ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| New Hampshire Trust | 554 | $587.3K | 0.12% | −5−0.9% | Reduced |
| Capital Advisors Inc | 554 | $587.3K | 0.01% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 553 | $586.3K | 0.44% | −13−2.3% | Reduced |
| Onefund, LLC | 552 | $585.2K | 0.56% | +11+2.0% | Added |
| Cross Staff Investments Inc | 550 | $583.1K | 0.44% | 00.0% | Unchanged |
| North Berkeley Wealth Management, LLC | 550 | $583.1K | 0.59% | +550 | New |
| Holderness Investments Co | 547 | $579.9K | 0.13% | +1+0.2% | Added |
| Manchester Capital Management LLC | 545 | $577.8K | 0.07% | 00.0% | Unchanged |
| Fairscale Capital, LLC | 545 | $577.8K | 0.50% | 00.0% | Unchanged |
| Financial Perspectives, Inc | 545 | $577.8K | 0.19% | +61+12.6% | Added |
| Dearborn Partners LLC | 543 | $575.6K | 0.02% | +6+1.1% | Added |
| Savvy Advisors, Inc. | 543 | $575.6K | 0.07% | +132+32.1% | Added |
| Ontario Teachers Pension Plan Board | 543 | $575.6K | 0.01% | +543 | New |
| Castleview Partners, LLC | 545 | $574.6K | 0.31% | −296−35.2% | Reduced |
| Meridian Wealth Advisors, LLC | 540 | $572.5K | 0.09% | 00.0% | Unchanged |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 539 | $571.4K | 0.08% | 00.0% | Unchanged |
| Petrus Trust Company, LTA | 536 | $568.2K | 0.05% | +72+15.5% | Added |
| FDx Advisors, Inc. | 534 | $566.0K | 0.17% | −77−12.6% | Reduced |
| Transatlantique Private Wealth LLC | 533 | $565.0K | 0.21% | +533 | New |
| Paragon Private Wealth Management, LLC | 532 | $564.0K | 0.26% | +130+32.3% | Added |
| Stonebrook Private Inc. | 531 | $562.9K | 0.15% | +16+3.1% | Added |
| Hills Bank & Trust Co | 529 | $560.8K | 0.04% | +325+159.3% | Added |
| Covestor Ltd | 527 | $559.0K | 0.35% | −292−35.7% | Reduced |
| DDD Partners, LLC | 525 | $556.6K | 0.07% | −248−32.1% | Reduced |
| Private Portfolio Partners LLC | 525 | $556.6K | 0.10% | +22+4.4% | Added |
| Transcendent Capital Group LLC | 524 | $555.5K | 0.29% | +40+8.3% | Added |
| Morling Financial Advisors, LLC | 523 | $554.4K | 0.19% | −4−0.8% | Reduced |
| Saxony Capital Management, LLC | 520 | $551.3K | 0.49% | −50−8.8% | Reduced |
| Coppell Advisory Solutions LLC | 518 | $551.1K | 0.08% | +16+3.2% | Added |
| Clark Capital Management Group, Inc. | 515 | $546.0K | 0.00% | −3,117−85.8% | Reduced |
| W.H. Cornerstone Investments Inc. | 513 | $543.8K | 0.36% | −75−12.8% | Reduced |
| LVW Advisors, LLC | 513 | $543.8K | 0.07% | −15−2.8% | Reduced |
| Magnus Financial Group LLC | 513 | $543.8K | 0.05% | +29+6.0% | Added |
| Gsa Capital Partners LLP | 510 | $541.0K | 0.04% | +510 | New |
| AMG National Trust Bank | 508 | $538.8K | 0.01% | +246+93.9% | Added |
| Daymark Wealth Partners, LLC | 508 | $538.5K | 0.02% | −234−31.5% | Reduced |
| Cohen & Steers, Inc. | 507 | $537.0K | 0.00% | +27+5.6% | Added |
| Jackson Creek Investment Advisors LLC | 506 | $536.0K | 0.16% | +65+14.7% | Added |
| Holistic Financial Partners | 504 | $534.3K | 0.27% | −70−12.2% | Reduced |
| Legacy Capital Wealth Partners, LLC | 501 | $531.1K | 0.13% | −182−26.6% | Reduced |
| Journey Strategic Wealth LLC | 501 | $531.1K | 0.02% | −10−2.0% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 517 | $531.0K | 0.20% | −5−1.0% | Reduced |
| Colonial Trust Advisors | 500 | $530.1K | 0.05% | −14−2.7% | Reduced |
| Cladis Investment Advisory, LLC | 500 | $530.1K | 0.38% | 00.0% | Unchanged |
| Harmony Asset Management LLC | 500 | $530.1K | 0.21% | 00.0% | Unchanged |
| TFR Capital, LLC. | 498 | $527.9K | 0.26% | +498 | New |
| Chicago Trust Co NA | 498 | $527.9K | 0.09% | +45+9.9% | Added |
| Avidian Wealth Solutions, LLC | 497 | $526.9K | 0.02% | +9+1.8% | Added |
| Boston Trust Walden Corp | 494 | $523.7K | 0.00% | 00.0% | Unchanged |
| Opes Wealth Management LLC | 494 | $523.7K | 0.11% | +2+0.4% | Added |
| Trueblood Wealth Management, LLC | 494 | $523.7K | 0.26% | +73+17.3% | Added |
| Integral Investment Advisors, Inc. | 493 | $522.6K | 0.17% | +140+39.7% | Added |
| Vicus Capital | 492 | $521.6K | 0.05% | +492 | New |
| Riverstone Advisors, LLC | 492 | $521.6K | 0.30% | +492 | New |
| OneAscent Financial Services LLC | 491 | $521.0K | 0.04% | +263+115.4% | Added |
| Total Clarity Wealth Management, Inc. | 491 | $520.5K | 0.17% | −19−3.7% | Reduced |
| Asset Advisors Investment Management, LLC | 490 | $519.5K | 0.05% | 00.0% | Unchanged |
| Fi3 FINANCIAL ADVISORS, LLC | 489 | $518.4K | 0.19% | +249+103.8% | Added |
| Dynamic Technology Lab Private Ltd | 489 | $518.0K | 0.08% | +489 | New |
| Banque Pictet & Cie SA | 487 | $516.3K | 0.01% | +487 | New |
| WMG Financial Advisors, LLC | 484 | $513.1K | 0.22% | −8−1.6% | Reduced |
| Semus Wealth Partners LLC | 481 | $509.9K | 0.34% | −3−0.6% | Reduced |
| ZWJ Investment Counsel Inc | 479 | $507.8K | 0.02% | −14−2.8% | Reduced |
| GM Advisory Group, Inc. | 479 | $507.8K | 0.03% | +209+77.4% | Added |
| Blue Barn Wealth, LLC | 478 | $506.7K | 0.27% | −141−22.8% | Reduced |
| Triad Wealth Partners, LLC | 478 | $506.7K | 0.18% | +478 | New |
| FLC Capital Advisors | 476 | $504.6K | 0.12% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 495 | $504.1K | 0.02% | +94+23.4% | Added |
| RiverGlades Family Offices LLC | 475 | $503.6K | 0.36% | 00.0% | Unchanged |
| Secure Asset Management, LLC | 475 | $503.0K | 0.08% | +475 | New |
| Moss Adams Wealth Advisors LLC | 474 | $502.2K | 0.05% | +32+7.2% | Added |
| Sivia Capital Partners, LLC | 472 | $500.4K | 0.25% | −2−0.4% | Reduced |
| Contravisory Investment Management, Inc. | 472 | $500.4K | 0.11% | +462+4,620.0% | Added |
| Centurion Wealth Management LLC | 471 | $499.3K | 0.16% | +8+1.7% | Added |
| Wealth Management Associates, Inc. | 471 | $499.3K | 0.21% | −71−13.1% | Reduced |
| Nine Masts Capital Ltd | 471 | $499.3K | 0.09% | +471 | New |
| Presidio Capital Management, LLC | 470 | $498.3K | 0.27% | 00.0% | Unchanged |
| Pines Wealth Management, LLC | 485 | $496.9K | 0.22% | +485 | New |
| Proactive Wealth Strategies LLC | 468 | $496.0K | 0.26% | +45+10.6% | Added |
| Onyx Bridge Wealth Group LLC | 467 | $495.1K | 0.07% | +5+1.1% | Added |
| Breed's Hill Capital LLC | 466 | $494.1K | 0.26% | +466 | New |
| Midland Wealth Advisors LLC | 466 | $494.0K | 0.03% | −60−11.4% | Reduced |
| Fulcrum Capital LLC | 465 | $493.0K | 0.10% | 00.0% | Unchanged |
| Minot DeBlois Advisors LLC | 462 | $489.8K | 0.45% | +462 | New |
| Lecap Asset Management Ltd | 462 | $489.8K | 0.13% | +462 | New |
| Redhawk Wealth Advisors, Inc. | 459 | $486.6K | 0.07% | +10+2.2% | Added |
| Valley Brook Capital Group | 459 | $486.6K | 0.36% | +12+2.7% | Added |
| Aprio Wealth Management, LLC | 453 | $480.2K | 0.07% | +100+28.3% | Added |
| Gordian Capital Singapore Pte Ltd | 452 | $479.2K | 0.25% | +84+22.8% | Added |
| Reliant Investment Partners, LLC | 451 | $478.1K | 0.42% | +451 | New |
| Howe & Rusling Inc | 450 | $477.1K | 0.04% | −17−3.6% | Reduced |
| Womack Financial LLC | 450 | $477.1K | 0.42% | +450 | New |
| McDaniel Terry & Co | 448 | $475.0K | 0.04% | 00.0% | Unchanged |
| Edgemoor Investment Advisors, Inc. | 448 | $474.9K | 0.04% | −44−8.9% | Reduced |
| Mirador Capital Partners LP | 448 | $474.9K | 0.09% | −10−2.2% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 442 | $468.6K | 0.03% | −174−28.2% | Reduced |
| Cardinal Point Capital Management, ULC | 442 | $468.6K | 0.07% | −39−8.1% | Reduced |
| Fortitude Advisory Group L.L.C. | 441 | $467.5K | 0.28% | +2+0.5% | Added |
| Pinnacle Bancorp, Inc. | 440 | $466.5K | 0.15% | 00.0% | Unchanged |
| Larson Financial Group LLC | 440 | $466.5K | 0.02% | +30+7.3% | Added |