ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Forbes J M & Co LLP | 5,422 | $5.75M | 0.55% | +19+0.4% | Added |
| Sheets Smith Wealth Management | 5,401 | $5.73M | 0.70% | +474+9.6% | Added |
| Lazard Freres Gestion S.A.S. | 5,400 | $5.72M | 0.11% | −1,600−22.9% | Reduced |
| Twin Lakes Capital Management, LLC | 5,397 | $5.72M | 3.67% | 00.0% | Unchanged |
| Gamco Investors, Inc. Et Al | 5,389 | $5.71M | 0.06% | −51−0.9% | Reduced |
| Richwood Investment Advisors, LLC | 5,382 | $5.71M | 4.76% | +40+0.7% | Added |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 5,379 | $5.70M | 0.69% | +5,379 | New |
| Beacon Pointe Advisors, LLC | 5,378 | $5.70M | 0.06% | −1,252−18.9% | Reduced |
| Next Century Growth Investors LLC | 5,254 | $5.57M | 0.42% | +3+0.1% | Added |
| Generali Investments, Management Co LLC | 5,222 | $5.54M | 1.43% | +5,222 | New |
| Empowered Funds, LLC | 5,202 | $5.51M | 0.08% | −1,885−26.6% | Reduced |
| Vise Technologies, Inc. | 5,194 | $5.51M | 0.46% | +1,641+46.2% | Added |
| Wahed Invest LLC | 5,151 | $5.46M | 0.91% | +265+5.4% | Added |
| WD Rutherford LLC | 5,132 | $5.44M | 2.58% | +117+2.3% | Added |
| Ambassador Advisors, LLC | 5,131 | $5.44M | 0.93% | −23−0.4% | Reduced |
| YHB Investment Advisors, Inc. | 5,116 | $5.42M | 0.45% | +258+5.3% | Added |
| Mathes Company, Inc. | 5,107 | $5.41M | 1.98% | −503−9.0% | Reduced |
| Montgomery Investment Management Inc | 5,105 | $5.41M | 2.13% | 00.0% | Unchanged |
| Linden Thomas Advisory Services, LLC | 5,064 | $5.37M | 0.68% | +582+13.0% | Added |
| Alamar Capital Management, LLC | 5,037 | $5.34M | 2.92% | −216−4.1% | Reduced |
| SPX Equities Gestao de Recursos Ltda | 5,000 | $5.30M | 0.80% | +5,000 | New |
| Cornerstone Wealth Group, LLC | 4,954 | $5.25M | 0.43% | +30+0.6% | Added |
| Kestra Private Wealth Services, LLC | 4,927 | $5.22M | 0.09% | +1,141+30.1% | Added |
| Iyo Bank, Ltd. | 4,924 | $5.22M | 1.78% | 00.0% | Unchanged |
| RFG Advisory, LLC | 4,910 | $5.21M | 0.15% | −71−1.4% | Reduced |
| Cabot Wealth Management Inc | 4,872 | $5.16M | 0.66% | −57−1.2% | Reduced |
| Alerus Financial NA | 4,869 | $5.16M | 0.40% | +1,332+37.7% | Added |
| Equitable Trust Co | 4,855 | $5.15M | 0.29% | −104−2.1% | Reduced |
| Atlantic Trust, LLC | 4,855 | $5.15M | 1.11% | +30+0.6% | Added |
| Snowden Capital Advisors LLC | 4,850 | $5.14M | 0.16% | −186−3.7% | Reduced |
| Capital Group Investment Management Pte. Ltd. | 4,827 | $5.12M | 0.97% | +83+1.7% | Added |
| TD Private Client Wealth LLC | 4,821 | $5.11M | 0.14% | −481−9.1% | Reduced |
| Perigon Wealth Management, LLC | 4,830 | $5.11M | 0.13% | +569+13.4% | Added |
| Natural Investments, LLC | 4,808 | $5.10M | 1.41% | +4,808 | New |
| Impact Asset Management GmbH | 4,805 | $5.09M | 2.01% | −2,900−37.6% | Reduced |
| Sigma Planning Corp | 4,783 | $5.07M | 0.16% | +80+1.7% | Added |
| Boston Financial Mangement LLC | 4,777 | $5.06M | 0.15% | +4+0.1% | Added |
| Vinva Investment Management Ltd | 4,740 | $5.06M | 0.20% | −2,859−37.6% | Reduced |
| Harbor Capital Advisors, Inc. | 4,772 | $5.06M | 0.22% | −1,786−27.2% | Reduced |
| Selective Wealth Management, Inc. | 4,864 | $5.02M | 2.04% | −436−8.2% | Reduced |
| Webster Bank, N. A. | 4,716 | $5.00M | 0.54% | +826+21.2% | Added |
| Mirabaud Asset Management Ltd | 4,673 | $4.99M | 2.32% | −1,559−25.0% | Reduced |
| Goldstream Capital Management Ltd | 4,632 | $4.91M | 2.08% | +2,998+183.5% | Added |
| Saranac Partners Ltd | 4,624 | $4.90M | 2.71% | +4,624 | New |
| Plato Investment Management Ltd | 4,538 | $4.83M | 0.35% | 00.0% | Unchanged |
| Bank Hapoalim BM | 4,553 | $4.83M | 0.78% | −946−17.2% | Reduced |
| Wolverine Trading, LLC | 4,497 | $4.80M | 0.11% | −1,512−25.2% | Reduced |
| Alliance Wealth Advisors, LLC | 4,521 | $4.79M | 1.24% | −1,592−26.0% | Reduced |
| Kornitzer Capital Management Inc | 4,490 | $4.76M | 0.09% | −161−3.5% | Reduced |
| Fiera Capital Corp | 4,441 | $4.71M | 0.01% | +379+9.3% | Added |
| AXS Investments LLC | 4,422 | $4.69M | 1.31% | −277−5.9% | Reduced |
| Two Sigma Investments, LP | 4,405 | $4.67M | 0.01% | +67+1.5% | Added |
| Security National Bank | 4,404 | $4.67M | 0.67% | +2,544+136.8% | Added |
| Westover Capital Advisors, LLC | 4,393 | $4.66M | 1.02% | −438−9.1% | Reduced |
| Meridian Wealth Management, LLC | 4,392 | $4.66M | 0.22% | +1,241+39.4% | Added |
| Xcel Wealth Management, LLC | 4,390 | $4.65M | 1.29% | 00.0% | Unchanged |
| Laurion Capital Management LP | 4,385 | $4.65M | 0.29% | +4,385 | New |
| Cohen Investment Advisors LLC | 4,381 | $4.64M | 2.80% | −10−0.2% | Reduced |
| Independent Financial Group, LLC | 4,378 | $4.64M | 0.15% | +961+28.1% | Added |
| HB Wealth Management, LLC | 4,377 | $4.64M | 0.05% | +261+6.3% | Added |
| Axecap Investments, LLC | 4,345 | $4.61M | 3.47% | +3,244+294.6% | Added |
| IHT Wealth Management, LLC | 4,336 | $4.60M | 0.15% | −992−18.6% | Reduced |
| First Bank & Trust | 4,331 | $4.59M | 0.88% | −285−6.2% | Reduced |
| Meeder Advisory Services, Inc. | 4,319 | $4.58M | 0.29% | +46+1.1% | Added |
| CFM Wealth Partners LLC | 4,317 | $4.58M | 0.77% | +63+1.5% | Added |
| Ostrum Asset Management | 4,302 | $4.56M | 0.39% | +510+13.4% | Added |
| Miracle Mile Advisors, LLC | 4,276 | $4.53M | 0.09% | −105−2.4% | Reduced |
| Y.D. More Investments Ltd | 4,274 | $4.53M | 0.41% | −125−2.8% | Reduced |
| KP Management LLC | 4,250 | $4.51M | 1.58% | 00.0% | Unchanged |
| DSG Capital Advisors, LLC | 4,249 | $4.50M | 0.82% | +4,249 | New |
| CAPROCK Group, Inc. | 4,203 | $4.46M | 0.15% | +26+0.6% | Added |
| Hoey Investments, Inc | 4,187 | $4.44M | 0.76% | +1,445+52.7% | Added |
| AE Wealth Management LLC | 4,156 | $4.41M | 0.04% | −357−7.9% | Reduced |
| OV Management LLC | 4,154 | $4.40M | 2.04% | +233+5.9% | Added |
| Salem Investment Counselors Inc | 4,138 | $4.39M | 0.14% | +21+0.5% | Added |
| Great Lakes Advisors, LLC | 4,134 | $4.38M | 0.04% | −103−2.4% | Reduced |
| Bleakley Financial Group, LLC | 4,134 | $4.38M | 0.13% | +250+6.4% | Added |
| Signaturefd, LLC | 4,133 | $4.38M | 0.08% | +183+4.6% | Added |
| Aft, Forsyth & Company, Inc. | 4,101 | $4.35M | 2.13% | −313−7.1% | Reduced |
| TCG Advisory Services, LLC | 4,098 | $4.34M | 0.18% | +39+1.0% | Added |
| Kovack Advisors, Inc. | 4,084 | $4.33M | 0.42% | +78+1.9% | Added |
| Beck Capital Management, LLC | 4,077 | $4.32M | 1.15% | −11−0.3% | Reduced |
| Longbow Finance SA | 4,072 | $4.32M | 0.47% | +4,072 | New |
| V-Square Quantitative Management LLC | 4,063 | $4.31M | 0.61% | −36−0.9% | Reduced |
| Penserra Capital Management LLC | 4,062 | $4.30M | 0.08% | +983+31.9% | Added |
| Beaumont Asset Management, L.L.C. | 4,025 | $4.27M | 2.47% | −106−2.6% | Reduced |
| Chesley Taft & Associates LLC | 4,013 | $4.25M | 0.20% | +45+1.1% | Added |
| Columbus Hill Capital Management, L.P. | 4,000 | $4.24M | 0.82% | 00.0% | Unchanged |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 4,000 | $4.24M | 1.87% | +2,100+110.5% | Added |
| Schechter Investment Advisors, LLC | 3,996 | $4.24M | 0.32% | −964−19.4% | Reduced |
| HighPoint Advisor Group LLC | 4,164 | $4.23M | 0.23% | +16+0.4% | Added |
| Brasada Capital Management, LP | 4,139 | $4.20M | 0.75% | +135+3.4% | Added |
| Surience Private Wealth LLC | 3,965 | $4.20M | 5.43% | +3,965 | New |
| Profund Advisors LLC | 3,949 | $4.19M | 0.15% | −359−8.3% | Reduced |
| Clean Yield Group | 3,921 | $4.16M | 1.32% | +414+11.8% | Added |
| Callahan Advisors, LLC | 3,915 | $4.15M | 0.39% | −182−4.4% | Reduced |
| Berbice Capital Management LLC | 3,915 | $4.15M | 3.33% | +3,915 | New |
| SBI Securities Co., Ltd. | 3,908 | $4.14M | 0.13% | +3,908 | New |
| Gibbs Wealth Management | 3,888 | $4.12M | 1.12% | +173+4.7% | Added |
| RFG - Bristol Wealth Advisors, LLC | 3,869 | $4.10M | 1.35% | +3,869 | New |