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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Brown, Lisle/Cummings, Inc.44$46.6K0.01%00.0%Unchanged
Archer Investment Corp44$46.6K0.01%00.0%Unchanged
Oakworth Capital, Inc.44$46.6K0.00%00.0%Unchanged
WR Wealth Planners, LLC44$46.6K0.01%+2+4.8%Added
Hartford Financial Management Inc.43$45.6K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$45.6K0.01%00.0%Unchanged
Westend Capital Management, LLC42$44.5K0.01%00.0%Unchanged
Key Financial Inc42$44.5K0.01%+3+7.7%Added
Avion Wealth42$44.0K0.01%+13+44.8%Added
Ridgewood Investments LLC41$43.5K0.02%00.0%Unchanged
Synergy Financial Management, LLC47$42.0K0.00%+47New
Capital Analysts, LLC40$42.0K0.00%−12−23.1%Reduced
DT Investment Partners, LLC39$41.3K0.00%00.0%Unchanged
Core Alternative Capital39$41.3K0.01%00.0%Unchanged
BFSG, LLC38$40.3K0.00%00.0%Unchanged
Bank of Jackson Hole Trust38$40.3K0.03%+38New
Cassady Schiller Wealth Management, LLC36$38.2K0.01%+11+44.0%Added
Trust Co35$37.1K0.00%+35New
Stonebridge Financial Group, LLC35$37.1K0.00%+35New
JFS Wealth Advisors, LLC34$36.0K0.00%00.0%Unchanged
High Note Wealth, LLC34$36.0K0.01%+34New
Noble Wealth Management PBC32$33.9K0.02%+32New
FPC Investment Advisory, Inc.33$33.6K0.02%+29+725.0%Added
Moisand Fitzgerald Tamayo, LLC31$32.9K0.00%00.0%Unchanged
Disciplina Capital Management LLC31$32.9K0.01%00.0%Unchanged
Canton Hathaway, LLC30$32.0K0.01%00.0%Unchanged
Northwest Capital Management Inc30$31.8K0.01%−35−53.8%Reduced
St Germain D J Co Inc30$31.8K0.00%00.0%Unchanged
Van Hulzen Asset Management, LLC30$31.8K0.00%+30New
LFA - Lugano Financial Advisors SA30$31.8K0.02%+30New
Cherry Tree Wealth Management, LLC29$30.7K0.01%00.0%Unchanged
Mowery & Schoenfeld Wealth Management, LLC27$28.6K0.06%−85−75.9%Reduced
Valued Wealth Advisors LLC27$28.6K0.02%−3−10.0%Reduced
Sound Income Strategies, LLC27$28.6K0.00%−2−6.9%Reduced
Ulland Investment Advisors, LLC26$28.0K0.02%00.0%Unchanged
Caldwell Sutter Capital, Inc.26$27.6K0.01%00.0%Unchanged
Raffa Wealth Management, LLC26$27.6K0.01%00.0%Unchanged
Atala Financial Inc26$27.6K0.02%+26New
Pacific Capital Wealth Advisors, Inc25$26.5K0.00%−16−39.0%Reduced
Syntax Research, Inc.25$26.5K0.02%00.0%Unchanged
Quarry LP25$26.5K0.01%+25New
NFJ Investment Group, LLC24$25.4K0.00%00.0%Unchanged
Atticus Wealth Management, LLC23$24.4K0.01%00.0%Unchanged
Millstone Evans Group, LLC23$24.4K0.02%+23New
Richardson Financial Services Inc.22$23.5K0.02%+14+175.0%Added
Sittner & Nelson, LLC22$23.3K0.01%00.0%Unchanged
HHM Wealth Advisors, LLC22$23.3K0.00%+7+46.7%Added
Hager Investment Management Services, LLC22$23.3K0.01%+22New
Geo Capital Gestora de Recursos Ltd22$23.0K0.03%00.0%Unchanged
Hurley Capital, LLC19$22.5K0.02%+19New
Indiana Trust & Investment Management CO21$22.3K0.01%00.0%Unchanged
Creative Financial Designs Inc21$22.3K0.00%+5+31.3%Added
Tacita Capital Inc21$22.3K0.02%+21New
Country Trust Bank20$21.2K0.00%00.0%Unchanged
Centennial Bank20$21.2K0.01%00.0%Unchanged
North Star Investment Management Corp.20$21.2K0.00%+13+185.7%Added
Modus Advisors, LLC20$21.2K0.01%+20New
R Squared Ltd20$21.2K0.02%+20New
Wood Tarver Financial Group, LLC20$21.0K0.01%+20New
Albion Financial Group19$20.1K0.00%00.0%Unchanged
WFA Asset Management Corp19$20.1K0.01%+19New
Red Tortoise LLC19$20.1K0.01%00.0%Unchanged
Moser Wealth Advisors, LLC18$19.1K0.01%00.0%Unchanged
SOA Wealth Advisors, LLC.17$18.0K0.00%00.0%Unchanged
New Age Alpha Advisors, LLC17$18.0K0.00%+4+30.8%Added
Coston, McIsaac & Partners17$18.0K0.01%00.0%Unchanged
Stephenson National Bank & Trust16$17.0K0.01%−12−42.9%Reduced
Stuart Chaussee & Associates, Inc.16$17.0K0.00%00.0%Unchanged
Kohmann Bosshard Financial Services, LLC16$17.0K0.00%+16New
Bellwether Advisors, LLC16$17.0K0.00%+16New
Bogart Wealth, LLC15$15.9K0.00%00.0%Unchanged
Bank of New Hampshire15$15.9K0.00%+15New
Synergy Investment Management, LLC15$15.9K0.01%+15New
First PREMIER Bank14$15.0K0.00%+10+250.0%Added
Tradewinds Capital Management, LLC14$14.8K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$14.8K0.01%00.0%Unchanged
BankPlus Trust Department14$14.8K0.00%+14New
Christopher J. Hasenberg, Inc13$13.8K0.01%00.0%Unchanged
HighMark Wealth Management LLC13$13.8K0.01%00.0%Unchanged
Missouri Trust & Investment Co13$13.8K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.12$12.7K0.00%+3+33.3%Added
Cranbrook Wealth Management, LLC12$12.4K0.00%00.0%Unchanged
West Paces Advisors Inc.11$11.7K0.00%00.0%Unchanged
Motco11$11.7K0.00%+5+83.3%Added
Pineridge Advisors LLC11$11.7K0.00%+8+266.7%Added
Lee Danner & Bass Inc11$11.7K0.00%+11New
Clark Wealth Partners11$11.7K0.01%+11New
True Wealth Design, LLC11$11.5K0.00%+4+57.1%Added
Pacific Center for Financial Services10$10.6K0.00%00.0%Unchanged
Trivant Custom Portfolio Group, LLC10$10.6K0.01%00.0%Unchanged
Halbert Hargrove Global Advisors, LLC10$10.6K0.00%+10New
WealthTrak Capital Management LLC10$10.6K0.01%+10New
Berkshire Capital Holdings Inc10$10.6K0.00%−7,960−99.9%Reduced
Estabrook Capital Management10$10.6K0.00%00.0%Unchanged
MUFG Securities EMEA plc10$10.6K0.00%+10New
Midwest Capital Advisors, LLC10$10.6K0.01%+10New
Quest 10 Wealth Builders, Inc.10$10.6K0.01%+10New
POM Investment Strategies, LLC9$9.54K0.01%00.0%Unchanged
IAG Wealth Partners, LLC9$9.54K0.00%+9New
Criterion Capital Advisors, LLC11$8.65K0.01%00.0%Unchanged