ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Brandywine Managers, LLC | 893 | $946.7K | 1.00% | 00.0% | Unchanged |
| Country Club Bank | 886 | $946.0K | 0.06% | −5−0.6% | Reduced |
| Avantax Planning Partners, Inc. | 890 | $943.7K | 0.03% | +14+1.6% | Added |
| Wealth Alliance | 889 | $941.9K | 0.11% | −106−10.7% | Reduced |
| Huntleigh Advisors, Inc. | 888 | $941.4K | 0.20% | +888 | New |
| Freestone Capital Holdings, LLC | 887 | $940.3K | 0.03% | +196+28.4% | Added |
| KCM Investment Advisors LLC | 886 | $939.3K | 0.03% | +15+1.7% | Added |
| Galvin, Gaustad & Stein, LLC | 885 | $938.2K | 0.08% | +40+4.7% | Added |
| Fedenia Advisers LLC | 885 | $938.2K | 0.55% | +885 | New |
| Syon Capital LLC | 880 | $932.9K | 0.08% | −69−7.3% | Reduced |
| Payne Capital Management, LLC | 878 | $930.8K | 0.40% | +878 | New |
| Ashton Thomas Private Wealth, LLC | 875 | $927.6K | 0.04% | +437+99.8% | Added |
| Southern Style Financial, Inc. | 874 | $926.2K | 0.75% | +874 | New |
| Eagle Strategies LLC | 867 | $919.1K | 0.16% | +19+2.2% | Added |
| Keel Point, LLC | 867 | $919.1K | 0.07% | +93+12.0% | Added |
| Global Assets Advisory, LLC | 870 | $917.3K | 0.51% | −23−2.6% | Reduced |
| Quotient Wealth Partners, LLC | 864 | $915.9K | 0.03% | +84+10.8% | Added |
| TFB Advisors LLC | 863 | $914.9K | 0.26% | −3−0.3% | Reduced |
| Fiduciary Group LLC | 856 | $907.5K | 0.09% | +5+0.6% | Added |
| McMahon Financial Advisors, LLC | 853 | $904.3K | 0.23% | −74−8.0% | Reduced |
| Elgethun Capital Management | 852 | $903.2K | 0.22% | +22+2.7% | Added |
| Edmond de Rothschild Holding S.A. | 850 | $901.1K | 0.02% | +96+12.7% | Added |
| Heartland Bank & Trust Co | 849 | $900.0K | 0.49% | −23−2.6% | Reduced |
| Revolve Wealth Partners, LLC | 849 | $900.0K | 0.13% | +2+0.2% | Added |
| Wesbanco Bank Inc | 849 | $900.0K | 0.03% | +483+132.0% | Added |
| Interchange Capital Partners, LLC | 845 | $895.8K | 0.33% | +42+5.2% | Added |
| ICONIQ Capital, LLC | 844 | $894.7K | 0.01% | +381+82.3% | Added |
| Acorn Financial Advisory Services Inc | 843 | $893.7K | 0.15% | −15−1.7% | Reduced |
| Unique Wealth Strategies, LLC | 842 | $892.7K | 0.39% | −31−3.6% | Reduced |
| West Family Investments, Inc. | 842 | $892.6K | 0.31% | +179+27.0% | Added |
| Ninepoint Partners LP | 838 | $888.4K | 0.14% | 00.0% | Unchanged |
| Evanson Asset Management, LLC | 838 | $888.0K | 0.06% | 00.0% | Unchanged |
| Gilliland Jeter Wealth Management LLC | 837 | $887.3K | 0.30% | +2+0.2% | Added |
| Outlook Wealth Advisors, LLC | 836 | $886.3K | 0.25% | +9+1.1% | Added |
| Net Worth Advisory Group | 834 | $884.2K | 0.27% | −243−22.6% | Reduced |
| HMS Capital Management, LLC | 832 | $882.0K | 0.43% | −52−5.9% | Reduced |
| Relyea Zuckerberg Hanson LLC | 832 | $882.0K | 0.12% | +393+89.5% | Added |
| Choate Investment Advisors | 827 | $876.7K | 0.02% | +108+15.0% | Added |
| Meyer Handelman Co | 825 | $874.6K | 0.03% | 00.0% | Unchanged |
| First Affirmative Financial Network | 824 | $873.4K | 0.50% | −71−7.9% | Reduced |
| Investment House LLC | 822 | $871.4K | 0.05% | −33−3.9% | Reduced |
| American Trust | 820 | $869.3K | 0.07% | −12−1.4% | Reduced |
| BlueSpruce Investments, LP | 820 | $869.3K | 0.02% | 00.0% | Unchanged |
| Bullock Wealth Management Group | 813 | $861.9K | 0.50% | −117−12.6% | Reduced |
| Aaron Wealth Advisors | 813 | $861.9K | 0.10% | +159+24.3% | Added |
| Mount Yale Investment Advisors, LLC | 812 | $860.8K | 0.07% | +58+7.7% | Added |
| Cornercap Investment Counsel Inc | 812 | $860.8K | 0.28% | −224−21.6% | Reduced |
| Evermay Wealth Management LLC | 809 | $857.6K | 0.13% | +18+2.3% | Added |
| Csenge Advisory Group | 808 | $856.6K | 0.05% | −79−8.9% | Reduced |
| Forum Financial Management, LP | 806 | $854.5K | 0.01% | +278+52.7% | Added |
| Battery Global Advisors, LLC | 806 | $854.5K | 0.46% | 00.0% | Unchanged |
| Pinnacle Wealth Planning Services, Inc. | 803 | $851.3K | 0.13% | −332−29.3% | Reduced |
| Papamarkou Wellner Asset Management inc. | 803 | $851.3K | 0.59% | +803 | New |
| Freemont Management S.A. | 800 | $848.1K | 0.42% | 00.0% | Unchanged |
| Prosperity Financial Group, Inc. | 800 | $848.1K | 0.42% | +149+22.9% | Added |
| South Dakota Investment Council | 800 | $848.0K | 0.02% | 00.0% | Unchanged |
| L2 Asset Management, LLC | 798 | $846.0K | 0.18% | −11−1.4% | Reduced |
| Strategic Investment Advisors | 797 | $844.9K | 0.09% | −82−9.3% | Reduced |
| Real Talk Capital, LLC | 797 | $844.9K | 1.11% | +797 | New |
| Lewis Asset Management, LLC | 794 | $842.1K | 0.64% | −9−1.1% | Reduced |
| Brady Martz Wealth Solutions, LLC | 816 | $841.5K | 0.20% | +816 | New |
| Drive Wealth Management, LLC | 788 | $834.8K | 0.20% | +2+0.3% | Added |
| Red Lighthouse Investment Management, LLC | 786 | $833.3K | 0.33% | 00.0% | Unchanged |
| RD Lewis Holdings, Inc. | 825 | $831.8K | 0.91% | +825 | New |
| Edentree Asset Management Ltd | 785 | $831.8K | 0.24% | −85−9.8% | Reduced |
| Pure Financial Advisors, Inc. | 784 | $831.1K | 0.02% | +62+8.6% | Added |
| United Bank | 784 | $831.1K | 0.35% | +247+46.0% | Added |
| Tritonpoint Wealth, LLC | 777 | $823.2K | 0.07% | +113+17.0% | Added |
| Driehaus Capital Management LLC | 774 | $820.5K | 0.01% | −33−4.1% | Reduced |
| Compass Ion Advisors, LLC | 771 | $817.4K | 0.10% | 00.0% | Unchanged |
| Patron Partners Advisors, LLC | 766 | $812.1K | 0.44% | +6+0.8% | Added |
| Stoneridge Investment Partners LLC | 763 | $809.0K | 0.29% | 00.0% | Unchanged |
| Keudell/Morrison Wealth Management | 762 | $807.8K | 0.21% | −79−9.4% | Reduced |
| Alteri Wealth LLC | 762 | $807.8K | 0.22% | +762 | New |
| KRS Capital Management, LLC | 760 | $805.7K | 0.57% | 00.0% | Unchanged |
| Sustainable Insight Capital Management, LLC | 760 | $805.7K | 0.35% | +302+65.9% | Added |
| Titleist Asset Management, LLC | 758 | $803.3K | 0.09% | +758 | New |
| Evelyn Partners Investment Management Services Ltd | 751 | $796.1K | 0.14% | +751 | New |
| D.B. Root & Company, LLC | 748 | $793.0K | 0.25% | −130−14.8% | Reduced |
| Eqis Capital Management, Inc. | 747 | $792.4K | 0.07% | +7+0.9% | Added |
| Aventura Private Wealth, LLC | 747 | $791.9K | 0.43% | +747 | New |
| ASB Consultores, LLC | 745 | $789.8K | 0.33% | −22−2.9% | Reduced |
| Regal Investment Advisors LLC | 744 | $789.1K | 0.06% | −71−8.7% | Reduced |
| Capital Square, LLC | 701 | $788.6K | 0.45% | +45+6.9% | Added |
| Sandbox Financial Partners, LLC | 742 | $786.8K | 0.26% | −10−1.3% | Reduced |
| Chicago Partners Investment Group LLC | 749 | $785.8K | 0.03% | +23+3.2% | Added |
| Golden State Equity Partners | 741 | $785.5K | 0.15% | +17+2.3% | Added |
| First National Bank Sioux Falls | 740 | $784.5K | 0.33% | 00.0% | Unchanged |
| Orrstown Financial Services Inc | 739 | $783.4K | 0.21% | +13+1.8% | Added |
| Tradition Wealth Management, LLC | 738 | $782.4K | 0.07% | −1−0.1% | Reduced |
| Cynosure Management, LLC | 735 | $779.2K | 0.12% | −229−23.8% | Reduced |
| Yarbrough Capital, LLC | 734 | $778.1K | 0.03% | 00.0% | Unchanged |
| Qsemble Capital Management, LP | 734 | $778.1K | 0.10% | +734 | New |
| Catalina Capital Group, LLC | 729 | $772.8K | 0.25% | +16+2.2% | Added |
| Provenance Wealth Advisors, LLC | 725 | $768.6K | 0.10% | 00.0% | Unchanged |
| Green Square Capital Advisors LLC | 723 | $766.7K | 0.11% | −224−23.7% | Reduced |
| First United Bank Trust | 722 | $765.4K | 0.28% | +252+53.6% | Added |
| Asahi Life Asset Management Co., Ltd. | 718 | $761.2K | 0.46% | +718 | New |
| Valley National Advisers Inc | 717 | $760.0K | 0.14% | −54−7.0% | Reduced |
| Bahl & Gaynor Inc | 715 | $758.0K | 0.00% | 00.0% | Unchanged |