ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| RiverGlades Family Offices LLC | 475 | $378.2K | 0.27% | 00.0% | Unchanged |
| Contravisory Investment Management, Inc. | 475 | $378.2K | 0.08% | +3+0.6% | Added |
| Liberty Square Wealth Partners LLC | 475 | $378.2K | 0.14% | +70+17.3% | Added |
| W.H. Cornerstone Investments Inc. | 474 | $377.4K | 0.26% | −39−7.6% | Reduced |
| Proactive Wealth Strategies LLC | 473 | $377.0K | 0.20% | +5+1.1% | Added |
| New World Advisors LLC | 472 | $375.8K | 0.09% | −130−21.6% | Reduced |
| Semus Wealth Partners LLC | 472 | $375.8K | 0.26% | −9−1.9% | Reduced |
| Presidio Capital Management, LLC | 470 | $374.2K | 0.16% | 00.0% | Unchanged |
| Golden State Wealth Management, LLC | 468 | $372.6K | 0.06% | −118−20.1% | Reduced |
| WMG Financial Advisors, LLC | 466 | $371.0K | 0.16% | −18−3.7% | Reduced |
| Hillsdale Investment Management Inc. | 465 | $370.2K | 0.02% | +50+12.0% | Added |
| EntryPoint Capital, LLC | 465 | $370.2K | 0.17% | +465 | New |
| Oxford Asset Management LLP | 463 | $368.6K | 0.17% | +463 | New |
| Chicago Trust Co NA | 460 | $366.2K | 0.06% | −38−7.6% | Reduced |
| Hanson & Doremus Investment Management | 460 | $366.0K | 0.05% | +33+7.7% | Added |
| Edgemoor Investment Advisors, Inc. | 459 | $366.0K | 0.03% | +11+2.5% | Added |
| Bourgeon Capital Management LLC | 459 | $365.4K | 0.08% | −181−28.3% | Reduced |
| Redhawk Wealth Advisors, Inc. | 458 | $364.6K | 0.05% | −1−0.2% | Reduced |
| Verus Capital Partners, LLC | 457 | $363.8K | 0.04% | +64+16.3% | Added |
| Beese Fulmer Investment Management, Inc. | 455 | $362.2K | 0.03% | +21+4.8% | Added |
| Capital Asset Advisory Services LLC | 438 | $360.9K | 0.02% | +50+12.9% | Added |
| Knightsbridge Asset Management, LLC | 452 | $359.9K | 0.09% | +150+49.7% | Added |
| Cascade Investment Group, Inc. | 451 | $359.1K | 0.28% | +51+12.8% | Added |
| North Berkeley Wealth Management, LLC | 450 | $358.3K | 0.37% | −100−18.2% | Reduced |
| Womack Financial LLC | 450 | $358.3K | 0.33% | 00.0% | Unchanged |
| Integrated Investment Consultants, LLC | 450 | $358.3K | 0.07% | +11+2.5% | Added |
| Pines Wealth Management, LLC | 492 | $358.0K | 0.17% | +7+1.4% | Added |
| ZWJ Investment Counsel Inc | 449 | $357.5K | 0.01% | −30−6.3% | Reduced |
| Mount Yale Investment Advisors, LLC | 448 | $356.7K | 0.03% | −364−44.8% | Reduced |
| Wealth Management Associates, Inc. | 445 | $354.3K | 0.15% | −26−5.5% | Reduced |
| Eqis Capital Management, Inc. | 443 | $352.8K | 0.03% | −304−40.7% | Reduced |
| Legacy Edge Advisors, LLC | 443 | $352.7K | 0.06% | +20+4.7% | Added |
| LCM Capital Management Inc | 443 | $352.7K | 0.21% | +29+7.0% | Added |
| Cardinal Point Capital Management, ULC | 442 | $351.9K | 0.03% | 00.0% | Unchanged |
| Birch Financial Group, LLC | 441 | $351.3K | 0.31% | +16+3.8% | Added |
| Anderson Financial Strategies, LLC | 441 | $350.9K | 0.21% | +441 | New |
| Howe & Rusling Inc | 440 | $350.3K | 0.03% | −10−2.2% | Reduced |
| Dynamic Wealth Strategies, LLC | 440 | $350.3K | 0.29% | +11+2.6% | Added |
| Caldwell Trust Co | 440 | $350.3K | 0.04% | +126+40.1% | Added |
| Capital Performance Advisors LLP | 439 | $349.6K | 0.08% | +439 | New |
| Klingman & Associates, LLC | 436 | $347.1K | 0.02% | +39+9.8% | Added |
| Rossby Financial, LCC | 367 | $346.9K | 0.15% | +367 | New |
| David J Yvars Group | 435 | $346.3K | 0.27% | 00.0% | Unchanged |
| Finivi Inc. | 435 | $346.3K | 0.28% | +59+15.7% | Added |
| Midland Wealth Advisors LLC | 431 | $343.1K | 0.02% | −35−7.5% | Reduced |
| OneAscent Financial Services LLC | 427 | $343.0K | 0.02% | −64−13.0% | Reduced |
| Interval Partners, LP | 426 | $339.2K | 0.01% | −1,740−80.3% | Reduced |
| Bellecapital International Ltd. | 426 | $339.2K | 0.07% | 00.0% | Unchanged |
| Oarsman Capital, Inc. | 426 | $339.2K | 0.06% | +45+11.8% | Added |
| Knuff & Co LLC | 425 | $338.4K | 0.11% | 00.0% | Unchanged |
| YANKCOM Partnership | 424 | $337.6K | 0.19% | +38+9.8% | Added |
| Roman Butler Fullerton & Co | 410 | $333.9K | 0.13% | −2,096−83.6% | Reduced |
| Financial Life Planners | 417 | $332.0K | 0.32% | +38+10.0% | Added |
| Wealth Alliance Advisory Group, LLC | 415 | $330.4K | 0.07% | +415 | New |
| VisionPoint Advisory Group, LLC | 413 | $328.8K | 0.11% | −5−1.2% | Reduced |
| Independence Bank of Kentucky | 413 | $328.8K | 0.05% | +5+1.2% | Added |
| Genus Capital Management Inc. | 413 | $328.8K | 0.05% | +413 | New |
| Aprio Wealth Management, LLC | 412 | $328.0K | 0.04% | −41−9.1% | Reduced |
| Chemung Canal Trust Co | 411 | $327.2K | 0.07% | 00.0% | Unchanged |
| Great Diamond Partners, LLC | 411 | $327.2K | 0.09% | −24−5.5% | Reduced |
| BostonPremier Wealth LLC | 411 | $327.2K | 0.20% | 00.0% | Unchanged |
| Foster Dykema Cabot & Partners, LLC | 411 | $327.2K | 0.03% | +5+1.2% | Added |
| Quarry LP | 411 | $327.2K | 0.08% | +386+1,544.0% | Added |
| Aspiriant, LLC | 411 | $327.2K | 0.01% | +6+1.5% | Added |
| Pinnacle Bancorp, Inc. | 410 | $326.4K | 0.11% | −30−6.8% | Reduced |
| Prelude Capital Management, LLC | 409 | $325.6K | 0.03% | −681−62.5% | Reduced |
| New Insight Wealth Advisors | 408 | $324.8K | 0.15% | +119+41.2% | Added |
| Brucke Financial, Inc. | 340 | $324.7K | 0.28% | +26+8.3% | Added |
| Westmount Partners, LLC | 407 | $324.0K | 0.10% | +97+31.3% | Added |
| Seamount Financial Group Inc | 406 | $323.2K | 0.22% | +45+12.5% | Added |
| Parcion Private Wealth LLC | 405 | $322.4K | 0.03% | +405 | New |
| Crown Wealth Group, LLC | 404 | $321.6K | 0.17% | −33−7.6% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $321.6K | 0.06% | 00.0% | Unchanged |
| First Business Financial Services, Inc. | 403 | $320.8K | 0.03% | −25−5.8% | Reduced |
| Modern Wealth Management, LLC | 402 | $320.0K | 0.01% | +58+16.9% | Added |
| Griffin Asset Management, Inc. | 402 | $320.0K | 0.04% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 401 | $319.3K | 0.16% | 00.0% | Unchanged |
| Baldwin Brothers Inc | 396 | $315.3K | 0.02% | 00.0% | Unchanged |
| Rossmore Private Capital | 396 | $314.9K | 0.04% | +13+3.4% | Added |
| Sandy Cove Advisors, LLC | 394 | $313.7K | 0.13% | −6−1.5% | Reduced |
| Morris Retirement Advisors, LLC | 391 | $311.4K | 0.17% | −48−10.9% | Reduced |
| Tranquility Partners, LLC | 391 | $311.3K | 0.12% | +4+1.0% | Added |
| FDx Advisors, Inc. | 389 | $310.0K | 0.10% | −145−27.2% | Reduced |
| Evexia Wealth LLC | 374 | $308.9K | 0.11% | +21+5.9% | Added |
| Regent Peak Wealth Advisors LLC | 388 | $308.9K | 0.07% | −4−1.0% | Reduced |
| Cary Street Partner Investment Advisory LLC | 387 | $308.1K | 0.18% | +1+0.3% | Added |
| MBB Public Markets I LLC | 386 | $307.3K | 0.04% | +386 | New |
| Index Fund Advisors, Inc. | 385 | $306.5K | 0.02% | +385 | New |
| Kestra Investment Management, LLC | 384 | $305.7K | 0.01% | +213+124.6% | Added |
| Empirical Asset Management, LLC | 382 | $304.1K | 0.10% | −205,836−99.8% | Reduced |
| Oak Harbor Wealth Partners, LLC | 381 | $303.3K | 0.09% | +381 | New |
| Altfest L J & Co Inc | 380 | $302.5K | 0.04% | −59−13.4% | Reduced |
| Weil Company, Inc. | 380 | $302.5K | 0.09% | +380 | New |
| RKL Wealth Management LLC | 379 | $301.7K | 0.03% | −1−0.3% | Reduced |
| Watershed Private Wealth LLC | 378 | $300.9K | 0.12% | 00.0% | Unchanged |
| Enterprise Financial Services Corp | 378 | $300.9K | 0.18% | −21−5.3% | Reduced |
| Jackson Square Capital, LLC | 376 | $299.3K | 0.10% | −5,978−94.1% | Reduced |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 375 | $298.6K | 0.10% | +39+11.6% | Added |
| McAdam, LLC | 373 | $296.8K | 0.02% | 00.0% | Unchanged |
| GM Advisory Group, Inc. | 372 | $296.2K | 0.02% | −107−22.3% | Reduced |