ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Davidson Capital Management Inc. | 3,863 | $4.10M | 1.08% | +120+3.2% | Added |
| Greenleaf Trust | 3,861 | $4.09M | 0.04% | +161+4.4% | Added |
| Canal Capital Management, LLC | 3,855 | $4.09M | 0.66% | −30−0.8% | Reduced |
| Waldron Private Wealth LLC | 3,843 | $4.07M | 0.16% | +23+0.6% | Added |
| Paragon Advisors, LLC | 3,841 | $4.07M | 1.40% | −1,439−27.3% | Reduced |
| Vestcor Inc | 3,806 | $4.04M | 0.13% | −230−5.7% | Reduced |
| Triasima Portfolio Management inc. | 3,793 | $4.02M | 0.78% | +3,793 | New |
| Citizens National Bank Trust Department | 3,779 | $4.01M | 0.85% | −6−0.2% | Reduced |
| Fort Washington Investment Advisors Inc | 3,774 | $4.00M | 0.02% | −126−3.2% | Reduced |
| Strategic Advisors LLC | 3,757 | $3.98M | 0.72% | +309+9.0% | Added |
| EP Wealth Advisors, LLC | 3,718 | $3.94M | 0.03% | +341+10.1% | Added |
| Quantum Private Wealth, LLC | 3,716 | $3.94M | 1.26% | −5−0.1% | Reduced |
| Bryn Mawr Trust Co | 3,693 | $3.92M | 0.07% | +125+3.5% | Added |
| WESPAC Advisors SoCal, LLC | 3,671 | $3.89M | 0.88% | −223−5.7% | Reduced |
| Gallagher Capital Advisors, LLC | 3,656 | $3.88M | 2.82% | +3,656 | New |
| Alps Advisors Inc | 3,638 | $3.86M | 0.02% | −382−9.5% | Reduced |
| Mutual Advisors, LLC | 3,619 | $3.83M | 0.11% | −185−4.9% | Reduced |
| Empire Life Investments Inc. | 3,607 | $3.82M | 0.24% | +3,607 | New |
| CWA Asset Management Group, LLC | 3,605 | $3.82M | 0.19% | +113+3.2% | Added |
| Prescott Group Capital Management, L.L.C. | 3,600 | $3.82M | 0.52% | 00.0% | Unchanged |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 3,572 | $3.81M | 0.12% | +163+4.8% | Added |
| Grove Bank & Trust | 3,594 | $3.81M | 0.53% | −664−15.6% | Reduced |
| Conscious Wealth Investments, LLC | 3,555 | $3.81M | 2.58% | −44−1.2% | Reduced |
| Sculati Wealth Management, LLC | 3,582 | $3.80M | 1.50% | −26−0.7% | Reduced |
| Perpetual Ltd | 3,577 | $3.79M | 0.04% | −1,972−35.5% | Reduced |
| First Hawaiian Bank | 3,541 | $3.75M | 0.12% | +1,233+53.4% | Added |
| Icon Advisers Inc | 3,524 | $3.74M | 0.84% | +3,524 | New |
| Teza Capital Management LLC | 3,523 | $3.73M | 0.57% | +3,523 | New |
| Empower Advisory Group, LLC | 3,504 | $3.71M | 0.01% | +88+2.6% | Added |
| Goodman Advisory Group, LLC | 3,504 | $3.71M | 1.10% | −622−15.1% | Reduced |
| Aft, Forsyth & Sober, LLC | 3,500 | $3.71M | 1.20% | 00.0% | Unchanged |
| CHB Investment Group, LLC | 3,495 | $3.71M | 2.01% | −81−2.3% | Reduced |
| Harfst & Associates, Inc. | 3,486 | $3.70M | 0.77% | +844+31.9% | Added |
| Thoroughbred Financial Services, LLC | 3,458 | $3.67M | 0.22% | +38+1.1% | Added |
| Hilltop Holdings Inc. | 3,455 | $3.66M | 0.23% | +47+1.4% | Added |
| Venturi Wealth Management, LLC | 3,454 | $3.66M | 0.18% | +586+20.4% | Added |
| Vista Wealth Management Group, LLC | 3,445 | $3.65M | 0.24% | +2+0.1% | Added |
| Cunning Capital Partners, LP | 3,425 | $3.63M | 2.24% | 00.0% | Unchanged |
| Western Wealth Management, LLC | 3,411 | $3.62M | 0.19% | +853+33.3% | Added |
| Franchise Capital Ltd | 3,410 | $3.62M | 1.68% | +3,410 | New |
| Frank, Rimerman Advisors LLC | 3,381 | $3.58M | 0.26% | +30+0.9% | Added |
| Farther Finance Advisors, LLC | 3,373 | $3.58M | 0.13% | +123+3.8% | Added |
| Argent Trust Co | 3,351 | $3.55M | 0.14% | −79−2.3% | Reduced |
| Acima Private Wealth, LLC | 3,324 | $3.52M | 1.19% | 00.0% | Unchanged |
| Capital Investment Advisors, LLC | 3,324 | $3.52M | 0.07% | +607+22.3% | Added |
| PDS Planning, Inc | 3,277 | $3.47M | 0.31% | −14−0.4% | Reduced |
| Canada Post Corp Registered Pension Plan | 3,275 | $3.47M | 0.21% | +3,275 | New |
| Alta Wealth Advisors LLC | 3,246 | $3.44M | 1.51% | +103+3.3% | Added |
| CenterBook Partners LP | 3,230 | $3.42M | 0.20% | +2,558+380.7% | Added |
| Silvercrest Asset Management Group LLC | 3,213 | $3.41M | 0.02% | +326+11.3% | Added |
| Logan Capital Management Inc | 3,209 | $3.40M | 0.14% | −104−3.1% | Reduced |
| Executive Wealth Management, LLC | 3,207 | $3.40M | 0.27% | −102−3.1% | Reduced |
| JBF Capital, Inc. | 3,204 | $3.40M | 0.58% | +3,204 | New |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 3,200 | $3.39M | 1.97% | −400−11.1% | Reduced |
| Aubrey Capital Management Ltd | 3,200 | $3.39M | 1.28% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 3,191 | $3.38M | 0.05% | +11+0.3% | Added |
| Leeward Financial Partners, LLC | 3,181 | $3.37M | 1.20% | −34−1.1% | Reduced |
| Strategic Advocates LLC | 3,179 | $3.37M | 1.14% | −214−6.3% | Reduced |
| HCR Wealth Advisors | 3,164 | $3.35M | 0.42% | +68+2.2% | Added |
| Dynasty Wealth Management, LLC | 3,161 | $3.35M | 0.06% | −609−16.2% | Reduced |
| Smartleaf Asset Management LLC | 3,134 | $3.35M | 0.34% | +253+8.8% | Added |
| Legacy Advisors, LLC | 3,157 | $3.35M | 0.32% | +160+5.3% | Added |
| Financial Engines Advisors L.L.C. | 3,144 | $3.33M | 0.01% | +94+3.1% | Added |
| Bradley Foster & Sargent Inc | 3,133 | $3.32M | 0.06% | +1,932+160.9% | Added |
| Apollon Wealth Management, LLC | 3,123 | $3.31M | 0.08% | +288+10.2% | Added |
| PGGM Investments | 3,115 | $3.30M | 0.04% | 00.0% | Unchanged |
| Once Capital Management, LLC | 3,100 | $3.29M | 1.49% | 00.0% | Unchanged |
| Blue Capital, Inc. | 3,100 | $3.29M | 2.32% | +3,100 | New |
| Clare Market Investments LLC | 3,083 | $3.27M | 0.78% | −75−2.4% | Reduced |
| Mather Group, LLC. | 3,080 | $3.27M | 0.04% | −10−0.3% | Reduced |
| GAMMA Investing LLC | 3,070 | $3.25M | 0.28% | +411+15.5% | Added |
| Ballentine Partners, LLC | 3,053 | $3.24M | 0.06% | +182+6.3% | Added |
| Arkadios Wealth Advisors | 3,050 | $3.23M | 0.18% | +408+15.4% | Added |
| Merit Financial Group, LLC | 3,049 | $3.23M | 0.06% | +1,351+79.6% | Added |
| Beacon Investment Advisory Services, Inc. | 3,047 | $3.23M | 0.14% | −170−5.3% | Reduced |
| Moore Capital Management, LP | 3,045 | $3.23M | 0.06% | −7,387−70.8% | Reduced |
| MUFG Securities Americas Inc. | 3,041 | $3.22M | 0.41% | +3,041 | New |
| Moody National Bank Trust Division | 3,035 | $3.22M | 0.34% | −61−2.0% | Reduced |
| OMC Financial Services LTD | 3,035 | $3.22M | 1.37% | +227+8.1% | Added |
| Guided Capital Wealth Management, LLC | 3,032 | $3.21M | 2.95% | +3,032 | New |
| Marvin & Palmer Associates Inc | 3,031 | $3.21M | 2.45% | +3,031 | New |
| Boomfish Wealth Group, LLC | 3,012 | $3.19M | 1.94% | −221−6.8% | Reduced |
| Pinnacle Associates Ltd | 3,007 | $3.19M | 0.04% | +894+42.3% | Added |
| Signet Financial Management, LLC | 2,996 | $3.18M | 0.41% | +6+0.2% | Added |
| We Are One Seven, LLC | 2,975 | $3.15M | 0.12% | −148−4.7% | Reduced |
| GTS Securities LLC | 2,967 | $3.15M | 0.15% | −16,629−84.9% | Reduced |
| Concurrent Investment Advisors, LLC | 2,962 | $3.14M | 0.09% | +328+12.5% | Added |
| Twin Capital Management Inc | 2,946 | $3.12M | 0.34% | −220−6.9% | Reduced |
| Asset Dedication, LLC | 2,939 | $3.12M | 0.25% | −193−6.2% | Reduced |
| Doliver Advisors, LP | 2,934 | $3.11M | 0.86% | −38−1.3% | Reduced |
| Savant Capital, LLC | 2,924 | $3.10M | 0.02% | +248+9.3% | Added |
| Proem Advisors LLC | 2,904 | $3.08M | 1.41% | +2,904 | New |
| Donaldson Capital Management, LLC | 2,881 | $3.05M | 0.12% | −194−6.3% | Reduced |
| Central Asset Investments & Management Holdings (HK) Ltd | 2,874 | $3.05M | 1.87% | +2,874 | New |
| SeaCrest Wealth Management, LLC | 2,861 | $3.03M | 0.32% | −243−7.8% | Reduced |
| Altus Wealth Group LLC | 2,844 | $3.01M | 1.33% | +16+0.6% | Added |
| WealthPlan Investment Management, LLC | 2,840 | $3.01M | 0.30% | −372−11.6% | Reduced |
| Belpointe Asset Management LLC | 3,508 | $3.00M | 0.18% | +324+10.2% | Added |
| Qtron Investments LLC | 2,828 | $3.00M | 0.42% | −239−7.8% | Reduced |
| Principal Securities, Inc. | 2,814 | $2.98M | 0.07% | +204+7.8% | Added |