ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Boothe Investment Group, Inc. | 8,039 | $8.52M | 3.70% | −1,649−17.0% | Reduced |
| First Foundation Advisors | 7,905 | $8.38M | 0.32% | +728+10.1% | Added |
| Red Door Wealth Management, LLC | 7,901 | $8.38M | 1.28% | +481+6.5% | Added |
| Weatherly Asset Management L. P. | 7,796 | $8.26M | 0.73% | +240+3.2% | Added |
| Soros Fund Management LLCSuperinvestorSoros Fund Management | 7,685 | $8.15M | 0.14% | −12,890−62.6% | Reduced |
| Mizuho Markets Americas LLC | 7,656 | $8.12M | 0.16% | +7,656 | New |
| BDF-Gestion | 7,629 | $8.09M | 0.83% | −992−11.5% | Reduced |
| Ratan Capital Management LP | 7,622 | $8.08M | 1.24% | 00.0% | Unchanged |
| Ardsley Advisory Partners LP | 7,600 | $8.06M | 1.56% | +7,600 | New |
| Geneva Partners, LLC | 7,577 | $8.03M | 3.26% | +2,070+37.6% | Added |
| Vestmark Advisory Solutions, Inc. | 7,570 | $8.03M | 0.28% | −665−8.1% | Reduced |
| Regions Financial Corp | 7,520 | $7.97M | 0.06% | −764−9.2% | Reduced |
| Virtu Financial LLC | 7,517 | $7.97M | 0.42% | −3,477−31.6% | Reduced |
| Waratah Capital Advisors Ltd. | 7,493 | $7.94M | 0.44% | +7,493 | New |
| Hennion & Walsh Asset Management, Inc. | 7,424 | $7.87M | 0.36% | +789+11.9% | Added |
| Level Four Advisory Services, LLC | 7,418 | $7.86M | 0.32% | −283−3.7% | Reduced |
| Great Valley Advisor Group, Inc. | 7,412 | $7.86M | 0.18% | −742−9.1% | Reduced |
| CIBC Capital Markets (Europe) S.A. | 7,400 | $7.84M | 10.76% | +7,400 | New |
| Venture Visionary Partners LLC | 7,362 | $7.80M | 0.33% | +108+1.5% | Added |
| Stony Point Capital LLC | 7,313 | $7.75M | 1.78% | 00.0% | Unchanged |
| Nicollet Investment Management, Inc. | 7,293 | $7.73M | 2.65% | −42−0.6% | Reduced |
| GPS Wealth Strategies Group, LLC | 7,264 | $7.70M | 0.99% | −389−5.1% | Reduced |
| Intech Investment Management LLC | 7,228 | $7.66M | 0.07% | −255−3.4% | Reduced |
| Portside Wealth Group, LLC | 7,212 | $7.65M | 1.27% | −2,122−22.7% | Reduced |
| Covenant Asset Management, LLC | 7,159 | $7.59M | 1.68% | −123−1.7% | Reduced |
| Cresset Asset Management, LLC | 7,141 | $7.57M | 0.04% | −20,032−73.7% | Reduced |
| Resources Investment Advisors, LLC. | 7,085 | $7.51M | 0.09% | −389−5.2% | Reduced |
| Kinneret Advisory, LLC | 7,064 | $7.49M | 0.71% | −329−4.5% | Reduced |
| Gunderson Capital Management Inc. | 7,057 | $7.48M | 3.68% | +7,057 | New |
| Wedbush Securities Inc | 6,980 | $7.40M | 0.26% | +365+5.5% | Added |
| Chiron Investment Management, LLC | 6,971 | $7.39M | 2.46% | −6,160−46.9% | Reduced |
| EFG Asset Management (Americas) Corp. | 6,950 | $7.37M | 1.43% | −108−1.5% | Reduced |
| Stephens Inc | 6,931 | $7.35M | 0.10% | −943−12.0% | Reduced |
| Grand Jean Capital Management Inc | 6,806 | $7.22M | 1.68% | −4,053−37.3% | Reduced |
| Pensionmark Financial Group, LLC | 6,752 | $7.16M | 0.20% | +203+3.1% | Added |
| Stonegate Investment Group, LLC | 6,716 | $7.12M | 0.19% | +32+0.5% | Added |
| De Burlo Group Inc | 6,700 | $7.10M | 0.95% | +6,700 | New |
| Jump Financial, LLC | 6,680 | $7.08M | 0.15% | +4,962+288.8% | Added |
| Jackson Square Partners, LLC | 6,665 | $7.07M | 0.76% | −2,485−27.2% | Reduced |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 6,616 | $7.06M | 2.81% | −369−5.3% | Reduced |
| Transamerica Financial Advisors, Inc. | 6,604 | $7.00M | 0.69% | −183−2.7% | Reduced |
| Empirical Finance, LLC | 6,582 | $6.98M | 0.40% | −62−0.9% | Reduced |
| Mission Wealth Management, LP | 6,579 | $6.97M | 0.17% | −546−7.7% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 6,540 | $6.93M | 0.15% | +11+0.2% | Added |
| Crestline Management, LP | 6,518 | $6.91M | 0.24% | +6,518 | New |
| Knights of Columbus Asset Advisors LLC | 6,507 | $6.90M | 0.46% | −846−11.5% | Reduced |
| Trinity Legacy Partners, LLC | 6,506 | $6.90M | 1.78% | +191+3.0% | Added |
| Nixon Peabody Trust Co | 6,433 | $6.82M | 0.56% | +6,433 | New |
| Phoenix Holdings Ltd. | 6,391 | $6.78M | 0.09% | −628−8.9% | Reduced |
| APG Asset Management US Inc. | 6,386 | $6.77M | 0.05% | 00.0% | Unchanged |
| Duncker Streett & Co Inc | 6,376 | $6.76M | 1.25% | +290+4.8% | Added |
| Jackson Square Capital, LLC | 6,354 | $6.74M | 1.62% | +5,942+1,442.2% | Added |
| Petredis Investment Advisors LLC | 6,347 | $6.73M | 0.70% | −149−2.3% | Reduced |
| Everence Capital Management Inc | 6,313 | $6.69M | 0.43% | +20+0.3% | Added |
| Diversify Wealth Management, LLC | 6,531 | $6.69M | 0.52% | +42+0.6% | Added |
| Q Fund Management (Hong Kong) Ltd | 6,300 | $6.68M | 7.00% | +6,300 | New |
| Equitable Holdings, Inc. | 6,269 | $6.65M | 0.06% | +1,345+27.3% | Added |
| Fortis Capital Management LLC | 6,268 | $6.64M | 1.24% | −68−1.1% | Reduced |
| FORA Capital, LLC | 6,237 | $6.61M | 0.76% | +6,237 | New |
| Horizon Investments, LLC | 6,212 | $6.59M | 0.19% | +1,619+35.2% | Added |
| Univest Financial Corp | 6,210 | $6.58M | 0.42% | +82+1.3% | Added |
| NZS Capital, LLC | 6,199 | $6.57M | 0.28% | −3,049−33.0% | Reduced |
| Left Brain Wealth Management, LLC | 6,196 | $6.57M | 2.48% | +1,111+21.8% | Added |
| NewSquare Capital LLC | 6,187 | $6.56M | 0.52% | +305+5.2% | Added |
| Thornburg Investment Management Inc | 6,160 | $6.53M | 0.09% | −291−4.5% | Reduced |
| M&G Plc | 6,130 | $6.50M | 0.04% | −362−5.6% | Reduced |
| Norden Group LLC | 6,118 | $6.49M | 0.73% | −1,103−15.3% | Reduced |
| Siemens Fonds Invest GmbH | 6,054 | $6.46M | 0.68% | +211+3.6% | Added |
| Allstate Corp | 6,082 | $6.45M | 0.19% | +6,082 | New |
| Evolutionary Tree Capital Management, LLC | 6,079 | $6.44M | 6.56% | −1,195−16.4% | Reduced |
| Harvest Fund Management Co., Ltd | 6,061 | $6.42M | 0.30% | +2,707+80.7% | Added |
| CWM, LLC | 6,056 | $6.42M | 0.03% | −14,384−70.4% | Reduced |
| Oppenheimer & Co Inc | 6,051 | $6.41M | 0.10% | +285+4.9% | Added |
| Paradiem, LLC | 6,039 | $6.40M | 1.72% | −211−3.4% | Reduced |
| Tokio Marine Asset Management Co Ltd | 6,020 | $6.38M | 0.23% | +161+2.7% | Added |
| Coldstream Capital Management Inc | 6,015 | $6.38M | 0.14% | +100+1.7% | Added |
| Maytus Capital Management, LLC | 6,000 | $6.36M | 2.22% | −10,500−63.6% | Reduced |
| EFG Asset Management (North America) Corp. | 5,988 | $6.35M | 0.87% | +511+9.3% | Added |
| Westshore Wealth, LLC | 5,954 | $6.31M | 2.56% | −215−3.5% | Reduced |
| Slow Capital, Inc. | 5,888 | $6.24M | 0.88% | −53−0.9% | Reduced |
| Codex Capital Asset Management L.L.C. | 5,850 | $6.20M | 2.80% | 00.0% | Unchanged |
| Eventide Asset Management, LLC | 5,837 | $6.19M | 0.11% | +285+5.1% | Added |
| Nwam LLC | 5,801 | $6.15M | 0.38% | −306−5.0% | Reduced |
| First American Bank | 5,768 | $6.11M | 0.43% | +94+1.7% | Added |
| George Kaiser Family Foundation | 5,763 | $6.11M | 0.90% | 00.0% | Unchanged |
| Mirova | 5,748 | $6.09M | 1.05% | +149+2.7% | Added |
| BCJ Capital Management, LLC | 5,733 | $6.08M | 0.45% | −76−1.3% | Reduced |
| Ameritas Investment Partners, Inc. | 5,712 | $6.06M | 0.20% | −204−3.4% | Reduced |
| HWG Holdings LP | 5,669 | $6.01M | 1.97% | +281+5.2% | Added |
| Icon Wealth Advisors, LLC | 5,668 | $6.01M | 0.49% | −1,270−18.3% | Reduced |
| Callan Family Office, LLC | 5,645 | $5.98M | 0.38% | +5,645 | New |
| Siren, L.L.C. | 5,605 | $5.94M | 0.26% | −1,895−25.3% | Reduced |
| Fiduciary Trust Co | 5,579 | $5.91M | 0.08% | +22+0.4% | Added |
| Telos Capital Management, Inc. | 5,560 | $5.89M | 0.63% | −90−1.6% | Reduced |
| Wealthcare Advisory Partners LLC | 5,552 | $5.89M | 0.16% | +44+0.8% | Added |
| Wetherby Asset Management Inc | 5,539 | $5.87M | 0.28% | +85+1.6% | Added |
| Rosenblum Silverman Sutton S F Inc | 5,476 | $5.81M | 1.46% | −195−3.4% | Reduced |
| Parallel Advisors, LLC | 5,470 | $5.80M | 0.13% | +388+7.6% | Added |
| Roanoke Asset Management Corp | 5,450 | $5.78M | 1.86% | 00.0% | Unchanged |
| Gardner Lewis Asset Management L P | 5,448 | $5.78M | 1.46% | −252−4.4% | Reduced |