ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Enterprise Bank & Trust Co | 347 | $367.9K | 0.12% | +347 | New |
| Claret Asset Management Corp | 346 | $367.0K | 0.06% | +9+2.7% | Added |
| Kercheville Advisors, LLC | 345 | $365.7K | 0.14% | 00.0% | Unchanged |
| one8zero8, LLC | 345 | $365.7K | 0.08% | +345 | New |
| Modern Wealth Management, LLC | 344 | $364.7K | 0.01% | +14+4.2% | Added |
| D'Orazio & Associates, Inc. | 342 | $362.6K | 0.05% | +13+4.0% | Added |
| Lantz Financial LLC | 341 | $361.5K | 0.10% | −43−11.2% | Reduced |
| Archford Capital Strategies, LLC | 341 | $361.5K | 0.05% | +5+1.5% | Added |
| Cornell Pochily Investment Advisors, Inc. | 341 | $361.5K | 0.13% | 00.0% | Unchanged |
| Obermeyer Wood Investment Counsel, LLLP | 340 | $360.4K | 0.02% | +41+13.7% | Added |
| VGI Partners Ltd | 340 | $360.4K | 0.04% | +340 | New |
| Steel Peak Wealth Management LLC | 337 | $357.3K | 0.01% | +337 | New |
| Robertson Stephens Wealth Management, LLC | 337 | $357.3K | 0.01% | −863−71.9% | Reduced |
| Cooper/Haims Advisors, LLC | 337 | $357.3K | 0.20% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 336 | $356.2K | 0.12% | +10+3.1% | Added |
| Evexia Wealth LLC | 353 | $355.9K | 0.12% | +353 | New |
| Modera Wealth Management, LLC | 335 | $354.7K | 0.00% | +62+22.7% | Added |
| Lakeview Capital Partners, LLC | 333 | $353.0K | 0.08% | −723−68.5% | Reduced |
| Traveka Wealth, LLC | 332 | $352.4K | 0.19% | +9+2.8% | Added |
| Abundance Wealth Counselors | 330 | $350.0K | 0.08% | +89+36.9% | Added |
| Nichols & Pratt Advisers LLP | 330 | $349.8K | 0.02% | 00.0% | Unchanged |
| Family Management Corp | 329 | $348.8K | 0.06% | +1+0.3% | Added |
| Parisi Gray Wealth Management | 328 | $348.1K | 0.11% | +19+6.1% | Added |
| WMS Partners, LLC | 328 | $347.7K | 0.02% | +328 | New |
| Northside Capital Management, LLC | 326 | $345.6K | 0.09% | 00.0% | Unchanged |
| Armbruster Capital Management, Inc. | 326 | $345.6K | 0.07% | +8+2.5% | Added |
| Jacobsen Capital Management | 325 | $344.5K | 0.15% | +2+0.6% | Added |
| Invst, LLC | 322 | $341.4K | 0.04% | +3+0.9% | Added |
| Main Street Financial Solutions, LLC | 322 | $341.4K | 0.03% | +322 | New |
| Bestgate Wealth Advisors, LLC | 321 | $340.3K | 0.68% | +321 | New |
| Potomac Fund Management Inc | 320 | $339.2K | 0.02% | +320 | New |
| Peak Financial Management, Inc. | 320 | $339.2K | 0.10% | +320 | New |
| Asset Allocation & Management Company, LLC | 320 | $339.0K | 0.19% | +320 | New |
| Colonial River Wealth Management, LLC | 319 | $338.2K | 0.16% | +4+1.3% | Added |
| Adell Harriman & Carpenter Inc | 318 | $337.9K | 0.02% | −4−1.2% | Reduced |
| Vista Capital Partners, Inc. | 318 | $337.1K | 0.04% | +318 | New |
| Sunpointe, LLC | 318 | $337.0K | 0.17% | −12−3.6% | Reduced |
| IFG Advisory, LLC | 317 | $336.1K | 0.02% | +317 | New |
| Marino, Stram & Associates LLC | 316 | $335.0K | 0.07% | +39+14.1% | Added |
| Kathmere Capital Management, LLC | 316 | $335.0K | 0.03% | +58+22.5% | Added |
| Schonfeld Strategic Advisors LLC | 316 | $335.0K | 0.00% | −810−71.9% | Reduced |
| Oxford Financial Group Ltd | 315 | $333.9K | 0.02% | −29−8.4% | Reduced |
| Alpha Family Trust | 315 | $333.9K | 0.19% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 314 | $332.9K | 0.02% | −24−7.1% | Reduced |
| Caldwell Trust Co | 314 | $332.9K | 0.03% | +55+21.2% | Added |
| InTrack Investment Management Inc | 322 | $332.1K | 0.23% | −1,332−80.5% | Reduced |
| McGlone Suttner Wealth Management, Inc. | 313 | $332.0K | 0.06% | +20+6.8% | Added |
| Pathway Financial Advisors LLC | 313 | $331.8K | 0.08% | 00.0% | Unchanged |
| Strategic Blueprint, LLC | 313 | $331.8K | 0.02% | +44+16.4% | Added |
| SP Asset Management LLC | 311 | $329.7K | 0.03% | 00.0% | Unchanged |
| MIG Capital, LLC | 311 | $329.7K | 0.03% | +311 | New |
| Westmount Partners, LLC | 310 | $328.6K | 0.10% | +40+14.8% | Added |
| Bearing Point Capital, LLC | 310 | $328.6K | 0.07% | +310 | New |
| Spinnaker Investment Group, LLC | 309 | $327.6K | 0.08% | 00.0% | Unchanged |
| Destination Wealth Management | 309 | $327.6K | 0.01% | +309 | New |
| Wintrust Investments LLC | 308 | $327.0K | 0.29% | +2+0.7% | Added |
| Seeds Investor LLC | 308 | $326.5K | 0.09% | −27−8.1% | Reduced |
| Holistic Planning, LLC | 308 | $326.5K | 0.12% | −11−3.4% | Reduced |
| Plancorp, LLC | 308 | $326.5K | 0.01% | +12+4.1% | Added |
| Navellier & Associates Inc | 307 | $325.5K | 0.04% | −1,400−82.0% | Reduced |
| Ewa, LLC | 305 | $323.3K | 0.12% | 00.0% | Unchanged |
| Benedict Financial Advisors Inc | 305 | $323.3K | 0.08% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 304 | $322.3K | 0.21% | −1,299−81.0% | Reduced |
| Hengehold Capital Management LLC | 303 | $321.2K | 0.03% | 00.0% | Unchanged |
| Anb Bank | 303 | $321.2K | 0.14% | +303 | New |
| Windward Capital Management Co | 303 | $321.2K | 0.02% | 00.0% | Unchanged |
| M3 Advisory Group, LLC | 303 | $320.9K | 0.23% | +5+1.7% | Added |
| TBH Global Asset Management, LLC | 302 | $320.4K | 0.08% | +11+3.8% | Added |
| Knightsbridge Asset Management, LLC | 302 | $320.2K | 0.07% | +4+1.3% | Added |
| Summa Corp. | 302 | $320.2K | 0.16% | −82−21.4% | Reduced |
| Cozad Asset Management Inc | 302 | $320.2K | 0.03% | −63−17.3% | Reduced |
| Brucke Financial, Inc. | 314 | $319.8K | 0.27% | +314 | New |
| True North Advisors, LLC | 301 | $319.1K | 0.08% | +301 | New |
| Paradigm Asset Management Co LLC | 300 | $318.0K | 0.09% | 00.0% | Unchanged |
| Palisade Asset Management, LLC | 300 | $318.0K | 0.03% | 00.0% | Unchanged |
| Sharp Financial Services, LLC | 300 | $318.0K | 0.24% | 00.0% | Unchanged |
| John W. Brooker & Co., CPAs | 300 | $318.0K | 0.14% | 00.0% | Unchanged |
| Meitav Dash Investments Ltd | 300 | $318.0K | 0.01% | +300 | New |
| Cahill Financial Advisors Inc | 299 | $317.0K | 0.04% | −104−25.8% | Reduced |
| Plante Moran Financial Advisors, LLC | 299 | $317.0K | 0.03% | +11+3.8% | Added |
| Chesapeake Wealth Management | 296 | $313.8K | 0.11% | −11−3.6% | Reduced |
| Diligent Investors, LLC | 295 | $312.7K | 0.07% | 00.0% | Unchanged |
| Liberty One Investment Management, LLC | 295 | $312.7K | 0.03% | +9+3.1% | Added |
| Capital A Wealth Management, LLC | 295 | $312.7K | 0.52% | +295 | New |
| Insight Wealth Partners, LLC | 294 | $311.7K | 0.20% | +4+1.4% | Added |
| New Republic Capital, LLC | 290 | $307.4K | 0.20% | −96−24.9% | Reduced |
| Virtus Investment Advisers, Inc. | 290 | $307.4K | 0.24% | +220+314.3% | Added |
| New Insight Wealth Advisors | 289 | $306.4K | 0.15% | −9−3.0% | Reduced |
| Abel Hall, LLC | 288 | $305.3K | 0.19% | +7+2.5% | Added |
| Fiduciary Planning LLC | 288 | $305.3K | 0.10% | +288 | New |
| Alexander Labrunerie & Co., Inc. | 288 | $305.3K | 0.13% | +288 | New |
| Stevens Capital Management LP | 288 | $305.0K | 0.12% | −668−69.9% | Reduced |
| Prosperity Wealth Management, Inc. | 287 | $304.3K | 0.13% | +287 | New |
| Keyvantage Wealth, LLC | 287 | $304.3K | 0.22% | +287 | New |
| Tidemark, LLC | 286 | $303.2K | 0.12% | +4+1.4% | Added |
| River Street Advisors LLC | 283 | $300.0K | 0.15% | 00.0% | Unchanged |
| LifeWealth Investments, LLC | 283 | $300.0K | 0.20% | +283 | New |
| Forte Capital LLC | 282 | $299.1K | 0.03% | −2−0.7% | Reduced |
| Horizon Bancorp Inc | 282 | $299.0K | 0.14% | +28+11.0% | Added |
| Sargent Investment Group, LLC | 294 | $298.6K | 0.05% | +31+11.8% | Added |