ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 2,261; +355 vs. Q3 2024
Shares held: 183.9M; +1.18M (+0.6%) vs. Q3 2024
Total value: $194.6B; +$32.3B (+19.9%) vs. Q3 2024
New holders: 420; 790 more added
Sold out: 65; 775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions

Value heldQ4 2024: $194.6B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
Institution	Shares	Value	% of portfolio	Change in shares	Action
Tower View Investment Management & Research LLC	8	$8.48K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$7.42K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	7	$7.42K	0.01%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$7.42K	0.00%	00.0%	Unchanged
CBIZ Investment Advisory Services, LLC	7	$7.42K	0.00%	+5+250.0%	Added
MPWM Advisory Solutions, LLC	7	$7.42K	0.01%	+7	New
Beaird Harris Wealth Management, LLC	6	$6.36K	0.00%	00.0%	Unchanged
TruNorth Capital Management, LLC	6	$6.36K	0.00%	00.0%	Unchanged
a16z Perennial Management, L.P.	6	$6.36K	0.00%	00.0%	Unchanged
Redwood Park Advisors LLC	6	$6.36K	0.01%	+6	New
Copia Wealth Management	6	$6.36K	0.01%	+6	New
MCF Advisors LLC	5	$5.30K	0.00%	−1−16.7%	Reduced
First Financial Corp	5	$5.30K	0.00%	00.0%	Unchanged
Washington Trust Co	5	$5.30K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$5.30K	0.00%	00.0%	Unchanged
FWL Investment Management, LLC	5	$5.30K	0.00%	00.0%	Unchanged
Financial Gravity Companies, Inc.	5	$5.30K	0.00%	+5	New
Painted Porch Advisors LLC	5	$5.30K	0.00%	+5	New
Principia Wealth Advisory, LLC	5	$5.30K	0.00%	+5	New
Compass Planning Associates Inc	5	$5.30K	0.01%	+5	New
City Holding Co	5	$5.30K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$5.30K	0.00%	00.0%	Unchanged
Robinswood Financial LLC	5	$5.30K	0.00%	00.0%	Unchanged
Legacy Investment Solutions, LLC	5	$5.04K	0.00%	+5	New
Legacy Wealth Managment, LLC	5	$5.04K	0.00%	+5	New
Briaud Financial Planning, Inc	5	$5.00K	0.00%	+5	New
Human Investing LLC	4	$4.47K	0.00%	+4	New
Winnow Wealth LLC	5	$4.32K	0.00%	+5	New
Chapman Financial Group, LLC	4	$4.24K	0.00%	+4	New
PayPay Securities Corp	4	$4.24K	0.18%	−1−20.0%	Reduced
Heritage Wealth Advisors	4	$4.24K	0.00%	00.0%	Unchanged
Anfield Capital Management, LLC	4	$4.24K	0.00%	00.0%	Unchanged
Sanctuary Wealth Management, L.L.C.	4	$4.24K	0.00%	00.0%	Unchanged
Decker Retirement Planning Inc.	4	$4.24K	0.00%	+4	New
Clal Insurance Enterprises Holdings Ltd	4	$4.00K	0.00%	+4	New
Blume Capital Management, Inc.	3	$3.18K	0.00%	−6−66.7%	Reduced
Global Financial Private Client, LLC	3	$3.18K	0.00%	−1−25.0%	Reduced
Global Wealth Strategies & Associates	3	$3.18K	0.00%	00.0%	Unchanged
JDM Financial Group LLC	3	$3.18K	0.00%	00.0%	Unchanged
Navigoe, LLC	3	$3.00K	0.00%	+3	New
1620 Investment Advisors, Inc.	2	$2.55K	0.00%	00.0%	Unchanged
Chilton Capital Management LLC	2	$2.12K	0.00%	−2−50.0%	Reduced
Breakwater Investment Management	2	$2.12K	0.00%	00.0%	Unchanged
Clear Investment Research, LLC	2	$2.12K	0.00%	00.0%	Unchanged
Horizon Financial Services, LLC	2	$2.12K	0.00%	00.0%	Unchanged
Ruedi Wealth Management, Inc.	2	$2.12K	0.00%	00.0%	Unchanged
Chesapeake Asset Management LLC	2	$2.12K	0.00%	00.0%	Unchanged
Mascoma Wealth Management LLC	2	$2.12K	0.00%	+2	New
Sugar Maple Asset Management, LLC	2	$2.12K	0.00%	+2	New
Wingate Wealth Advisors, Inc.	2	$2.12K	0.00%	+2	New
Capital & Planning, LLC	2	$2.12K	0.00%	+2	New
Catherine Avery Investment Management LLC	2	$2.12K	0.00%	+2	New
NBC Securities, Inc.	1	$2.11K	0.19%	−3,022−100.0%	Reduced
PEAK6 LLC	1	$1.49K	0.00%	+1	New
Atwood & Palmer Inc	1	$1.06K	0.00%	00.0%	Unchanged
Kimelman & Baird, LLC	1	$1.06K	0.00%	00.0%	Unchanged
Activest Wealth Management	1	$1.06K	0.00%	−7−87.5%	Reduced
Aspect Partners, LLC	1	$1.06K	0.00%	−2−66.7%	Reduced
WestEnd Advisors, LLC	1	$1.06K	0.00%	00.0%	Unchanged
Parkworth Wealth Management, Inc.	1	$1.06K	0.00%	+1	New
HBC Financial Services, PLLC	1	$1.00K	0.00%	00.0%	Unchanged
Farallon Capital Management, L.L.C.	0	$0	0.00%	−295,050−100.0%	Sold out
Quadrature Capital Ltd	0	$0	0.00%	−34,671−100.0%	Sold out
Sarasin & Partners LLP	0	$0	0.00%	−23,247−100.0%	Sold out
Tudor Investment Corp Et Al	0	$0	0.00%	−21,712−100.0%	Sold out
Tairen Capital Ltd	0	$0	0.00%	−17,900−100.0%	Sold out
Generate Investment Management Ltd	0	$0	0.00%	−16,165−100.0%	Sold out
Bornite Capital Management LP	0	$0	0.00%	−10,000−100.0%	Sold out
Veriti Management LLC	0	$0	0.00%	−7,515−100.0%	Sold out
Grafton Street Partners Fund, LP	0	$0	0.00%	−7,214−100.0%	Sold out
Kentucky Retirement Systems Insurance Trust Fund	0	$0	0.00%	−6,099−100.0%	Sold out
Dynamic Advisor Solutions LLC	0	$0	0.00%	−3,427−100.0%	Sold out
Aviance Capital Partners, LLC	0	$0	0.00%	−3,137−100.0%	Sold out
HighVista Strategies LLC	0	$0	0.00%	−1,700−100.0%	Sold out
Seven Eight Capital, LP	0	$0	0.00%	−1,378−100.0%	Sold out
Morningstar Investment Services LLC	0	$0	0.00%	−1,378−100.0%	Sold out
nVerses Capital, LLC	0	$0	0.00%	−1,100−100.0%	Sold out
Ibex Wealth Advisors	0	$0	0.00%	−94,389−100.0%	Sold out
Inceptionr LLC	0	$0	0.00%	−863−100.0%	Sold out
Champlain Investment Partners, LLC	0	$0	0.00%	−670−100.0%	Sold out
Heritage Oak Wealth Advisors LLC	0	$0	0.00%	−653−100.0%	Sold out
Dark Forest Capital Management LP	0	$0	0.00%	−640−100.0%	Sold out
Ameritas Advisory Services, LLC	0	$0	0.00%	−591−100.0%	Sold out
Blake Schutter Theil Wealth Advisors, LLC	0	$0	0.00%	−535−100.0%	Sold out
First Heartland Consultants, Inc.	0	$0	0.00%	−520−100.0%	Sold out
Axq Capital, LP	0	$0	0.00%	−510−100.0%	Sold out
Fiduciary Family Office, LLC	0	$0	0.00%	−508−100.0%	Sold out
E&G Advisors, LP	0	$0	0.00%	−495−100.0%	Sold out
Atlanta Consulting Group Advisors, LLC	0	$0	0.00%	−429−100.0%	Sold out
Burns Matteson Capital Management, LLC	0	$0	0.00%	−395−100.0%	Sold out
Wedge Capital Management L L P	0	$0	0.00%	−390−100.0%	Sold out
Mizuho Securities Co. Ltd.	0	$0	0.00%	−390−100.0%	Sold out
Turtle Creek Wealth Advisors, LLC	0	$0	0.00%	−380−100.0%	Sold out
MBB Public Markets I LLC	0	$0	0.00%	−360−100.0%	Sold out
Hillman Capital Management, Inc.	0	$0	0.00%	−354−100.0%	Sold out
Calton & Associates, Inc.	0	$0	0.00%	−325−100.0%	Sold out
Financial Advisory Partners, LLC	0	$0	0.00%	−315−100.0%	Sold out
Kennedy Investment Group	0	$0	0.00%	−296−100.0%	Sold out
Moseley Investment Management Inc	0	$0	0.00%	−286−100.0%	Sold out
Advisor Resource Council	0	$0	0.00%	−286−100.0%	Sold out