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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Westside Investment Management, Inc.181$191.9K0.04%00.0%Unchanged
TFC Financial Management178$188.7K0.03%−8−4.3%Reduced
Crowley Wealth Management, Inc.178$188.7K0.17%+178New
Acropolis Investment Management, LLC177$187.6K0.01%−1−0.6%Reduced
MV Capital Management, Inc.175$185.5K0.02%−1−0.6%Reduced
Hemington Wealth Management172$182.0K0.05%+7+4.2%Added
Kestra Investment Management, LLC171$181.3K0.01%+171New
Princeton Global Asset Management LLC168$178.1K0.03%00.0%Unchanged
Householder Group Estate & Retirement Specialist, LLC166$175.0K0.13%−53−24.2%Reduced
Osterweis Capital Management Inc164$173.9K0.01%00.0%Unchanged
Ameliora Wealth Management Ltd.164$173.9K0.07%+164New
Glass Jacobson Investment Advisors llc162$171.7K0.06%+162New
Versant Capital Management, Inc161$170.7K0.04%+102+172.9%Added
Carolinas Wealth Consulting LLC160$169.1K0.03%−21−11.6%Reduced
ORG Partners LLC159$168.6K0.02%+21+15.2%Added
Western Pacific Wealth Management, LP158$167.5K0.14%−43−21.4%Reduced
Riverview Trust Co153$162.2K0.15%00.0%Unchanged
Farmers & Merchants Investments Inc151$160.1K0.01%+1+0.7%Added
Mizuho Bank, Ltd.150$159.0K0.04%00.0%Unchanged
EMC Capital Management150$159.0K0.09%−20,126−99.3%Reduced
Matrix Trust Co150$159.0K0.03%+150New
WPG Advisers, LLC149$158.0K0.15%+149New
Pin Oak Investment Advisors Inc175$157.0K0.14%00.0%Unchanged
Continuum Advisory, LLC145$153.7K0.02%+4+2.8%Added
MB, Levis & Associates, LLC145$153.7K0.08%00.0%Unchanged
Park Square Financial Group, LLC144$152.7K0.11%+144New
First Pacific Financial140$148.4K0.03%−2−1.4%Reduced
Eagle Bay Advisors LLC139$147.4K0.09%−54−28.0%Reduced
Laurel Wealth Advisors LLC139$147.4K0.02%00.0%Unchanged
Avalon Trust Co133$141.0K0.01%+57+75.0%Added
AdvisorNet Financial, Inc129$136.8K0.01%+33+34.4%Added
Quest Partners LLC124$131.5K0.02%+124New
Bartlett & Co. Wealth Management LLC123$130.4K0.00%00.0%Unchanged
Bernard Wealth Management Corp.115$121.9K0.06%+115New
Delta Asset Management LLC114$120.9K0.01%00.0%Unchanged
Runnymede Capital Advisors, Inc.114$120.9K0.11%+114New
Arlington Trust Co LLC111$117.7K0.02%+8+7.8%Added
Spectrum Wealth Counsel, LLC110$116.6K0.01%00.0%Unchanged
Garde Capital, Inc.107$113.0K0.01%+107New
S.A. Mason LLC104$110.3K0.06%+104New
Vermillion Wealth Management, Inc.103$109.2K0.06%+103New
Medallion Wealth Advisors, LLC107$107.9K0.05%+107New
Point72 (DIFC) Ltd100$106.0K0.01%+100New
Aspetuck Financial Management LLC100$106.0K0.08%+100New
Ameriflex Group, Inc.103$104.9K0.05%+103New
Financial Network Wealth Advisors LLC98$103.9K0.19%−129−56.8%Reduced
Capital Advisors, Ltd. LLC96$102.0K0.01%+2+2.1%Added
Meeder Asset Management Inc96$101.8K0.01%−25−20.7%Reduced
Byrne Asset Management LLC95$100.7K0.07%00.0%Unchanged
Bay Harbor Wealth Management, LLC95$100.7K0.03%+1+1.1%Added
Fortitude Family Office, LLC95$100.7K0.04%+15+18.8%Added
Financial Connections Group, Inc.93$98.0K0.05%00.0%Unchanged
Atlas Capital Advisors LLC92$97.5K0.01%−28−23.3%Reduced
Capula Management Ltd91$96.5K0.00%+91New
Caitlin John, LLC90$95.4K0.06%00.0%Unchanged
Washington Trust Advisors, Inc.86$90.8K0.01%−15−14.9%Reduced
Tucker Asset Management LLC83$88.0K0.01%00.0%Unchanged
Armstrong Advisory Group, Inc82$86.9K0.01%+2+2.5%Added
Hall Laurie J Trustee80$85.0K0.03%00.0%Unchanged
Beacon Capital Management, LLC80$84.8K0.01%−147−64.8%Reduced
Avondale Wealth Management80$84.8K0.05%00.0%Unchanged
Healthcare of Ontario Pension Plan Trust Fund79$83.7K0.00%−310,675−100.0%Reduced
Fourth Dimension Wealth, LLC79$83.7K0.04%+79New
Main Street Group, LTD77$81.6K0.03%00.0%Unchanged
Centricity Wealth Management, LLC77$81.6K0.08%+77New
Ramirez Asset Management, Inc.75$79.5K0.02%00.0%Unchanged
Vestor Capital, LLC74$78.0K0.01%+20+37.0%Added
Pension & Wealth Management Advisors, Inc.73$77.8K0.03%+6+9.0%Added
Dunhill Financial, LLC72$76.1K0.04%+21+41.2%Added
Cornerstone Planning Group LLC66$75.3K0.02%+1+1.5%Added
Abound Wealth Management71$75.1K0.02%+2+2.9%Added
Bell Investment Advisors, Inc70$74.2K0.01%−1−1.4%Reduced
Solstein Capital, LLC70$74.2K0.04%00.0%Unchanged
Centerpoint Advisors, LLC70$74.0K0.03%00.0%Unchanged
Financial Management Professionals, Inc.69$73.1K0.01%+2+3.0%Added
MidAtlantic Capital Management, Inc.65$68.9K0.05%00.0%Unchanged
AllSquare Wealth Management LLC63$66.8K0.04%00.0%Unchanged
Barrett & Company, Inc.63$66.8K0.03%+3+5.0%Added
Global Trust Asset Management, LLC61$64.7K0.02%−25−29.1%Reduced
Asset Planning,Inc60$63.6K0.05%+60New
Retirement Wealth Solutions LLC62$63.5K0.05%+62New
FSC Wealth Advisors, LLC59$62.5K0.04%+59New
GoalVest Advisory LLC58$61.5K0.02%00.0%Unchanged
Coastline Trust Co58$61.5K0.01%+43+286.7%Added
Sachetta, LLC54$57.2K0.02%+1+1.9%Added
Cito Capital Group, LLC53$56.0K0.02%−1,500−96.6%Reduced
Friedenthal Financial52$55.1K0.03%+52New
Tortoise Investment Management, LLC52$55.1K0.01%00.0%Unchanged
Sierra Ocean, LLC52$55.1K0.05%+52New
Old Second National Bank of Aurora50$53.0K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$53.0K0.03%00.0%Unchanged
American Capital Advisory, LLC50$53.0K0.03%00.0%Unchanged
Truvestments Capital LLC50$53.0K0.01%+17+51.5%Added
Accredited Wealth Management, LLC50$53.0K0.05%+50New
Strengthening Families & Communities, LLC50$53.0K0.03%00.0%Unchanged
Investment Research & Advisory Group, Inc.49$51.9K0.02%00.0%Unchanged
Longview Financial Advisors LLC49$51.9K0.03%+49New
Prestige Wealth Management Group LLC45$47.7K0.01%00.0%Unchanged
Private Wealth Management Group, LLC45$47.7K0.02%00.0%Unchanged
Promus Capital, LLC45$47.7K0.04%+45New