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Livermore
Livermore
ZHEN

Mayfair Advisory Group, LLC

SEC CIK
0001801926
Latest filing
Aug 11, 2026

The latest 13F from Mayfair Advisory Group, LLC covers Q2 2026 (filed Aug 11, 2026): 185 long positions worth $331.7M. The top 10 holdings make up 45.1% of the portfolio, and the largest is Vanguard Morningstar Value ETF at 7.7%. Livermore has 22 filings on Form 13F from this institution, going back to Q1 2021.

What changed in Q2 2026

Share counts compared with Q1 2026: how many positions were new, added to, reduced or sold out, and the biggest buys and sells. Dollar amounts are estimated at the quarter-end prices implied by the filing.

Full comparison
New
20
Est. +$5.06M
Added
84
Est. +$18.0M
Reduced
50
Est. −$4.38M
Sold out
10
Est. −$2.60M

Top 5 holdings

Share of this quarter's portfolio value

  1. Vanguard Morningstar Value ETF922908744
    7.7%$25.6M
  2. Fidelity Covington Trust31609A404
    6.8%$22.6M
  3. Vanguard Morningstar Growth ETF922908736
    6.3%$20.8M
  4. Fidelity Covington Trust31609A503
    5.3%$17.5M
  5. Fidelity Covington Trust31609A206
    4.2%$13.9M

Biggest buys

New and added positions, by estimated amount bought

  1. Fidelity Covington Trust31609A404
    +$2.05MAdded
  2. Fidelity Covington Trust31609A503
    +$1.42MAdded
  3. Goldman Sachs ETF Tr38149W630
    +$943.3KAdded
  4. Vanguard Morningstar Value ETF922908744
    +$916.8KAdded
  5. J P Morgan Exchange Traded F46641Q670
    +$879.2KAdded

Largest weight increases

New and added positions, by percentage points of the portfolio gained

  1. Fidelity Covington Trust31609A206
    +0.46 pp3.7% → 4.2%
  2. AAPLApple Inc.
    +0.38 pp2.6% → 2.9%History
  3. Fidelity Covington Trust31609A503
    +0.30 pp5.0% → 5.3%
  4. Goldman Sachs ETF Tr38149W630
    +0.27 pp0.3% → 0.6%
  5. Vanguard World FD921910840
    +0.18 pp3.1% → 3.2%

Biggest sells

Reduced and sold-out positions, by estimated amount sold

  1. J P Morgan Exchange Traded F46641Q332
    −$1.57MReduced
  2. HONHoneywell International Inc
    −$486.9KSold outHistory
  3. Pacer US Cash Cows 100 ETF69374H881
    −$454.9KReduced
  4. State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663
    −$366.6KSold out
  5. JPMorgan Ultra-Short Income ETF46641Q837
    −$264.8KReduced

Largest weight decreases

Reduced and sold-out positions, by percentage points of the portfolio lost

  1. J P Morgan Exchange Traded F46641Q332
    −0.88 pp3.0% → 2.1%
  2. XOMExxonMobil Holdings Corp
    −0.27 pp1.3% → 1.0%History
  3. JPMorgan Ultra-Short Income ETF46641Q837
    −0.25 pp1.2% → 1.0%
  4. PLTRPalantir Technologies Inc.
    −0.23 pp0.8% → 0.5%History
  5. Pacer US Cash Cows 100 ETF69374H881
    −0.19 pp0.5% → 0.3%

Metrics

13F metrics for Q2 2026, computed only from the numbers in the filings. Definitions below.

Portfolio value
$331.7M
+$45.3M (+15.8%) vs. prior quarter
Positions
185
+10 vs. prior quarter
Top 10 concentration
45.1%
Top 10 as share of value
Turnover
2.3%
Q2 2026, one quarter
Average holding period
14.6 quarters
Weighted by value

How these are calculated

  • Portfolio value: the market value of all long positions in the 13F, as reported at quarter end, excluding options.
  • Top 10 concentration: the combined value of the 10 largest positions as a share of portfolio value.
  • Turnover: the smaller of this quarter's estimated purchases and estimated sales, divided by the average of this and last quarter's portfolio value. Estimates multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares); new positions use this quarter's value and sold-out positions last quarter's. Only positions reported in shares count, and it is not calculated when the previous quarter was not filed.
  • Average holding period: how many consecutive quarters each current position has been held (including this one; a quarter without the position or without a filing starts the count over), weighted by this quarter's value. Counting starts with the first 13F in Livermore (Q1 2021), so positions held before then are understated.

13F filings by quarter

22 quarters, going back to Q1 2021. Bars show each quarter's 13F portfolio value; quarters without a filing are left blank.

Peak $331.7M (Q2 2026)

Q1 2021: $55.9MQ2 2021: $63.1MQ3 2021: $65.2MQ4 2021: $75.5MQ1 2022: $78.0MQ2 2022: $75.9MQ3 2022: $70.8MQ4 2022: $78.5MQ1 2023: $92.2MQ2 2023: $100.1MQ3 2023: $103.7MQ4 2023: $117.4MQ1 2024: $137.8MQ2 2024: $147.7MQ3 2024: $158.6MQ4 2024: $169.8MQ1 2025: $173.4MQ2 2025: $212.1MQ3 2025: $233.1MQ4 2025: $257.5MQ1 2026: $286.4MQ2 2026: $331.7M
Q1 2021Q2 2026
13F filings of Mayfair Advisory Group, LLC by quarter
QuarterFiledPositionsValueTop 3 holdingsChangesFiling
Q2 2026Aug 11, 2026185$331.7MVanguard Morningstar Value ETFFidelity Covington TrustVanguard Morningstar Growth ETFvs. Q1 2026SEC
Q1 2026Apr 21, 2026175$286.4MVanguard Morningstar Value ETFFidelity Covington TrustVanguard Morningstar Growth ETFvs. Q4 2025SEC
Q4 2025Jan 21, 2026177$257.5MVanguard Morningstar Value ETFVanguard Morningstar Growth ETFJ P Morgan Exchange Traded Fvs. Q3 2025SEC
Q3 2025Oct 21, 2025190$233.1MVanguard Morningstar Growth ETFVanguard Morningstar Value ETFJ P Morgan Exchange Traded Fvs. Q2 2025SEC
Q2 2025Aug 13, 2025174$212.1MVanguard Morningstar Growth ETFVanguard Morningstar Value ETFSchwab US Dividend Equity ETFvs. Q1 2025SEC
Q1 2025Apr 18, 2025158$173.4MSchwab US Dividend Equity ETFVanguard Morningstar Value ETFJ P Morgan Exchange Traded Fvs. Q4 2024SEC
Q4 2024Jan 14, 2025158$169.8MSchwab US Dividend Equity ETFVanguard Morningstar Growth ETFVanguard Morningstar Value ETFvs. Q3 2024SEC
Q3 2024Oct 23, 2024154$158.6MSchwab US Dividend Equity ETFVanguard Morningstar Growth ETFVanguard Morningstar Value ETFvs. Q2 2024SEC
Q2 2024Jul 22, 2024142$147.7MSchwab US Dividend Equity ETFVanguard Morningstar Growth ETFJ P Morgan Exchange Traded Fvs. Q1 2024SEC
Q1 2024Apr 18, 2024136$137.8MSchwab US Dividend Equity ETFJ P Morgan Exchange Traded FVanguard Morningstar Growth ETFvs. Q4 2023SEC
Q4 2023Jan 19, 2024131$117.4MSchwab US Dividend Equity ETFJ P Morgan Exchange Traded FVanguard Morningstar Growth ETFvs. Q3 2023SEC
Q3 2023Oct 24, 2023124$103.7MSchwab US Dividend Equity ETFJ P Morgan Exchange Traded FAAPLvs. Q2 2023SEC
Q2 2023Jul 24, 2023125$100.1MSchwab US Dividend Equity ETFAAPLJ P Morgan Exchange Traded Fvs. Q1 2023SEC
Q1 2023Apr 20, 2023118$92.2MSchwab US Dividend Equity ETFAAPLJ P Morgan Exchange Traded Fvs. Q4 2022SEC
Q4 2022Jan 27, 2023113$78.5MSchwab US Dividend Equity ETFAAPLVanguard Morningstar Value ETFvs. Q3 2022SEC
Q3 2022Nov 8, 2022112$70.8MSchwab US Dividend Equity ETFAAPLSchwab U.S. Large-Cap Growth ETFvs. Q2 2022SEC
Q2 2022Aug 9, 2022117$75.9MSchwab US Dividend Equity ETFAAPLiShares MSCI USA Quality Factor ETFvs. Q1 2022SEC
Q1 2022Apr 14, 2022103$78.0MSchwab US Dividend Equity ETFSchwab U.S. Large-Cap Growth ETFAAPLvs. Q4 2021SEC
Q4 2021Jan 19, 202298$75.5MSchwab US Dividend Equity ETFSchwab U.S. Large-Cap Growth ETFAAPLvs. Q3 2021SEC
Q3 2021Oct 8, 202192$65.2MSchwab US Dividend Equity ETFSchwab U.S. Large-Cap Growth ETFAAPLvs. Q2 2021SEC
Q2 2021Jul 29, 202193$63.1MSchwab US Dividend Equity ETFSchwab U.S. Large-Cap Growth ETFAAPLvs. Q1 2021SEC
Q1 2021Apr 19, 202187$55.9MSchwab US Dividend Equity ETFSchwab U.S. Large-Cap Growth ETFAAPL–SEC