ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Farrell Financial LLC | 372 | $296.2K | 0.22% | +1+0.3% | Added |
| Pekin Hardy Strauss, Inc. | 372 | $296.2K | 0.04% | +372 | New |
| Traynor Capital Management, Inc. | 371 | $295.6K | 0.03% | −35−8.6% | Reduced |
| Kathmere Capital Management, LLC | 371 | $295.4K | 0.03% | +55+17.4% | Added |
| WoodTrust Financial Corp | 370 | $295.0K | 0.04% | +370 | New |
| Pictet & Cie (Europe) SA | 370 | $294.6K | 0.01% | 00.0% | Unchanged |
| Kera Capital Partners, Inc. | 369 | $293.8K | 0.09% | +369 | New |
| Navellier & Associates Inc | 300 | $293.4K | 0.04% | −7−2.3% | Reduced |
| Sovereign Financial Group, Inc. | 367 | $292.2K | 0.07% | −2−0.5% | Reduced |
| Thrive Wealth Management, LLC | 365 | $290.6K | 0.06% | −51−12.3% | Reduced |
| City National Bank of Florida | 365 | $290.6K | 0.26% | −23−5.9% | Reduced |
| Ssi Investment Management LLC | 365 | $290.6K | 0.02% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 365 | $290.6K | 0.02% | +51+16.2% | Added |
| Seven Mile Advisory | 364 | $289.6K | 0.19% | −48−11.7% | Reduced |
| Ewa, LLC | 363 | $289.0K | 0.11% | +58+19.0% | Added |
| Cornerstone Wealth Management, LLC | 363 | $289.0K | 0.02% | 00.0% | Unchanged |
| D'Orazio & Associates, Inc. | 362 | $288.2K | 0.04% | +20+5.8% | Added |
| Concorde Asset Management, LLC | 348 | $287.4K | 0.15% | −65−15.7% | Reduced |
| Scientech Research LLC | 361 | $287.4K | 0.08% | −1,035−74.1% | Reduced |
| Rothschild Capital Partners, LLC | 360 | $286.6K | 0.08% | 00.0% | Unchanged |
| Virtus ETF Advisers LLC | 360 | $286.6K | 0.19% | −858−70.4% | Reduced |
| Willner & Heller, LLC | 360 | $286.6K | 0.26% | 00.0% | Unchanged |
| Granite Group Advisors, LLC | 360 | $286.6K | 0.20% | 00.0% | Unchanged |
| Parisi Gray Wealth Management | 357 | $284.6K | 0.09% | +29+8.8% | Added |
| Westwood Holdings Group Inc. | 357 | $284.2K | 0.00% | −2−0.6% | Reduced |
| SlateStone Wealth, LLC | 357 | $284.0K | 0.03% | −50−12.3% | Reduced |
| one8zero8, LLC | 356 | $283.4K | 0.07% | +11+3.2% | Added |
| Marino, Stram & Associates LLC | 355 | $282.6K | 0.06% | +39+12.3% | Added |
| Raleigh Capital Management Inc. | 355 | $282.2K | 0.13% | −335−48.6% | Reduced |
| Mesirow Financial Investment Management, Inc. | 355 | $281.8K | 0.01% | −15−4.1% | Reduced |
| Cobblestone Capital Advisors LLC | 352 | $280.2K | 0.02% | −1−0.3% | Reduced |
| Twin Peaks Wealth Advisors, LLC | 341 | $278.8K | 0.13% | −12−3.4% | Reduced |
| Boltwood Capital Management | 350 | $278.6K | 0.08% | +143+69.1% | Added |
| JT Stratford LLC | 349 | $277.9K | 0.05% | −211−37.7% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $277.9K | 0.09% | 00.0% | Unchanged |
| Richard W. Paul & Associates, LLC | 348 | $277.1K | 0.11% | 00.0% | Unchanged |
| Bridgefront Capital, LLC | 348 | $277.1K | 0.08% | +348 | New |
| Sepio Capital, LP | 347 | $276.3K | 0.02% | −12−3.3% | Reduced |
| Traveka Wealth, LLC | 345 | $275.0K | 0.15% | +13+3.9% | Added |
| Corundum Group, Inc. | 345 | $274.7K | 0.13% | −20−5.5% | Reduced |
| SevenBridge Financial Group, LLC | 270 | $274.2K | 0.05% | 00.0% | Unchanged |
| Claret Asset Management Corp | – | $272.0K | 0.04% | – | – |
| Cornell Pochily Investment Advisors, Inc. | 341 | $271.5K | 0.10% | 00.0% | Unchanged |
| Smith Anglin Financial, LLC | 338 | $269.4K | 0.03% | +338 | New |
| Werba Rubin Papier Wealth Management | 338 | $269.1K | 0.06% | −59−14.9% | Reduced |
| Northside Capital Management, LLC | 338 | $269.1K | 0.04% | +12+3.7% | Added |
| Allium Financial Advisors, LLC | 338 | $269.1K | 0.25% | +338 | New |
| WBI Investments | 337 | $268.3K | 0.07% | −879−72.3% | Reduced |
| Cooper/Haims Advisors, LLC | 337 | $268.3K | 0.15% | 00.0% | Unchanged |
| Castleview Partners, LLC | 336 | $267.5K | 0.18% | −209−38.3% | Reduced |
| World Equity Group, Inc. | 336 | $267.5K | 0.08% | −562−62.6% | Reduced |
| Family Management Corp | 335 | $266.7K | 0.04% | +6+1.8% | Added |
| Quantum Financial Planning Services, Inc. | 335 | $266.7K | 0.15% | +85+34.0% | Added |
| Baker Tilly Wealth Management, LLC | 334 | $265.9K | 0.10% | −69−17.1% | Reduced |
| Anb Bank | 334 | $265.9K | 0.12% | +31+10.2% | Added |
| Liberty One Investment Management, LLC | 334 | $265.9K | 0.03% | +39+13.2% | Added |
| Keyvantage Wealth, LLC | 334 | $265.9K | 0.13% | +47+16.4% | Added |
| Ethos Financial Group, LLC | 247 | $265.0K | 0.03% | 00.0% | Unchanged |
| Covestor Ltd | 332 | $265.0K | 0.18% | −195−37.0% | Reduced |
| Jacobsen Capital Management | 332 | $264.3K | 0.11% | +7+2.2% | Added |
| Nichols & Pratt Advisers LLP | 330 | $262.7K | 0.02% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 247 | $261.8K | 0.09% | 00.0% | Unchanged |
| KilterHowling LLC | 268 | $261.2K | 0.17% | 00.0% | Unchanged |
| SGL Investment Advisors, Inc. | 268 | $261.2K | 0.13% | +268 | New |
| Alpine Woods Capital Investors, LLC | 328 | $261.1K | 0.07% | −1,370−80.7% | Reduced |
| Howard Bailey Securities, LLC | 328 | $261.1K | 0.09% | −60−15.5% | Reduced |
| Armbruster Capital Management, Inc. | 326 | $259.5K | 0.05% | 00.0% | Unchanged |
| Colonial River Wealth Management, LLC | 325 | $258.7K | 0.14% | +6+1.9% | Added |
| Plancorp, LLC | 325 | $258.7K | 0.01% | +17+5.5% | Added |
| Plante Moran Financial Advisors, LLC | 324 | $257.9K | 0.02% | +25+8.4% | Added |
| Root Financial Partners, LLC | 323 | $257.2K | 0.03% | +323 | New |
| Archford Capital Strategies, LLC | 321 | $255.6K | 0.04% | −20−5.9% | Reduced |
| Bestgate Wealth Advisors, LLC | 321 | $255.6K | 0.53% | 00.0% | Unchanged |
| Asset Allocation & Management Company, LLC | 320 | $255.0K | 0.13% | 00.0% | Unchanged |
| Palisade Asset Management, LLC | 320 | $254.8K | 0.03% | +20+6.7% | Added |
| Accurate Wealth Management, LLC | 324 | $254.5K | 0.05% | −1,249−79.4% | Reduced |
| Founders Financial Securities LLC | 271 | $254.0K | 0.02% | +26+10.6% | Added |
| Spinnaker Investment Group, LLC | 319 | $254.0K | 0.06% | +10+3.2% | Added |
| SP Asset Management LLC | 316 | $251.6K | 0.02% | +5+1.6% | Added |
| Alpha Family Trust | 315 | $250.8K | 0.15% | 00.0% | Unchanged |
| Sharp Financial Services, LLC | 315 | $250.8K | 0.19% | +15+5.0% | Added |
| Pathway Financial Advisors LLC | 313 | $249.2K | 0.04% | 00.0% | Unchanged |
| Sargent Investment Group, LLC | 312 | $248.4K | 0.04% | +18+6.1% | Added |
| Genesis Private Wealth, LLC | 311 | $247.6K | 0.13% | −46−12.9% | Reduced |
| BKD Wealth Advisors, LLC | 311 | $247.6K | 0.01% | +85+37.6% | Added |
| BlackDiamond Wealth Management Inc. | 252 | $247.0K | 0.17% | +19+8.2% | Added |
| Bearing Point Capital, LLC | 310 | $246.8K | 0.05% | 00.0% | Unchanged |
| Blue Barn Wealth, LLC | 308 | $245.2K | 0.13% | −170−35.6% | Reduced |
| Holistic Planning, LLC | 307 | $244.4K | 0.08% | −1−0.3% | Reduced |
| Lord & Richards Wealth Management, LLC | 307 | $244.4K | 0.28% | +307 | New |
| GK Wealth Management LLC | 306 | $243.6K | 0.30% | −277−47.5% | Reduced |
| Kercheville Advisors, LLC | 305 | $242.8K | 0.10% | −40−11.6% | Reduced |
| Benedict Financial Advisors Inc | 305 | $242.8K | 0.06% | 00.0% | Unchanged |
| Vega Investment Solutions | 295 | $242.2K | 0.05% | +295 | New |
| Panoramic Capital Partners, LLC | 332 | $241.6K | 0.25% | +55+19.9% | Added |
| Hengehold Capital Management LLC | 303 | $241.2K | 0.02% | 00.0% | Unchanged |
| Cozad Asset Management Inc | 302 | $240.4K | 0.02% | 00.0% | Unchanged |
| Alterna Wealth Management, Inc | 302 | $240.4K | 0.18% | +102+51.0% | Added |
| True North Advisors, LLC | 301 | $239.6K | 0.04% | 00.0% | Unchanged |
| Alexander Labrunerie & Co., Inc. | 301 | $239.6K | 0.10% | +13+4.5% | Added |