ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Encompass Wealth Advisors, LLC | 281 | $297.9K | 0.12% | −19−6.3% | Reduced |
| Roble, Belko & Company, Inc | 280 | $297.0K | 0.05% | 00.0% | Unchanged |
| Blossom Wealth Management | 280 | $296.8K | 0.57% | 00.0% | Unchanged |
| MONECO Advisors, LLC | 280 | $296.8K | 0.03% | +280 | New |
| Fullcircle Wealth LLC | 298 | $294.9K | 0.12% | −246−45.2% | Reduced |
| Center For Asset Management LLC | 277 | $293.7K | 0.19% | +26+10.4% | Added |
| Panoramic Capital Partners, LLC | 277 | $293.7K | 0.26% | +277 | New |
| Stock Yards Bank & Trust Co | 276 | $292.6K | 0.01% | +50+22.1% | Added |
| Leo Wealth, LLC | 275 | $291.5K | 0.03% | +20+7.8% | Added |
| Clarity Capital Partners LLC | 275 | $291.5K | 0.15% | +275 | New |
| Harbour Investments, Inc. | 274 | $290.5K | 0.01% | +5+1.9% | Added |
| Ring Mountain Capital, LLC | 274 | $290.5K | 0.19% | +274 | New |
| Maia Wealth LLC | 254 | $289.7K | 0.06% | −1−0.4% | Reduced |
| Souders Financial Advisors | 272 | $288.4K | 0.04% | +20+7.9% | Added |
| Aviso Wealth Management | 271 | $287.3K | 0.15% | 00.0% | Unchanged |
| Luts & Greenleigh Group, Inc | 269 | $285.2K | 0.28% | −15−5.3% | Reduced |
| Oliver Lagore Vanvalin Investment Group | 269 | $285.2K | 0.07% | 00.0% | Unchanged |
| Warren Street Wealth Advisors, LLC | 269 | $285.2K | 0.12% | +19+7.6% | Added |
| HBW Advisory Services LLC | 266 | $282.0K | 0.04% | +31+13.2% | Added |
| Red Wave Investments LLC | 265 | $280.9K | 0.10% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 265 | $280.9K | 0.13% | 00.0% | Unchanged |
| Meadow Creek Wealth Advisors LLC | 265 | $280.9K | 0.20% | +26+10.9% | Added |
| Avantra Family Wealth, Inc. | 265 | $280.9K | 0.26% | +265 | New |
| SFMG, LLC | 265 | $280.6K | 0.02% | +13+5.2% | Added |
| West Bancorporation Inc | 263 | $278.8K | 0.18% | −8−3.0% | Reduced |
| Hollencrest Capital Management | 263 | $278.8K | 0.01% | +64+32.2% | Added |
| Guardian Wealth Advisors, LLC | 263 | $278.8K | 0.02% | +263 | New |
| LM Advisors LLC | 262 | $278.0K | 0.05% | +1+0.4% | Added |
| Private Advisory Group LLC | 262 | $277.8K | 0.03% | +262 | New |
| Nautilus Advisors LLC | 262 | $277.8K | 0.22% | +262 | New |
| BancorpSouth Bank | 262 | $277.8K | 0.02% | −20−7.1% | Reduced |
| Fort Sheridan Advisors LLC | 260 | $275.6K | 0.04% | −8−3.0% | Reduced |
| Sterneck Capital Management, LLC | 260 | $275.6K | 0.15% | +260 | New |
| SevenBridge Financial Group, LLC | 270 | $272.4K | 0.05% | −6−2.2% | Reduced |
| ZEGA Investments, LLC | 242 | $272.2K | 0.08% | +242 | New |
| Yoder Wealth Management, Inc. | 256 | $271.4K | 0.15% | +24+10.3% | Added |
| Amplius Wealth Advisors, LLC | 255 | $270.3K | 0.03% | +1+0.4% | Added |
| May Hill Capital, LLC | 255 | $270.3K | 0.10% | +255 | New |
| Winton Group Ltd | 254 | $269.3K | 0.02% | +254 | New |
| Whipplewood Advisors, LLC | 254 | $269.3K | 0.15% | +254 | New |
| Intellus Advisors LLC | 254 | $269.3K | 0.05% | +254 | New |
| Members Wealth LLC | 273 | $268.2K | 0.20% | +273 | New |
| Carroll Investors, Inc | 251 | $266.1K | 0.15% | 00.0% | Unchanged |
| ERn Financial, LLC | 251 | $266.1K | 0.04% | +1+0.4% | Added |
| Rooted Wealth Advisors, Inc. | 252 | $266.0K | 0.10% | −4−1.6% | Reduced |
| Ethos Financial Group, LLC | 247 | $265.0K | 0.03% | −17−6.4% | Reduced |
| Advisory Alpha, LLC | 250 | $265.0K | 0.01% | +17+7.3% | Added |
| Optimum Investment Advisors | 250 | $265.0K | 0.12% | +76+43.7% | Added |
| Blueshift Asset Management, LLC | 250 | $265.0K | 0.10% | +250 | New |
| Quantum Financial Planning Services, Inc. | 250 | $265.0K | 0.15% | +250 | New |
| Cedar Wealth Management, LLC | 249 | $264.0K | 0.10% | −14−5.3% | Reduced |
| Octavia Wealth Advisors, LLC | 249 | $264.0K | 0.03% | 00.0% | Unchanged |
| Convergence Investment Partners, LLC | 249 | $264.0K | 0.06% | +9+3.8% | Added |
| Hexagon Capital Partners LLC | 249 | $264.0K | 0.05% | +222+822.2% | Added |
| KilterHowling LLC | 268 | $263.3K | 0.15% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 247 | $261.8K | 0.09% | −133−35.0% | Reduced |
| WealthBridge Capital Management, LLC | 246 | $260.8K | 0.07% | −1−0.4% | Reduced |
| Founders Financial Securities LLC | 245 | $259.7K | 0.02% | +14+6.1% | Added |
| Carnegie Capital Asset Management, LLC | 242 | $256.5K | 0.01% | +242 | New |
| Nilsine Partners, LLC | 242 | $256.5K | 0.03% | +242 | New |
| Rahlfs Capital, LLC | 242 | $256.5K | 0.25% | +242 | New |
| Banque de Luxembourg S.A. | 240 | $255.4K | 0.14% | +240 | New |
| Flow Traders U.S. LLC | 240 | $254.0K | 0.01% | +240 | New |
| Latitude Advisors, LLC | 239 | $253.7K | 0.14% | −13−5.2% | Reduced |
| Everett Harris & Co | 236 | $250.2K | 0.00% | −4−1.7% | Reduced |
| Whalerock Point Partners, LLC | 235 | $249.1K | 0.06% | 00.0% | Unchanged |
| CFO4Life Group, LLC | 235 | $249.1K | 0.04% | +235 | New |
| First National Bank of Omaha | 234 | $248.1K | 0.02% | 00.0% | Unchanged |
| Consilio Wealth Advisors, LLC | 234 | $248.1K | 0.10% | +4+1.7% | Added |
| E Fund Management (Hong Kong) Co., Ltd. | 234 | $248.0K | 0.20% | −26−10.0% | Reduced |
| BlackDiamond Wealth Management Inc. | 233 | $247.0K | 0.14% | +41+21.4% | Added |
| Victory Financial Group, LLC | 233 | $247.0K | 0.06% | +233 | New |
| Leavell Investment Management, Inc. | 232 | $245.9K | 0.01% | +232 | New |
| Second Half Financial Partners, LLC | 231 | $244.9K | 0.12% | −256−52.6% | Reduced |
| Revere Asset Management, Inc | 231 | $244.9K | 0.21% | +3+1.3% | Added |
| Fragasso Group Inc. | 231 | $244.9K | 0.02% | +231 | New |
| Hummer Financial Advisory Services Inc | 230 | $243.8K | 0.19% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 244 | $241.4K | 0.02% | +244 | New |
| Impact Partnership Wealth, LLC | 227 | $240.6K | 0.05% | +227 | New |
| BKD Wealth Advisors, LLC | 226 | $239.6K | 0.01% | +226 | New |
| Leonard Rickey Investment Advisors P.L.L.C. | 226 | $239.6K | 0.06% | 00.0% | Unchanged |
| Kensington Investment Counsel, LLC | 226 | $239.6K | 0.10% | 00.0% | Unchanged |
| Clark Estates Inc | 225 | $238.5K | 0.05% | 00.0% | Unchanged |
| Lantern Wealth Advisors, LLC | 225 | $238.5K | 0.16% | 00.0% | Unchanged |
| XML Financial, LLC | 225 | $238.5K | 0.02% | +225 | New |
| Union Savings Bank | 225 | $238.5K | 0.12% | 00.0% | Unchanged |
| Carlson Capital Management | 224 | $237.5K | 0.01% | 00.0% | Unchanged |
| Chemistry Wealth Management LLC | 224 | $237.5K | 0.06% | 00.0% | Unchanged |
| Meridian Wealth Partners, LLC | 223 | $236.1K | 0.04% | +223 | New |
| BIT Capital GmbH | 222 | $235.3K | 0.02% | −34−13.3% | Reduced |
| Schwarz Dygos Wheeler Investment Advisors LLC | 222 | $235.3K | 0.06% | +222 | New |
| Up Strategic Wealth Investment Advisors LLC | 222 | $235.3K | 0.24% | +222 | New |
| Rise Advisors, LLC | 221 | $234.3K | 0.11% | +1+0.5% | Added |
| National Philanthropic Trust | 221 | $234.3K | 0.00% | +221 | New |
| Insight Advisors, LLC | 219 | $233.8K | 0.04% | −35−13.8% | Reduced |
| Formidable Asset Management, LLC | 220 | $233.2K | 0.04% | +220 | New |
| Omnia Family Wealth, LLC | 220 | $233.2K | 0.10% | +220 | New |
| Exchange Bank | 220 | $233.2K | 0.19% | +220 | New |
| Hazlett, Burt & Watson, Inc. | 219 | $233.0K | 0.10% | 00.0% | Unchanged |
| Emprise Bank | 219 | $232.2K | 0.13% | −6−2.7% | Reduced |