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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Beacon Investment Advisory Services, Inc.3,217$2.88M0.12%−165−4.9%Reduced
Leeward Financial Partners, LLC3,215$2.88M1.08%+116+3.7%Added
WealthPlan Investment Management, LLC3,212$2.87M0.29%+1,514+89.2%Added
Aubrey Capital Management Ltd3,200$2.86M1.10%+3,200New
Belpointe Asset Management LLC3,184$2.85M0.17%−185−5.5%Reduced
Clearstead Advisors, LLC3,180$2.84M0.04%+76+2.4%Added
Twin Capital Management Inc3,166$2.83M0.32%+532+20.2%Added
O'Neil Global Advisors, Inc.3,160$2.83M0.72%−8,840−73.7%Reduced
Clare Market Investments LLC3,158$2.82M0.74%+585+22.7%Added
Totem Point Management, LLC3,155$2.82M2.98%−2,430−43.5%Reduced
Meridian Wealth Management, LLC3,151$2.82M0.14%+202+6.8%Added
Alta Wealth Advisors LLC3,143$2.81M1.28%+760+31.9%Added
Aviance Capital Partners, LLC3,137$2.81M0.37%+3,137New
Asset Dedication, LLC3,132$2.80M0.19%+63+2.1%Added
We Are One Seven, LLC3,123$2.79M0.12%+336+12.1%Added
Donoghue Forlines LLC3,115$2.79M0.79%+1,801+137.1%Added
PGGM Investments3,115$2.79M0.04%00.0%Unchanged
Premier Path Wealth Partners, LLC3,114$2.78M0.44%−90−2.8%Reduced
SeaCrest Wealth Management, LLC3,104$2.78M0.30%+53+1.7%Added
Once Capital Management, LLC3,100$2.77M1.26%+2,600+520.0%Added
Moody National Bank Trust Division3,096$2.77M0.30%+278+9.9%Added
HCR Wealth Advisors3,096$2.77M0.36%+183+6.3%Added
Mather Group, LLC.3,090$2.76M0.04%−386−11.1%Reduced
Penserra Capital Management LLC3,079$2.75M0.06%−12−0.4%Reduced
Donaldson Capital Management, LLC3,075$2.75M0.11%+3,075New
Qtron Investments LLC3,067$2.74M0.37%+188+6.5%Added
Narwhal Capital Management3,065$2.74M0.25%−81−2.6%Reduced
Financial Engines Advisors L.L.C.3,050$2.73M0.01%+3,050New
Hel Ved Capital Management Ltd3,030$2.71M1.28%+1,292+74.3%Added
Sunbelt Securities, Inc.3,024$2.70M0.27%−514−14.5%Reduced
NBC Securities, Inc.3,023$2.70M0.23%−73−2.4%Reduced
Legacy Advisors, LLC2,997$2.68M0.29%−371−11.0%Reduced
GeoWealth Management, LLC2,993$2.68M0.09%+6+0.2%Added
Signet Financial Management, LLC2,990$2.67M0.34%+18+0.6%Added
Nomura Holdings Inc2,987$2.67M0.02%−6,733−69.3%Reduced
Doliver Advisors, LP2,972$2.66M0.73%−282−8.7%Reduced
Silvercrest Asset Management Group LLC2,887$2.58M0.02%−1,237−30.0%Reduced
Concentric Capital Strategies, LP2,871$2.57M0.16%−4,331−60.1%Reduced
Ballentine Partners, LLC2,871$2.57M0.04%+351+13.9%Added
Venturi Wealth Management, LLC2,868$2.57M0.13%+765+36.4%Added
Leonteq Securities AG2,865$2.56M0.30%+1,943+210.7%Added
Umpqua Bank2,842$2.54M0.93%−5−0.2%Reduced
Smartleaf Asset Management LLC2,881$2.54M0.31%+667+30.1%Added
Apollon Wealth Management, LLC2,835$2.54M0.07%+175+6.6%Added
Altus Wealth Group LLC2,828$2.53M1.08%−296−9.5%Reduced
Legacy Wealth Asset Management, LLC2,824$2.53M0.68%−91−3.1%Reduced
Diversify Advisory Services, LLC2,745$2.52M0.14%−60−2.1%Reduced
Allianz SE2,790$2.50M0.07%+2,330+506.5%Added
Bay Rivers Group2,735$2.45M1.22%+15+0.6%Added
Brighton Jones LLC2,723$2.44M0.09%−236−8.0%Reduced
Capital Investment Advisors, LLC2,717$2.43M0.05%+359+15.2%Added
SkyOak Wealth, LLC2,712$2.43M0.54%−100−3.6%Reduced
Polymer Capital Management (HK) LTD2,701$2.42M0.56%+981+57.0%Added
Circle Wealth Management, LLC2,697$2.41M0.05%+1,393+106.8%Added
Gladstone Institutional Advisory LLC2,686$2.40M0.12%−1,492−35.7%Reduced
Savant Capital, LLC2,676$2.39M0.02%+643+31.6%Added
GAMMA Investing LLC2,659$2.38M0.24%+898+51.0%Added
Roman Butler Fullerton & Co2,557$2.37M0.71%+47+1.9%Added
Arkadios Wealth Advisors2,642$2.36M0.13%+614+30.3%Added
Harfst & Associates, Inc.2,642$2.36M0.53%+512+24.0%Added
Kingsview Wealth Management, LLC2,638$2.36M0.05%+196+8.0%Added
Concurrent Investment Advisors, LLC2,634$2.36M0.07%+722+37.8%Added
Legato Capital Management LLC2,625$2.35M0.29%00.0%Unchanged
Neville Rodie & Shaw Inc2,612$2.34M0.17%00.0%Unchanged
Institute for Wealth Management, LLC.2,611$2.34M0.29%−8−0.3%Reduced
Principal Securities, Inc.2,610$2.33M0.06%−3,248−55.4%Reduced
Cornerstone Advisors, LLC2,600$2.33M0.09%00.0%Unchanged
Central Pacific Bank - Trust Division2,587$2.31M0.29%−887−25.5%Reduced
Pallas Capital Advisors LLC2,410$2.31M0.10%+179+8.0%Added
Western Wealth Management, LLC2,558$2.29M0.13%+553+27.6%Added
BDF-Gestion8,621$2.28M0.37%00.0%Unchanged
Advisor OS, LLC2,550$2.28M0.23%−158−5.8%Reduced
Three Seasons Wealth, LLC2,544$2.28M1.20%+267+11.7%Added
Means Investment Co., Inc.2,542$2.27M0.25%−12−0.5%Reduced
Guardian Capital LP2,541$2.27M0.08%−14−0.5%Reduced
Leelyn Smith, LLC2,506$2.24M0.40%+56+2.3%Added
Graypoint LLC2,503$2.24M0.14%+152+6.5%Added
Linscomb & Williams, Inc.2,502$2.24M0.11%+90+3.7%Added
Kentucky Farm Bureau Mutual Insurance Co2,500$2.24M0.48%00.0%Unchanged
Independent Solutions Wealth Management, LLC2,497$2.23M0.50%−74−2.9%Reduced
Ritholtz Wealth Management2,475$2.21M0.07%+164+7.1%Added
Glen Eagle Advisors, LLC2,470$2.21M0.37%−530−17.7%Reduced
OMC Financial Services LTD2,808$2.21M1.04%00.0%Unchanged
Evoke Wealth, LLC2,421$2.17M0.06%+2,421New
Beta Wealth Group, Inc.2,420$2.16M0.98%+82+3.5%Added
Insigneo Advisory Services, LLC2,418$2.16M0.22%+25+1.0%Added
NDWM LLC2,415$2.16M1.78%00.0%Unchanged
Hoey Investments, Inc2,742$2.16M0.41%00.0%Unchanged
AAFMAA Wealth Management & Trust LLC2,389$2.14M0.94%−8−0.3%Reduced
Mission Creek Capital Partners, Inc.2,379$2.13M0.50%+26+1.1%Added
Trust Asset Management LLC2,377$2.13M0.17%00.0%Unchanged
Wedmont Private Capital2,330$2.11M0.12%+211+10.0%Added
Williams Jones Wealth Management, LLC.2,358$2.11M0.02%−2−0.1%Reduced
Mattson Financial Services, LLC2,679$2.11M0.76%−19−0.7%Reduced
Redwood Investments, LLC2,355$2.11M0.63%−2−0.1%Reduced
Valmark Advisers, Inc.2,332$2.09M0.03%+133+6.0%Added
Texas Yale Capital Corp.2,321$2.08M0.09%+60+2.7%Added
First Hawaiian Bank2,308$2.06M0.07%−12−0.5%Reduced
Waterloo Capital, L.P.2,294$2.05M0.22%+438+23.6%Added
Fortis Capital Advisors, LLC2,293$2.05M0.69%−256−10.0%Reduced