Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
USA Financial Portformulas Corp0$00.00%−268−100.0%Sold out
Accredited Investors Inc.0$00.00%−262−100.0%Sold out
Busey Wealth Management0$00.00%−257−100.0%Sold out
Opal Wealth Advisors, LLC0$00.00%−246−100.0%Sold out
O'Dell Group, LLC0$00.00%−242−100.0%Sold out
NDVR, Inc.0$00.00%−237−100.0%Sold out
Bank Ozk0$00.00%−228−100.0%Sold out
Willis Johnson & Associates, Inc.0$00.00%−226−100.0%Sold out
DSM Capital Partners LLC0$00.00%−112−100.0%Sold out
Operose Advisors LLC0$00.00%−111−100.0%Sold out
Capital Performance Advisors LLP0$00.00%−93−100.0%Sold out
Catalyst Capital Advisors LLC0$00.00%−74−100.0%Sold out
Capstone Investment Advisors, LLC0$00.00%−27−100.0%Sold out
Reston Wealth Management LLC0$00.00%−17−100.0%Sold out
REAP Financial Group, LLC0$00.00%−12−100.0%Sold out
Godsey & Gibb Associates0$00.00%−11−100.0%Sold out
TSFG, LLC0$00.00%−10−100.0%Sold out
Redmont Wealth Advisors LLC0$00.00%−10−100.0%Sold out
Macroview Investment Management LLC0$00.00%−9−100.0%Sold out
Voisard Asset Management Group, Inc.0$00.00%−7−100.0%Sold out
Globeflex Capital L P0$00.00%−6−100.0%Sold out
Arrow Financial Corp0$00.00%−5−100.0%Sold out
Frazier Financial Advisors, LLC0$00.00%−4−100.0%Sold out
Bangor Savings Bank0$00.00%−1−100.0%Sold out
Claris Advisors, LLC0$00.00%−1−100.0%Sold out
Dogwood Wealth Management LLC0$00.00%0Sold out
Raymond James & Associates––––Not filed
Raymond James Financial Services Advisors, Inc.––––Not filed
Ensemble Capital Management, LLC––––Not filed
B. Metzler seel. Sohn & Co. Holding AG––––Not filed
Vancity Investment Management Ltd––––Not filed
Chartwell Investment Partners, LLC––––Not filed
Banque Cantonale Vaudoise––––Not filed
Rakuten Investment Management, Inc.––––Not filed
SpiderRock Advisors, LLC––––Not filed
Raymond James Trust N.A.––––Not filed
GYL Financial Synergies, LLC––––Not filed
Dantai Capital Ltd––––Not filed
Argent Financial Group, Inc.––––Not filed
Eisler Capital (US) LLC––––Not filed
9258 Wealth Management, LLC––––Not filed
Kowal Investment Group, LLC––––Not filed
Alera Investment Advisors, LLC––––Not filed
Kingfisher Capital LLC––––Not filed
First Trust Investment Solutions L.P.––––Not filed
FinTrust Capital Advisors, LLC––––Not filed
Pegasus Partners Ltd.––––Not filed
LifePro Asset Management––––Not filed
Susquehanna International Group Ltd.––––Not filed
DSC Advisors, L.P.––––Not filed
Zega Financial, LLC––––Not filed
First Personal Financial Services––––Not filed
Alpine Bank Wealth Management––––Not filed
Planning Capital Management Corp––––Not filed
Northwest Investment Counselors, LLC––––Not filed
Annapolis Financial Services, LLC––––Not filed
Carmichael Hill & Associates, Inc.––––Not filed
Abich Financial Wealth Management LLC––––Not filed
Naples Money Management LLC––––Not filed
VitalStone Financial, LLC––––Not filed
SYSTM Wealth Solutions LLC––––Not filed
Halpern Financial, Inc.––––Not filed
ClariVest Asset Management LLC––––Not filed
PEAK6 Investments LLC––––Not filed