ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,944
- +87 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 205
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Colonial Trust Advisors | 514 | $459.7K | 0.04% | +460+851.9% | Added |
| Journey Strategic Wealth LLC | 511 | $457.0K | 0.02% | +151+41.9% | Added |
| Axq Capital, LP | 510 | $456.1K | 0.14% | −1,514−74.8% | Reduced |
| Total Clarity Wealth Management, Inc. | 510 | $456.1K | 0.15% | +72+16.4% | Added |
| Fiduciary Family Office, LLC | 508 | $454.4K | 0.15% | −122−19.4% | Reduced |
| Davis R M Inc | 508 | $454.4K | 0.01% | −5−1.0% | Reduced |
| Private Portfolio Partners LLC | 503 | $449.9K | 0.08% | +503 | New |
| Cladis Investment Advisory, LLC | 500 | $447.2K | 0.31% | −5−1.0% | Reduced |
| Harmony Asset Management LLC | 500 | $447.2K | 0.16% | 00.0% | Unchanged |
| West Tower Group, LLC | 500 | $447.2K | 0.96% | +500 | New |
| Cookson Peirce & Co Inc | 496 | $443.6K | 0.02% | +57+13.0% | Added |
| E&G Advisors, LP | 495 | $442.7K | 0.12% | −85−14.7% | Reduced |
| Coppell Advisory Solutions LLC | 502 | $442.7K | 0.07% | +127+33.9% | Added |
| Boston Trust Walden Corp | 494 | $441.8K | 0.00% | −11−2.2% | Reduced |
| ZWJ Investment Counsel Inc | 493 | $440.9K | 0.02% | 00.0% | Unchanged |
| Opes Wealth Management LLC | 492 | $440.0K | 0.08% | +2+0.4% | Added |
| Edgemoor Investment Advisors, Inc. | 492 | $440.0K | 0.04% | +51+11.6% | Added |
| WMG Financial Advisors, LLC | 492 | $440.0K | 0.20% | +492 | New |
| Asset Advisors Investment Management, LLC | 490 | $438.3K | 0.05% | 00.0% | Unchanged |
| Avidian Wealth Solutions, LLC | 488 | $436.5K | 0.02% | +138+39.4% | Added |
| Second Half Financial Partners, LLC | 487 | $435.6K | 0.23% | +487 | New |
| Fullerton Fund Management Co Ltd. | 484 | $432.9K | 0.02% | −28,349−98.3% | Reduced |
| Semus Wealth Partners LLC | 484 | $432.9K | 0.30% | −49−9.2% | Reduced |
| Financial Perspectives, Inc | 484 | $432.9K | 0.15% | +6+1.3% | Added |
| Magnus Financial Group LLC | 484 | $432.9K | 0.04% | +22+4.8% | Added |
| Transcendent Capital Group LLC | 484 | $432.9K | 0.22% | +464+2,320.0% | Added |
| Cardinal Point Capital Management, ULC | 481 | $430.2K | 0.07% | +481 | New |
| David R. Rahn & Associates Inc. | 480 | $429.3K | 0.13% | +24+5.3% | Added |
| Cohen & Steers, Inc. | 480 | $429.0K | 0.00% | −23−4.6% | Reduced |
| Exencial Wealth Advisors, LLC | 479 | $428.8K | 0.02% | +88+22.5% | Added |
| FLC Capital Advisors | 476 | $425.7K | 0.10% | 00.0% | Unchanged |
| Trust Co of Toledo NA | 476 | $425.7K | 0.06% | +476 | New |
| RiverGlades Family Offices LLC | 475 | $424.8K | 0.30% | 00.0% | Unchanged |
| AA Financial Advisors, LLC | 474 | $423.9K | 0.12% | +41+9.5% | Added |
| Sivia Capital Partners, LLC | 474 | $423.9K | 0.25% | +82+20.9% | Added |
| Fox Hill Wealth Management | 472 | $422.2K | 0.23% | −85−15.3% | Reduced |
| First United Bank Trust | 470 | $420.4K | 0.15% | +370+370.0% | Added |
| Presidio Capital Management, LLC | 470 | $420.4K | 0.27% | +470 | New |
| Howe & Rusling Inc | 467 | $417.7K | 0.04% | +44+10.4% | Added |
| Great Diamond Partners, LLC | 467 | $417.7K | 0.11% | −149−24.2% | Reduced |
| Trust Co of Vermont | 467 | $417.7K | 0.02% | +5+1.1% | Added |
| First Trust Investment Solutions L.P. | 467 | $417.7K | 0.05% | +63+15.6% | Added |
| Fulcrum Capital LLC | 465 | $415.9K | 0.09% | 00.0% | Unchanged |
| Petrus Trust Company, LTA | 464 | $415.0K | 0.04% | +464 | New |
| Centurion Wealth Management LLC | 463 | $414.1K | 0.13% | +463 | New |
| ICONIQ Capital, LLC | 463 | $414.1K | 0.01% | +463 | New |
| Onyx Bridge Wealth Group LLC | 462 | $413.2K | 0.06% | −25−5.1% | Reduced |
| FIL Ltd | 460 | $411.4K | 0.00% | −52,152−99.1% | Reduced |
| Mirador Capital Partners LP | 458 | $409.6K | 0.07% | −13−2.8% | Reduced |
| Sustainable Insight Capital Management, LLC | 458 | $409.6K | 0.19% | +458 | New |
| Chicago Trust Co NA | 453 | $405.2K | 0.07% | −172−27.5% | Reduced |
| Redhawk Wealth Advisors, Inc. | 449 | $401.6K | 0.06% | −4−0.9% | Reduced |
| McDaniel Terry & Co | 448 | $401.0K | 0.03% | 00.0% | Unchanged |
| Valley Brook Capital Group | 447 | $399.8K | 0.29% | +45+11.2% | Added |
| Moss Adams Wealth Advisors LLC | 442 | $395.1K | 0.04% | +138+45.4% | Added |
| Farrell Financial LLC | 391 | $394.2K | 0.28% | 00.0% | Unchanged |
| Jackson Creek Investment Advisors LLC | 441 | $394.0K | 0.12% | −6−1.3% | Reduced |
| Pinnacle Bancorp, Inc. | 440 | $393.5K | 0.11% | −15−3.3% | Reduced |
| Concorde Asset Management, LLC | 440 | $393.5K | 0.22% | −10−2.2% | Reduced |
| Fortitude Advisory Group L.L.C. | 439 | $392.6K | 0.25% | +13+3.1% | Added |
| Relyea Zuckerberg Hanson LLC | 439 | $392.6K | 0.06% | +74+20.3% | Added |
| Ashton Thomas Private Wealth, LLC | 438 | $391.7K | 0.02% | −2−0.5% | Reduced |
| David J Yvars Group | 435 | $389.1K | 0.24% | 00.0% | Unchanged |
| Beese Fulmer Investment Management, Inc. | 434 | $388.2K | 0.03% | −112−20.5% | Reduced |
| Crown Wealth Group, LLC | 434 | $388.2K | 0.17% | +8+1.9% | Added |
| Geneos Wealth Management Inc. | 434 | $388.2K | 0.01% | +416+2,311.1% | Added |
| Howard Bailey Securities, LLC | 432 | $386.4K | 0.15% | +432 | New |
| Proficio Capital Partners LLC | 432 | $386.4K | 0.04% | −82−16.0% | Reduced |
| Fermata Advisors, LLC | 431 | $385.5K | 0.08% | −4−0.9% | Reduced |
| Atlanta Consulting Group Advisors, LLC | 429 | $383.7K | 0.10% | +429 | New |
| Finivi Inc. | 428 | $382.8K | 0.31% | −8−1.8% | Reduced |
| First Business Financial Services, Inc. | 428 | $382.8K | 0.04% | +428 | New |
| Fiduciary Alliance LLC | 427 | $381.9K | 0.05% | +102+31.4% | Added |
| Knuff & Co LLC | 425 | $380.1K | 0.12% | 00.0% | Unchanged |
| Dynamic Wealth Strategies, LLC | 424 | $379.0K | 0.31% | −6−1.4% | Reduced |
| Integrated Investment Consultants, LLC | 423 | $378.3K | 0.08% | −40−8.6% | Reduced |
| Capital Asset Advisory Services LLC | 410 | $378.0K | 0.02% | −73−15.1% | Reduced |
| Proactive Wealth Strategies LLC | 423 | $378.0K | 0.21% | +423 | New |
| Trueblood Wealth Management, LLC | 421 | $376.5K | 0.19% | +7+1.7% | Added |
| Independence Bank of Kentucky | 418 | $373.9K | 0.08% | +159+61.4% | Added |
| Landscape Capital Management, L.L.C. | 417 | $373.0K | 0.04% | −1,081−72.2% | Reduced |
| Seven Mile Advisory | 417 | $372.8K | 0.25% | +75+21.9% | Added |
| Legacy Edge Advisors, LLC | 414 | $370.3K | 0.06% | 00.0% | Unchanged |
| Jackson Square Capital, LLC | 412 | $368.5K | 0.09% | +34+9.0% | Added |
| Savvy Advisors, Inc. | 411 | $367.6K | 0.07% | −191−31.7% | Reduced |
| Chemung Canal Trust Co | 410 | $366.7K | 0.07% | −24−5.5% | Reduced |
| Larson Financial Group LLC | 410 | $366.7K | 0.02% | +134+48.6% | Added |
| Enterprise Financial Services Corp | 410 | $366.7K | 0.21% | +410 | New |
| LCM Capital Management Inc | 409 | $365.8K | 0.21% | +18+4.6% | Added |
| Hanson & Doremus Investment Management | 406 | $363.0K | 0.06% | −69−14.5% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $361.3K | 0.06% | 00.0% | Unchanged |
| Cahill Financial Advisors Inc | 403 | $360.4K | 0.05% | +18+4.7% | Added |
| Griffin Asset Management, Inc. | 402 | $359.5K | 0.04% | 00.0% | Unchanged |
| Paragon Private Wealth Management, LLC | 402 | $359.5K | 0.18% | +402 | New |
| Johnson Financial Group, Inc. | 401 | $358.7K | 0.02% | −19−4.5% | Reduced |
| Rossmore Private Capital | 401 | $358.6K | 0.04% | −55−12.1% | Reduced |
| Powell Investment Advisors, LLC | 401 | $358.6K | 0.17% | +4+1.0% | Added |
| Thrive Wealth Management, LLC | 398 | $356.0K | 0.07% | −25−5.9% | Reduced |
| LGL Partners, LLC | 398 | $356.0K | 0.05% | −14−3.4% | Reduced |
| Baldwin Brothers Inc | 395 | $353.3K | 0.02% | +43+12.2% | Added |