ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Quadrant Capital Group LLC | 2,027 | $2.15M | 0.15% | +71+3.6% | Added |
| Summit Financial, LLC | 2,023 | $2.14M | 0.08% | +223+12.4% | Added |
| LMR Partners LLP | 2,000 | $2.12M | 0.04% | −5,379−72.9% | Reduced |
| Cullinan Associates Inc | 2,000 | $2.12M | 0.14% | −100−4.8% | Reduced |
| Cohen Klingenstein LLC | 2,000 | $2.12M | 0.07% | 00.0% | Unchanged |
| Valliance Asset Management Ltd | 2,000 | $2.12M | 3.81% | +2,000 | New |
| Uniting Wealth Partners, LLC | 2,000 | $2.12M | 1.02% | +2,000 | New |
| Romano Brothers and Company | 1,986 | $2.11M | 0.27% | +8+0.4% | Added |
| Monetary Management Group Inc | 1,985 | $2.10M | 0.55% | +305+18.2% | Added |
| 1248 Management, LLC | 1,983 | $2.10M | 0.91% | +1,983 | New |
| Insigneo Advisory Services, LLC | 1,971 | $2.09M | 0.22% | −447−18.5% | Reduced |
| Stenger Family Office, LLC | 1,954 | $2.07M | 0.70% | +1,954 | New |
| IFP Advisors, Inc | 1,949 | $2.07M | 0.07% | +206+11.8% | Added |
| Darden Wealth Group Inc | 1,940 | $2.06M | 1.38% | +925+91.1% | Added |
| WealthPLAN Partners, LLC | 1,931 | $2.05M | 0.29% | −206−9.6% | Reduced |
| Fifth Third Wealth Advisors LLC | 1,923 | $2.04M | 0.11% | +83+4.5% | Added |
| L.M. Kohn & Company | 1,921 | $2.04M | 0.53% | +13+0.7% | Added |
| Field & Main Bank | 1,918 | $2.03M | 0.72% | +130+7.3% | Added |
| Proequities, Inc. | 1,796 | $2.02M | 0.11% | −314−14.9% | Reduced |
| Trustmark National Bank Trust Department | 1,901 | $2.02M | 0.15% | +310+19.5% | Added |
| WealthCare Investment Partners, LLC | 1,911 | $2.01M | 0.88% | 00.0% | Unchanged |
| Intact Investment Management Inc. | 1,900 | $2.01M | 0.07% | +240+14.5% | Added |
| Shay Capital LLC | 1,900 | $2.01M | 0.49% | +805+73.5% | Added |
| Rational Advisors LLC | 1,900 | $2.01M | 0.20% | +1,900 | New |
| Pier 88 Investment Partners LLC | 1,900 | $2.01M | 0.40% | +1,900 | New |
| Washington Harbour Partners LP | 1,900 | $2.01M | 3.74% | +1,900 | New |
| RiverPark Advisors, LLC | 4,054 | $2.01M | 1.62% | +1,846+83.6% | Added |
| Landscape Capital Management, L.L.C. | 1,891 | $2.00M | 0.21% | +1,474+353.5% | Added |
| Wealthedge Investment Advisors, LLC | 1,883 | $2.00M | 0.90% | +1,883 | New |
| Douglass Winthrop Advisors, LLC | 1,881 | $1.99M | 0.04% | 00.0% | Unchanged |
| Fulton Bank, N.A. | 1,881 | $1.99M | 0.08% | +240+14.6% | Added |
| Everhart Financial Group, Inc. | 1,880 | $1.99M | 0.41% | +96+5.4% | Added |
| Riggs Asset Managment Co. Inc. | 1,864 | $1.99M | 0.53% | +14+0.8% | Added |
| Advisor OS, LLC | 1,873 | $1.99M | 0.23% | −677−26.5% | Reduced |
| Bristlecone Advisors, LLC | 1,867 | $1.98M | 0.15% | 00.0% | Unchanged |
| Donoghue Forlines LLC | 1,861 | $1.97M | 0.66% | −1,254−40.3% | Reduced |
| Redmond Asset Management, LLC | 1,861 | $1.97M | 0.49% | −37−1.9% | Reduced |
| Baker Avenue Asset Management, LP | 1,851 | $1.96M | 0.06% | +218+13.3% | Added |
| Clarius Group, LLC | 1,846 | $1.96M | 0.13% | −45−2.4% | Reduced |
| Castle Rock Wealth Management, LLC | 1,983 | $1.96M | 0.47% | −6−0.3% | Reduced |
| Warren Averett Asset Management, LLC | 1,842 | $1.95M | 0.03% | +965+110.0% | Added |
| Concentric Capital Strategies, LP | 1,836 | $1.95M | 0.12% | −1,035−36.1% | Reduced |
| 1858 Wealth Management, LLC | 1,834 | $1.94M | 1.54% | −271−12.9% | Reduced |
| Arete Wealth Advisors, LLC | 1,833 | $1.94M | 0.14% | +278+17.9% | Added |
| HBK Sorce Advisory LLC | 1,831 | $1.94M | 0.06% | −34−1.8% | Reduced |
| BTG Pactual Asset Management US LLC | 1,825 | $1.94M | 0.25% | −2,767−60.3% | Reduced |
| Summit Global Investments | 1,822 | $1.93M | 0.12% | −1,790−49.6% | Reduced |
| Harbor Investment Advisory, LLC | 1,815 | $1.92M | 0.18% | −48−2.6% | Reduced |
| Signature Wealth Management Group | 1,804 | $1.91M | 0.77% | +40+2.3% | Added |
| Kane Investment Management, Inc. | 1,804 | $1.91M | 1.07% | +1,804 | New |
| Mattson Financial Services, LLC | 2,134 | $1.91M | 0.61% | −545−20.3% | Reduced |
| Taikang Asset Management (Hong Kong) Co Ltd | 1,800 | $1.91M | 0.28% | −1,800−50.0% | Reduced |
| Callan Capital, LLC | 1,779 | $1.89M | 0.14% | +58+3.4% | Added |
| Heritage Trust Co | 1,779 | $1.89M | 0.22% | +1,779 | New |
| Commons Capital, LLC | 1,753 | $1.86M | 1.69% | +33+1.9% | Added |
| U.S. Capital Wealth Advisors, LLC | 1,752 | $1.86M | 0.06% | +979+126.6% | Added |
| Westbourne Investments, Inc. | 1,750 | $1.86M | 1.09% | +1,750 | New |
| First National Bank of Hutchinson | 1,740 | $1.84M | 1.12% | +50+3.0% | Added |
| Sierra Capital LLC | 1,730 | $1.83M | 0.22% | −98−5.4% | Reduced |
| Peapack Gladstone Financial Corp | 1,723 | $1.83M | 0.03% | −175−9.2% | Reduced |
| Lebenthal Global Advisors, LLC | 1,720 | $1.82M | 0.33% | +6+0.4% | Added |
| Brendel Financial Advisors LLC | 1,720 | $1.82M | 1.10% | +1,720 | New |
| Absoluto Partners Gestao de Recursos Ltda | 1,714 | $1.82M | 2.08% | −521−23.3% | Reduced |
| Canandaigua National Bank & Trust Co | 1,709 | $1.81M | 0.18% | −427−20.0% | Reduced |
| Monetta Financial Services Inc | 1,700 | $1.80M | 1.45% | 00.0% | Unchanged |
| ArrowMark Colorado Holdings LLC | 1,700 | $1.80M | 0.02% | 00.0% | Unchanged |
| Alpine Woods Capital Investors, LLC | 1,698 | $1.80M | 0.34% | +3+0.2% | Added |
| Fidelis Capital Partners, LLC | 1,763 | $1.80M | 0.18% | +486+38.1% | Added |
| Connecticut Wealth Management, LLC | 1,697 | $1.80M | 0.09% | +17+1.0% | Added |
| Citizens & Northern Corp | 1,693 | $1.79M | 0.49% | +211+14.2% | Added |
| Avestar Capital, LLC | 1,680 | $1.78M | 0.16% | +68+4.2% | Added |
| Centiva Capital, LP | 1,680 | $1.78M | 0.07% | +660+64.7% | Added |
| VELA Investment Management, LLC | 1,679 | $1.78M | 0.61% | −130−7.2% | Reduced |
| Visionary Wealth Advisors | 1,671 | $1.77M | 0.10% | +48+3.0% | Added |
| Premier Path Wealth Partners, LLC | 1,671 | $1.77M | 0.27% | −1,443−46.3% | Reduced |
| Weaver Capital Management LLC | 1,668 | $1.77M | 0.50% | +177+11.9% | Added |
| Harold Davidson & Associates Inc. | 1,662 | $1.76M | 0.84% | +1,662 | New |
| Taylor Hoffman Capital Management LLC | 1,661 | $1.76M | 0.64% | −6−0.4% | Reduced |
| Balboa Wealth Partners | 1,656 | $1.76M | 0.40% | −24−1.4% | Reduced |
| Garrett Investment Advisors LLC | 1,655 | $1.75M | 0.17% | −29−1.7% | Reduced |
| Teamwork Financial Advisors, LLC | 1,654 | $1.75M | 0.23% | −520−23.9% | Reduced |
| Flagship Harbor Advisors, LLC | 1,646 | $1.74M | 0.09% | +1+0.1% | Added |
| Grant Private Wealth Management Inc | 1,645 | $1.74M | 1.88% | +1,645 | New |
| Buckingham Strategic Partners | 1,617 | $1.71M | 0.03% | +709+78.1% | Added |
| Horst & Graben Wealth Management LLC | 1,616 | $1.71M | 0.30% | +3+0.2% | Added |
| Loomis Sayles & Co L P | 1,612 | $1.71M | 0.00% | +335+26.2% | Added |
| Aviso Financial Inc. | 1,605 | $1.70M | 0.09% | −58−3.5% | Reduced |
| Optimas Capital Ltd | 1,600 | $1.70M | 2.29% | +1,600 | New |
| Impact Investors, Inc | 1,596 | $1.69M | 1.31% | +1,596 | New |
| Prospera Financial Services Inc | 1,595 | $1.69M | 0.04% | +95+6.3% | Added |
| EPG Wealth Management LLC | 1,584 | $1.68M | 0.44% | −71−4.3% | Reduced |
| SageView Advisory Group, LLC | 1,581 | $1.68M | 0.07% | +107+7.3% | Added |
| Boston Private Wealth LLC | 1,577 | $1.67M | 0.03% | +1,577 | New |
| Capital Insight Partners, LLC | 1,571 | $1.67M | 0.29% | +105+7.2% | Added |
| Centaurus Financial, Inc. | 1,568 | $1.66M | 0.10% | +711+83.0% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 1,551 | $1.64M | 0.46% | 00.0% | Unchanged |
| Jefferies Financial Group Inc. | 1,541 | $1.63M | 0.02% | −22−1.4% | Reduced |
| GraniteShares Advisors LLC | 1,537 | $1.63M | 1.03% | −342−18.2% | Reduced |
| Ellevest, Inc. | 1,535 | $1.63M | 0.09% | −12−0.8% | Reduced |
| Bank of Hawaii | 1,534 | $1.63M | 0.09% | −44−2.8% | Reduced |