ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BluePath Capital Management, LLC | 1,243 | $1.26M | 0.69% | +177+16.6% | Added |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 1,189 | $1.26M | 0.25% | +460+63.1% | Added |
| Claro Advisors LLC | 1,183 | $1.25M | 0.17% | −12−1.0% | Reduced |
| Keebeck Wealth Management, LLC | 1,181 | $1.25M | 0.18% | 00.0% | Unchanged |
| Cim Investment Mangement Inc | 1,180 | $1.25M | 0.37% | −26−2.2% | Reduced |
| Brown Brothers Harriman & Co | 1,170 | $1.24M | 0.01% | +57+5.1% | Added |
| BOK Financial Private Wealth, Inc. | 1,167 | $1.24M | 0.09% | −164−12.3% | Reduced |
| Versor Investments LP | 1,167 | $1.24M | 0.21% | +867+289.0% | Added |
| Haverford Trust Co | 1,166 | $1.24M | 0.01% | −3−0.3% | Reduced |
| AssuredPartners Investment Advisors, LLC | 1,164 | $1.23M | 0.24% | +1,164 | New |
| Shelton Wealth Management, LLC | 1,161 | $1.23M | 0.68% | −66−5.4% | Reduced |
| Catalyst Financial Partners LLC | 1,161 | $1.23M | 0.23% | +15+1.3% | Added |
| Anchor Investment Management, LLC | 1,155 | $1.22M | 0.11% | −209−15.3% | Reduced |
| Ronald Blue Trust, Inc. | 1,155 | $1.22M | 0.02% | −697−37.6% | Reduced |
| Meridian Financial Partners LLC | 1,148 | $1.22M | 0.64% | −23−2.0% | Reduced |
| Elevated Capital Advisors, LLC | 1,145 | $1.21M | 0.33% | −87−7.1% | Reduced |
| UMA Financial Services, Inc. | 1,130 | $1.20M | 0.20% | −47−4.0% | Reduced |
| Spirit of America Management Corp | 1,130 | $1.20M | 0.24% | 00.0% | Unchanged |
| Moran Wealth Management, LLC | 1,120 | $1.19M | 0.04% | −54−4.6% | Reduced |
| Albert D Mason Inc | 1,117 | $1.18M | 0.79% | +16+1.5% | Added |
| FFT Wealth Management LLC | 1,109 | $1.18M | 0.09% | +102+10.1% | Added |
| Motiv8 Investments LLC | 1,108 | $1.17M | 0.82% | +59+5.6% | Added |
| Two Sigma Advisers, LP | 1,100 | $1.17M | 0.00% | −4,400−80.0% | Reduced |
| Murphy & Mullick Capital Management Corp | 1,097 | $1.16M | 1.07% | +1,097 | New |
| LRI Investments, LLC | 1,094 | $1.16M | 0.11% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 1,092 | $1.16M | 0.25% | +13+1.2% | Added |
| Trust Co of Vermont | 1,091 | $1.16M | 0.06% | +624+133.6% | Added |
| Creekmur Asset Management LLC | 1,091 | $1.16M | 0.26% | +1,058+3,206.1% | Added |
| Prelude Capital Management, LLC | 1,090 | $1.16M | 0.10% | +1,090 | New |
| NBT Bank N A | 1,089 | $1.15M | 0.08% | +283+35.1% | Added |
| CX Institutional | 1,086 | $1.15M | 0.05% | −3−0.3% | Reduced |
| Brown Financial Advisors | 1,084 | $1.15M | 0.46% | −105−8.8% | Reduced |
| Greenwich Wealth Management LLC | 1,083 | $1.15M | 0.08% | −93−7.9% | Reduced |
| Malaga Cove Capital, LLC | 1,079 | $1.14M | 0.45% | −150−12.2% | Reduced |
| Sheets Smith Investment Management | 1,073 | $1.14M | 0.96% | +1,073 | New |
| David Loasby | 1,109 | $1.14M | 0.10% | +95+9.4% | Added |
| Palumbo Wealth Management LLC | 1,067 | $1.13M | 0.42% | +220+26.0% | Added |
| Atom Investors LP | 1,061 | $1.12M | 0.14% | −278−20.8% | Reduced |
| Sound View Wealth Advisors Group, LLC | 1,057 | $1.12M | 0.09% | +20+1.9% | Added |
| Prosperity Consulting Group, LLC | 1,056 | $1.12M | 0.08% | +66+6.7% | Added |
| Sanders Morris Harris LLC | 1,054 | $1.12M | 0.17% | +6+0.6% | Added |
| TCI Wealth Advisors, Inc. | 1,051 | $1.11M | 0.09% | −129−10.9% | Reduced |
| Legacy Bridge, LLC | 1,050 | $1.11M | 0.58% | 00.0% | Unchanged |
| Delta Investment Management, LLC | 1,050 | $1.11M | 0.22% | +32+3.1% | Added |
| Capital Market Strategies LLC | 1,048 | $1.11M | 0.64% | +25+2.4% | Added |
| EverSource Wealth Advisors, LLC | 1,048 | $1.11M | 0.06% | +39+3.9% | Added |
| Regatta Capital Group, LLC | 1,041 | $1.10M | 0.21% | −193−15.6% | Reduced |
| Hel Ved Capital Management Ltd | 1,030 | $1.09M | 0.33% | −2,000−66.0% | Reduced |
| DC Investments Management, LLC | 1,030 | $1.09M | 0.71% | 00.0% | Unchanged |
| Veracity Capital LLC | 1,030 | $1.09M | 0.40% | +45+4.6% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 1,030 | $1.09M | 0.03% | +102+11.0% | Added |
| IAM Advisory, LLC | 1,028 | $1.09M | 0.28% | 00.0% | Unchanged |
| Beaton Management Co. Inc. | 1,025 | $1.09M | 0.56% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 1,023 | $1.08M | 0.27% | +36+3.6% | Added |
| King Luther Capital Management Corp | 1,023 | $1.08M | 0.00% | +99+10.7% | Added |
| Advisory Resource Group | 1,008 | $1.07M | 0.23% | −130−11.4% | Reduced |
| Postrock Partners LLC | 1,007 | $1.07M | 0.52% | +1,007 | New |
| Kolinsky Wealth Management, LLC | 1,005 | $1.07M | 0.65% | −11−1.1% | Reduced |
| KLCM Advisors, Inc. | 1,000 | $1.06M | 0.12% | −1,000−50.0% | Reduced |
| Catalyst Funds Management Pty Ltd | 1,000 | $1.06M | 0.26% | +1,000 | New |
| Primoris Wealth Advisors, LLC | 999 | $1.06M | 0.81% | 00.0% | Unchanged |
| MidWestOne Financial Group, Inc. | 998 | $1.06M | 0.15% | −77−7.2% | Reduced |
| Central Bank & Trust Co | 996 | $1.06M | 0.16% | −58−5.5% | Reduced |
| Laidlaw Wealth Management LLC | 987 | $1.05M | 0.46% | +21+2.2% | Added |
| Quent Capital, LLC | 987 | $1.05M | 0.11% | +28+2.9% | Added |
| BTC Capital Management, Inc. | 987 | $1.05M | 0.10% | +4+0.4% | Added |
| Salvus Wealth Management, LLC | 985 | $1.04M | 0.67% | −153−13.4% | Reduced |
| Flputnam Investment Management Co | 985 | $1.04M | 0.02% | −6−0.6% | Reduced |
| Tectonic Advisors LLC | 980 | $1.04M | 0.07% | −261−21.0% | Reduced |
| Probity Advisors, Inc. | 980 | $1.04M | 0.20% | −91−8.5% | Reduced |
| Legacy Financial Advisors, Inc. | 980 | $1.04M | 0.17% | +106+12.1% | Added |
| Affiance Financial, LLC | 977 | $1.04M | 0.25% | −25−2.5% | Reduced |
| Symphony Financial, Ltd. Co. | 937 | $1.03M | 0.16% | −17−1.8% | Reduced |
| Baron Wealth Management LLC | 962 | $1.02M | 0.48% | +3+0.3% | Added |
| Great Lakes Retirement, Inc. | 962 | $1.02M | 0.13% | +962 | New |
| Park Place Capital Corp | 958 | $1.02M | 0.28% | −110−10.3% | Reduced |
| Strive Asset Management, LLC | 957 | $1.01M | 0.76% | +957 | New |
| Perfromance Wealth Partners, LLC | 956 | $1.01M | 0.03% | −17−1.7% | Reduced |
| Highview Capital Management LLC | 955 | $1.01M | 0.39% | +9+1.0% | Added |
| Ancora Advisors, LLC | 954 | $1.01M | 0.02% | +6+0.6% | Added |
| Optas, LLC | 951 | $1.01M | 0.22% | +14+1.5% | Added |
| Impact Capital Partners LLC | 950 | $1.01M | 0.36% | +950 | New |
| Virtue Capital Management, LLC | 949 | $1.01M | 0.20% | −7−0.7% | Reduced |
| AlphaCore Capital LLC | 947 | $1.00M | 0.22% | −133−12.3% | Reduced |
| BSW Wealth Partners | 944 | $1.00M | 0.15% | +113+13.6% | Added |
| Kozak & Associates, Inc. | 928 | $996.5K | 0.23% | −9−1.0% | Reduced |
| Principal Street Partners, LLC | 938 | $994.4K | 0.20% | −133−12.4% | Reduced |
| Paradigm Financial Partners, LLC | 931 | $987.0K | 0.12% | +21+2.3% | Added |
| Paces Ferry Wealth Advisors, LLC | 925 | $980.6K | 0.48% | 00.0% | Unchanged |
| American National Bank | 924 | $979.6K | 0.11% | 00.0% | Unchanged |
| Smithfield Trust Co | 925 | $978.0K | 0.05% | 00.0% | Unchanged |
| PFG Advisors | 922 | $977.4K | 0.06% | −27−2.8% | Reduced |
| GG Group Ventures, LLC | 918 | $973.2K | 1.28% | −397−30.2% | Reduced |
| Optiver Holding B.V. | 908 | $962.6K | 0.03% | −1,128−55.4% | Reduced |
| Becker Capital Management Inc | 905 | $959.4K | 0.03% | −9−1.0% | Reduced |
| Generali Investments CEE, investicni spolecnost, a.s. | 900 | $954.1K | 0.10% | +900 | New |
| Forefront Wealth Partners, LLC | 900 | $954.1K | 0.71% | +900 | New |
| Zullo Investment Group, Inc. | 898 | $952.0K | 0.38% | +66+7.9% | Added |
| World Equity Group, Inc. | 898 | $952.0K | 0.20% | +898 | New |
| Signature Wealth Management Partners, LLC | 894 | $947.7K | 0.65% | 00.0% | Unchanged |