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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,262
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
791 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Global Retirement Partners, LLC12,730$13.5M0.39%−1,458−10.3%Reduced
Parallax Volatility Advisers, L.P.12,685$13.4M0.30%+12,685New
Van Eck Associates Corp12,556$13.3M0.02%+301+2.5%Added
DuPont Capital Management Corp12,500$13.3M1.24%00.0%Unchanged
Achmea Investment Management B.V.12,472$13.2M0.22%−85−0.7%Reduced
iA Global Asset Management Inc.12,372$13.1M0.23%−5,945−32.5%Reduced
Mitchell Capital Management Co12,324$13.1M2.29%+88+0.7%Added
AMF Pensionsforsakring AB12,247$13.0M0.09%−7,976−39.4%Reduced
LGT Fund Management Co Ltd.12,237$13.0M1.13%−563−4.4%Reduced
CMH Wealth Management LLC12,173$12.9M2.96%−237−1.9%Reduced
Clio Asset Management LLC12,034$12.8M9.41%−291−2.4%Reduced
Consolidated Investment Group LLC12,000$12.7M1.78%00.0%Unchanged
Alcosta Capital Management, Inc.11,942$12.7M7.38%+29+0.2%Added
Synovus Financial Corp11,929$12.6M0.16%−1,542−11.4%Reduced
Connor, Clark & Lunn Investment Management Ltd.11,888$12.6M0.06%+11,888New
Calamos Wealth Management LLC11,871$12.6M0.63%+85+0.7%Added
Pitcairn Co11,752$12.5M0.74%−1,105−8.6%Reduced
Bender Robert & Associates11,708$12.4M3.00%−2,530−17.8%Reduced
Exchange Capital Management, Inc.11,651$12.4M1.96%−1,543−11.7%Reduced
Private Advisor Group, LLC11,622$12.3M0.07%−568−4.7%Reduced
FineMark National Bank & Trust11,532$12.2M0.43%+430+3.9%Added
Talbot Financial, LLC11,524$12.2M1.45%−358−3.0%Reduced
Massmutual Trust Co FSB11,517$12.2M0.34%+825+7.7%Added
Engineers Gate Manager LP11,482$12.2M0.21%+10,184+784.6%Added
Sanibel Captiva Trust Company, Inc.11,437$12.1M0.39%−737−6.1%Reduced
Illinois Municipal Retirement Fund11,403$12.1M0.17%−524−4.4%Reduced
Oak Ridge Investments LLC11,241$11.9M0.94%+639+6.0%Added
Motley Fool Asset Management LLC11,189$11.9M0.62%+1,710+18.0%Added
Investment Management Corp of Ontario11,189$11.9M0.39%+2,242+25.1%Added
Americana Partners, LLC11,145$11.8M0.48%+11+0.1%Added
Terry L. Blaker11,135$11.8M0.45%+25+0.2%Added
Advisors Asset Management, Inc.11,118$11.8M0.22%+611+5.8%Added
Louisiana State Employees Retirement System11,100$11.8M0.22%−500−4.3%Reduced
Maryland State Retirement & Pension System11,081$11.7M0.25%−761−6.4%Reduced
Securian Asset Management, Inc11,072$11.7M0.34%−343−3.0%Reduced
Sterling Capital Management LLC11,063$11.7M0.16%−50.0%Reduced
Spire Wealth Management11,048$11.7M0.36%+378+3.5%Added
Barrier Capital Management, LLC11,042$11.7M9.44%−52−0.5%Reduced
Groupama Asset Managment10,942$11.7M0.24%+3,761+52.4%Added
Lakehouse Capital Pty Ltd10,972$11.6M7.84%−3,000−21.5%Reduced
Verde Servicos Internacionais S.A.10,944$11.6M4.99%−1,765−13.9%Reduced
TrimTabs Asset Management, LLC10,925$11.6M1.52%+3,472+46.6%Added
Oxbow Advisors, LLC10,904$11.6M1.36%−533−4.7%Reduced
Progressive Investment Management Corp10,865$11.5M2.96%−333−3.0%Reduced
NEOS Investment Management LLC10,841$11.5M0.27%+2,486+29.8%Added
Sapient Capital LLC10,802$11.5M0.22%−654−5.7%Reduced
Crestwood Advisors Group LLC10,795$11.4M0.21%+241+2.3%Added
Grassi Investment Management10,670$11.3M0.97%−1,350−11.2%Reduced
L & S Advisors Inc10,641$11.3M1.24%−1,391−11.6%Reduced
E Fund Management Co., Ltd.10,618$11.3M0.57%+5,653+113.9%Added
Wiley Bros.-Aintree Capital, LLC10,307$11.1M0.13%+3,518+51.8%Added
Robocap Asset Management Ltd10,404$11.0M7.39%−1,315−11.2%Reduced
Citizens Financial Group Inc10,286$10.9M0.21%+6,507+172.2%Added
Avantax Advisory Services, Inc.10,171$10.8M0.07%+35+0.3%Added
AMJ Financial Wealth Management10,123$10.7M2.98%−939−8.5%Reduced
Benjamin Edwards Inc10,103$10.7M0.15%+115+1.2%Added
Triglav Skladi, D.O.O.10,100$10.7M0.84%+10,100New
Jag Capital Management, LLC10,029$10.6M1.48%+10,029New
NWK Group, Inc.10,027$10.6M4.11%+72+0.7%Added
Alight Capital Management LP10,000$10.6M3.57%+3,000+42.9%Added
Norinchukin Bank, The9,885$10.5M0.22%+1,125+12.8%Added
Park Avenue Securities LLC9,863$10.5M0.11%+520+5.6%Added
New Mexico Educational Retirement Board9,850$10.4M0.35%−200−2.0%Reduced
Crossmark Global Holdings, Inc.9,833$10.4M0.19%−237−2.4%Reduced
Dnca Finance9,800$10.4M0.81%−800−7.5%Reduced
Nomura Holdings Inc9,644$10.2M0.05%+6,657+222.9%Added
Moors & Cabot, Inc.9,640$10.2M0.49%−22−0.2%Reduced
Silicon Valley Capital Partners9,507$10.1M1.12%−923−8.8%Reduced
Rheos Capital Works Inc.9,500$10.1M0.56%+9,500New
GAM Holding AG9,498$10.1M0.75%−1,787−15.8%Reduced
Community Financial Services Group, LLC9,310$9.87M1.96%−32−0.3%Reduced
First American Trust, FSB9,223$9.78M0.98%−13−0.1%Reduced
E. Ohman J:or Asset Management AB9,210$9.76M0.23%+890+10.7%Added
Keybank National Association9,173$9.72M0.04%+358+4.1%Added
RSM US Wealth Management LLC9,038$9.64M0.14%+227+2.6%Added
Burney Co9,038$9.58M0.34%−1,538−14.5%Reduced
Mirabella Financial Services LLP8,939$9.47M0.87%+2,349+35.6%Added
Brown Shipley& Co Ltd8,906$9.44M4.69%−328−3.6%Reduced
Atria Wealth Solutions, Inc.8,874$9.41M0.10%−1,071−10.8%Reduced
Laffer Tengler Investments8,852$9.38M1.85%+1,099+14.2%Added
Stratos Wealth Partners, LTD.8,721$9.25M0.13%+75+0.9%Added
Jacobs & Co8,686$9.21M0.94%−330−3.7%Reduced
Overbrook Management Corp8,654$9.17M1.98%−2,189−20.2%Reduced
Diversified Trust Co8,653$9.17M0.22%−1,356−13.5%Reduced
Adviser Investments LLC8,626$9.14M0.11%+1,237+16.7%Added
FourThought Financial Partners, LLC8,612$9.13M0.95%−1,762−17.0%Reduced
Twenty Acre Capital LP8,610$9.13M7.45%00.0%Unchanged
Sora Investors LLC8,577$9.09M1.01%+8,577New
Shelton Capital Management8,563$9.08M0.23%−2,622−23.4%Reduced
Palo Alto Wealth Advisors, LLC8,554$9.07M3.18%−110−1.3%Reduced
Sandy Spring Bank8,541$9.05M0.37%+368+4.5%Added
Gluskin Sheff & Assoc Inc8,526$9.04M1.08%−54−0.6%Reduced
Woodline Partners LP8,511$9.02M0.06%−5,603−39.7%Reduced
Independent Advisor Alliance8,217$8.71M0.12%+1,448+21.4%Added
Voleon Capital Management LP8,192$8.68M0.64%+8,192New
Torray LLC8,175$8.67M1.24%−1,111−12.0%Reduced
Trifecta Capital Advisors, LLC8,171$8.66M1.71%+876+12.0%Added
Johnson Investment Counsel Inc8,080$8.57M0.08%+139+1.8%Added
Lynch Asset Management, Inc.8,075$8.56M3.47%+75+0.9%Added
Denali Advisors LLC8,046$8.53M0.89%−47−0.6%Reduced