ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pinnbrook Capital Management LP | 2,809 | $2.98M | 1.04% | +2,809 | New |
| Nicholas Investment Partners, LP | 2,805 | $2.97M | 0.26% | +1,938+223.5% | Added |
| Allworth Financial LP | 2,613 | $2.94M | 0.02% | +1,500+134.8% | Added |
| GeoWealth Management, LLC | 2,768 | $2.93M | 0.10% | −225−7.5% | Reduced |
| Kingsview Wealth Management, LLC | 2,765 | $2.93M | 0.06% | +127+4.8% | Added |
| Sunbelt Securities, Inc. | 2,742 | $2.93M | 0.26% | −282−9.3% | Reduced |
| Brighton Jones LLC | 2,753 | $2.92M | 0.08% | +30+1.1% | Added |
| Guardian Capital LP | 2,724 | $2.89M | 0.11% | +183+7.2% | Added |
| O'Neil Global Advisors, Inc. | 2,710 | $2.87M | 0.84% | −450−14.2% | Reduced |
| SkyOak Wealth, LLC | 2,709 | $2.87M | 0.61% | −3−0.1% | Reduced |
| Prakash Investment Advisors LLC | 2,709 | $2.87M | 2.83% | +2,709 | New |
| Circle Wealth Management, LLC | 2,697 | $2.86M | 0.06% | 00.0% | Unchanged |
| Roman Butler Fullerton & Co | 2,506 | $2.86M | 0.91% | −51−2.0% | Reduced |
| Neville Rodie & Shaw Inc | 2,659 | $2.82M | 0.21% | +47+1.8% | Added |
| Umpqua Bank | 2,729 | $2.81M | 0.97% | −113−4.0% | Reduced |
| Summit Trail Advisors, LLC | 2,646 | $2.81M | 0.10% | +420+18.9% | Added |
| Linscomb & Williams, Inc. | 2,645 | $2.80M | 0.14% | +143+5.7% | Added |
| Legato Capital Management LLC | 2,625 | $2.78M | 0.36% | 00.0% | Unchanged |
| Legacy Wealth Asset Management, LLC | 2,623 | $2.78M | 0.76% | −201−7.1% | Reduced |
| Institute for Wealth Management, LLC. | 2,622 | $2.78M | 0.35% | +11+0.4% | Added |
| Partners Capital Investment Group, LLP | 2,618 | $2.78M | 0.08% | −5,231−66.6% | Reduced |
| Bay Rivers Group | 2,589 | $2.74M | 1.33% | −146−5.3% | Reduced |
| National Asset Management, Inc. | 2,570 | $2.72M | 0.09% | −1,317−33.9% | Reduced |
| Ritholtz Wealth Management | 2,553 | $2.71M | 0.08% | +78+3.2% | Added |
| Nan Shan Life Insurance Co., Ltd. | 2,544 | $2.70M | 0.06% | −2,000−44.0% | Reduced |
| Means Investment Co., Inc. | 2,542 | $2.69M | 0.28% | 00.0% | Unchanged |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.65M | 0.60% | 00.0% | Unchanged |
| Leelyn Smith, LLC | 2,497 | $2.65M | 0.47% | −9−0.4% | Reduced |
| Personal Cfo Solutions, LLC | 2,496 | $2.65M | 0.52% | −869−25.8% | Reduced |
| Independent Solutions Wealth Management, LLC | 2,492 | $2.64M | 0.58% | −5−0.2% | Reduced |
| Central Pacific Bank - Trust Division | 2,489 | $2.64M | 0.35% | −98−3.8% | Reduced |
| Totem Point Management, LLC | 2,481 | $2.63M | 2.79% | −674−21.4% | Reduced |
| Beta Wealth Group, Inc. | 2,469 | $2.62M | 1.16% | +49+2.0% | Added |
| Evoke Wealth, LLC | 2,459 | $2.61M | 0.07% | +38+1.6% | Added |
| Valmark Advisers, Inc. | 2,457 | $2.60M | 0.04% | +125+5.4% | Added |
| Allianz SE | 2,433 | $2.60M | 0.07% | −357−12.8% | Reduced |
| XTX Topco Ltd | 2,447 | $2.59M | 0.22% | +652+36.3% | Added |
| Oak Harvest Investment Services | 2,439 | $2.59M | 0.36% | +2,439 | New |
| Brevan Howard Capital Management LP | 2,427 | $2.57M | 0.06% | +2,427 | New |
| Wedmont Private Capital | 2,500 | $2.56M | 0.14% | +170+7.3% | Added |
| NDWM LLC | 2,415 | $2.56M | 2.14% | 00.0% | Unchanged |
| Mission Creek Capital Partners, Inc. | 2,392 | $2.54M | 0.55% | +13+0.5% | Added |
| Glen Eagle Advisors, LLC | 2,389 | $2.53M | 0.42% | −81−3.3% | Reduced |
| Trust Asset Management LLC | 2,377 | $2.52M | 0.20% | 00.0% | Unchanged |
| Williams Jones Wealth Management, LLC. | 2,364 | $2.51M | 0.03% | +6+0.3% | Added |
| Redwood Investments, LLC | 2,363 | $2.51M | 0.67% | +8+0.3% | Added |
| Highland Capital Management, LLC | 2,359 | $2.50M | 0.14% | +2,359 | New |
| Gladstone Institutional Advisory LLC | 2,355 | $2.50M | 0.12% | −331−12.3% | Reduced |
| Waterloo Capital, L.P. | 2,354 | $2.50M | 0.26% | +60+2.6% | Added |
| Texas Yale Capital Corp. | 2,341 | $2.48M | 0.10% | +20+0.9% | Added |
| Westpac Banking Corp | 2,334 | $2.47M | 0.16% | +577+32.8% | Added |
| Jamison Private Wealth Management, Inc. | 2,319 | $2.46M | 0.36% | +142+6.5% | Added |
| Diversify Advisory Services, LLC | 2,399 | $2.46M | 0.14% | −346−12.6% | Reduced |
| J.W. Cole Advisors, Inc. | 2,302 | $2.44M | 0.10% | +43+1.9% | Added |
| Bensler, LLC | 2,298 | $2.44M | 0.29% | +2,298 | New |
| Central Trust Co | 2,292 | $2.43M | 0.06% | +35+1.6% | Added |
| Graypoint LLC | 2,279 | $2.42M | 0.15% | −224−8.9% | Reduced |
| Morse Asset Management, Inc | 2,265 | $2.40M | 0.55% | +22+1.0% | Added |
| Guerra Pan Advisors, LLC | 2,264 | $2.40M | 1.74% | 00.0% | Unchanged |
| Wealthspire Advisors, LLC | 2,258 | $2.39M | 0.02% | +253+12.6% | Added |
| Dorsey & Whitney Trust CO LLC | 2,252 | $2.39M | 0.13% | +231+11.4% | Added |
| Atomi Financial Group, Inc. | 2,233 | $2.37M | 0.12% | +248+12.5% | Added |
| Shaker Investments LLC | 2,232 | $2.37M | 0.99% | −11−0.5% | Reduced |
| Narwhal Capital Management | 2,216 | $2.35M | 0.21% | −849−27.7% | Reduced |
| Ofi Invest Asset Management | 2,291 | $2.35M | 0.06% | +2,291 | New |
| Greykasell Wealth Strategies, Inc. | 2,197 | $2.33M | 1.29% | +2,197 | New |
| Reuter James Wealth Management, LLC | 2,191 | $2.32M | 0.43% | +30+1.4% | Added |
| Lake Street Advisors Group, LLC | 2,169 | $2.30M | 0.11% | +322+17.4% | Added |
| Interval Partners, LP | 2,166 | $2.30M | 0.06% | +2,166 | New |
| GKV Capital Management Co., Inc. | 2,164 | $2.29M | 0.94% | +2,164 | New |
| Fortis Capital Advisors, LLC | 2,679 | $2.29M | 0.78% | +386+16.8% | Added |
| Trust Point Inc. | 2,159 | $2.29M | 0.16% | +760+54.3% | Added |
| Northern Financial Advisors Inc | 2,143 | $2.27M | 1.81% | −83−3.7% | Reduced |
| Elevatus Welath Management | 2,142 | $2.27M | 0.78% | −15−0.7% | Reduced |
| CNB Bank | 2,133 | $2.26M | 1.05% | −57−2.6% | Reduced |
| Principle Wealth Partners LLC | 2,126 | $2.25M | 0.16% | −100−4.5% | Reduced |
| Naviter Wealth, LLC | 2,114 | $2.24M | 0.27% | +172+8.9% | Added |
| Cigna Investments Inc | 2,111 | $2.24M | 0.39% | −7−0.3% | Reduced |
| Lineweaver Wealth Advisors, LLC | 2,104 | $2.23M | 0.41% | +219+11.6% | Added |
| Oak Grove Capital LLC | 2,103 | $2.23M | 0.45% | 00.0% | Unchanged |
| Voya Financial Advisors, Inc. | 2,085 | $2.23M | 0.24% | −95−4.4% | Reduced |
| Portfolio Design Labs, LLC | 2,098 | $2.22M | 0.46% | +231+12.4% | Added |
| BluePointe Capital Management, LLC | 2,097 | $2.22M | 1.27% | +83+4.1% | Added |
| Procyon Private Wealth Partners, LLC | 2,095 | $2.22M | 0.14% | +94+4.7% | Added |
| Private Client Services, LLC | 2,093 | $2.22M | 1.19% | −193−8.4% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 2,090 | $2.21M | 0.12% | −2,650−55.9% | Reduced |
| Moneta Group Investment Advisors LLC | 2,088 | $2.21M | 0.03% | +414+24.7% | Added |
| Three Seasons Wealth, LLC | 2,087 | $2.21M | 1.08% | −457−18.0% | Reduced |
| Optimize Financial Inc | 2,084 | $2.21M | 1.66% | +2,084 | New |
| Canopy Partners, LLC | 2,075 | $2.20M | 0.84% | −92−4.2% | Reduced |
| Valeo Financial Advisors, LLC | 2,070 | $2.19M | 0.06% | +65+3.2% | Added |
| AAFMAA Wealth Management & Trust LLC | 2,054 | $2.18M | 0.95% | −335−14.0% | Reduced |
| Integrated Advisors Network LLC | 2,051 | $2.17M | 0.10% | −147−6.7% | Reduced |
| NorthRock Partners, LLC | 2,049 | $2.17M | 0.07% | −10.0% | Reduced |
| Leonteq Securities AG | 2,045 | $2.17M | 0.21% | −820−28.6% | Reduced |
| Argentarii, LLC | 2,039 | $2.16M | 1.09% | +2,039 | New |
| Pallas Capital Advisors LLC | 2,037 | $2.16M | 0.09% | −373−15.5% | Reduced |
| Ascent Group, LLC | 2,035 | $2.16M | 0.16% | +129+6.8% | Added |
| Icapital Wealth LLC | 2,029 | $2.15M | 1.23% | +30+1.5% | Added |
| Convergence Financial, LLC | 2,029 | $2.15M | 0.43% | +27+1.3% | Added |