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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,262
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
791 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
HBC Financial Services, PLLC1$1.00K0.00%00.0%Unchanged
Activest Wealth Management1$1.06K0.00%−7−87.5%Reduced
Aspect Partners, LLC1$1.06K0.00%−2−66.7%Reduced
WestEnd Advisors, LLC1$1.06K0.00%00.0%Unchanged
Parkworth Wealth Management, Inc.1$1.06K0.00%+1New
Atwood & Palmer Inc1$1.06K0.00%00.0%Unchanged
Kimelman & Baird, LLC1$1.06K0.00%00.0%Unchanged
PEAK6 LLC1$1.49K0.00%+1New
NBC Securities, Inc.1$2.11K0.19%−3,022−100.0%Reduced
Clear Investment Research, LLC2$2.12K0.00%00.0%Unchanged
Horizon Financial Services, LLC2$2.12K0.00%00.0%Unchanged
Ruedi Wealth Management, Inc.2$2.12K0.00%00.0%Unchanged
Chesapeake Asset Management LLC2$2.12K0.00%00.0%Unchanged
Mascoma Wealth Management LLC2$2.12K0.00%+2New
Sugar Maple Asset Management, LLC2$2.12K0.00%+2New
Wingate Wealth Advisors, Inc.2$2.12K0.00%+2New
Capital & Planning, LLC2$2.12K0.00%+2New
Catherine Avery Investment Management LLC2$2.12K0.00%+2New
Chilton Capital Management LLC2$2.12K0.00%−2−50.0%Reduced
Breakwater Investment Management2$2.12K0.00%00.0%Unchanged
1620 Investment Advisors, Inc.2$2.55K0.00%00.0%Unchanged
Navigoe, LLC3$3.00K0.00%+3New
Global Financial Private Client, LLC3$3.18K0.00%−1−25.0%Reduced
Global Wealth Strategies & Associates3$3.18K0.00%00.0%Unchanged
JDM Financial Group LLC3$3.18K0.00%00.0%Unchanged
Blume Capital Management, Inc.3$3.18K0.00%−6−66.7%Reduced
Clal Insurance Enterprises Holdings Ltd4$4.00K0.00%+4New
PayPay Securities Corp4$4.24K0.18%−1−20.0%Reduced
Heritage Wealth Advisors4$4.24K0.00%00.0%Unchanged
Anfield Capital Management, LLC4$4.24K0.00%00.0%Unchanged
Sanctuary Wealth Management, L.L.C.4$4.24K0.00%00.0%Unchanged
Decker Retirement Planning Inc.4$4.24K0.00%+4New
Chapman Financial Group, LLC4$4.24K0.00%+4New
Winnow Wealth LLC5$4.32K0.00%+5New
Human Investing LLC4$4.47K0.00%+4New
Briaud Financial Planning, Inc5$5.00K0.00%+5New
Legacy Investment Solutions, LLC5$5.04K0.00%+5New
Legacy Wealth Managment, LLC5$5.04K0.00%+5New
City Holding Co5$5.30K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$5.30K0.00%00.0%Unchanged
Robinswood Financial LLC5$5.30K0.00%00.0%Unchanged
MCF Advisors LLC5$5.30K0.00%−1−16.7%Reduced
First Financial Corp5$5.30K0.00%00.0%Unchanged
Washington Trust Co5$5.30K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$5.30K0.00%00.0%Unchanged
FWL Investment Management, LLC5$5.30K0.00%00.0%Unchanged
Financial Gravity Companies, Inc.5$5.30K0.00%+5New
Painted Porch Advisors LLC5$5.30K0.00%+5New
Principia Wealth Advisory, LLC5$5.30K0.00%+5New
Compass Planning Associates Inc5$5.30K0.01%+5New
Beaird Harris Wealth Management, LLC6$6.36K0.00%00.0%Unchanged
TruNorth Capital Management, LLC6$6.36K0.00%00.0%Unchanged
a16z Perennial Management, L.P.6$6.36K0.00%00.0%Unchanged
Redwood Park Advisors LLC6$6.36K0.01%+6New
Copia Wealth Management6$6.36K0.01%+6New
Jackson, Grant Investment Advisers, Inc.7$7.42K0.00%00.0%Unchanged
Legend Financial Advisors, Inc.7$7.42K0.01%00.0%Unchanged
Cetera Trust Company, N.A7$7.42K0.00%00.0%Unchanged
CBIZ Investment Advisory Services, LLC7$7.42K0.00%+5+250.0%Added
MPWM Advisory Solutions, LLC7$7.42K0.01%+7New
Tower View Investment Management & Research LLC8$8.48K0.00%00.0%Unchanged
Criterion Capital Advisors, LLC11$8.65K0.01%00.0%Unchanged
IAG Wealth Partners, LLC9$9.54K0.00%+9New
POM Investment Strategies, LLC9$9.54K0.01%00.0%Unchanged
Berkshire Capital Holdings Inc10$10.6K0.00%−7,960−99.9%Reduced
Estabrook Capital Management10$10.6K0.00%00.0%Unchanged
MUFG Securities EMEA plc10$10.6K0.00%+10New
Midwest Capital Advisors, LLC10$10.6K0.01%+10New
Quest 10 Wealth Builders, Inc.10$10.6K0.01%+10New
Pacific Center for Financial Services10$10.6K0.00%00.0%Unchanged
Trivant Custom Portfolio Group, LLC10$10.6K0.01%00.0%Unchanged
Halbert Hargrove Global Advisors, LLC10$10.6K0.00%+10New
WealthTrak Capital Management LLC10$10.6K0.01%+10New
True Wealth Design, LLC11$11.5K0.00%+4+57.1%Added
West Paces Advisors Inc.11$11.7K0.00%00.0%Unchanged
Motco11$11.7K0.00%+5+83.3%Added
Pineridge Advisors LLC11$11.7K0.00%+8+266.7%Added
Lee Danner & Bass Inc11$11.7K0.00%+11New
Clark Wealth Partners11$11.7K0.01%+11New
Cranbrook Wealth Management, LLC12$12.4K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.12$12.7K0.00%+3+33.3%Added
Christopher J. Hasenberg, Inc13$13.8K0.01%00.0%Unchanged
HighMark Wealth Management LLC13$13.8K0.01%00.0%Unchanged
Missouri Trust & Investment Co13$13.8K0.00%00.0%Unchanged
Tradewinds Capital Management, LLC14$14.8K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$14.8K0.01%00.0%Unchanged
BankPlus Trust Department14$14.8K0.00%+14New
First PREMIER Bank14$15.0K0.00%+10+250.0%Added
Bogart Wealth, LLC15$15.9K0.00%00.0%Unchanged
Bank of New Hampshire15$15.9K0.00%+15New
Synergy Investment Management, LLC15$15.9K0.01%+15New
Stephenson National Bank & Trust16$17.0K0.01%−12−42.9%Reduced
Stuart Chaussee & Associates, Inc.16$17.0K0.00%00.0%Unchanged
Kohmann Bosshard Financial Services, LLC16$17.0K0.00%+16New
Bellwether Advisors, LLC16$17.0K0.00%+16New
Coston, McIsaac & Partners17$18.0K0.01%00.0%Unchanged
SOA Wealth Advisors, LLC.17$18.0K0.00%00.0%Unchanged
New Age Alpha Advisors, LLC17$18.0K0.00%+4+30.8%Added
Moser Wealth Advisors, LLC18$19.1K0.01%00.0%Unchanged
Red Tortoise LLC19$20.1K0.01%00.0%Unchanged