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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
IFM Investors Pty Ltd40,219$32.0M0.35%+149+0.4%Added
Bank Julius Baer & Co. Ltd, Zurich40,136$32.0M0.10%+301+0.8%Added
Ilmarinen Mutual Pension Insurance Co39,784$31.7M0.28%+4,500+12.8%Added
Covea Finance39,665$31.6M1.45%+3,100+8.5%Added
BNP Paribas39,367$31.4M1.31%−2,040−4.9%Reduced
Whittier Trust Co of Nevada Inc39,375$31.3M0.79%+7,393+23.1%Added
RPG Investment Advisory, LLC39,166$31.2M2.23%+23,996+158.2%Added
Fullerton Fund Management Co Ltd.38,694$30.8M1.98%+38,040+5,816.5%Added
B. Metzler seel. Sohn & Co. AG38,250$30.5M0.31%+750+2.0%Added
J. Safra Sarasin Holding AG38,058$30.3M0.55%−15,647−29.1%Reduced
Renaissance Group LLC37,618$29.9M1.32%−834−2.2%Reduced
Aptus Capital Advisors, LLC36,855$29.3M0.33%−1,741−4.5%Reduced
M&T Bank Corp36,631$29.2M0.11%+774+2.2%Added
Capital Investment Services of America, Inc.36,610$29.1M2.95%−793−2.1%Reduced
Capital International Sarl36,235$28.8M0.65%+1,633+4.7%Added
Exor Capital LLP36,104$28.7M0.75%00.0%Unchanged
Glenmede Trust Co NA36,006$28.7M0.15%−31,026−46.3%Reduced
DF Dent & Co Inc35,886$28.6M0.38%+10,468+41.2%Added
Natixis36,439$28.4M0.17%−119,453−76.6%Reduced
Quantinno Capital Management LP35,546$28.3M0.18%+14,096+65.7%Added
Gabelli Funds LLC35,078$27.9M0.21%−7,990−18.6%Reduced
Alberta Investment Management Corp34,899$27.8M0.19%+4,548+15.0%Added
Pinnacle Financial Partners Inc30,857$27.4M0.55%−327−1.0%Reduced
Utah Retirement Systems33,993$27.1M0.31%−45−0.1%Reduced
Sanctuary Advisors, LLC33,461$26.6M0.19%+999+3.1%Added
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund33,456$26.6M0.32%−3,500−9.5%Reduced
TownSquare Capital, LLC33,421$26.6M0.28%−17,185−34.0%Reduced
USS Investment Management Ltd33,110$26.4M0.20%00.0%Unchanged
Braun Stacey Associates Inc33,107$26.4M1.08%−976−2.9%Reduced
Ostrum Asset Management32,493$25.9M1.36%+28,191+655.3%Added
Dai-Ichi Life Insurance Company, Ltd32,416$25.8M0.75%−1,666−4.9%Reduced
Trybe Capital Management LP32,374$25.8M8.73%−10,520−24.5%Reduced
Advisor Group Holdings, Inc.32,100$25.6M0.06%−23,705−42.5%Reduced
Pittenger & Anderson Inc31,848$25.4M0.93%−60−0.2%Reduced
Ieq Capital, LLC31,844$25.4M0.20%+8,702+37.6%Added
LGT Group Foundation31,757$25.3M0.35%−28,835−47.6%Reduced
Varma Mutual Pension Insurance Co31,483$25.1M0.22%−9,600−23.4%Reduced
Trexquant Investment LP31,474$25.1M0.29%+31,474New
AIA Group Ltd31,259$24.9M0.61%−13,649−30.4%Reduced
Worldquant Millennium Advisors LLC30,909$24.6M0.16%+30,909New
Parkwood LLC30,824$24.5M2.40%+15,676+103.5%Added
Grace & Mercy Foundation, Inc.30,600$24.4M6.08%+5,300+20.9%Added
New York Life Investment Management LLC30,519$24.3M0.25%−126−0.4%Reduced
Dana Investment Advisors, Inc.30,474$24.3M0.87%+98+0.3%Added
Police & Firemen's Retirement System of New Jersey29,870$23.8M0.24%−40.0%Reduced
Mediolanum International Funds Ltd29,733$23.7M0.33%−1,338−4.3%Reduced
Moody Lynn & Lieberson, LLC29,439$23.4M1.50%−3,345−10.2%Reduced
Harel Insurance Investments & Financial Services Ltd.29,090$23.2M0.30%−140.0%Reduced
GWM Advisors LLC29,014$23.1M0.14%−456−1.5%Reduced
F/M Investments LLC28,958$23.1M0.92%00.0%Unchanged
Hartline Investment Corp28,785$22.9M3.06%+2,985+11.6%Added
Andra AP-fonden28,711$22.9M0.37%+10,911+61.3%Added
Sycomore Asset Management25,703$22.7M3.24%00.0%Unchanged
Two Sigma Advisers, LP28,400$22.6M0.05%+27,300+2,481.8%Added
Congress Wealth Management LLC28,003$22.3M0.27%+583+2.1%Added
JustInvest LLC28,001$22.3M0.33%+377+1.4%Added
Public Employees Retirement Association of Colorado27,799$22.1M0.09%−45−0.2%Reduced
Captrust Financial Advisors27,630$22.0M0.06%+5,118+22.7%Added
Mirabella Financial Services LLP27,209$21.8M0.89%+18,270+204.4%Added
Jane Street Group, LLC27,005$21.5M0.04%−108,538−80.1%Reduced
Spears Abacus Advisors LLC26,830$21.4M0.46%−2,492−8.5%Reduced
Los Angeles Capital Management LLC26,639$21.2M0.09%−131,560−83.2%Reduced
Northeast Investment Management26,428$21.0M0.98%+3,443+15.0%Added
BI Asset Management Fondsmaeglerselskab A/S26,388$21.0M0.24%−3,453−11.6%Reduced
Wealthfront Advisers LLC26,359$21.0M0.06%+47+0.2%Added
Glynn Capital Management LLC26,210$20.9M5.49%−141−0.5%Reduced
Bowie Capital Management, LLC26,141$20.8M1.05%+26,141New
Heritage Investors Management Corp26,101$20.8M0.71%+2,835+12.2%Added
Howland Capital Management LLC26,100$20.8M0.93%+3,289+14.4%Added
First Financial Bankshares Inc25,992$20.7M0.45%+4,768+22.5%Added
Avalon Global Asset Management LLC25,920$20.6M7.00%+420+1.6%Added
Klingenstein Fields & Co LP25,910$20.6M0.88%−86−0.3%Reduced
O'Shaughnessy Asset Management, LLC25,870$20.6M0.17%+2,298+9.7%Added
Gradient Investments LLC25,863$20.6M0.42%+5,775+28.7%Added
Lyell Wealth Management, LP25,748$20.5M1.92%−293−1.1%Reduced
Ethic Inc.25,099$20.4M0.41%−648−2.5%Reduced
Hantz Financial Services, Inc.25,498$20.3M0.36%−14,127−35.7%Reduced
Sava Infond d.o.o.25,440$20.3M3.86%+1,165+4.8%Added
Boston Family Office LLC25,406$20.2M1.43%+3,136+14.1%Added
Steward Partners Investment Advisory, LLC25,370$20.2M0.18%−107−0.4%Reduced
Yousif Capital Management, LLC25,213$20.1M0.23%−245−1.0%Reduced
Squarepoint Ops LLC25,168$20.0M0.05%−54,910−68.6%Reduced
Elo Mutual Pension Insurance Co25,166$20.0M0.45%+6,367+33.9%Added
Mutual of America Capital Management LLC24,875$19.8M0.23%+201+0.8%Added
CIBC World Markets Corp24,847$19.8M0.16%−7,648−23.5%Reduced
Toroso Investments, LLC24,807$19.7M0.17%−20,985−45.8%Reduced
NS Partners Ltd24,777$19.7M0.87%+372+1.5%Added
Aware Super Pty Ltd as trustee of Aware Super24,659$19.6M0.33%00.0%Unchanged
Scotia Capital Inc.24,571$19.6M0.10%−181−0.7%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.24,580$19.5M0.20%+1,770+7.8%Added
ASR Vermogensbeheer N.V.24,213$19.3M0.29%+24,213New
State of Alaska, Department of Revenue24,137$19.2M0.22%−735−3.0%Reduced
Washington Trust Bank24,098$19.2M1.92%+386+1.6%Added
Spence Asset Management23,958$19.1M4.75%+827+3.6%Added
Northwest & Ethical Investments L.P.23,922$19.0M0.52%+4,696+24.4%Added
Gemmer Asset Management LLC23,918$19.0M1.91%+12+0.1%Added
Fred Alger Management, LLC23,824$19.0M0.11%−69,915−74.6%Reduced
Pacer Advisors, Inc.23,778$18.9M0.04%−2,370−9.1%Reduced
Virtu Financial LLC23,640$18.8M1.02%+16,123+214.5%Added
Valiant Capital Management, L.P.23,626$18.8M2.03%00.0%Unchanged