ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Morris Retirement Advisors, LLC | 439 | $465.5K | 0.25% | +439 | New |
| Altfest L J & Co Inc | 439 | $465.4K | 0.06% | −181−29.2% | Reduced |
| Integrated Investment Consultants, LLC | 439 | $465.4K | 0.10% | +16+3.8% | Added |
| Jackson Wealth Management, LLC | 439 | $465.0K | 0.05% | +128+41.2% | Added |
| UBS Oconnor LLC | 438 | $464.3K | 0.01% | +438 | New |
| Sonora Investment Management Group, LLC | 437 | $463.3K | 0.04% | +60+15.9% | Added |
| Crown Wealth Group, LLC | 437 | $463.3K | 0.19% | +3+0.7% | Added |
| Great Diamond Partners, LLC | 435 | $461.2K | 0.12% | −32−6.9% | Reduced |
| David J Yvars Group | 435 | $461.2K | 0.28% | 00.0% | Unchanged |
| Beese Fulmer Investment Management, Inc. | 434 | $460.1K | 0.04% | 00.0% | Unchanged |
| Angeles Investment Advisors, LLC | 432 | $458.0K | 0.02% | −1,043−70.7% | Reduced |
| Private Trust Co NA | 431 | $456.9K | 0.05% | +57+15.2% | Added |
| Sherbrooke Park Advisers LLC | 431 | $456.9K | 0.15% | +431 | New |
| Dynamic Wealth Strategies, LLC | 429 | $454.8K | 0.40% | +5+1.2% | Added |
| Caitong International Asset Management Co., Ltd | 429 | $454.8K | 0.45% | +429 | New |
| First Business Financial Services, Inc. | 428 | $453.7K | 0.04% | 00.0% | Unchanged |
| Hanson & Doremus Investment Management | 427 | $453.0K | 0.07% | +21+5.2% | Added |
| Legacy Edge Advisors, LLC | 423 | $451.6K | 0.07% | +9+2.2% | Added |
| Bellecapital International Ltd. | 426 | $451.6K | 0.08% | +145+51.6% | Added |
| Birch Financial Group, LLC | 425 | $450.7K | 0.51% | +425 | New |
| Knuff & Co LLC | 425 | $450.6K | 0.14% | 00.0% | Unchanged |
| RWM Asset Management, LLC | 421 | $446.3K | 0.07% | +62+17.3% | Added |
| Hilltop National Bank | 420 | $445.3K | 0.13% | +78+22.8% | Added |
| West Branch Capital LLC | 417 | $442.1K | 0.14% | +309+286.1% | Added |
| Nebula Research & Development LLC | 417 | $442.1K | 0.05% | −427−50.6% | Reduced |
| Thrive Wealth Management, LLC | 416 | $441.0K | 0.08% | +18+4.5% | Added |
| VisionPoint Advisory Group, LLC | 418 | $440.7K | 0.15% | −156−27.2% | Reduced |
| Hillsdale Investment Management Inc. | 415 | $439.9K | 0.02% | +130+45.6% | Added |
| LCM Capital Management Inc | 414 | $438.9K | 0.25% | +5+1.2% | Added |
| Concorde Asset Management, LLC | 413 | $437.8K | 0.23% | −27−6.1% | Reduced |
| Seven Mile Advisory | 412 | $437.2K | 0.28% | −5−1.2% | Reduced |
| BostonPremier Wealth LLC | 411 | $435.7K | 0.26% | +411 | New |
| Chemung Canal Trust Co | 411 | $435.7K | 0.09% | +1+0.2% | Added |
| Independence Bank of Kentucky | 408 | $432.5K | 0.07% | −10−2.4% | Reduced |
| J.Safra Asset Management Corp | 405 | $432.4K | 0.04% | +230+131.4% | Added |
| SlateStone Wealth, LLC | 407 | $431.0K | 0.04% | +50+14.0% | Added |
| Traynor Capital Management, Inc. | 406 | $430.8K | 0.03% | +116+40.0% | Added |
| Foster Dykema Cabot & Partners, LLC | 406 | $430.4K | 0.03% | +158+63.7% | Added |
| Banco BTG Pactual S.A. | 408 | $430.2K | 0.10% | +408 | New |
| Aspiriant, LLC | 405 | $429.3K | 0.02% | +60+17.4% | Added |
| AA Financial Advisors, LLC | 404 | $428.3K | 0.11% | −70−14.8% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $428.3K | 0.08% | 00.0% | Unchanged |
| Baker Tilly Wealth Management, LLC | 403 | $427.2K | 0.17% | −200−33.2% | Reduced |
| Griffin Asset Management, Inc. | 402 | $426.2K | 0.05% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 401 | $425.1K | 0.20% | 00.0% | Unchanged |
| Sandy Cove Advisors, LLC | 400 | $424.0K | 0.17% | −249−38.4% | Reduced |
| Cascade Investment Group, Inc. | 400 | $424.0K | 0.30% | +82+25.8% | Added |
| Nemes Rush Group LLC | 400 | $424.0K | 0.05% | +233+139.5% | Added |
| Caas Capital Management LP | 400 | $424.0K | 0.35% | +400 | New |
| Enterprise Financial Services Corp | 399 | $423.0K | 0.24% | −11−2.7% | Reduced |
| Krane Funds Advisors LLC | 398 | $421.9K | 0.02% | +398 | New |
| Werba Rubin Papier Wealth Management | 397 | $420.9K | 0.10% | +4+1.0% | Added |
| Klingman & Associates, LLC | 397 | $420.9K | 0.03% | +16+4.2% | Added |
| Baldwin Brothers Inc | 396 | $419.8K | 0.03% | +1+0.3% | Added |
| Koshinski Asset Management, Inc. | 3,367 | $417.7K | 0.04% | +419+14.2% | Added |
| Verus Capital Partners, LLC | 393 | $416.6K | 0.04% | +152+63.1% | Added |
| Capital Asset Advisory Services LLC | 388 | $416.6K | 0.02% | −22−5.4% | Reduced |
| Regent Peak Wealth Advisors LLC | 392 | $415.6K | 0.09% | +15+4.0% | Added |
| Glenview Trust Co | 391 | $414.5K | 0.01% | +5+1.3% | Added |
| City National Bank of Florida | 388 | $411.3K | 0.38% | +388 | New |
| Howard Bailey Securities, LLC | 388 | $411.3K | 0.15% | −44−10.2% | Reduced |
| Tranquility Partners, LLC | 387 | $410.3K | 0.15% | −4−1.0% | Reduced |
| Confluence Wealth Services, Inc. | 361 | $409.4K | 0.03% | +41+12.8% | Added |
| Cary Street Partner Investment Advisory LLC | 386 | $409.2K | 0.27% | −413−51.7% | Reduced |
| YANKCOM Partnership | 386 | $409.2K | 0.22% | +386 | New |
| Rossmore Private Capital | 383 | $406.0K | 0.05% | −18−4.5% | Reduced |
| National Wealth Management Group, LLC | 382 | $405.0K | 0.27% | +382 | New |
| Oarsman Capital, Inc. | 381 | $403.9K | 0.07% | +19+5.2% | Added |
| RKL Wealth Management LLC | 380 | $402.8K | 0.04% | +1+0.3% | Added |
| Financial Life Planners | 379 | $401.8K | 0.34% | +379 | New |
| Simplicity Wealth,LLC | 379 | $401.8K | 0.08% | −573−60.2% | Reduced |
| Watershed Private Wealth LLC | 378 | $400.7K | 0.16% | 00.0% | Unchanged |
| Alpha Cubed Investments, LLC | 377 | $399.7K | 0.02% | +2+0.5% | Added |
| Liberty Square Wealth Partners LLC | 405 | $399.6K | 0.15% | +405 | New |
| Finivi Inc. | 376 | $398.6K | 0.32% | −52−12.1% | Reduced |
| McAdam, LLC | 373 | $395.2K | 0.02% | +373 | New |
| Farrell Financial LLC | 371 | $393.3K | 0.28% | −20−5.1% | Reduced |
| Pictet & Cie (Europe) SA | 370 | $392.2K | 0.01% | 00.0% | Unchanged |
| Mesirow Financial Investment Management, Inc. | 370 | $391.2K | 0.01% | −21−5.4% | Reduced |
| Sovereign Financial Group, Inc. | 369 | $391.2K | 0.09% | +1+0.3% | Added |
| Corundum Group, Inc. | 365 | $386.9K | 0.14% | −22−5.7% | Reduced |
| ISAM Funds (UK) Ltd | 365 | $386.9K | 0.29% | +365 | New |
| Ssi Investment Management LLC | 365 | $386.9K | 0.03% | 00.0% | Unchanged |
| Cornerstone Wealth Management, LLC | 363 | $384.8K | 0.03% | +1+0.3% | Added |
| LGL Partners, LLC | 361 | $382.7K | 0.06% | −37−9.3% | Reduced |
| Seamount Financial Group Inc | 361 | $382.7K | 0.26% | +361 | New |
| Granite Group Advisors, LLC | 360 | $381.6K | 0.24% | −17−4.5% | Reduced |
| Willner & Heller, LLC | 360 | $381.6K | 0.33% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 360 | $381.6K | 0.10% | +22+6.5% | Added |
| Rothschild Capital Partners, LLC | 360 | $381.6K | 0.09% | +360 | New |
| Westwood Holdings Group Inc. | 359 | $380.6K | 0.00% | −8−2.2% | Reduced |
| Sepio Capital, LP | 359 | $380.6K | 0.03% | +13+3.8% | Added |
| Genesis Private Wealth, LLC | 357 | $378.5K | 0.21% | +357 | New |
| Newbridge Financial Services Group, Inc. | 356 | $377.4K | 0.10% | +64+21.9% | Added |
| Claudia M.P. Batlle, CRP (R) LLC | 354 | $375.3K | 0.10% | +354 | New |
| Cobblestone Capital Advisors LLC | 353 | $374.2K | 0.02% | +16+4.7% | Added |
| Twin Peaks Wealth Advisors, LLC | 353 | $374.2K | 0.16% | −42−10.6% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $370.0K | 0.12% | 00.0% | Unchanged |
| Richard W. Paul & Associates, LLC | 348 | $368.9K | 0.13% | −4−1.1% | Reduced |
| Rothschild Investment LLC | 348 | $368.9K | 0.02% | +23+7.1% | Added |