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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Livforsakringsbolaget Skandia, Omsesidigt4,740$4.24M0.23%+2,550+116.4%Added
Sigma Planning Corp4,703$4.21M0.13%+1,969+72.0%Added
AXS Investments LLC4,699$4.20M1.12%−1,103−19.0%Reduced
Kornitzer Capital Management Inc4,651$4.16M0.08%+299+6.9%Added
First Bank & Trust4,616$4.13M0.78%−33−0.7%Reduced
Horizon Investments, LLC4,593$4.11M0.11%−33−0.7%Reduced
BTG Pactual Asset Management US LLC4,592$4.11M0.60%−1,528−25.0%Reduced
Nan Shan Life Insurance Co., Ltd.4,544$4.06M0.10%−103,130−95.8%Reduced
Plato Investment Management Ltd4,538$4.05M0.33%+304+7.2%Added
AE Wealth Management LLC4,513$4.04M0.04%−2,261−33.4%Reduced
Linden Thomas Advisory Services, LLC4,482$4.01M0.55%+453+11.2%Added
Meiji Yasuda Life Insurance Co4,479$4.01M0.07%−805−15.2%Reduced
Aft, Forsyth & Company, Inc.4,414$3.95M1.95%+70+1.6%Added
Y.D. More Investments Ltd4,399$3.93M0.41%−220−4.8%Reduced
Cohen Investment Advisors LLC4,391$3.93M2.40%+255+6.2%Added
Xcel Wealth Management, LLC4,390$3.93M1.15%−150−3.3%Reduced
Miracle Mile Advisors, LLC4,381$3.92M0.09%+2,082+90.6%Added
Two Sigma Investments, LP4,338$3.88M0.01%−162,096−97.4%Reduced
Profund Advisors LLC4,308$3.85M0.15%−41−0.9%Reduced
Meeder Advisory Services, Inc.4,273$3.82M0.25%+44+1.0%Added
Perigon Wealth Management, LLC4,261$3.81M0.10%+612+16.8%Added
Grove Bank & Trust4,258$3.81M0.56%+63+1.5%Added
Kingswood Wealth Advisors, LLC4,256$3.81M0.27%+297+7.5%Added
CFM Wealth Partners LLC4,254$3.80M0.66%+390+10.1%Added
KP Management LLC4,250$3.80M1.34%00.0%Unchanged
Great Lakes Advisors, LLC4,237$3.79M0.03%−1,598−27.4%Reduced
CAPROCK Group, Inc.4,177$3.74M0.14%+183+4.6%Added
HighPoint Advisor Group LLC4,148$3.71M0.22%−350−7.8%Reduced
Beaumont Asset Management, L.L.C.4,131$3.69M2.15%−417−9.2%Reduced
Goodman Advisory Group, LLC4,126$3.69M1.05%−75−1.8%Reduced
Salem Investment Counselors Inc4,117$3.68M0.11%+16+0.4%Added
HB Wealth Management, LLC4,116$3.68M0.04%+590+16.7%Added
V-Square Quantitative Management LLC4,099$3.67M0.54%+150+3.8%Added
Callahan Advisors, LLC4,097$3.66M0.36%−92−2.2%Reduced
Beck Capital Management, LLC4,088$3.66M0.98%−480−10.5%Reduced
Mutual Advisors, LLC3,804$3.64M0.11%+299+8.5%Added
Fiera Capital Corp4,062$3.63M0.01%+613+17.8%Added
TCG Advisory Services, LLC4,059$3.63M0.16%+147+3.8%Added
Vestcor Inc4,036$3.61M0.11%00.0%Unchanged
Alps Advisors Inc4,020$3.60M0.02%−1,245−23.6%Reduced
Kovack Advisors, Inc.4,006$3.58M0.38%−123−3.0%Reduced
Columbus Hill Capital Management, L.P.4,000$3.58M0.73%00.0%Unchanged
Raymond James Trust N.A.3,990$3.57M0.08%+204+5.4%Added
Chesley Taft & Associates LLC3,968$3.55M0.17%+87+2.2%Added
Signaturefd, LLC3,950$3.53M0.07%+414+11.7%Added
Brasada Capital Management, LP4,004$3.53M0.62%+167+4.4%Added
OV Management LLC3,921$3.51M2.33%+146+3.9%Added
Fort Washington Investment Advisors Inc3,900$3.49M0.02%−4−0.1%Reduced
WESPAC Advisors SoCal, LLC3,894$3.48M0.81%+205+5.6%Added
Webster Bank, N. A.3,890$3.48M0.37%−131−3.3%Reduced
Canal Capital Management, LLC3,885$3.47M0.55%+45+1.2%Added
Bleakley Financial Group, LLC3,884$3.47M0.11%+174+4.7%Added
National Asset Management, Inc.3,887$3.47M0.10%−1,077−21.7%Reduced
Waldron Private Wealth LLC3,820$3.42M0.14%+49+1.3%Added
Ostrum Asset Management3,792$3.39M0.28%−1,318−25.8%Reduced
Kestra Private Wealth Services, LLC3,786$3.39M0.06%−3,268−46.3%Reduced
Citizens National Bank Trust Department3,785$3.39M0.71%−42−1.1%Reduced
Citizens Financial Group Inc3,779$3.38M0.07%+758+25.1%Added
Dynasty Wealth Management, LLC3,770$3.37M0.10%−663−15.0%Reduced
Davidson Capital Management Inc.3,743$3.35M0.96%−497−11.7%Reduced
Quantum Private Wealth, LLC3,721$3.33M1.13%−5−0.1%Reduced
Gibbs Wealth Management3,715$3.32M1.08%+310+9.1%Added
Greenleaf Trust3,700$3.31M0.03%+110+3.1%Added
Insight Holdings Group, LLC3,700$3.31M0.14%+3,700New
Conscious Wealth Investments, LLC3,599$3.27M2.25%−24−0.7%Reduced
Clark Capital Management Group, Inc.3,632$3.25M0.02%+493+15.7%Added
Summit Global Investments3,612$3.23M0.21%−7,743−68.2%Reduced
Sculati Wealth Management, LLC3,608$3.23M1.29%−6−0.2%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych3,600$3.22M2.04%−900−20.0%Reduced
Prescott Group Capital Management, L.L.C.3,600$3.22M0.47%00.0%Unchanged
Taikang Asset Management (Hong Kong) Co Ltd3,600$3.22M0.34%+1,800+100.0%Added
CHB Investment Group, LLC3,576$3.20M1.70%+3,576New
Bryn Mawr Trust Co3,568$3.19M0.06%+3,568New
Vise Technologies, Inc.3,553$3.18M0.40%+2,543+251.8%Added
Alerus Financial NA3,537$3.16M0.23%+3,192+925.2%Added
Clean Yield Group3,507$3.14M1.00%+3,507New
Aft, Forsyth & Sober, LLC3,500$3.13M1.03%00.0%Unchanged
CWA Asset Management Group, LLC3,492$3.12M0.17%+3,492New
Strategic Advisors LLC3,448$3.08M0.58%+41+1.2%Added
Vista Wealth Management Group, LLC3,443$3.08M0.20%+7+0.2%Added
Argent Trust Co3,430$3.07M0.13%+115+3.5%Added
Dynamic Advisor Solutions LLC3,427$3.07M0.09%+239+7.5%Added
Cunning Capital Partners, LP3,425$3.06M1.62%00.0%Unchanged
Thoroughbred Financial Services, LLC3,420$3.06M0.20%+179+5.5%Added
Independent Financial Group, LLC3,417$3.06M0.11%−464−12.0%Reduced
Empower Advisory Group, LLC3,416$3.06M0.01%+40+1.2%Added
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH3,409$3.05M0.10%+3,241+1,929.2%Added
Hilltop Holdings Inc.3,408$3.05M0.20%+2,762+427.6%Added
Strategic Advocates LLC3,393$3.03M1.09%+2,322+216.8%Added
GYL Financial Synergies, LLC3,381$3.02M0.23%−20−0.6%Reduced
EP Wealth Advisors, LLC3,377$3.02M0.03%+1,171+53.1%Added
Personal Cfo Solutions, LLC3,365$3.01M0.42%−70−2.0%Reduced
Frank, Rimerman Advisors LLC3,351$3.00M0.21%−898−21.1%Reduced
Harvest Fund Management Co., Ltd3,354$3.00M0.18%+1,094+48.4%Added
Acima Private Wealth, LLC3,324$2.97M1.00%−1,000−23.1%Reduced
Logan Capital Management Inc3,313$2.96M0.12%−126−3.7%Reduced
Executive Wealth Management, LLC3,309$2.96M0.23%−54−1.6%Reduced
PDS Planning, Inc3,291$2.94M0.26%+25+0.8%Added
Farther Finance Advisors, LLC3,250$2.91M0.11%+224+7.4%Added
Boomfish Wealth Group, LLC3,233$2.89M1.77%−285−8.1%Reduced