ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,945; +88 vs. Q2 2024
Shares held: 183.3M; +19.7M (+12.1%) vs. Q2 2024
Total value: $162.8B; +$34.3B (+26.6%) vs. Q2 2024
New holders: 206; 771 more added
Sold out: 118; 709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions

Value heldQ3 2024: $162.8B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
Institution	Shares	Value	% of portfolio	Change in shares	Action
HBC Financial Services, PLLC	1	$0	0.00%	00.0%	Unchanged
Dogwood Wealth Management LLC	0	$23	0.00%	0	Unchanged
PEAK6 Investments LLC	1	$515	0.00%	−5,649−100.0%	Reduced
WestEnd Advisors, LLC	1	$894	0.00%	00.0%	Unchanged
Bangor Savings Bank	1	$894	0.00%	+1	New
Claris Advisors, LLC	1	$894	0.00%	+1	New
Kimelman & Baird, LLC	1	$895	0.00%	00.0%	Unchanged
Atwood & Palmer Inc	1	$895	0.00%	+1	New
ClariVest Asset Management LLC	2	$1.55K	0.00%	00.0%	Unchanged
Halpern Financial, Inc.	2	$1.76K	0.00%	+2	New
Chesapeake Asset Management LLC	2	$1.79K	0.00%	+2	New
CBIZ Investment Advisory Services, LLC	2	$1.79K	0.00%	+2	New
SYSTM Wealth Solutions LLC	2	$1.79K	0.05%	−4,339−100.0%	Reduced
Ruedi Wealth Management, Inc.	2	$1.79K	0.00%	−2−50.0%	Reduced
Breakwater Investment Management	2	$1.79K	0.00%	00.0%	Unchanged
Horizon Financial Services, LLC	2	$1.79K	0.00%	00.0%	Unchanged
Clear Investment Research, LLC	2	$1.79K	0.00%	+2	New
1620 Investment Advisors, Inc.	2	$2.15K	0.00%	+2	New
Pineridge Advisors LLC	3	$2.68K	0.00%	00.0%	Unchanged
Global Wealth Strategies & Associates	3	$2.68K	0.00%	+3	New
JDM Financial Group LLC	3	$2.68K	0.00%	+3	New
Aspect Partners, LLC	3	$2.68K	0.00%	+3	New
Chilton Capital Management LLC	4	$3.58K	0.00%	−53−93.0%	Reduced
Frazier Financial Advisors, LLC	4	$3.58K	0.00%	−2−33.3%	Reduced
Anfield Capital Management, LLC	4	$3.58K	0.00%	00.0%	Unchanged
Sanctuary Wealth Management, L.L.C.	4	$3.58K	0.00%	00.0%	Unchanged
VitalStone Financial, LLC	4	$3.58K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	4	$3.58K	0.00%	00.0%	Unchanged
Heritage Wealth Advisors	4	$3.58K	0.00%	+4	New
FPC Investment Advisory, Inc.	4	$3.62K	0.00%	00.0%	Unchanged
First PREMIER Bank	4	$4.00K	0.00%	00.0%	Unchanged
City Holding Co	5	$4.47K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$4.47K	0.00%	00.0%	Unchanged
Robinswood Financial LLC	5	$4.47K	0.00%	00.0%	Unchanged
PayPay Securities Corp	5	$4.47K	0.40%	−3−37.5%	Reduced
Washington Trust Co	5	$4.47K	0.00%	−1−16.7%	Reduced
First Financial Corp	5	$4.47K	0.00%	00.0%	Unchanged
Arrow Financial Corp	5	$4.47K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$4.47K	0.00%	00.0%	Unchanged
FWL Investment Management, LLC	5	$4.47K	0.00%	+5	New
Globeflex Capital L P	6	$5.37K	0.00%	00.0%	Unchanged
Motco	6	$5.37K	0.00%	00.0%	Unchanged
a16z Perennial Management, L.P.	6	$5.37K	0.00%	00.0%	Unchanged
TruNorth Capital Management, LLC	6	$5.37K	0.00%	+6	New
Naples Money Management LLC	6	$5.37K	0.00%	+6	New
MCF Advisors LLC	6	$5.37K	0.00%	−5−45.5%	Reduced
Beaird Harris Wealth Management, LLC	6	$5.37K	0.00%	00.0%	Unchanged
North Star Investment Management Corp.	7	$6.26K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$6.26K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	7	$6.26K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	7	$6.26K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$6.26K	0.00%	00.0%	Unchanged
Voisard Asset Management Group, Inc.	7	$6.26K	0.00%	00.0%	Unchanged
Richardson Financial Services Inc.	8	$6.40K	0.00%	+1+14.3%	Added
Tower View Investment Management & Research LLC	8	$7.16K	0.00%	00.0%	Unchanged
Activest Wealth Management	8	$7.33K	0.00%	+8	New
POM Investment Strategies, LLC	9	$8.05K	0.01%	−8−47.1%	Reduced
Cape Investment Advisory, Inc.	9	$8.05K	0.00%	+2+28.6%	Added
Macroview Investment Management LLC	9	$8.05K	0.01%	+5+125.0%	Added
Abich Financial Wealth Management LLC	9	$8.05K	0.02%	+5+125.0%	Added
Blume Capital Management, Inc.	9	$8.05K	0.00%	+6+200.0%	Added
Criterion Capital Advisors, LLC	11	$8.65K	0.01%	00.0%	Unchanged
Estabrook Capital Management	10	$8.94K	0.00%	00.0%	Unchanged
Pacific Center for Financial Services	10	$8.94K	0.00%	00.0%	Unchanged
Redmont Wealth Advisors LLC	10	$8.94K	0.01%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$8.94K	0.01%	00.0%	Unchanged
Contravisory Investment Management, Inc.	10	$8.94K	0.00%	+4+66.7%	Added
TSFG, LLC	10	$9.00K	0.00%	+10	New
West Paces Advisors Inc.	11	$9.84K	0.00%	00.0%	Unchanged
Godsey & Gibb Associates	11	$9.84K	0.00%	+11	New
Cranbrook Wealth Management, LLC	12	$10.5K	0.00%	+10+500.0%	Added
Carmichael Hill & Associates, Inc.	12	$10.7K	0.00%	+2+20.0%	Added
REAP Financial Group, LLC	12	$10.7K	0.00%	+12	New
HighMark Wealth Management LLC	13	$11.6K	0.01%	−1−7.1%	Reduced
New Age Alpha Advisors, LLC	13	$11.6K	0.01%	00.0%	Unchanged
Missouri Trust & Investment Co	13	$11.6K	0.00%	00.0%	Unchanged
Christopher J. Hasenberg, Inc	13	$12.0K	0.00%	+13	New
JCIC Asset Management Inc.	14	$12.5K	0.01%	00.0%	Unchanged
Tradewinds Capital Management, LLC	14	$12.5K	0.00%	+5+55.6%	Added
Bogart Wealth, LLC	15	$13.4K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	15	$13.4K	0.00%	+12+400.0%	Added
Coastline Trust Co	15	$13.4K	0.00%	+15	New
Stuart Chaussee & Associates, Inc.	16	$14.3K	0.00%	00.0%	Unchanged
Creative Financial Designs Inc	16	$14.3K	0.00%	+1+6.7%	Added
Coston, McIsaac & Partners	17	$15.0K	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	17	$15.2K	0.00%	00.0%	Unchanged
Reston Wealth Management LLC	17	$15.2K	0.01%	+17	New
Moser Wealth Advisors, LLC	18	$16.1K	0.01%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$16.5K	0.00%	00.0%	Unchanged
Red Tortoise LLC	19	$17.0K	0.01%	00.0%	Unchanged
Albion Financial Group	19	$17.0K	0.00%	00.0%	Unchanged
Country Trust Bank	20	$17.9K	0.00%	00.0%	Unchanged
Centennial Bank	20	$17.9K	0.01%	00.0%	Unchanged
Indiana Trust & Investment Management CO	21	$18.8K	0.01%	00.0%	Unchanged
Sittner & Nelson, LLC	22	$19.7K	0.01%	00.0%	Unchanged
Northwest Investment Counselors, LLC	22	$19.7K	0.00%	+22	New
Geo Capital Gestora de Recursos Ltd	22	$20.0K	0.02%	−2−8.3%	Reduced
Atticus Wealth Management, LLC	23	$20.6K	0.01%	00.0%	Unchanged
NFJ Investment Group, LLC	24	$21.5K	0.00%	00.0%	Unchanged
Cassady Schiller Wealth Management, LLC	25	$22.4K	0.01%	00.0%	Unchanged