ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,944
- +87 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 205
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Vivid Wealth Management, LLC | 688 | $615.3K | 0.32% | −2,842−80.5% | Reduced |
| Paladin Wealth, LLC | 683 | $610.9K | 0.53% | +683 | New |
| Legacy Capital Wealth Partners, LLC | 683 | $610.9K | 0.12% | +325+90.8% | Added |
| KPP Advisory Services LLC | 681 | $609.1K | 0.15% | +43+6.7% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 679 | $607.3K | 0.06% | −12−1.7% | Reduced |
| Quadcap Wealth Management, LLC | 678 | $606.4K | 0.09% | +17+2.6% | Added |
| SRS Capital Advisors, Inc. | 677 | $605.5K | 0.05% | +190+39.0% | Added |
| MRP Capital Investments, LLC | 675 | $603.7K | 0.57% | −25−3.6% | Reduced |
| Nicholas Hoffman & Company, LLC. | 674 | $602.8K | 0.03% | 00.0% | Unchanged |
| Wolff Wiese Magana LLC | 673 | $601.9K | 0.41% | −180−21.1% | Reduced |
| CenterBook Partners LP | 672 | $601.0K | 0.04% | −4,851−87.8% | Reduced |
| Cromwell Holdings LLC | 672 | $601.0K | 0.39% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 670 | $599.2K | 0.00% | 00.0% | Unchanged |
| West Family Investments, Inc. | 663 | $593.0K | 0.20% | +78+13.3% | Added |
| Raleigh Capital Management Inc. | 662 | $591.6K | 0.23% | +247+59.5% | Added |
| TD Capital Management LLC | 660 | $589.9K | 0.06% | 00.0% | Unchanged |
| Capital Square, LLC | 656 | $586.7K | 0.36% | +2+0.3% | Added |
| Tritonpoint Wealth, LLC | 664 | $585.1K | 0.05% | +83+14.3% | Added |
| Aaron Wealth Advisors | 654 | $584.9K | 0.07% | +121+22.7% | Added |
| New Wave Wealth Advisors LLC | 653 | $584.0K | 0.27% | −174−21.0% | Reduced |
| Heritage Oak Wealth Advisors LLC | 653 | $584.0K | 0.27% | +653 | New |
| Prosperity Financial Group, Inc. | 651 | $582.2K | 0.33% | +34+5.5% | Added |
| Sandy Cove Advisors, LLC | 649 | $580.5K | 0.24% | +21+3.3% | Added |
| Eos Management, L.P. | 640 | $572.4K | 0.20% | 00.0% | Unchanged |
| Dark Forest Capital Management LP | 640 | $572.4K | 0.07% | +640 | New |
| Alera Investment Advisors, LLC | 638 | $570.6K | 0.07% | +186+41.2% | Added |
| Childress Capital Advisors, LLC | 637 | $569.7K | 0.15% | +47+8.0% | Added |
| Marcum Wealth, LLC | 635 | $567.9K | 0.05% | +3+0.5% | Added |
| Ausdal Financial Partners, Inc. | 634 | $567.0K | 0.06% | −45−6.6% | Reduced |
| Options Solutions, LLC | 633 | $566.1K | 0.27% | +266+72.5% | Added |
| West Oak Capital, LLC | 630 | $563.5K | 0.10% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 626 | $559.9K | 0.04% | −16,466−96.3% | Reduced |
| Foundations Investment Advisors, LLC | 624 | $558.4K | 0.01% | +101+19.3% | Added |
| Altfest L J & Co Inc | 620 | $555.0K | 0.07% | −1,947−75.8% | Reduced |
| Pathway Financial Advisers, LLC | 906 | $553.8K | 0.25% | +267+41.8% | Added |
| Silver Oak Securities, Inc | 632 | $553.7K | 0.06% | +129+25.6% | Added |
| Blue Barn Wealth, LLC | 619 | $553.6K | 0.28% | −2−0.3% | Reduced |
| Wealth Management Partners, LLC | 617 | $551.8K | 0.26% | 00.0% | Unchanged |
| Y-Intercept (Hong Kong) Ltd | 616 | $550.9K | 0.03% | +616 | New |
| Stiles Financial Services Inc | 615 | $550.1K | 0.19% | +55+9.8% | Added |
| 1776 Wealth LLC | 614 | $549.2K | 0.25% | 00.0% | Unchanged |
| FDx Advisors, Inc. | 611 | $546.0K | 0.15% | −106−14.8% | Reduced |
| Baker Tilly Wealth Management, LLC | 603 | $539.3K | 0.24% | −321−34.7% | Reduced |
| Worth Financial Advisory Group, LLC | 601 | $537.5K | 0.32% | +54+9.9% | Added |
| Mindset Wealth Management, LLC | 600 | $537.0K | 0.22% | +600 | New |
| Alta Advisers Ltd | 600 | $536.6K | 0.25% | 00.0% | Unchanged |
| Broderick Brian C | 600 | $536.6K | 0.11% | +600 | New |
| Camden Capital, LLC | 591 | $536.5K | 0.06% | −159−21.2% | Reduced |
| Old National Bancorp | 597 | $534.0K | 0.01% | +16+2.8% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 594 | $531.3K | 0.02% | +31+5.5% | Added |
| Hallmark Capital Management Inc | 591 | $528.6K | 0.04% | +58+10.9% | Added |
| Ameritas Advisory Services, LLC | 591 | $528.6K | 0.02% | +591 | New |
| W.H. Cornerstone Investments Inc. | 588 | $526.0K | 0.36% | −82−12.2% | Reduced |
| Consolidated Portfolio Review Corp | 588 | $525.9K | 0.12% | −159−21.3% | Reduced |
| Custom Index Systems, LLC | 586 | $524.1K | 0.28% | +586 | New |
| Essex Savings Bank | 583 | $521.4K | 0.13% | −2−0.3% | Reduced |
| Avitas Wealth Management LLC | 582 | $520.5K | 0.07% | −45−7.2% | Reduced |
| AlTi Global, Inc. | 581 | $519.6K | 0.01% | −170−22.6% | Reduced |
| Sax Wealth Advisors, LLC | 579 | $517.9K | 0.05% | −42−6.8% | Reduced |
| Stratos Wealth Advisors, LLC | 577 | $516.1K | 0.02% | −15−2.5% | Reduced |
| Winthrop Advisory Group LLC | 577 | $516.1K | 0.06% | 00.0% | Unchanged |
| Fullcircle Wealth LLC | 544 | $514.1K | 0.23% | +3+0.6% | Added |
| Holistic Financial Partners | 574 | $513.4K | 0.25% | −8−1.4% | Reduced |
| VisionPoint Advisory Group, LLC | 574 | $513.4K | 0.17% | +13+2.3% | Added |
| Sheaff Brock Investment Advisors, LLC | 574 | $513.4K | 0.04% | +68+13.4% | Added |
| Saxony Capital Management, LLC | 570 | $509.8K | 0.47% | 00.0% | Unchanged |
| Soltis Investment Advisors LLC | 568 | $508.2K | 0.05% | +19+3.5% | Added |
| Capital Investment Advisory Services, LLC | 566 | $506.2K | 0.05% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 566 | $506.2K | 0.40% | −8−1.4% | Reduced |
| New Hampshire Trust | 559 | $500.0K | 0.11% | 00.0% | Unchanged |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 522 | $498.3K | 0.19% | 00.0% | Unchanged |
| JT Stratford LLC | 557 | $498.2K | 0.09% | +120+27.5% | Added |
| Financial Advocates Investment Management | 556 | $497.3K | 0.03% | +29+5.5% | Added |
| Capital Advisors Inc | 554 | $495.5K | 0.01% | −167−23.2% | Reduced |
| CVA Family Office, LLC | 552 | $493.7K | 0.08% | +26+4.9% | Added |
| Cross Staff Investments Inc | 550 | $491.9K | 0.38% | 00.0% | Unchanged |
| Highline Wealth Partners LLC | 548 | $490.1K | 0.16% | +38+7.5% | Added |
| Holderness Investments Co | 546 | $488.3K | 0.11% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 545 | $487.4K | 0.06% | +5+0.9% | Added |
| Fairscale Capital, LLC | 545 | $487.4K | 0.43% | 00.0% | Unchanged |
| PAX Financial Group, LLC | 544 | $486.5K | 0.09% | +544 | New |
| Allen Capital Group, LLC | 543 | $485.7K | 0.06% | +94+20.9% | Added |
| Wealth Management Associates, Inc. | 542 | $484.8K | 0.21% | +27+5.2% | Added |
| Onefund, LLC | 541 | $483.9K | 0.49% | +4+0.7% | Added |
| Meridian Wealth Advisors, LLC | 540 | $483.0K | 0.08% | 00.0% | Unchanged |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 539 | $482.1K | 0.07% | −19−3.4% | Reduced |
| Resonant Capital Advisors, LLC | 539 | $482.1K | 0.04% | +71+15.2% | Added |
| Dearborn Partners LLC | 537 | $480.3K | 0.02% | +38+7.6% | Added |
| United Bank | 537 | $480.3K | 0.22% | +537 | New |
| Zions Bancorporation, N.A. | 536 | $479.4K | 0.03% | −35−6.1% | Reduced |
| Blake Schutter Theil Wealth Advisors, LLC | 535 | $478.5K | 0.34% | +535 | New |
| Kingfisher Capital LLC | 530 | $474.0K | 0.11% | 00.0% | Unchanged |
| LVW Advisors, LLC | 528 | $472.2K | 0.06% | +135+34.4% | Added |
| Forum Financial Management, LP | 528 | $472.0K | 0.01% | +19+3.7% | Added |
| Morling Financial Advisors, LLC | 527 | $471.3K | 0.18% | 00.0% | Unchanged |
| Midland Wealth Advisors LLC | 526 | $470.4K | 0.03% | −34−6.1% | Reduced |
| Caxton Associates LP | 520 | $465.1K | 0.02% | −28,529−98.2% | Reduced |
| First Heartland Consultants, Inc. | 520 | $465.0K | 0.05% | −1,509−74.4% | Reduced |
| CoreCap Advisors, LLC | 519 | $464.2K | 0.02% | −33−6.0% | Reduced |
| Stonebrook Private Inc. | 515 | $460.6K | 0.12% | +36+7.5% | Added |