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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Moloney Securities Asset Management, LLC1,527$1.62M0.22%−609−28.5%Reduced
RMB Capital Management, LLC1,525$1.62M0.04%+245+19.1%Added
Wrapmanager Inc1,525$1.62M0.41%−309−16.8%Reduced
Arthur M. Cohen & Associates, LLC1,524$1.62M0.29%+66+4.5%Added
Accurate Wealth Management, LLC1,573$1.61M0.31%−50−3.1%Reduced
IPG Investment Advisors LLC1,520$1.61M0.37%+1,520New
Accent Capital Management, LLC1,519$1.61M0.92%00.0%Unchanged
Bosman Wealth Management, LLC1,518$1.61M1.55%+1,518New
Bell Bank1,516$1.61M0.12%−45−2.9%Reduced
SWS Partners1,515$1.61M0.49%−293−16.2%Reduced
Commerzbank Aktiengesellschaft1,502$1.60M0.04%+426+39.6%Added
Stablepoint Partners, LLC1,506$1.60M0.29%−45−2.9%Reduced
Triangle Securities Wealth Management1,504$1.59M0.41%−28−1.8%Reduced
Kirtland Hills Capital Management, LLC1,504$1.59M1.02%+153+11.3%Added
WSFS Capital Management, LLC1,495$1.58M0.09%−400−21.1%Reduced
Synergy Financial Group, LTD1,490$1.58M1.32%−199−11.8%Reduced
Hancock Whitney Corp1,486$1.58M0.05%+19+1.3%Added
Belmont Capital, LLC1,485$1.57M0.26%00.0%Unchanged
MWA Asset Management1,484$1.57M1.05%+82+5.8%Added
Checchi Capital Advisers, LLC1,481$1.57M0.12%+22+1.5%Added
Fukoku Mutual Life Insurance Co1,477$1.57M0.11%+131+9.7%Added
Mayflower Financial Advisors, LLC1,472$1.56M0.23%+25+1.7%Added
First Manhattan Co1,463$1.55M0.00%−684−31.9%Reduced
Concord Asset Management, LLC1,458$1.55M0.34%+87+6.3%Added
Evergreen Capital Management LLC1,457$1.54M0.05%+6+0.4%Added
Verdence Capital Advisors LLC1,455$1.54M0.12%−56−3.7%Reduced
Carr Financial Group Corp1,446$1.53M0.48%+584+67.7%Added
Concord Wealth Partners1,443$1.53M0.25%+129+9.8%Added
Change Path, LLC1,443$1.53M0.05%+245+20.5%Added
Rockline Wealth Management, LLC1,440$1.53M0.41%+87+6.4%Added
Ashton Thomas Securities, LLC1,437$1.52M0.42%+54+3.9%Added
17 Capital Partners, LLC1,416$1.50M0.95%−162−10.3%Reduced
Aster Capital Management (DIFC) Ltd1,408$1.49M0.57%+1,249+785.5%Added
Cornerstone Advisors, LLC1,400$1.48M0.06%−1,200−46.2%Reduced
Cookson Peirce & Co Inc1,399$1.48M0.07%+903+182.1%Added
B.O.S.S. Retirement Advisors, LLC1,399$1.48M0.41%+1,399New
Scientech Research LLC1,396$1.48M0.42%−95−6.4%Reduced
Hudson Value Partners, LLC1,393$1.48M0.55%+38+2.8%Added
Compass Capital Corp1,315$1.47M0.57%+1,315New
Dohj, LLC1,391$1.47M0.34%−103−6.9%Reduced
Lindbrook Capital, LLC1,390$1.47M0.13%−12−0.9%Reduced
Intellectus Partners, LLC1,385$1.47M0.32%−299−17.8%Reduced
Parsons Capital Management Inc1,384$1.47M0.08%00.0%Unchanged
NorthCrest Asset Manangement, LLC1,383$1.47M0.04%+303+28.1%Added
Intrust Bank NA1,380$1.46M0.15%+79+6.1%Added
Argonautica Private Wealth Management, Inc1,377$1.46M0.47%−2−0.1%Reduced
Transcend Wealth Collective, LLC1,376$1.46M0.11%−606−30.6%Reduced
MJP Associates Inc1,374$1.46M0.26%−85−5.8%Reduced
Wallace Advisory Group, LLC1,623$1.45M1.00%+2+0.1%Added
Appleton Partners Inc1,368$1.45M0.11%+14+1.0%Added
Catalytic Wealth RIA, LLC1,367$1.45M0.25%+21+1.6%Added
Copperwynd Financial, LLC1,361$1.44M0.40%−36−2.6%Reduced
PFG Investments, LLC1,355$1.44M0.09%+135+11.1%Added
Passive Capital Management, LLC.1,354$1.44M0.51%−87−6.0%Reduced
Sentry Investment Management LLC1,353$1.43M0.68%−286−17.4%Reduced
NVWM, LLC1,347$1.43M0.36%−1−0.1%Reduced
Sage Mountain Advisors LLC1,346$1.43M0.10%−38−2.7%Reduced
Angeles Wealth Management, LLC1,341$1.42M0.12%−124−8.5%Reduced
International Assets Investment Management, LLC1,343$1.42M0.12%−1,183,724−99.9%Reduced
Skopos Labs, Inc.1,335$1.42M0.42%+72+5.7%Added
WBH Advisory Inc1,323$1.40M0.13%−20−1.5%Reduced
Bradyco, Inc.1,320$1.40M0.86%+1,320New
Abc Arbitrage SA1,316$1.40M0.20%+1,316New
Riverpark Capital Management LLC1,311$1.39M2.43%−138−9.5%Reduced
Evelyn Partners Investment Management LLP1,311$1.39M0.05%+1,311New
Sym Financial Corp1,304$1.38M0.18%+1,004+334.7%Added
Wealth Advisors of Tampa Bay, LLC1,302$1.38M0.59%−233−15.2%Reduced
Williamson Legacy Group, LLC1,297$1.37M0.92%−67−4.9%Reduced
Fairfield, Bush & Co.1,293$1.37M0.81%+45+3.6%Added
Old National Bancorp1,292$1.37M0.03%+695+116.4%Added
Resources Management Corp1,286$1.36M0.19%00.0%Unchanged
SFM, LLC1,282$1.36M0.96%+21+1.7%Added
Sagespring Wealth Partners, LLC1,280$1.36M0.04%+1,280New
Howard Capital Management Inc.1,279$1.36M0.02%+77+6.4%Added
Simon Quick Advisors, LLC1,275$1.35M0.08%−49−3.7%Reduced
Comprehensive Financial Planning, Inc.1,275$1.35M1.14%+1,275New
Rehmann Capital Advisory Group1,258$1.33M0.08%+49+4.1%Added
CoreCap Advisors, LLC1,256$1.33M0.06%+737+142.0%Added
Polymer Capital Management (HK) LTD1,247$1.32M0.23%−1,454−53.8%Reduced
Systematic Alpha Investments, LLC1,247$1.32M0.05%00.0%Unchanged
Kingswood Wealth Advisors, LLC1,243$1.32M0.10%−3,013−70.8%Reduced
Conning Inc.1,239$1.31M0.05%+168+15.7%Added
180 Wealth Advisors, LLC1,238$1.31M0.21%−41−3.2%Reduced
Evercore Wealth Management, LLC1,232$1.31M0.02%00.0%Unchanged
Migdal Insurance & Financial Holdings Ltd.1,226$1.30M0.02%+21+1.7%Added
First Citizens Bank & Trust Co1,230$1.30M0.02%+325+35.9%Added
RB Capital Management, LLC1,229$1.30M0.30%+6+0.5%Added
Talon Private Wealth, LLC1,220$1.29M0.27%+414+51.4%Added
Virtus ETF Advisers LLC1,218$1.29M0.53%+148+13.8%Added
WBI Investments1,216$1.29M0.32%+1,216New
New Century Financial Group, LLC1,200$1.29M0.55%−191−13.7%Reduced
Fiduciary Alliance LLC1,215$1.29M0.13%+788+184.5%Added
CBOE Vest Financial, LLC1,214$1.29M0.02%+220+22.1%Added
Gryphon Financial Partners LLC1,206$1.28M0.18%−622−34.0%Reduced
StoneX Group Inc.1,206$1.28M0.07%+55+4.8%Added
TrueMark Investments, LLC1,203$1.28M0.41%−98−7.5%Reduced
Broderick Brian C1,200$1.27M0.25%+600+100.0%Added
Baader Bank INC1,198$1.27M0.12%−201−14.4%Reduced
Benchmark Investment Advisors LLC1,193$1.26M0.82%+1,193New
One Wealth Capital Management, LLC1,192$1.26M0.64%+1,192New