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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,262
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
791 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Varma Mutual Pension Insurance Co41,083$43.6M0.33%−1,700−4.0%Reduced
Quintet Private Bank (Europe) S.A.40,199$42.6M2.34%+1,408+3.6%Added
IFM Investors Pty Ltd40,070$42.5M0.43%−2,253−5.3%Reduced
Capital Fund Management S.A.40,047$42.5M0.42%+14,995+59.9%Added
Hantz Financial Services, Inc.39,625$42.0M0.73%−8,004−16.8%Reduced
WT Asset Management Ltd39,100$41.5M4.57%+37,100+1,855.0%Added
Aptus Capital Advisors, LLC38,596$40.9M0.49%+4,746+14.0%Added
Renaissance Group LLC38,452$40.8M1.69%−2,277−5.6%Reduced
Mirae Asset Global Investments Co., Ltd.37,657$40.5M0.16%−413−1.1%Reduced
Marex Group plc38,052$40.3M0.69%+12,738+50.3%Added
B. Metzler seel. Sohn & Co. AG37,500$39.8M0.41%−8,547−18.6%Reduced
Capital Investment Services of America, Inc.37,403$39.7M3.78%−788−2.1%Reduced
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund36,956$39.2M0.40%+2,300+6.6%Added
Lazard Asset Management LLC36,749$39.0M0.06%+7,349+25.0%Added
Covea Finance36,565$38.8M1.75%−12,635−25.7%Reduced
Keystone Investors Pte Ltd36,344$38.5M2.69%+30,347+506.0%Added
Exor Capital LLP36,104$38.3M1.03%00.0%Unchanged
Millennium Management LLC35,977$38.1M0.03%−12,284−25.5%Reduced
M&T Bank Corp35,857$38.0M0.13%+281+0.8%Added
Natixis Investment Managers International35,823$38.0M2.94%−667−1.8%Reduced
Ilmarinen Mutual Pension Insurance Co35,284$37.4M0.32%+7,500+27.0%Added
DJE Kapital AG34,967$37.2M0.87%+34,967New
Prudential PLC34,842$36.9M0.19%−1,992−5.4%Reduced
Capital International Sarl34,602$36.7M0.85%+1,833+5.6%Added
Zacks Investment Management34,558$36.6M0.34%+1,084+3.2%Added
Braun Stacey Associates Inc34,083$36.1M1.35%−844−2.4%Reduced
Dai-Ichi Life Insurance Company, Ltd34,082$36.1M1.00%+1,325+4.0%Added
Utah Retirement Systems34,038$36.1M0.40%+58+0.2%Added
Pathstone Holdings, LLC34,005$36.1M0.16%+172+0.5%Added
Dock Street Asset Management Inc33,154$35.1M4.21%+1,105+3.4%Added
USS Investment Management Ltd33,110$35.1M0.25%−262−0.8%Reduced
Banque Transatlantique SA55,264$35.0M0.89%+55,264New
Moody Lynn & Lieberson, LLC32,784$34.8M2.13%+3,383+11.5%Added
Main Street Research LLC32,737$34.7M2.16%+16,421+100.6%Added
Kayne Anderson Rudnick Investment Management LLC32,683$34.6M0.08%−946−2.8%Reduced
CIBC World Markets Corp32,495$34.4M0.20%−2,371−6.8%Reduced
Whittier Trust Co of Nevada Inc31,982$33.9M0.83%+1,797+6.0%Added
Walleye Trading LLC31,974$33.9M0.67%+18,634+139.7%Added
Pittenger & Anderson Inc31,908$33.8M1.23%+456+1.4%Added
Insight Holdings Group, LLC31,800$33.7M2.18%+28,100+759.5%Added
Banco Santander, S.A.31,449$33.3M0.40%+201+0.6%Added
Mediolanum International Funds Ltd31,071$33.1M0.43%+7,540+32.0%Added
Sanctuary Advisors, LLC32,462$32.9M0.21%+4,920+17.9%Added
Gilder Gagnon Howe & Co LLC30,841$32.7M0.35%−3,302−9.7%Reduced
New York Life Investment Management LLC30,645$32.5M0.32%+114+0.4%Added
Azimuth Capital Investment Management LLC30,567$32.4M1.26%−3,891−11.3%Reduced
Dana Investment Advisors, Inc.30,376$32.2M1.06%−3,084−9.2%Reduced
Alberta Investment Management Corp30,351$32.2M0.21%+30,351New
Tiaa Trust, National Association30,342$32.2M0.10%−7,503−19.8%Reduced
Police & Firemen's Retirement System of New Jersey29,874$31.7M0.31%+29,874New
BI Asset Management Fondsmaeglerselskab A/S29,841$31.6M0.33%+4,411+17.3%Added
GWM Advisors LLC29,470$31.2M0.19%+961+3.4%Added
Pinnacle Financial Partners Inc31,184$31.2M0.63%+55+0.2%Added
Martingale Asset Management L P29,418$31.2M0.76%−857−2.8%Reduced
Spears Abacus Advisors LLC29,322$31.1M0.64%−1,360−4.4%Reduced
Advisor Group Holdings, Inc.55,805$31.1M0.07%+18,999+51.6%Added
Harel Insurance Investments & Financial Services Ltd.29,104$30.9M0.51%+29,005+29,298.0%Added
F/M Investments LLC28,958$30.7M1.13%−10,862−27.3%Reduced
Trivest Advisors Ltd28,832$30.6M1.39%+28,832New
Public Employees Retirement Association of Colorado27,844$29.5M0.12%−669−2.3%Reduced
JustInvest LLC27,624$29.3M0.44%+2,220+8.7%Added
Bank of Nova Scotia27,590$29.2M0.05%+1,277+4.9%Added
Verition Fund Management LLC27,544$29.2M0.15%+19,996+264.9%Added
Congress Wealth Management LLC27,420$29.1M0.40%+417+1.5%Added
Glynn Capital Management LLC26,351$27.9M6.59%−11,226−29.9%Reduced
Wealthfront Advisers LLC26,312$27.9M0.08%+1,150+4.6%Added
Pacer Advisors, Inc.26,148$27.7M0.06%+8,598+49.0%Added
Lyell Wealth Management, LP26,041$27.6M2.47%−127−0.5%Reduced
Klingenstein Fields & Co LP25,996$27.6M1.11%−413−1.6%Reduced
Hartline Investment Corp25,800$27.4M3.14%+10.0%Added
Ethic Inc.25,747$27.3M0.55%+4,620+21.9%Added
Avalon Global Asset Management LLC25,500$27.0M7.58%−2,700−9.6%Reduced
Steward Partners Investment Advisory, LLC25,477$27.0M0.24%+617+2.5%Added
Yousif Capital Management, LLC25,458$27.0M0.30%−2,021−7.4%Reduced
DF Dent & Co Inc25,418$26.9M0.34%+111+0.4%Added
Grace & Mercy Foundation, Inc.25,300$26.8M6.04%−400−1.6%Reduced
Atria Investments LLC25,026$26.5M0.33%−1,551−5.8%Reduced
Telemark Asset Management, LLC25,000$26.5M2.64%−15,000−37.5%Reduced
State of Alaska, Department of Revenue24,872$26.4M0.29%−425−1.7%Reduced
Envestnet Portfolio Solutions, Inc.24,823$26.3M0.09%−525−2.1%Reduced
Scotia Capital Inc.24,752$26.2M0.14%+1,034+4.4%Added
Mutual of America Capital Management LLC24,674$26.2M0.28%−689−2.7%Reduced
Aware Super Pty Ltd as trustee of Aware Super24,659$26.1M0.42%+24,659New
Financial Counselors Inc24,490$26.0M0.38%−335−1.3%Reduced
NS Partners Ltd24,405$25.9M1.07%+1,403+6.1%Added
Sava Infond d.o.o.24,275$25.7M4.55%+24,275New
Bedrijfstakpensioenfonds Voor de Media Pno25,100$25.7M3.21%−1,200−4.6%Reduced
Cambridge Investment Research Advisors, Inc.24,096$25.5M0.09%+278+1.2%Added
Walter Public Investments Inc.23,954$25.4M4.54%−2,780−10.4%Reduced
Kempen Capital Management N.V.23,914$25.4M0.25%−5,311−18.2%Reduced
Gemmer Asset Management LLC23,906$25.3M2.51%00.0%Unchanged
Washington Trust Bank23,712$25.1M2.41%−1,736−6.8%Reduced
Valiant Capital Management, L.P.23,626$25.0M3.35%−2,200−8.5%Reduced
O'Shaughnessy Asset Management, LLC23,572$25.0M0.21%+2,493+11.8%Added
Harvest Portfolios Group Inc.23,452$24.9M0.83%−5,337−18.5%Reduced
South Street Advisors LLC23,314$24.7M3.79%+80.0%Added
Heritage Investors Management Corp23,266$24.7M0.80%+54+0.2%Added
Danica Pension, Livsforsikringsaktieselskab23,145$24.5M0.46%+11,425+97.5%Added
Ieq Capital, LLC23,142$24.5M0.24%+1,018+4.6%Added
Spence Asset Management23,131$24.5M5.35%+6,798+41.6%Added