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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Braun Stacey Associates Inc34,927$31.2M1.19%−512−1.4%Reduced
CIBC World Markets Corp34,866$31.2M0.23%+1,407+4.2%Added
Quadrature Capital Ltd34,671$31.0M0.70%−17,222−33.2%Reduced
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund34,656$31.0M0.32%+34,656New
Azimuth Capital Investment Management LLC34,458$30.8M1.20%−862−2.4%Reduced
Gilder Gagnon Howe & Co LLC34,143$30.5M0.37%−8,675−20.3%Reduced
Utah Retirement Systems33,980$30.4M0.34%+126+0.4%Added
Aptus Capital Advisors, LLC33,850$30.3M0.46%+5,803+20.7%Added
Pathstone Holdings, LLC33,833$30.3M0.14%+381+1.1%Added
Kayne Anderson Rudnick Investment Management LLC33,629$30.1M0.07%−375−1.1%Reduced
Zacks Investment Management33,474$29.9M0.26%+31,762+1,855.3%Added
Dana Investment Advisors, Inc.33,460$29.9M0.99%−3,340−9.1%Reduced
USS Investment Management Ltd33,372$29.8M0.22%−507−1.5%Reduced
Capital International Sarl32,769$29.3M0.75%+2,773+9.2%Added
Dai-Ichi Life Insurance Company, Ltd32,757$29.3M0.74%+2,047+6.7%Added
Sanctuary Advisors, LLC27,542$29.2M0.19%+2,082+8.2%Added
Dock Street Asset Management Inc32,049$28.7M3.87%+5,621+21.3%Added
Pittenger & Anderson Inc31,452$28.1M1.05%+124+0.4%Added
Banco Santander, S.A.31,248$27.9M0.33%−11,716−27.3%Reduced
Pinnacle Financial Partners Inc31,129$27.8M0.56%−339−1.1%Reduced
Spears Abacus Advisors LLC30,682$27.4M0.54%−7,874−20.4%Reduced
New York Life Investment Management LLC30,531$27.3M0.27%−307−1.0%Reduced
Martingale Asset Management L P30,275$27.1M0.62%−8,264−21.4%Reduced
Whittier Trust Co of Nevada Inc30,185$27.0M0.70%+917+3.1%Added
Moody Lynn & Lieberson, LLC29,401$26.3M1.62%−91−0.3%Reduced
Lazard Asset Management LLC29,400$26.3M0.04%−45,888−60.9%Reduced
Kempen Capital Management N.V.29,225$26.1M0.27%−46−0.2%Reduced
Harvest Portfolios Group Inc.28,789$25.7M0.85%−81−0.3%Reduced
Walleye Capital LLC28,724$25.7M0.27%−26,851−48.3%Reduced
Public Employees Retirement Association of Colorado28,513$25.5M0.10%−126,565−81.6%Reduced
GWM Advisors LLC28,509$25.5M0.17%+3,731+15.1%Added
Avalon Global Asset Management LLC28,200$25.2M7.77%00.0%Unchanged
ATOMVEST Ltd27,800$24.9M35.25%00.0%Unchanged
Ilmarinen Mutual Pension Insurance Co27,784$24.9M0.27%00.0%Unchanged
Citadel Advisors LLC27,534$24.6M0.03%+15,060+120.7%Added
Yousif Capital Management, LLC27,479$24.6M0.27%−117−0.4%Reduced
Cresset Asset Management, LLC27,173$24.3M0.09%−1,996−6.8%Reduced
Congress Wealth Management LLC27,003$24.2M0.32%+449+1.7%Added
Walter Public Investments Inc.26,734$23.9M4.17%+3,273+14.0%Added
Atria Investments LLC26,577$23.8M0.30%+1,256+5.0%Added
Klingenstein Fields & Co LP26,409$23.6M0.94%+214+0.8%Added
Bank of Nova Scotia26,313$23.5M0.05%+4,964+23.3%Added
Lyell Wealth Management, LP26,168$23.4M2.13%+97+0.4%Added
Ossiam26,118$23.4M0.45%−1,230−4.5%Reduced
CIBC Private Wealth Group, LLC26,031$23.3M0.04%−61,415−70.2%Reduced
Valiant Capital Management, L.P.25,826$23.1M3.16%−9,423−26.7%Reduced
Hartline Investment Corp25,799$23.1M2.88%−55−0.2%Reduced
Grace & Mercy Foundation, Inc.25,700$23.0M5.23%00.0%Unchanged
Washington Trust Bank25,448$22.8M2.18%−21−0.1%Reduced
BI Asset Management Fondsmaeglerselskab A/S25,430$22.7M0.39%+4,517+21.6%Added
JustInvest LLC25,404$22.7M0.37%+4,212+19.9%Added
Mutual of America Capital Management LLC25,363$22.7M0.24%−489−1.9%Reduced
Envestnet Portfolio Solutions, Inc.25,348$22.7M0.07%−1,377−5.2%Reduced
Marex Group plc25,314$22.6M0.52%−10,307−28.9%Reduced
DF Dent & Co Inc25,307$22.6M0.28%+11,289+80.5%Added
State of Alaska, Department of Revenue25,297$22.6M0.24%+1,620+6.8%Added
Wealthfront Advisers LLC25,162$22.5M0.07%+1,277+5.3%Added
Capital Fund Management S.A.25,052$22.4M0.25%−17,636−41.3%Reduced
Steward Partners Investment Advisory, LLC24,860$22.2M0.21%+3,106+14.3%Added
Financial Counselors Inc24,825$22.2M0.33%+494+2.0%Added
Gemmer Asset Management LLC23,906$21.4M2.15%+13+0.1%Added
Cambridge Investment Research Advisors, Inc.23,818$21.3M0.07%+2,174+10.0%Added
Sycomore Asset Management23,988$21.2M3.52%−9,890−29.2%Reduced
Scotia Capital Inc.23,718$21.2M0.11%−191−0.8%Reduced
Bedrijfstakpensioenfonds Voor de Media Pno26,300$21.1M2.73%00.0%Unchanged
Ami Asset Management Corp23,416$20.9M1.13%−466−2.0%Reduced
South Street Advisors LLC23,306$20.8M3.17%−1,284−5.2%Reduced
Sarasin & Partners LLP23,247$20.8M0.20%−22,282−48.9%Reduced
Heritage Investors Management Corp23,212$20.8M0.69%−20−0.1%Reduced
Mediolanum International Funds Ltd23,531$20.7M0.29%−1,252−5.1%Reduced
APG Asset Management N.V.25,779$20.7M0.14%−130,444−83.5%Reduced
NS Partners Ltd23,002$20.6M0.87%+5,930+34.7%Added
Captrust Financial Advisors22,940$20.5M0.06%+1,054+4.8%Added
Boston Family Office LLC22,626$20.2M1.37%+168+0.7%Added
Banco Bilbao Vizcaya Argentaria, S.A.22,598$20.2M0.20%+4,422+24.3%Added
Brinker Capital Investments, LLC22,569$20.2M0.20%−5,838−20.6%Reduced
Orion Portfolio Solutions, LLC22,569$20.2M0.20%−5,838−20.6%Reduced
Sequoia Financial Advisors, LLC22,555$20.2M0.22%−1,796−7.4%Reduced
Howland Capital Management LLC22,553$20.2M0.87%+2,460+12.2%Added
Lido Advisors, LLC22,316$20.0M0.15%−10,317−31.6%Reduced
O'Shaughnessy Asset Management, LLC21,079$19.9M0.18%+2,153+11.4%Added
United Asset Strategies, Inc.22,213$19.9M1.85%+1,553+7.5%Added
Ieq Capital, LLC22,124$19.8M0.24%+1,860+9.2%Added
Andra AP-fonden22,000$19.7M0.29%−1,400−6.0%Reduced
Capital International Ltd21,926$19.6M0.85%−47−0.2%Reduced
First Financial Bankshares Inc21,861$19.6M0.41%−275−1.2%Reduced
Tudor Investment Corp Et Al21,712$19.4M0.21%−1,460−6.3%Reduced
Titan Global Capital Management USA LLC21,664$19.4M3.03%−592−2.7%Reduced
Middleton & Co Inc21,402$19.1M2.12%+103+0.5%Added
Gradient Investments LLC21,226$19.0M0.40%−4,633−17.9%Reduced
Knollwood Investment Advisory, LLC20,916$18.7M2.00%00.0%Unchanged
Parkwood LLC20,679$18.5M2.25%+1,575+8.2%Added
Soros Fund Management LLCSuperinvestorSoros Fund Management20,575$18.4M0.37%+20,575New
Picton Mahoney Asset Management20,468$18.3M0.71%−8,266−28.8%Reduced
CWM, LLC20,440$18.3M0.08%−2,055−9.1%Reduced
AMF Pensionsforsakring AB20,223$18.1M0.13%00.0%Unchanged
South State Corp.20,043$17.9M1.24%+274+1.4%Added
GTS Securities LLC19,596$17.5M0.35%−10,808−35.5%Reduced
Elo Mutual Pension Insurance Co19,483$17.4M0.37%+657+3.5%Added
Northwest & Ethical Investments L.P.19,324$17.3M0.46%+5,216+37.0%Added