ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Northeast Investment Management | 22,985 | $24.4M | 1.08% | +4,028+21.2% | Added |
| Banco Bilbao Vizcaya Argentaria, S.A. | 22,810 | $24.2M | 0.25% | +212+0.9% | Added |
| Howland Capital Management LLC | 22,811 | $24.2M | 1.06% | +258+1.1% | Added |
| Ami Asset Management Corp | 22,784 | $24.2M | 1.29% | −632−2.7% | Reduced |
| Captrust Financial Advisors | 22,512 | $23.9M | 0.07% | −428−1.9% | Reduced |
| United Asset Strategies, Inc. | 22,323 | $23.7M | 2.17% | +110+0.5% | Added |
| SG Americas Securities, LLC | 22,320 | $23.7M | 0.10% | −18,530−45.4% | Reduced |
| Boston Family Office LLC | 22,270 | $23.6M | 1.62% | −356−1.6% | Reduced |
| Welch & Forbes LLC | 22,254 | $23.6M | 0.30% | +4,970+28.8% | Added |
| Capital International Ltd | 22,212 | $23.5M | 0.96% | +286+1.3% | Added |
| Annex Advisory Services, LLC | 21,947 | $23.3M | 0.70% | +3,471+18.8% | Added |
| Lido Advisors, LLC | 21,717 | $23.0M | 0.14% | −599−2.7% | Reduced |
| Sycomore Asset Management | 25,703 | $22.7M | 3.26% | +1,715+7.1% | Added |
| Quantinno Capital Management LP | 21,450 | $22.7M | 0.22% | +3,422+19.0% | Added |
| Titan Global Capital Management USA LLC | 21,302 | $22.6M | 3.43% | −362−1.7% | Reduced |
| Sequoia Financial Advisors, LLC | 21,249 | $22.5M | 0.22% | −1,306−5.8% | Reduced |
| First Financial Bankshares Inc | 21,224 | $22.5M | 0.49% | −637−2.9% | Reduced |
| Knollwood Investment Advisory, LLC | 20,916 | $22.2M | 2.32% | 00.0% | Unchanged |
| Middleton & Co Inc | 20,610 | $21.8M | 2.41% | −792−3.7% | Reduced |
| Picton Mahoney Asset Management | 20,430 | $21.7M | 0.82% | −38−0.2% | Reduced |
| Gradient Investments LLC | 20,088 | $21.3M | 0.43% | −1,138−5.4% | Reduced |
| South State Corp. | 20,079 | $21.3M | 1.40% | +36+0.2% | Added |
| IMC-Chicago, LLC | 20,013 | $21.2M | 0.58% | +7,676+62.2% | Added |
| ATOMVEST Ltd | 19,900 | $21.1M | 29.31% | −7,900−28.4% | Reduced |
| Mizuho Securities USA LLC | 19,524 | $20.7M | 0.38% | +6,166+46.2% | Added |
| Northwest & Ethical Investments L.P. | 19,226 | $20.4M | 0.55% | −98−0.5% | Reduced |
| Point72 Asset Management, L.P. | 19,000 | $20.1M | 0.06% | +19,000 | New |
| Generali Asset Management SPA SGR | 18,920 | $20.1M | 0.51% | +18,920 | New |
| GW&K Investment Management, LLC | 18,908 | $20.0M | 0.17% | +70.0% | Added |
| Voloridge Investment Management, LLC | 18,813 | $19.9M | 0.07% | +18,813 | New |
| Elo Mutual Pension Insurance Co | 18,799 | $19.9M | 0.42% | −684−3.5% | Reduced |
| Brinker Capital Investments, LLC | 18,789 | $19.9M | 0.20% | −3,780−16.7% | Reduced |
| Orion Portfolio Solutions, LLC | 18,789 | $19.9M | 0.20% | −3,780−16.7% | Reduced |
| Zweig-DiMenna Associates LLC | 18,766 | $19.9M | 1.68% | 00.0% | Unchanged |
| Walleye Capital LLC | 18,587 | $19.7M | 0.19% | −10,137−35.3% | Reduced |
| Archon Partners LLC | 18,000 | $19.1M | 2.22% | 00.0% | Unchanged |
| Andra AP-fonden | 17,800 | $18.9M | 0.30% | −4,200−19.1% | Reduced |
| Oregon Public Employees Retirement Fund | 17,659 | $18.7M | 0.34% | +29+0.2% | Added |
| Focus Financial Network, Inc. | 17,617 | $18.7M | 0.74% | +4,344+32.7% | Added |
| Taurus Asset Management, LLC | 17,560 | $18.6M | 1.81% | −260−1.5% | Reduced |
| Shell Asset Management Co | 17,389 | $18.4M | 0.81% | +874+5.3% | Added |
| Integrated Wealth Concepts LLC | 17,197 | $18.2M | 0.21% | −1,342−7.2% | Reduced |
| Sumitomo Life Insurance Co | 17,157 | $18.2M | 0.34% | +407+2.4% | Added |
| Cornerstone Capital, Inc. | 17,146 | $18.2M | 1.91% | −940−5.2% | Reduced |
| Palo DS Manager LLC | 17,036 | $18.1M | 8.45% | 00.0% | Unchanged |
| Itau Unibanco Holding S.A. | 16,964 | $18.0M | 0.57% | +169+1.0% | Added |
| Northwestern Mutual Wealth Management Co | 16,315 | $17.3M | 0.01% | −34−0.2% | Reduced |
| Tower Research Capital LLC (TRC) | 16,137 | $17.1M | 0.34% | +10,634+193.2% | Added |
| Connors Investor Services Inc | 16,105 | $17.1M | 1.60% | −983−5.8% | Reduced |
| Gulf International Bank (UK) Ltd | 15,896 | $16.9M | 0.43% | −171−1.1% | Reduced |
| TD Waterhouse Canada Inc. | 15,895 | $16.8M | 0.14% | +7,146+81.7% | Added |
| Advisory Services Network, LLC | 15,752 | $16.7M | 0.31% | +4,377+38.5% | Added |
| Sawgrass Asset Management LLC | 15,671 | $16.6M | 1.82% | −944−5.7% | Reduced |
| Brookstone Capital Management | 15,560 | $16.5M | 0.24% | +474+3.1% | Added |
| Thomasville National Bank | 15,480 | $16.4M | 1.18% | +175+1.1% | Added |
| Bailard, Inc. | 15,408 | $16.3M | 0.42% | −388−2.5% | Reduced |
| Kovitz Investment Group Partners, LLC | 29,348 | $16.2M | 0.08% | +17,100+139.6% | Added |
| Bokf, NA | 15,757 | $16.1M | 0.27% | −1,363−8.0% | Reduced |
| RPG Investment Advisory, LLC | 15,170 | $16.1M | 2.16% | −24−0.2% | Reduced |
| Parkwood LLC | 15,148 | $16.1M | 1.98% | −5,531−26.7% | Reduced |
| DRW Securities, LLC | 15,053 | $16.0M | 1.08% | +6,331+72.6% | Added |
| Advisors Capital Management, LLC | 15,022 | $15.9M | 0.25% | −741−4.7% | Reduced |
| Boothbay Fund Management, LLC | 14,576 | $15.5M | 0.48% | +13,034+845.3% | Added |
| Tocqueville Asset Management L.P. | 14,472 | $15.3M | 0.24% | −50.0% | Reduced |
| QRG Capital Management, Inc. | 14,427 | $15.3M | 0.16% | +1,965+15.8% | Added |
| Mercer Global Advisors Inc | 14,422 | $15.3M | 0.04% | +3,719+34.7% | Added |
| GFG Capital, LLC | 14,326 | $15.2M | 4.17% | −403−2.7% | Reduced |
| Vident Advisory, LLC | 14,283 | $15.1M | 0.27% | +5,937+71.1% | Added |
| Exchange Traded Concepts, LLC | 14,267 | $15.1M | 0.31% | −3,343−19.0% | Reduced |
| Meiji Yasuda Life Insurance Co | 14,235 | $15.1M | 0.28% | +9,756+217.8% | Added |
| Kestra Advisory Services, LLC | 14,213 | $15.1M | 0.08% | +1,073+8.2% | Added |
| Qube Research & Technologies Ltd | 14,183 | $15.0M | 0.02% | +14,183 | New |
| Umb Bank N A | 14,165 | $15.0M | 0.24% | −1,153−7.5% | Reduced |
| Kentucky Retirement Systems | 14,156 | $15.0M | 0.44% | −195−1.4% | Reduced |
| Gotham Asset Management, LLC | 14,049 | $14.9M | 0.14% | −1,797−11.3% | Reduced |
| Avanza Fonder AB | 14,011 | $14.9M | 0.44% | +14,011 | New |
| Nicola Wealth Management Ltd. | 14,000 | $14.8M | 1.41% | 00.0% | Unchanged |
| LMCG Investments, LLC | 13,908 | $14.7M | 0.90% | −2,429−14.9% | Reduced |
| United Capital Financial Advisers, LLC | 13,895 | $14.7M | 0.12% | −739−5.0% | Reduced |
| Federation des caisses Desjardins du Quebec | 13,778 | $14.6M | 0.07% | +5,987+76.8% | Added |
| Montag & Caldwell, LLC | 13,717 | $14.5M | 3.10% | +1,802+15.1% | Added |
| D.A. Davidson & Co. | 13,710 | $14.5M | 0.12% | −375−2.7% | Reduced |
| Dakota Wealth Management | 13,634 | $14.5M | 0.33% | −843−5.8% | Reduced |
| NewEdge Wealth, LLC | 13,614 | $14.4M | 0.25% | −128−0.9% | Reduced |
| Arcadia Investment Management Corp | 13,600 | $14.4M | 2.30% | +277+2.1% | Added |
| Prime Capital Investment Advisors, LLC | 13,576 | $14.4M | 0.21% | +651+5.0% | Added |
| Davis R M Inc | 13,482 | $14.3M | 0.28% | +12,974+2,553.9% | Added |
| Sit Investment Associates Inc | 13,478 | $14.3M | 0.32% | −583−4.1% | Reduced |
| Meiji Yasuda Asset Management Co Ltd. | 13,429 | $14.2M | 0.54% | +940+7.5% | Added |
| Quest Investment Management LLC | 13,247 | $14.0M | 1.63% | +13,247 | New |
| Broadleaf Partners, LLC | 13,126 | $13.9M | 3.25% | −3,388−20.5% | Reduced |
| Metis Global Partners, LLC | 13,121 | $13.9M | 0.42% | +962+7.9% | Added |
| HRT Financial LP | 13,001 | $13.8M | 0.07% | +13,001 | New |
| Churchill Management Corp | 12,991 | $13.8M | 0.15% | −247−1.9% | Reduced |
| Biondo Investment Advisors, LLC | 12,943 | $13.7M | 1.89% | −261−2.0% | Reduced |
| Abn Amro Investment Solutions | 12,897 | $13.7M | 0.25% | +274+2.2% | Added |
| Janney Capital Management LLC | 12,882 | $13.7M | 0.90% | −3,827−22.9% | Reduced |
| China Universal Asset Management Co., Ltd. | 12,860 | $13.6M | 1.28% | −1,200−8.5% | Reduced |
| MAI Capital Management | 12,749 | $13.5M | 0.10% | +723+6.0% | Added |
| Hartford Investment Management Co | 12,734 | $13.5M | 0.44% | −230−1.8% | Reduced |