.03% | +257+75.6% | Added |
| Texas Capital Bank Wealth Management Services Inc | 597 | $475.3K | 0.05% | +597 | New |
| Advyzon Investment Management, LLC | 595 | $474.0K | 0.17% | +595 | New |
| Wealth Management Partners, LLC | 595 | $473.7K | 0.22% | −3−0.5% | Reduced |
| Dearborn Partners LLC | 594 | $472.9K | 0.02% | +51+9.4% | Added |
| Sheaff Brock Investment Advisors, LLC | 591 | $470.5K | 0.04% | −5−0.8% | Reduced |
| Fundamentun, LLC | 589 | $468.9K | 0.02% | +589 | New |
| Valley Brook Capital Group | 586 | $466.5K | 0.37% | +127+27.7% | Added |
| Kaufman Rossin Wealth, LLC | 586 | $466.5K | 0.33% | +586 | New |
| Stiles Financial Services Inc | 585 | $465.7K | 0.18% | −30−4.9% | Reduced |
| CVA Family Office, LLC | 585 | $465.7K | 0.07% | −7−1.2% | Reduced |
| Resonant Capital Advisors, LLC | 581 | $462.6K | 0.03% | +15+2.7% | Added |
| Alpha Cubed Investments, LLC | 581 | $462.6K | 0.02% | +204+54.1% | Added |
| Capital Investment Advisory Services, LLC | 577 | $459.4K | 0.04% | +12+2.1% | Added |
| Trueblood Wealth Management, LLC | 577 | $459.4K | 0.21% | +83+16.8% | Added |
| Secure Asset Management, LLC | 574 | $456.6K | 0.09% | +99+20.8% | Added |
| Exencial Wealth Advisors, LLC | 572 | $455.4K | 0.02% | +14+2.5% | Added |
| Koshinski Asset Management, Inc. | 3,846 | $453.4K | 0.04% | +479+14.2% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 568 | $452.2K | 0.18% | +79+16.2% | Added |
| Marshall & Sterling Wealth Advisors Inc. | 565 | $449.8K | 0.31% | −41−6.8% | Reduced |
| IFC Advisors LLC | 565 | $449.8K | 0.09% | −99−14.9% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 563 | $449.1K | 0.07% | +24+4.5% | Added |
| Stevens Capital Management LP | 563 | $448.0K | 0.11% | +275+95.5% | Added |
| SMART Wealth LLC | 562 | $447.4K | 0.16% | +562 | New |
| Legacy Capital Wealth Partners, LLC | 560 | $445.8K | 0.11% | +59+11.8% | Added |
| Private Trust Co NA | 560 | $445.8K | 0.05% | +129+29.9% | Added |
| New Hampshire Trust | 558 | $444.2K | 0.10% | +4+0.7% | Added |
| Redwood Financial Network Corp | 557 | $443.5K | 0.34% | +4+0.7% | Added |
| Holderness Investments Co | 553 | $440.3K | 0.10% | +6+1.1% | Added |
| Onefund, LLC | 552 | $439.5K | 0.45% | 00.0% | Unchanged |
| Cross Staff Investments Inc | 550 | $437.9K | 0.33% | 00.0% | Unchanged |
| First Horizon Advisors, Inc. | 548 | $436.3K | 0.01% | −71−11.5% | Reduced |
| Fox Hill Wealth Management | 546 | $434.7K | 0.26% | −129−19.1% | Reduced |
| Financial Perspectives, Inc | 545 | $433.9K | 0.15% | 00.0% | Unchanged |
| Fairscale Capital, LLC | 545 | $433.9K | 0.39% | 00.0% | Unchanged |
| Driehaus Capital Management LLC | 544 | $433.1K | 0.00% | −230−29.7% | Reduced |
| Versor Investments LP | 541 | $430.7K | 0.07% | −626−53.6% | Reduced |
| Meridian Wealth Advisors, LLC | 540 | $429.9K | 0.07% | 00.0% | Unchanged |
| Holistic Financial Partners | 540 | $429.9K | 0.21% | +36+7.1% | Added |
| Johnson Financial Group, Inc. | 539 | $429.1K | 0.02% | +44+8.9% | Added |
| Wesbanco Bank Inc | 539 | $429.1K | 0.01% | −310−36.5% | Reduced |
| Clark Capital Management Group, Inc. | 537 | $427.5K | 0.00% | +22+4.3% | Added |
| Capital Advisors Inc | 533 | $424.3K | 0.01% | −21−3.8% | Reduced |
| LVW Advisors, LLC | 530 | $422.0K | 0.05% | +17+3.3% | Added |
| Triad Wealth Partners, LLC | 529 | $421.2K | 0.13% | +51+10.7% | Added |
| Magnus Financial Group LLC | 527 | $419.6K | 0.04% | +14+2.7% | Added |
| Catalyst Capital Advisors LLC | 527 | $419.6K | 0.01% | +527 | New |
| Fullcircle Wealth LLC | 447 | $419.0K | 0.17% | +149+50.0% | Added |
| Avidian Wealth Solutions, LLC | 523 | $416.4K | 0.02% | +26+5.2% | Added |
| McDaniel Terry & Co | 522 | $416.0K | 0.04% | +74+16.5% | Added |
| Minot DeBlois Advisors LLC | 519 | $413.2K | 0.41% | +57+12.3% | Added |
| Journey Strategic Wealth LLC | 519 | $413.2K | 0.01% | +18+3.6% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 517 | $411.9K | 0.17% | 00.0% | Unchanged |
| Moss Adams Wealth Advisors LLC | 517 | $411.4K | 0.04% | +43+9.1% | Added |
| Breed's Hill Capital LLC | 513 | $408.6K | 0.22% | +47+10.1% | Added |
| Founders Financial Alliance, LLC | 511 | $406.8K | 0.10% | +511 | New |
| Financial Advocates Investment Management | 504 | $401.3K | 0.03% | −59−10.5% | Reduced |
| Onyx Bridge Wealth Group LLC | 504 | $401.3K | 0.06% | +37+7.9% | Added |
| AMG National Trust Bank | 504 | $400.9K | 0.01% | −4−0.8% | Reduced |
| Colonial Trust Advisors | 503 | $400.5K | 0.04% | +3+0.6% | Added |
| Nemes Rush Group LLC | 503 | $400.5K | 0.05% | +103+25.8% | Added |
| Cladis Investment Advisory, LLC | 500 | $398.1K | 0.29% | 00.0% | Unchanged |
| Rothschild Investment LLC | 500 | $398.1K | 0.03% | +152+43.7% | Added |
| AnglePoint Asset Management Ltd | 500 | $398.1K | 0.72% | +500 | New |
| Fox Run Management, L.L.C. | 499 | $397.3K | 0.06% | +499 | New |
| Stock Yards Bank & Trust Co | 496 | $394.9K | 0.01% | +220+79.7% | Added |
| Boston Trust Walden Corp | 494 | $393.3K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 492 | $391.7K | 0.05% | −53−9.7% | Reduced |
| Opes Wealth Management LLC | 492 | $391.7K | 0.08% | −2−0.4% | Reduced |
| Riverstone Advisors, LLC | 492 | $391.7K | 0.24% | 00.0% | Unchanged |
| AlTi Global, Inc. | 490 | $390.1K | 0.01% | −193−28.3% | Reduced |
| Asset Advisors Investment Management, LLC | 490 | $390.1K | 0.04% | 00.0% | Unchanged |
| ORG Wealth Partners, LLC | 480 | $389.4K | 0.12% | −209−30.3% | Reduced |
| West Oak Capital, LLC | 489 | $389.3K | 0.15% | −136−21.8% | Reduced |
| DDD Partners, LLC | 488 | $388.5K | 0.05% | −37−7.0% | Reduced |
| Claudia M.P. Batlle, CRP (R) LLC | 488 | $388.5K | 0.09% | +134+37.9% | Added |
| Abbot Financial Management, Inc. | 488 | $388.5K | 0.20% | +488 | New |
| Hobart Private Capital, LLC | 486 | $386.9K | 0.10% | +486 | New |
| Canvas Wealth Advisors, LLC | 502 | $384.9K | 0.10% | +142+39.4% | Added |
| Sonora Investment Management Group, LLC | 482 | $383.7K | 0.03% | +45+10.3% | Added |
| FIL Ltd | 482 | $383.7K | 0.00% | −79−14.1% | Reduced |
| Fortitude Advisory Group L.L.C. | 480 | $382.4K | 0.27% | +39+8.8% | Added |
| Moloney Securities Asset Management, LLC | 480 | $382.1K | 0.05% | −1,047−68.6% | Reduced |
| Wealth Preservation Advisors, LLC | 480 | $382.1K | 0.27% | +480 | New |
| FLC Capital Advisors | 476 | $379.0K | 0.09% | 00.0% | Unchanged |