ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Geller Advisors LLC | 710 | $752.7K | 0.05% | +4+0.6% | Added |
| Values First Advisors, Inc. | 709 | $752.0K | 0.41% | +480+209.6% | Added |
| Segment Wealth Management, LLC | 709 | $751.6K | 0.05% | 00.0% | Unchanged |
| Milestone Asset Management, LLC | 707 | $749.5K | 0.17% | +707 | New |
| Parkside Financial Bank & Trust | 706 | $748.4K | 0.10% | −8−1.1% | Reduced |
| MRP Capital Investments, LLC | 705 | $747.4K | 0.68% | +30+4.4% | Added |
| Element Pointe Advisors, LLC | 704 | $746.3K | 0.18% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 703 | $745.3K | 0.05% | +26+3.8% | Added |
| Gerber Kawasaki Wealth & Investment Management | 702 | $744.2K | 0.03% | +8+1.2% | Added |
| Two Sigma Securities, LLC | 701 | $743.1K | 0.13% | +75+12.0% | Added |
| CastleKnight Management LP | 700 | $742.1K | 0.08% | 00.0% | Unchanged |
| Westwood Wealth Management | 700 | $742.1K | 0.27% | 00.0% | Unchanged |
| Raleigh Capital Management Inc. | 690 | $731.0K | 0.28% | +28+4.2% | Added |
| ORG Wealth Partners, LLC | 689 | $730.4K | 0.23% | −91−11.7% | Reduced |
| HM Payson & Co | 683 | $724.1K | 0.01% | −21−3.0% | Reduced |
| Alta Advisers Ltd | 683 | $724.1K | 0.46% | +83+13.8% | Added |
| Mindset Wealth Management, LLC | 681 | $722.4K | 0.26% | +81+13.5% | Added |
| Marcum Wealth, LLC | 680 | $720.9K | 0.06% | +45+7.1% | Added |
| David R. Rahn & Associates Inc. | 680 | $720.9K | 0.23% | +200+41.7% | Added |
| Turning Point Benefit Group, Inc. | 707 | $718.1K | 0.68% | +707 | New |
| Fortress Wealth Group, LLC | 703 | $717.4K | 0.34% | −10−1.4% | Reduced |
| Vista Cima Wealth Management LLC | 676 | $716.6K | 0.74% | +676 | New |
| Fox Hill Wealth Management | 675 | $715.6K | 0.40% | +203+43.0% | Added |
| AlTi Global, Inc. | 683 | $714.7K | 0.02% | +102+17.6% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 674 | $714.5K | 0.07% | −5−0.7% | Reduced |
| Allen Capital Group, LLC | 674 | $714.5K | 0.09% | +131+24.1% | Added |
| Severin Investments, LLC | 672 | $712.8K | 0.71% | +672 | New |
| Cromwell Holdings LLC | 672 | $712.4K | 0.41% | 00.0% | Unchanged |
| Paladin Wealth, LLC | 671 | $711.3K | 0.61% | −12−1.8% | Reduced |
| New Wave Wealth Advisors LLC | 671 | $711.3K | 0.29% | +18+2.8% | Added |
| Ausdal Financial Partners, Inc. | 671 | $711.3K | 0.06% | +37+5.8% | Added |
| Retireful, LLC | 670 | $710.3K | 0.40% | −287−30.0% | Reduced |
| KPP Advisory Services LLC | 670 | $710.3K | 0.17% | −11−1.6% | Reduced |
| Camden Capital, LLC | 668 | $708.1K | 0.08% | +77+13.0% | Added |
| Allred Capital Management, LLC | 664 | $703.9K | 0.27% | −28−4.0% | Reduced |
| IFC Advisors LLC | 664 | $703.9K | 0.15% | +664 | New |
| TD Capital Management LLC | 663 | $702.3K | 0.07% | +3+0.5% | Added |
| Quadcap Wealth Management, LLC | 662 | $701.8K | 0.10% | −16−2.4% | Reduced |
| FNY Investment Advisers, LLC | 660 | $699.0K | 0.36% | +660 | New |
| Wolff Wiese Magana LLC | 658 | $697.6K | 0.46% | −15−2.2% | Reduced |
| PAX Financial Group, LLC | 658 | $697.6K | 0.12% | +114+21.0% | Added |
| Rakuten Securities, Inc. | 657 | $696.5K | 0.27% | +373+131.3% | Added |
| Fullerton Fund Management Co Ltd. | 654 | $693.3K | 0.02% | +170+35.1% | Added |
| Nicolet Bankshares Inc | 652 | $691.2K | 0.16% | +264+68.0% | Added |
| Nicholas Hoffman & Company, LLC. | 646 | $684.8K | 0.03% | −28−4.2% | Reduced |
| Stratos Wealth Advisors, LLC | 646 | $684.8K | 0.03% | +69+12.0% | Added |
| Renasant Bank | 643 | $681.7K | 0.44% | −107−14.3% | Reduced |
| Michels Family Financial, LLC | 643 | $681.7K | 0.62% | +643 | New |
| Vivid Wealth Management, LLC | 642 | $680.6K | 0.34% | −46−6.7% | Reduced |
| Western Financial Corp | 642 | $680.6K | 0.37% | +642 | New |
| Eos Management, L.P. | 640 | $678.5K | 0.29% | 00.0% | Unchanged |
| Bourgeon Capital Management LLC | 640 | $678.5K | 0.13% | +640 | New |
| Lion Street Advisors, LLC | 638 | $676.4K | 0.22% | −149−18.9% | Reduced |
| Sovran Advisors, LLC | 653 | $673.4K | 0.10% | +653 | New |
| Childress Capital Advisors, LLC | 635 | $672.9K | 0.19% | −2−0.3% | Reduced |
| Silver Oak Securities, Inc | 629 | $671.6K | 0.06% | −3−0.5% | Reduced |
| Options Solutions, LLC | 633 | $671.1K | 0.30% | 00.0% | Unchanged |
| Winthrop Advisory Group LLC | 633 | $671.1K | 0.08% | +56+9.7% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 633 | $671.1K | 0.02% | +39+6.6% | Added |
| Proficio Capital Partners LLC | 629 | $666.8K | 0.05% | +197+45.6% | Added |
| West Oak Capital, LLC | 625 | $662.6K | 0.23% | −5−0.8% | Reduced |
| Hallmark Capital Management Inc | 624 | $661.5K | 0.05% | +33+5.6% | Added |
| Essex Savings Bank | 622 | $659.4K | 0.16% | +39+6.7% | Added |
| First Horizon Advisors, Inc. | 619 | $656.2K | 0.02% | −100−13.9% | Reduced |
| Stiles Financial Services Inc | 615 | $652.0K | 0.24% | 00.0% | Unchanged |
| Cache Advisors, LLC | 615 | $652.0K | 0.27% | +615 | New |
| Centerpoint Advisory Group | 615 | $652.0K | 0.63% | +615 | New |
| Soltis Investment Advisors LLC | 615 | $651.9K | 0.06% | +47+8.3% | Added |
| 1776 Wealth LLC | 614 | $650.9K | 0.30% | 00.0% | Unchanged |
| Fluent Financial, LLC | 606 | $642.4K | 0.28% | −98−13.9% | Reduced |
| Marshall & Sterling Wealth Advisors Inc. | 606 | $642.4K | 0.44% | +606 | New |
| Sax Wealth Advisors, LLC | 603 | $639.3K | 0.05% | +24+4.1% | Added |
| New World Advisors LLC | 602 | $638.2K | 0.15% | −168−21.8% | Reduced |
| Austin Private Wealth, LLC | 602 | $638.2K | 0.06% | +225+59.7% | Added |
| Trust Co of Toledo NA | 600 | $636.1K | 0.08% | +124+26.1% | Added |
| Custom Index Systems, LLC | 599 | $635.0K | 0.34% | +13+2.2% | Added |
| Wealth Management Partners, LLC | 598 | $634.0K | 0.27% | −19−3.1% | Reduced |
| Consolidated Portfolio Review Corp | 596 | $631.8K | 0.10% | +8+1.4% | Added |
| Sheaff Brock Investment Advisors, LLC | 596 | $631.8K | 0.05% | +22+3.8% | Added |
| Pathway Financial Advisers, LLC | 596 | $631.2K | 0.21% | −310−34.2% | Reduced |
| CVA Family Office, LLC | 592 | $627.6K | 0.10% | +40+7.2% | Added |
| Highline Wealth Partners LLC | 591 | $626.5K | 0.20% | +43+7.8% | Added |
| Worth Financial Advisory Group, LLC | 590 | $625.5K | 0.38% | −11−1.8% | Reduced |
| Cary Street Partners Financial LLC | 590 | $625.5K | 0.02% | +590 | New |
| Foundations Investment Advisors, LLC | 589 | $624.7K | 0.01% | −35−5.6% | Reduced |
| Empirical Asset Management, LLC | 206,218 | $624.6K | 0.21% | +206,218 | New |
| Golden State Wealth Management, LLC | 586 | $621.2K | 0.09% | +586 | New |
| GK Wealth Management LLC | 583 | $618.0K | 0.78% | +583 | New |
| Montecito Bank & Trust | 578 | $612.7K | 0.11% | +578 | New |
| Zions Bancorporation, N.A. | 575 | $609.6K | 0.04% | +39+7.3% | Added |
| Geneos Wealth Management Inc. | 572 | $606.4K | 0.02% | +138+31.8% | Added |
| Group One Trading, L.P. | 572 | $606.4K | 0.02% | +393+219.6% | Added |
| Avitas Wealth Management LLC | 567 | $601.1K | 0.08% | −15−2.6% | Reduced |
| Resonant Capital Advisors, LLC | 566 | $600.0K | 0.04% | +27+5.0% | Added |
| Capital Investment Advisory Services, LLC | 565 | $599.0K | 0.06% | −1−0.2% | Reduced |
| Financial Advocates Investment Management | 563 | $596.8K | 0.03% | +7+1.3% | Added |
| FIL Ltd | 561 | $594.7K | 0.00% | +101+22.0% | Added |
| PUREfi Wealth, LLC | 561 | $594.7K | 0.58% | +561 | New |
| JT Stratford LLC | 560 | $593.7K | 0.10% | +3+0.5% | Added |
| Exencial Wealth Advisors, LLC | 558 | $591.5K | 0.02% | +79+16.5% | Added |