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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Northeast Investment Management18,957$17.0M0.76%+4,303+29.4%Added
GW&K Investment Management, LLC18,901$16.9M0.14%−4,067−17.7%Reduced
Zweig-DiMenna Associates LLC18,766$16.8M1.70%−1,340−6.7%Reduced
Tairen Capital Ltd17,900$16.7M0.59%+17,900New
Integrated Wealth Concepts LLC18,539$16.6M0.20%+166+0.9%Added
Annex Advisory Services, LLC18,476$16.5M0.53%+2,074+12.6%Added
iA Global Asset Management Inc.18,317$16.4M0.29%−6,096−25.0%Reduced
Cornerstone Capital, Inc.18,086$16.2M1.51%00.0%Unchanged
Quantinno Capital Management LP18,028$16.1M0.21%+3,097+20.7%Added
Ethic Inc.21,127$16.1M0.41%−1,526−6.7%Reduced
Archon Partners LLC18,000$16.1M1.86%00.0%Unchanged
Taurus Asset Management, LLC17,820$15.9M1.55%−60−0.3%Reduced
Oregon Public Employees Retirement Fund17,630$15.8M0.30%+27+0.2%Added
Exchange Traded Concepts, LLC17,610$15.8M0.37%−17,643−50.0%Reduced
Pacer Advisors, Inc.17,550$15.7M0.03%−472−2.6%Reduced
Welch & Forbes LLC17,284$15.5M0.20%+15,806+1,069.4%Added
Connors Investor Services Inc17,088$15.3M1.48%+435+2.6%Added
Bokf, NA17,120$15.2M0.27%+137+0.8%Added
Palo DS Manager LLC17,036$15.2M7.37%+1,216+7.7%Added
Itau Unibanco Holding S.A.16,795$15.0M0.49%+13,095+353.9%Added
Sumitomo Life Insurance Co16,750$15.0M0.29%+2,106+14.4%Added
Janney Capital Management LLC16,709$14.9M1.01%+16,709New
Sawgrass Asset Management LLC16,615$14.9M1.55%−730−4.2%Reduced
Shell Asset Management Co16,515$14.8M0.65%+16,515New
Broadleaf Partners, LLC16,514$14.8M3.49%−34−0.2%Reduced
Maytus Capital Management, LLC16,500$14.8M5.19%+5,763+53.7%Added
Northwestern Mutual Wealth Management Co16,349$14.6M0.01%−212−1.3%Reduced
LMCG Investments, LLC16,337$14.6M0.88%−220−1.3%Reduced
Spence Asset Management16,333$14.6M3.54%−6,702−29.1%Reduced
Main Street Research LLC16,316$14.6M0.92%+16,316New
Chartwell Investment Partners, LLC16,306$14.6M0.50%−319−1.9%Reduced
Generate Investment Management Ltd16,165$14.5M0.97%+1,401+9.5%Added
Gulf International Bank (UK) Ltd16,067$14.4M0.37%−677−4.0%Reduced
Gotham Asset Management, LLC15,846$14.2M0.15%−667−4.0%Reduced
Bailard, Inc.15,796$14.1M0.37%+1,564+11.0%Added
Advisors Capital Management, LLC15,763$14.1M0.23%+1,703+12.1%Added
Umb Bank N A15,318$13.7M0.21%−547−3.4%Reduced
Thomasville National Bank15,305$13.7M1.01%+1,307+9.3%Added
RPG Investment Advisory, LLC15,194$13.6M1.94%−1,497−9.0%Reduced
Brookstone Capital Management15,086$13.5M0.20%+692+4.8%Added
United Capital Financial Advisers, LLC14,634$13.1M0.11%+45+0.3%Added
Dakota Wealth Management14,477$12.9M0.29%+3,639+33.6%Added
Tocqueville Asset Management L.P.14,477$12.9M0.20%−32−0.2%Reduced
Kentucky Retirement Systems14,351$12.8M0.38%−1,097−7.1%Reduced
Bender Robert & Associates14,238$12.7M2.70%+14,238New
Global Retirement Partners, LLC14,188$12.7M0.38%−601−4.1%Reduced
Woodline Partners LP14,114$12.6M0.11%+12,641+858.2%Added
D.A. Davidson & Co.14,085$12.6M0.10%−347−2.4%Reduced
Sit Investment Associates Inc14,061$12.6M0.28%+3,465+32.7%Added
China Universal Asset Management Co., Ltd.14,060$12.6M1.39%−5,700−28.8%Reduced
Nicola Wealth Management Ltd.14,000$12.5M0.99%00.0%Unchanged
Lakehouse Capital Pty Ltd13,972$12.5M8.79%−3,860−21.6%Reduced
NewEdge Wealth, LLC13,742$12.3M0.22%+3,757+37.6%Added
Synovus Financial Corp13,471$12.0M0.14%−205−1.5%Reduced
Mizuho Securities USA LLC13,358$11.9M0.26%−2,452−15.5%Reduced
Walleye Trading LLC13,340$11.9M0.29%+8,015+150.5%Added
Arcadia Investment Management Corp13,323$11.9M1.96%−124−0.9%Reduced
Focus Financial Network, Inc.13,273$11.9M0.48%+115+0.9%Added
Churchill Management Corp13,238$11.8M0.14%+6,914+109.3%Added
Biondo Investment Advisors, LLC13,204$11.8M1.62%−120−0.9%Reduced
Exchange Capital Management, Inc.13,194$11.8M1.88%−424−3.1%Reduced
Kestra Advisory Services, LLC13,140$11.8M0.06%−475−3.5%Reduced
Chiron Investment Management, LLC13,131$11.7M4.13%−336−2.5%Reduced
Hartford Investment Management Co12,964$11.6M0.38%−176−1.3%Reduced
Prime Capital Investment Advisors, LLC12,925$11.6M0.16%+1,044+8.8%Added
Pitcairn Co12,857$11.5M0.68%−2,315−15.3%Reduced
Verde Servicos Internacionais S.A.12,709$11.4M5.28%+5,359+72.9%Added
Abn Amro Investment Solutions12,623$11.3M0.20%−51−0.4%Reduced
LGT Fund Management Co Ltd.12,800$11.3M1.17%+791+6.6%Added
Achmea Investment Management B.V.12,557$11.2M0.19%−2,191−14.9%Reduced
DuPont Capital Management Corp12,500$11.2M0.93%−2,068−14.2%Reduced
Meiji Yasuda Asset Management Co Ltd.12,489$11.2M0.43%−4,070−24.6%Reduced
QRG Capital Management, Inc.12,462$11.1M0.12%−2,939−19.1%Reduced
Van Eck Associates Corp12,255$11.1M0.01%+99+0.8%Added
CMH Wealth Management LLC12,410$11.1M2.61%−354−2.8%Reduced
IMC-Chicago, LLC12,337$11.0M0.32%+12,337New
Clio Asset Management LLC12,325$11.0M7.74%+64+0.5%Added
Banque Cantonale Vaudoise12,295$11.0M0.45%+2,392+24.2%Added
Mitchell Capital Management Co12,236$10.9M1.91%−288−2.3%Reduced
Private Advisor Group, LLC12,190$10.9M0.07%−1,281−9.5%Reduced
Sanibel Captiva Trust Company, Inc.12,174$10.9M0.35%+130+1.1%Added
Metis Global Partners, LLC12,159$10.9M0.34%+1,023+9.2%Added
L & S Advisors Inc12,032$10.8M1.12%+8,740+265.5%Added
MAI Capital Management12,026$10.8M0.10%−5,158−30.0%Reduced
Grassi Investment Management12,020$10.8M0.93%−185−1.5%Reduced
Consolidated Investment Group LLC12,000$10.7M1.59%00.0%Unchanged
Illinois Municipal Retirement Fund11,927$10.7M0.15%00.0%Unchanged
Montag & Caldwell, LLC11,915$10.7M2.16%+283+2.4%Added
Alcosta Capital Management, Inc.11,913$10.7M6.37%+88+0.7%Added
GFG Capital, LLC14,729$10.7M4.31%+15+0.1%Added
Talbot Financial, LLC11,882$10.6M1.29%+196+1.7%Added
Maryland State Retirement & Pension System11,842$10.6M0.22%−4,144−25.9%Reduced
Calamos Wealth Management LLC11,786$10.5M0.54%−5,921−33.4%Reduced
Danica Pension, Livsforsikringsaktieselskab11,720$10.5M0.20%+11,720New
Louisiana State Employees Retirement System11,600$10.4M0.19%00.0%Unchanged
Rakuten Investment Management, Inc.11,654$10.3M0.06%+2,925+33.5%Added
Sapient Capital LLC11,456$10.2M0.21%+953+9.1%Added
Oxbow Advisors, LLC11,437$10.2M1.01%−81−0.7%Reduced
Securian Asset Management, Inc11,415$10.2M0.29%−513−4.3%Reduced
GAM Holding AG11,285$10.1M0.80%−1,108−8.9%Reduced