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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
BBR Partners, LLC219$232.2K0.02%+219New
Veridan Wealth LLC227$231.8K0.11%+227New
Fermata Advisors, LLC218$231.1K0.04%−213−49.4%Reduced
Aspen Grove Capital, LLC218$231.1K0.05%+218New
Roehl & Yi Investment Advisors, LLC218$231.1K0.13%+218New
Summit Wealth Group, LLC218$231.0K0.07%+218New
WealthTrust Axiom LLC217$230.0K0.07%+217New
TCFG Wealth Management, LLC217$230.0K0.12%+217New
Abacus Planning Group, Inc.217$230.0K0.04%+217New
Commonwealth Financial Services, LLC216$229.0K0.04%+216New
Nations Financial Group Inc,215$227.9K0.02%+215New
Marietta Investment Partners LLC215$227.9K0.05%+215New
Colonial Trust Co214$226.9K0.03%+38+21.6%Added
Lake Street Financial LLC214$226.9K0.04%−19−8.2%Reduced
Ignite Planners, LLC211$226.6K0.05%−23−9.8%Reduced
SeaBridge Investment Advisors LLC213$225.8K0.05%+213New
CSM Advisors, LLC211$224.0K0.01%+211New
Maven Securities LTD211$223.7K0.04%−32−13.2%Reduced
Roxbury Financial LLC213$223.5K0.22%+213New
Manchester Financial Inc210$222.6K0.05%−113−35.0%Reduced
GHP Investment Advisors, Inc.210$222.6K0.01%+18+9.4%Added
Hudson Valley Investment Advisors Inc210$222.6K0.03%+210New
Element Wealth, LLC210$222.6K0.12%+210New
Motive Wealth Advisors210$222.6K0.12%+210New
Biltmore Family Office, LLC209$221.6K0.04%+209New
Madison Asset Management, LLC208$220.5K0.00%+208New
Madison Investment Advisors, LLC208$220.5K0.00%+208New
Independent Wealth Network Inc.208$220.5K0.09%+208New
Evelyn Partners Asset Management Ltd208$220.5K0.06%+208New
Cornerstone Advisory, LLC223$220.0K0.02%+223New
United Community Bank207$219.4K0.09%+7+3.5%Added
Boltwood Capital Management207$219.4K0.07%+207New
Pine Valley Investments Ltd Liability Co207$219.4K0.01%+207New
Florida Financial Advisors, LLC207$219.4K0.10%+207New
Ingalls & Snyder LLC207$219.0K0.01%+207New
JB Capital LLC206$218.8K0.01%+206New
Cooper Financial Group206$218.4K0.03%+206New
Seldon Capital LP206$218.4K0.09%+206New
Chung Wu Investment Group, LLC206$218.4K0.22%+206New
Campbell Wealth Management206$218.0K0.02%+206New
Caxton Associates LP205$217.3K0.01%−315−60.6%Reduced
Oak Thistle LLC205$217.3K0.06%+205New
Cora Capital Advisors LLC205$217.3K0.10%+205New
Almanack Investment Partners, LLC.204$216.3K0.03%+204New
Toth Financial Advisory Corp204$216.3K0.03%−3−1.4%Reduced
Braun-Bostich & Associates Inc.204$216.3K0.16%+204New
Evernest Financial Advisors, LLC204$216.3K0.06%+204New
FFG Partners, LLC204$216.3K0.08%+204New
Stark Wealth Management LLC203$215.6K0.16%+203New
WealthCollab, LLC203$215.2K0.14%−4−1.9%Reduced
Cable Hill Partners, LLC203$215.2K0.02%−33−14.0%Reduced
Intrua Financial, LLC203$215.2K0.03%−25−11.0%Reduced
Mayfair Advisory Group, LLC203$215.2K0.13%+203New
Kaizen Financial Strategies203$215.2K0.12%+203New
DiNuzzo Private Wealth, Inc.202$214.1K0.03%00.0%Unchanged
Farmers Trust Co202$214.1K0.04%−43−17.6%Reduced
Riverwater Partners LLC202$214.1K0.10%+202New
Corton Capital Inc.202$214.1K0.12%+202New
Bremer Bank National Association201$213.1K0.04%+201New
West Tower Group, LLC200$212.0K0.47%−300−60.0%Reduced
Alterna Wealth Management, Inc200$212.0K0.18%−30−13.0%Reduced
Jaffetilchin Investment Partners, LLC200$212.0K0.02%00.0%Unchanged
Spinnaker Trust200$212.0K0.01%+200New
Merrion Investment Management Co, LLC200$212.0K0.15%+200New
Mattern Wealth Management LLC200$212.0K0.05%+200New
Tanager Wealth Management LLP200$212.0K0.03%+200New
Everpar Advisors LLC200$212.0K0.11%+200New
Board of the Pension Protection Fund200$212.0K0.24%+200New
Crux Wealth Advisors200$212.0K0.12%+200New
Challenger Wealth Management200$212.0K0.18%+200New
Farmers & Merchants Trust Co of Long Beach200$212.0K0.05%+200New
Berger Financial Group, Inc199$211.0K0.01%−28−12.3%Reduced
Five Oceans Advisors199$211.0K0.10%−28−12.3%Reduced
Harbor Advisory Corp199$211.0K0.07%+199New
Foster Group, Inc.199$211.0K0.01%+199New
Masso Torrence Wealth Management Inc.199$211.0K0.11%+199New
Center for Financial Planning, Inc.198$209.9K0.03%+145+273.6%Added
Smith, Moore & Co.197$208.8K0.02%+197New
GWN Securities Inc.84$207.0K0.06%+84New
Marathon Capital Management195$206.7K0.05%+195New
Global Wealth Management Investment Advisory, Inc.195$206.7K0.04%+195New
PFW Advisors LLC195$206.7K0.06%+195New
Gitterman Wealth Management, LLC195$206.7K0.09%−97−33.2%Reduced
AGH Wealth Advisors, LLC192$203.5K0.19%+192New
Security National Bank of So Dak191$202.5K0.11%+191New
Transform Wealth, LLC191$202.5K0.01%+191New
Montag A & Associates Inc190$201.4K0.01%00.0%Unchanged
Argus Investors' Counsel, Inc.190$201.4K0.13%+190New
Arlington Capital Management, Inc.190$201.4K0.14%+190New
Cottage Street Advisors LLC190$201.4K0.10%+190New
Hoxton Planning & Management, LLC190$201.4K0.08%+190New
Traphagen Investment Advisors LLC190$201.4K0.02%+190New
Waverton Investment Management Ltd190$201.4K0.00%+190New
Ullmann Financial Group, Inc.189$200.4K0.03%+189New
Cherrydale Wealth Management, LLC189$200.4K0.08%+189New
Franklin Street Advisors Inc189$200.0K0.01%+189New
Addison Advisors LLC187$198.2K0.06%+3+1.6%Added
Menard Financial Group LLC187$198.2K0.12%+187New
Stance Capital LLC183$194.0K0.12%+183New
SJS Investment Consulting Inc.182$192.9K0.03%−30−14.2%Reduced