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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Private Client Services, LLC2,286$2.04M1.10%+330+16.9%Added
Guerra Pan Advisors, LLC2,264$2.02M1.62%00.0%Unchanged
J.W. Cole Advisors, Inc.2,259$2.02M0.08%+559+32.9%Added
Central Trust Co2,257$2.02M0.05%+760+50.8%Added
Morse Asset Management, Inc2,243$2.01M0.43%+7+0.3%Added
Shaker Investments LLC2,243$2.01M0.84%+2,243New
Absoluto Partners Gestao de Recursos Ltda2,235$2.00M1.50%−1,215−35.2%Reduced
Principle Wealth Partners LLC2,226$1.99M0.14%+5+0.2%Added
Northern Financial Advisors Inc2,226$1.99M1.51%+15+0.7%Added
Summit Trail Advisors, LLC2,226$1.99M0.05%+249+12.6%Added
RiverPark Advisors, LLC2,208$1.97M1.61%−502−18.5%Reduced
Integrated Advisors Network LLC2,198$1.97M0.09%−31−1.4%Reduced
CNB Bank2,190$1.96M0.91%−198−8.3%Reduced
Jamison Private Wealth Management, Inc.2,177$1.95M0.30%+253+13.1%Added
Teamwork Financial Advisors, LLC2,174$1.94M0.27%−14,976−87.3%Reduced
Canopy Partners, LLC2,167$1.94M0.83%+45+2.1%Added
Reuter James Wealth Management, LLC2,161$1.93M0.36%+1,822+537.5%Added
Elevatus Welath Management2,157$1.93M0.63%−1,768−45.0%Reduced
Voya Financial Advisors, Inc.2,180$1.92M0.21%−277−11.3%Reduced
First Manhattan Co2,147$1.92M0.01%00.0%Unchanged
Cullinan Associates Inc2,100$1.92M0.11%00.0%Unchanged
WealthPLAN Partners, LLC2,137$1.91M0.26%−1,121−34.4%Reduced
Canandaigua National Bank & Trust Co2,136$1.91M0.18%−185−8.0%Reduced
Moloney Securities Asset Management, LLC2,136$1.91M0.26%+168+8.5%Added
Cigna Investments Inc2,118$1.89M0.34%−31−1.4%Reduced
Proequities, Inc.2,110$1.89M0.11%−341−13.9%Reduced
1858 Wealth Management, LLC2,105$1.88M1.55%−170−7.5%Reduced
Oak Grove Capital LLC2,103$1.88M0.42%+3+0.1%Added
Dantai Capital Ltd2,095$1.87M2.38%00.0%Unchanged
NorthRock Partners, LLC2,050$1.83M0.06%+233+12.8%Added
Castle Rock Wealth Management, LLC1,989$1.83M0.44%−161−7.5%Reduced
Optiver Holding B.V.2,036$1.82M0.05%−1,158−36.3%Reduced
Dorsey & Whitney Trust CO LLC2,021$1.81M0.10%+445+28.2%Added
BluePointe Capital Management, LLC2,014$1.80M1.17%+12+0.6%Added
Valeo Financial Advisors, LLC2,005$1.79M0.05%−48−2.3%Reduced
Wealthspire Advisors, LLC2,005$1.79M0.02%+347+20.9%Added
Convergence Financial, LLC2,002$1.79M0.38%+676+51.0%Added
Cohen Klingenstein LLC2,000$1.79M0.06%00.0%Unchanged
KLCM Advisors, Inc.2,000$1.79M0.21%+1,000+100.0%Added
WT Asset Management Ltd2,000$1.79M0.35%+2,000New
Icapital Wealth LLC1,999$1.79M0.98%+1,630+441.7%Added
Procyon Private Wealth Partners, LLC2,001$1.79M0.12%+912+83.7%Added
Atomi Financial Group, Inc.1,985$1.78M0.11%−32−1.6%Reduced
Transcend Wealth Collective, LLC1,982$1.77M0.12%−109−5.2%Reduced
Romano Brothers and Company1,978$1.77M0.22%+85+4.5%Added
Alpine Woods Capital Investors, LLC1,695$1.76M0.31%−236−12.2%Reduced
Quadrant Capital Group LLC1,956$1.75M0.12%+69+3.7%Added
Naviter Wealth, LLC1,942$1.74M0.24%−3−0.2%Reduced
WealthCare Investment Partners, LLC1,911$1.73M0.76%00.0%Unchanged
L.M. Kohn & Company1,908$1.71M0.43%+60+3.2%Added
Ascent Group, LLC1,906$1.70M0.13%+1,528+404.2%Added
Mitsubishi UFJ Asset Management (UK) Ltd.1,900$1.70M0.88%+300+18.8%Added
Peapack Gladstone Financial Corp1,898$1.70M0.02%−39−2.0%Reduced
Redmond Asset Management, LLC1,898$1.70M0.53%−33−1.7%Reduced
WSFS Capital Management, LLC1,895$1.69M0.09%−113−5.6%Reduced
Lineweaver Wealth Advisors, LLC1,885$1.69M0.32%+129+7.3%Added
Clarius Group, LLC1,891$1.69M0.12%−103−5.2%Reduced
Douglass Winthrop Advisors, LLC1,881$1.68M0.03%−8−0.4%Reduced
GraniteShares Advisors LLC1,879$1.68M1.14%−298−13.7%Reduced
Bristlecone Advisors, LLC1,867$1.67M0.13%00.0%Unchanged
Portfolio Design Labs, LLC1,867$1.67M0.47%+1,867New
HBK Sorce Advisory LLC1,865$1.67M0.05%−206−9.9%Reduced
Harbor Investment Advisory, LLC1,863$1.67M0.16%−75−3.9%Reduced
Security National Bank1,860$1.66M0.23%+1,658+820.8%Added
Riggs Asset Managment Co. Inc.1,850$1.65M0.45%−6−0.3%Reduced
Lake Street Advisors Group, LLC1,847$1.65M0.08%+365+24.6%Added
Fifth Third Wealth Advisors LLC1,840$1.65M0.10%−69−3.6%Reduced
Wrapmanager Inc1,834$1.64M0.42%−486−20.9%Reduced
Argent Financial Group, Inc.1,829$1.64M0.19%+1,829New
Sierra Capital LLC1,828$1.64M0.20%+1,308+251.5%Added
Gryphon Financial Partners LLC1,828$1.63M0.22%+163+9.8%Added
VELA Investment Management, LLC1,809$1.62M0.55%00.0%Unchanged
SWS Partners1,808$1.62M0.52%−207−10.3%Reduced
Summit Financial, LLC1,800$1.61M0.06%+193+12.0%Added
XTX Topco Ltd1,795$1.61M0.12%+1,795New
Field & Main Bank1,788$1.60M0.57%+234+15.1%Added
Everhart Financial Group, Inc.1,784$1.60M0.35%+627+54.2%Added
Signature Wealth Management Group1,764$1.58M0.63%+35+2.0%Added
Westpac Banking Corp1,757$1.57M0.11%+23+1.3%Added
IFP Advisors, Inc1,743$1.56M0.06%+66+3.9%Added
Taylor Hoffman Capital Management LLC1,667$1.56M0.60%+1,667New
Callan Capital, LLC1,721$1.54M0.11%+168+10.8%Added
Commons Capital, LLC1,720$1.54M1.70%+42+2.5%Added
Jump Financial, LLC1,718$1.54M0.03%−258−13.1%Reduced
Lebenthal Global Advisors, LLC1,714$1.53M0.31%+55+3.3%Added
Navellier & Associates Inc1,707$1.53M0.21%−30−1.7%Reduced
Monetta Financial Services Inc1,700$1.52M1.30%00.0%Unchanged
ArrowMark Colorado Holdings LLC1,700$1.52M0.02%00.0%Unchanged
HighVista Strategies LLC1,700$1.52M0.52%+1,700New
Merit Financial Group, LLC1,698$1.52M0.03%−962−36.2%Reduced
First National Bank of Hutchinson1,690$1.51M0.98%−192−10.2%Reduced
Synergy Financial Group, LTD1,689$1.51M1.43%−112−6.2%Reduced
Accurate Wealth Management, LLC1,623$1.51M0.30%+738+83.4%Added
Intellectus Partners, LLC1,684$1.51M0.38%00.0%Unchanged
Garrett Investment Advisors LLC1,684$1.51M0.15%+374+28.5%Added
Connecticut Wealth Management, LLC1,680$1.50M0.07%−23−1.4%Reduced
Balboa Wealth Partners1,680$1.50M0.37%+325+24.0%Added
Monetary Management Group Inc1,680$1.50M0.39%+670+66.3%Added
Moneta Group Investment Advisors LLC1,674$1.50M0.02%+234+16.3%Added
Pinnacle Associates Ltd2,113$1.49M0.03%−904−30.0%Reduced