Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Progressive Investment Management Corp11,198$10.0M2.57%−117−1.0%Reduced
Shelton Capital Management11,185$10.0M0.26%−628−5.3%Reduced
Americana Partners, LLC11,134$9.96M0.68%+1,795+19.2%Added
Terry L. Blaker11,110$9.94M0.38%−481−4.1%Reduced
FineMark National Bank & Trust11,102$9.93M0.35%+215+2.0%Added
Barrier Capital Management, LLC11,094$9.92M9.20%−1,200−9.8%Reduced
Sterling Capital Management LLC11,068$9.90M0.13%+11,068New
AMJ Financial Wealth Management11,062$9.89M2.85%−195−1.7%Reduced
Virtu Financial LLC10,994$9.83M0.54%+10,994New
Grand Jean Capital Management Inc10,859$9.71M2.17%−10,810−49.9%Reduced
Overbrook Management Corp10,843$9.70M2.23%+317+3.0%Added
Massmutual Trust Co FSB10,692$9.56M0.27%+838+8.5%Added
Spire Wealth Management10,670$9.54M0.32%−898−7.8%Reduced
Oak Ridge Investments LLC10,602$9.48M0.83%+687+6.9%Added
Dnca Finance10,600$9.48M0.81%−4,600−30.3%Reduced
Burney Co10,576$9.46M0.34%+354+3.5%Added
Crestwood Advisors Group LLC10,554$9.44M0.18%+46+0.4%Added
Advisors Asset Management, Inc.10,507$9.40M0.17%+1,678+19.0%Added
Moore Capital Management, LP10,432$9.33M0.27%−2,659−20.3%Reduced
Silicon Valley Capital Partners10,430$9.33M1.21%−110−1.0%Reduced
Mercer Global Advisors Inc10,703$9.29M0.02%+332+3.2%Added
FourThought Financial Partners, LLC10,374$9.28M1.10%+69+0.7%Added
Robocap Asset Management Ltd11,719$9.22M5.81%00.0%Unchanged
Avantax Advisory Services, Inc.10,136$9.07M0.06%+10.0%Added
Crossmark Global Holdings, Inc.10,070$9.01M0.16%−352−3.4%Reduced
New Mexico Educational Retirement Board10,050$8.99M0.30%−300−2.9%Reduced
Diversified Trust Co10,009$8.95M0.23%−8,208−45.1%Reduced
Advisory Services Network, LLC11,375$8.95M0.18%00.0%Unchanged
Bornite Capital Management LP10,000$8.94M1.58%+10,000New
Benjamin Edwards Inc9,988$8.93M0.13%+9,662+2,963.8%Added
NWK Group, Inc.9,955$8.90M3.62%−106−1.1%Reduced
Atria Wealth Solutions, Inc.9,945$8.89M0.10%−2,063−17.2%Reduced
Kovitz Investment Group Partners, LLC12,248$8.71M0.06%+2,491+25.5%Added
Boothe Investment Group, Inc.9,688$8.66M3.96%−56−0.6%Reduced
Moors & Cabot, Inc.9,662$8.64M0.43%+159+1.7%Added
Natixis9,597$8.58M0.05%−10,296−51.8%Reduced
Park Avenue Securities LLC9,343$8.36M0.09%−790−7.8%Reduced
Community Financial Services Group, LLC9,342$8.36M1.71%−44−0.5%Reduced
Portside Wealth Group, LLC9,334$8.35M1.43%−51−0.5%Reduced
Torray LLC9,286$8.31M1.16%−1,748−15.8%Reduced
NZS Capital, LLC9,248$8.27M0.32%00.0%Unchanged
First American Trust, FSB9,236$8.26M0.82%+2,907+45.9%Added
Brown Shipley& Co Ltd9,234$8.26M4.06%−3,213−25.8%Reduced
Motley Fool Asset Management LLC9,479$8.22M0.49%+515+5.7%Added
Jackson Square Partners, LLC9,150$8.18M0.71%−3,370−26.9%Reduced
Public Sector Pension Investment Board9,084$8.12M0.04%+1,200+15.2%Added
Jacobs & Co9,016$8.06M0.81%−45−0.5%Reduced
Investment Management Corp of Ontario8,947$8.00M0.18%+4,264+91.1%Added
Palo Alto Wealth Advisors, LLC8,664$7.96M3.29%+8,664New
Keybank National Association8,815$7.88M0.03%+217+2.5%Added
Norinchukin Bank, The8,760$7.83M0.18%+1,374+18.6%Added
DRW Securities, LLC8,722$7.80M0.43%+6,221+248.7%Added
Stratos Wealth Partners, LTD.8,646$7.73M0.11%+938+12.2%Added
Twenty Acre Capital LP8,610$7.70M7.08%−1,100−11.3%Reduced
Gluskin Sheff & Assoc Inc8,580$7.67M0.90%−763−8.2%Reduced
RSM US Wealth Management LLC8,811$7.64M0.11%+828+10.4%Added
TD Waterhouse Canada Inc.8,749$7.59M0.06%+665+8.2%Added
NEOS Investment Management LLC8,355$7.47M0.23%+1,624+24.1%Added
Vident Advisory, LLC8,346$7.46M0.19%+4,065+95.0%Added
E. Ohman J:or Asset Management AB8,320$7.44M0.18%−530−6.0%Reduced
Regions Financial Corp8,284$7.41M0.05%−621−7.0%Reduced
Vestmark Advisory Solutions, Inc.8,235$7.37M0.27%−24−0.3%Reduced
Sandy Spring Bank8,173$7.31M0.30%+505+6.6%Added
Great Valley Advisor Group, Inc.8,154$7.29M0.18%+76+0.9%Added
Denali Advisors LLC8,093$7.24M0.78%+8,093New
Level Four Advisory Services, LLC7,701$7.18M0.30%+5+0.1%Added
Lynch Asset Management, Inc.8,000$7.16M3.01%−75−0.9%Reduced
Berkshire Capital Holdings Inc7,970$7.13M3.02%+7,960+79,600.0%Added
Johnson Investment Counsel Inc7,941$7.10M0.07%−86−1.1%Reduced
Stephens Inc7,874$7.04M0.10%−1,400−15.1%Reduced
Partners Capital Investment Group, LLP7,849$7.02M0.11%−358−4.4%Reduced
Oribel Capital Management, LP7,800$6.98M0.76%+7,800New
Federation des caisses Desjardins du Quebec7,791$6.97M0.03%−2,228−22.2%Reduced
Laffer Tengler Investments7,753$6.93M1.40%+259+3.5%Added
Impact Asset Management GmbH7,705$6.89M2.65%+7,705New
GPS Wealth Strategies Group, LLC7,653$6.84M0.91%−683−8.2%Reduced
Ratan Capital Management LP7,622$6.82M1.84%00.0%Unchanged
Weatherly Asset Management L. P.7,556$6.76M0.59%+951+14.4%Added
Verition Fund Management LLC7,548$6.75M0.05%+6,795+902.4%Added
Veriti Management LLC7,515$6.72M0.36%+1,274+20.4%Added
Siren, L.L.C.7,500$6.71M0.34%+7,500New
Vinva Investment Management Ltd7,599$6.70M0.29%00.0%Unchanged
Intech Investment Management LLC7,483$6.69M0.07%+1,095+17.1%Added
Resources Investment Advisors, LLC.7,474$6.68M0.08%−1,142−13.3%Reduced
TrimTabs Asset Management, LLC7,453$6.67M1.55%+20.0%Added
Red Door Wealth Management, LLC7,420$6.64M1.10%+456+6.5%Added
Kinneret Advisory, LLC7,393$6.61M0.61%−97−1.3%Reduced
Adviser Investments LLC7,389$6.61M0.08%−668−8.3%Reduced
LMR Partners LLP7,379$6.60M0.15%−1,880−20.3%Reduced
SpiderRock Advisors, LLC7,362$6.58M0.14%+484+7.0%Added
Knights of Columbus Asset Advisors LLC7,353$6.58M0.44%−185−2.5%Reduced
Nicollet Investment Management, Inc.7,335$6.56M2.27%−8−0.1%Reduced
Stony Point Capital LLC7,313$6.54M1.56%+192+2.7%Added
Trifecta Capital Advisors, LLC7,295$6.52M1.37%+234+3.3%Added
Covenant Asset Management, LLC7,282$6.51M1.44%−5−0.1%Reduced
Evolutionary Tree Capital Management, LLC7,274$6.51M6.52%−2,001−21.6%Reduced
Venture Visionary Partners LLC7,254$6.49M0.28%−54−0.7%Reduced
Norden Group LLC7,221$6.46M0.76%+2,547+54.5%Added
Grafton Street Partners Fund, LP7,214$6.45M5.12%−1,800−20.0%Reduced
First Foundation Advisors7,177$6.42M0.24%+844+13.3%Added