ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| South Street Advisors LLC | 23,449 | $18.7M | 3.05% | +135+0.6% | Added |
| Bedrijfstakpensioenfonds Voor de Media Pno | 25,100 | $18.5M | 2.63% | 00.0% | Unchanged |
| Danica Pension, Livsforsikringsaktieselskab | 23,145 | $18.4M | 0.36% | 00.0% | Unchanged |
| United Asset Strategies, Inc. | 23,031 | $18.3M | 1.70% | +708+3.2% | Added |
| Cambridge Investment Research Advisors, Inc. | 22,747 | $18.1M | 0.06% | −1,349−5.6% | Reduced |
| Financial Counselors Inc | 22,608 | $18.0M | 0.27% | −1,882−7.7% | Reduced |
| Capital International Ltd | 22,540 | $17.9M | 0.78% | +328+1.5% | Added |
| Azimuth Capital Investment Management LLC | 22,401 | $17.8M | 0.71% | −8,166−26.7% | Reduced |
| Martingale Asset Management L P | 22,316 | $17.8M | 0.45% | −7,102−24.1% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 22,199 | $17.7M | 0.07% | −2,624−10.6% | Reduced |
| Ami Asset Management Corp | 22,128 | $17.6M | 1.03% | −656−2.9% | Reduced |
| Brinker Capital Investments, LLC | 22,055 | $17.6M | 0.17% | +3,266+17.4% | Added |
| Orion Portfolio Solutions, LLC | 22,055 | $17.6M | 0.17% | +3,266+17.4% | Added |
| Walleye Trading LLC | 22,022 | $17.5M | 0.50% | −9,952−31.1% | Reduced |
| Nicola Wealth Management Ltd. | 22,000 | $17.5M | 1.71% | +8,000+57.1% | Added |
| Atria Investments LLC | 21,863 | $17.4M | 0.22% | −3,163−12.6% | Reduced |
| Glenview Trust Co | 21,535 | $17.1M | 0.33% | +21,144+5,407.7% | Added |
| Lido Advisors, LLC | 21,283 | $16.9M | 0.10% | −434−2.0% | Reduced |
| Knollwood Investment Advisory, LLC | 20,971 | $16.7M | 1.85% | +55+0.3% | Added |
| Capitolis Liquid Global Markets LLC | 20,954 | $16.7M | 0.15% | +20,954 | New |
| Davis R M Inc | 20,950 | $16.7M | 0.33% | +7,468+55.4% | Added |
| Vident Advisory, LLC | 20,837 | $16.6M | 0.24% | +6,554+45.9% | Added |
| Harvest Portfolios Group Inc. | 20,821 | $16.6M | 0.49% | −2,631−11.2% | Reduced |
| Itau Unibanco Holding S.A. | 20,739 | $16.5M | 0.64% | +3,775+22.3% | Added |
| Focus Financial Network, Inc. | 20,645 | $16.4M | 0.67% | +3,028+17.2% | Added |
| Ossiam | 20,628 | $16.4M | 0.23% | −132,859−86.6% | Reduced |
| Quadrature Capital Ltd | 20,348 | $16.2M | 0.36% | +20,348 | New |
| South State Corp. | 20,342 | $16.2M | 0.74% | +263+1.3% | Added |
| Exchange Traded Concepts, LLC | 20,045 | $16.0M | 0.29% | +5,778+40.5% | Added |
| ATOMVEST Ltd | 19,900 | $15.8M | 33.07% | 00.0% | Unchanged |
| Palo DS Manager LLC | 19,596 | $15.6M | 7.52% | +2,560+15.0% | Added |
| Middleton & Co Inc | 19,579 | $15.6M | 1.82% | −1,031−5.0% | Reduced |
| CIBC Private Wealth Group, LLC | 21,071 | $15.3M | 0.03% | −69,569−76.8% | Reduced |
| Kadensa Capital Ltd | 19,070 | $15.2M | 1.88% | +19,070 | New |
| DJE Kapital AG | 19,725 | $15.1M | 0.45% | −15,242−43.6% | Reduced |
| Banque Transatlantique SA | 18,848 | $15.0M | 0.45% | −36,416−65.9% | Reduced |
| Rakuten Investment Management, Inc. | 18,829 | $15.0M | 0.07% | +18,829 | New |
| GW&K Investment Management, LLC | 18,807 | $15.0M | 0.14% | −101−0.5% | Reduced |
| Kovitz Investment Group Partners, LLC | 18,671 | $14.9M | 0.07% | −10,677−36.4% | Reduced |
| Federation des caisses Desjardins du Quebec | 18,531 | $14.8M | 0.07% | +4,753+34.5% | Added |
| TD Waterhouse Canada Inc. | 18,102 | $14.7M | 0.12% | +2,207+13.9% | Added |
| Archon Partners LLC | 18,000 | $14.3M | 1.74% | 00.0% | Unchanged |
| IMC-Chicago, LLC | 17,898 | $14.2M | 0.55% | −2,115−10.6% | Reduced |
| Waycross Partners, LLC | 17,869 | $14.2M | 1.59% | +17,869 | New |
| Eisler Capital Management Ltd. | 17,759 | $14.1M | 0.42% | +17,759 | New |
| Woodline Partners LP | 17,754 | $14.1M | 0.09% | +9,243+108.6% | Added |
| Taurus Asset Management, LLC | 17,750 | $14.1M | 1.43% | +190+1.1% | Added |
| Meiji Yasuda Life Insurance Co | 17,703 | $14.1M | 0.28% | +3,468+24.4% | Added |
| Massmutual Trust Co FSB | 17,681 | $14.1M | 0.41% | +6,164+53.5% | Added |
| Oregon Public Employees Retirement Fund | 17,677 | $14.1M | 0.27% | +18+0.1% | Added |
| BLI - Banque de Luxembourg Investments | 17,610 | $14.0M | 0.43% | −29,520−62.6% | Reduced |
| Tenere Capital LLC | 17,600 | $14.0M | 3.86% | +17,600 | New |
| Integrated Wealth Concepts LLC | 17,377 | $13.8M | 0.16% | +180+1.0% | Added |
| Mercer Global Advisors Inc | 17,326 | $13.8M | 0.03% | +2,904+20.1% | Added |
| Cornerstone Capital, Inc. | 17,126 | $13.6M | 1.47% | −20−0.1% | Reduced |
| Generali Asset Management SPA SGR | 17,008 | $13.5M | 0.33% | −1,912−10.1% | Reduced |
| Main Street Research LLC | 16,997 | $13.5M | 0.88% | −15,740−48.1% | Reduced |
| Gotham Asset Management, LLC | 16,830 | $13.4M | 0.11% | +2,781+19.8% | Added |
| Shell Asset Management Co | 16,736 | $13.3M | 0.63% | −653−3.8% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 16,679 | $13.3M | 0.90% | +16,237+3,673.5% | Added |
| Walter Public Investments Inc. | 16,630 | $13.2M | 2.47% | −7,324−30.6% | Reduced |
| Achmea Investment Management B.V. | 16,624 | $13.2M | 0.19% | +4,152+33.3% | Added |
| Edgestream Partners, L.P. | 16,495 | $13.1M | 0.45% | +16,495 | New |
| Mizuho Securities USA LLC | 16,494 | $13.1M | 0.28% | −3,030−15.5% | Reduced |
| Quest Investment Management LLC | 16,358 | $13.0M | 1.61% | +3,111+23.5% | Added |
| Thomasville National Bank | 15,952 | $12.7M | 0.93% | +472+3.0% | Added |
| Nomura Holdings Inc | 15,900 | $12.7M | 0.07% | +6,256+64.9% | Added |
| Sawgrass Asset Management LLC | 15,873 | $12.6M | 1.55% | +202+1.3% | Added |
| Kestra Advisory Services, LLC | 15,858 | $12.6M | 0.06% | +1,645+11.6% | Added |
| LMCG Investments, LLC | 15,832 | $12.6M | 0.84% | +1,924+13.8% | Added |
| Private Advisor Group, LLC | 15,698 | $12.5M | 0.08% | +4,076+35.1% | Added |
| Groupama Asset Managment | 15,596 | $12.4M | 0.25% | +4,654+42.5% | Added |
| Rokos Capital Management LLP | 15,582 | $12.4M | 0.34% | +15,582 | New |
| Titan Global Capital Management USA LLC | 15,487 | $12.3M | 2.54% | −5,815−27.3% | Reduced |
| Brookstone Capital Management | 15,447 | $12.3M | 0.18% | −113−0.7% | Reduced |
| Sit Investment Associates Inc | 15,370 | $12.2M | 0.29% | +1,892+14.0% | Added |
| Sumitomo Life Insurance Co | 15,306 | $12.2M | 0.44% | −1,851−10.8% | Reduced |
| Bailard, Inc. | 15,070 | $12.0M | 0.31% | −338−2.2% | Reduced |
| Metis Global Partners, LLC | 14,978 | $11.9M | 0.34% | +1,857+14.2% | Added |
| TrimTabs Asset Management, LLC | 14,978 | $11.9M | 1.87% | +4,053+37.1% | Added |
| FORA Capital, LLC | 14,953 | $11.9M | 1.21% | +8,716+139.7% | Added |
| Stony Point Capital LLC | 14,679 | $11.7M | 1.26% | +7,366+100.7% | Added |
| Prime Capital Investment Advisors, LLC | 14,485 | $11.5M | 0.13% | +909+6.7% | Added |
| Silicon Valley Capital Partners | 14,412 | $11.5M | 1.50% | +4,905+51.6% | Added |
| Quantbot Technologies LP | 14,255 | $11.3M | 0.36% | +14,255 | New |
| Tocqueville Asset Management L.P. | 14,182 | $11.3M | 0.18% | −290−2.0% | Reduced |
| Avanza Fonder AB | 13,582 | $11.2M | 0.37% | −429−3.1% | Reduced |
| Kentucky Retirement Systems | 14,024 | $11.2M | 0.34% | −132−0.9% | Reduced |
| Bokf, NA | 13,962 | $11.1M | 0.20% | −1,795−11.4% | Reduced |
| Barrier Capital Management, LLC | 13,955 | $11.1M | 10.63% | +2,913+26.4% | Added |
| QRG Capital Management, Inc. | 13,945 | $11.1M | 0.12% | −482−3.3% | Reduced |
| D.A. Davidson & Co. | 13,872 | $11.0M | 0.09% | +162+1.2% | Added |
| United Capital Financial Advisers, LLC | 13,718 | $10.9M | 0.09% | −177−1.3% | Reduced |
| Advisory Services Network, LLC | 13,690 | $10.9M | 0.21% | −2,062−13.1% | Reduced |
| MAI Capital Management | 13,486 | $10.7M | 0.08% | +737+5.8% | Added |
| Arcadia Investment Management Corp | 13,482 | $10.7M | 1.94% | −118−0.9% | Reduced |
| NEOS Investment Management LLC | 13,348 | $10.6M | 0.20% | +2,507+23.1% | Added |
| Montag & Caldwell, LLC | 13,186 | $10.5M | 2.44% | −531−3.9% | Reduced |
| Vestmark Advisory Solutions, Inc. | 13,176 | $10.5M | 0.27% | +5,606+74.1% | Added |
| Umb Bank N A | 13,174 | $10.5M | 0.17% | −991−7.0% | Reduced |