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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Aviso Financial Inc.1,663$1.49M0.07%+56+3.5%Added
Intact Investment Management Inc.1,660$1.48M0.05%00.0%Unchanged
EPG Wealth Management LLC1,655$1.48M0.37%+1,655Added
InTrack Investment Management Inc1,654$1.48M1.05%−436−20.9%Reduced
Flagship Harbor Advisors, LLC1,645$1.47M0.08%−173−9.5%Reduced
Fulton Bank, N.A.1,641$1.47M0.06%−48−2.8%Reduced
Sentry Investment Management LLC1,639$1.47M0.62%+100+6.5%Added
Goldstream Capital Management Ltd1,634$1.46M0.66%+1,634New
Baker Avenue Asset Management, LP1,633$1.46M0.05%+141+9.5%Added
Ronald Blue Trust, Inc.1,852$1.46M0.02%−202−9.8%Reduced
Visionary Wealth Advisors1,623$1.45M0.09%−30−1.8%Reduced
Horst & Graben Wealth Management LLC1,613$1.44M0.26%−4−0.2%Reduced
Avestar Capital, LLC1,612$1.44M0.16%+236+17.2%Added
Sterling Investment Counsel, LLC1,603$1.43M0.51%+85+5.6%Added
Trustmark National Bank Trust Department1,591$1.42M0.11%+781+96.4%Added
17 Capital Partners, LLC1,578$1.41M0.92%+1+0.1%Added
Bank of Hawaii1,578$1.41M0.06%+41+2.7%Added
Jefferies Financial Group Inc.1,563$1.40M0.02%−2,679−63.2%Reduced
Bell Bank1,561$1.40M0.17%−108−6.5%Reduced
Cito Capital Group, LLC1,553$1.39M0.52%00.0%Unchanged
Stablepoint Partners, LLC1,551$1.39M0.25%−61−3.8%Reduced
Annis Gardner Whiting Capital Advisors, LLC1,551$1.39M0.39%+298+23.8%Added
Arete Wealth Advisors, LLC1,555$1.39M0.12%+500+47.4%Added
Ellevest, Inc.1,547$1.38M0.08%−11−0.7%Reduced
Boothbay Fund Management, LLC1,542$1.38M0.04%+1,542New
Wealth Advisors of Tampa Bay, LLC1,535$1.37M0.57%−121−7.3%Reduced
Triangle Securities Wealth Management1,532$1.37M0.35%−41−2.6%Reduced
GG Group Ventures, LLC1,315$1.37M1.99%−3−0.2%Reduced
Accent Capital Management, LLC1,519$1.36M0.78%−1,089−41.8%Reduced
Verdence Capital Advisors LLC1,511$1.35M0.11%−7−0.5%Reduced
Prospera Financial Services Inc1,500$1.34M0.03%−190−11.2%Reduced
Weaver Capital Management LLC1,491$1.33M0.40%+523+54.0%Added
Scientech Research LLC1,491$1.33M0.27%+1,491New
Belmont Capital, LLC1,485$1.33M0.22%00.0%Unchanged
Citizens & Northern Corp1,482$1.33M0.40%+1,482New
International Assets Investment Management, LLC1,185,067$1.32M0.01%+1,183,739+89,137.0%Added
Angeles Investment Advisors, LLC1,475$1.32M0.07%−138−8.6%Reduced
SageView Advisory Group, LLC1,474$1.32M0.07%−1,555−51.3%Reduced
Dohj, LLC1,494$1.32M0.31%+88+6.3%Added
Hancock Whitney Corp1,467$1.31M0.04%+35+2.4%Added
Capital Insight Partners, LLC1,466$1.31M0.23%+56+4.0%Added
Angeles Wealth Management, LLC1,465$1.31M0.11%+217+17.4%Added
MJP Associates Inc1,459$1.30M0.25%+30+2.1%Added
Checchi Capital Advisers, LLC1,459$1.30M0.10%+61+4.4%Added
Evergreen Capital Management LLC1,451$1.30M0.04%+126+9.5%Added
Riverpark Capital Management LLC1,449$1.30M2.36%−1,047−41.9%Reduced
Mayflower Financial Advisors, LLC1,447$1.29M0.20%+28+2.0%Added
Passive Capital Management, LLC.1,441$1.29M0.45%−370−20.4%Reduced
Wallace Advisory Group, LLC1,621$1.28M0.93%−29−1.8%Reduced
Arthur M. Cohen & Associates, LLC1,458$1.26M0.23%+15+1.0%Added
MWA Asset Management1,402$1.25M0.83%+149+11.9%Added
Lindbrook Capital, LLC1,402$1.25M0.11%+39+2.9%Added
Trust Point Inc.1,399$1.25M0.09%+50+3.7%Added
Copperwynd Financial, LLC1,397$1.25M0.38%+140+11.1%Added
Baader Bank INC1,399$1.25M0.11%+62+4.6%Added
New Century Financial Group, LLC1,391$1.24M0.46%−116−7.7%Reduced
Sage Mountain Advisors LLC1,384$1.24M0.11%+165+13.5%Added
Parsons Capital Management Inc1,384$1.24M0.08%−60−4.2%Reduced
Ashton Thomas Securities, LLC1,383$1.24M0.24%+36+2.7%Added
Argonautica Private Wealth Management, Inc1,379$1.23M0.41%+3+0.2%Added
Seven Eight Capital, LP1,378$1.23M0.11%+773+127.8%Added
Concord Asset Management, LLC1,371$1.23M0.28%+151+12.4%Added
Williamson Legacy Group, LLC1,364$1.22M0.82%+25+1.9%Added
Anchor Investment Management, LLC1,364$1.22M0.12%+78+6.1%Added
Morningstar Investment Services LLC1,378$1.22M0.01%+247+21.8%Added
Hudson Value Partners, LLC1,355$1.21M0.47%−100−6.9%Reduced
Appleton Partners Inc1,354$1.21M0.09%−160−10.6%Reduced
Rockline Wealth Management, LLC1,353$1.21M0.34%+112+9.0%Added
Kirtland Hills Capital Management, LLC1,351$1.21M0.67%+161+13.5%Added
NVWM, LLC1,348$1.21M0.31%+27+2.0%Added
Catalytic Wealth RIA, LLC1,346$1.20M0.21%−71−5.0%Reduced
Fukoku Mutual Life Insurance Co1,346$1.20M0.09%+120+9.8%Added
WBH Advisory Inc1,343$1.20M0.11%−19−1.4%Reduced
Atom Investors LP1,339$1.20M0.13%+223+20.0%Added
BOK Financial Private Wealth, Inc.1,331$1.19M0.09%−284−17.6%Reduced
Simon Quick Advisors, LLC1,324$1.18M0.07%+161+13.8%Added
Concord Wealth Partners1,314$1.18M0.20%+101+8.3%Added
TrueMark Investments, LLC1,301$1.16M0.37%−1,136−46.6%Reduced
Intrust Bank NA1,301$1.16M0.12%+37+2.9%Added
Engineers Gate Manager LP1,298$1.16M0.02%−21,324−94.3%Reduced
Fidelis Capital Partners, LLC1,277$1.16M0.14%+82+6.9%Added
Resources Management Corp1,286$1.15M0.16%+20+1.6%Added
RMB Capital Management, LLC1,280$1.14M0.03%−111−8.0%Reduced
180 Wealth Advisors, LLC1,279$1.14M0.18%+2+0.2%Added
Loomis Sayles & Co L P1,277$1.14M0.00%+95+8.0%Added
LRI Investments, LLC1,094$1.14M0.11%+148+15.6%Added
Skopos Labs, Inc.1,263$1.13M0.37%+204+19.3%Added
SFM, LLC1,261$1.13M0.85%+3+0.2%Added
Fairfield, Bush & Co.1,248$1.12M0.66%−215−14.7%Reduced
Systematic Alpha Investments, LLC1,247$1.12M0.04%00.0%Unchanged
Tectonic Advisors LLC1,241$1.11M0.07%00.0%Unchanged
Regatta Capital Group, LLC1,234$1.10M0.21%+968+363.9%Added
Elevated Capital Advisors, LLC1,232$1.10M0.29%−9−0.7%Reduced
Evercore Wealth Management, LLC1,232$1.10M0.02%00.0%Unchanged
Malaga Cove Capital, LLC1,229$1.10M0.44%−29−2.3%Reduced
Shelton Wealth Management, LLC1,227$1.10M0.62%−122−9.0%Reduced
RB Capital Management, LLC1,223$1.09M0.26%+22+1.8%Added
UMA Financial Services, Inc.1,177$1.09M0.20%+5+0.4%Added
PFG Investments, LLC1,220$1.09M0.07%−11−0.9%Reduced
Rehmann Capital Advisory Group1,209$1.08M0.07%−142−10.5%Reduced