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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Signature Wealth Management Partners, LLC894$799.6K0.58%00.0%Unchanged
Brandywine Managers, LLC893$798.7K0.86%00.0%Unchanged
HMS Capital Management, LLC884$790.6K0.39%−64−6.8%Reduced
Strategic Investment Advisors879$786.2K0.09%−20−2.2%Reduced
Country Club Bank891$785.7K0.05%−5−0.6%Reduced
D.B. Root & Company, LLC878$785.3K0.26%−229−20.7%Reduced
Warren Averett Asset Management, LLC877$784.4K0.01%+176+25.1%Added
Avantax Planning Partners, Inc.876$783.6K0.03%−738−45.7%Reduced
Legacy Financial Advisors, Inc.874$781.7K0.13%+50+6.1%Added
Unique Wealth Strategies, LLC873$781.1K0.34%+850+3,695.7%Added
Heartland Bank & Trust Co872$779.9K0.42%−38−4.2%Reduced
KCM Investment Advisors LLC871$779.0K0.03%−27−3.0%Reduced
Edentree Asset Management Ltd870$777.7K0.23%−130−13.0%Reduced
Nicholas Investment Partners, LP867$775.4K0.07%−3,312−79.3%Reduced
TFB Advisors LLC866$774.5K0.23%+28+3.3%Added
Global Assets Advisory, LLC893$774.4K0.42%+893New
Inceptionr LLC863$771.9K0.19%+863New
Carr Financial Group Corp862$771.0K0.23%−16−1.8%Reduced
Acorn Financial Advisory Services Inc858$767.4K0.14%−3−0.3%Reduced
Centaurus Financial, Inc.857$766.0K0.05%+61+7.7%Added
Investment House LLC855$764.7K0.04%00.0%Unchanged
Fiduciary Group LLC851$761.1K0.08%+87+11.4%Added
Eagle Strategies LLC848$758.4K0.14%+552+186.5%Added
Palumbo Wealth Management LLC847$757.5K0.29%+72+9.3%Added
Revolve Wealth Partners, LLC847$757.5K0.12%−77−8.3%Reduced
Galvin, Gaustad & Stein, LLC845$755.8K0.07%−270−24.2%Reduced
Nebula Research & Development LLC844$754.9K0.09%+844New
Keudell/Morrison Wealth Management841$752.2K0.20%−53−5.9%Reduced
Castleview Partners, LLC841$752.2K0.43%−7−0.8%Reduced
9258 Wealth Management, LLC839$750.4K0.11%−4−0.5%Reduced
Ninepoint Partners LP838$749.5K0.10%−140−14.3%Reduced
Evanson Asset Management, LLC838$749.2K0.05%−10−1.2%Reduced
Gilliland Jeter Wealth Management LLC835$746.8K0.24%00.0%Unchanged
Zullo Investment Group, Inc.832$744.1K0.31%00.0%Unchanged
American Trust832$744.1K0.06%+832New
BSW Wealth Partners831$743.2K0.11%+79+10.5%Added
Elgethun Capital Management830$742.3K0.17%−170−17.0%Reduced
Outlook Wealth Advisors, LLC827$739.7K0.21%−8−1.0%Reduced
Meyer Handelman Co825$737.9K0.02%00.0%Unchanged
BlueSpruce Investments, LP820$733.4K0.01%−400−32.8%Reduced
Covestor Ltd819$733.0K0.46%+391+91.4%Added
Regal Investment Advisors LLC815$729.3K0.05%−50−5.8%Reduced
L2 Asset Management, LLC809$723.6K0.20%+27+3.5%Added
Driehaus Capital Management LLC807$721.8K0.01%−61−7.0%Reduced
Battery Global Advisors, LLC806$720.9K0.39%+18+2.3%Added
NBT Bank N A806$720.9K0.05%+261+47.9%Added
Talon Private Wealth, LLC806$720.9K0.15%+806New
Lewis Asset Management, LLC803$718.5K0.52%−89−10.0%Reduced
Interchange Capital Partners, LLC803$718.2K0.26%−7−0.9%Reduced
South Dakota Investment Council800$716.0K0.01%00.0%Unchanged
Freemont Management S.A.800$715.5K0.37%00.0%Unchanged
Cary Street Partner Investment Advisory LLC799$714.6K0.03%00.0%Unchanged
Evermay Wealth Management LLC791$707.5K0.11%+178+29.0%Added
Lion Street Advisors, LLC787$703.9K0.25%−6−0.8%Reduced
Red Lighthouse Investment Management, LLC786$703.0K0.27%+1+0.1%Added
Drive Wealth Management, LLC786$703.0K0.18%+28+3.7%Added
Quotient Wealth Partners, LLC780$697.6K0.02%+182+30.4%Added
ORG Wealth Partners, LLC780$697.6K0.23%+780New
Kowal Investment Group, LLC775$693.3K0.13%+514+196.9%Added
Keel Point, LLC774$692.3K0.06%−5−0.6%Reduced
U.S. Capital Wealth Advisors, LLC773$691.4K0.02%−1,125−59.3%Reduced
DDD Partners, LLC773$691.4K0.08%+773New
Compass Ion Advisors, LLC771$689.6K0.08%+4+0.5%Added
Valley National Advisers Inc771$689.0K0.12%−211−21.5%Reduced
New World Advisors LLC770$688.7K0.18%−40−4.9%Reduced
ASB Consultores, LLC767$686.0K0.27%+24+3.2%Added
Stoneridge Investment Partners LLC763$682.0K0.25%−799−51.2%Reduced
KRS Capital Management, LLC760$679.7K0.50%−48−5.9%Reduced
Patron Partners Advisors, LLC760$679.7K0.38%−16−2.1%Reduced
Mount Yale Investment Advisors, LLC754$674.4K0.06%−39−4.9%Reduced
Edmond de Rothschild Holding S.A.754$674.4K0.01%+186+32.7%Added
Fortress Wealth Group, LLC713$673.5K0.33%+18+2.6%Added
Sandbox Financial Partners, LLC752$672.2K0.24%+2+0.3%Added
Renasant Bank750$670.8K0.44%+119+18.9%Added
Daymark Wealth Partners, LLC742$663.6K0.03%+179+31.8%Added
Eqis Capital Management, Inc.740$662.3K0.05%+312+72.9%Added
First National Bank Sioux Falls740$661.8K0.30%00.0%Unchanged
Tradition Wealth Management, LLC739$661.0K0.06%−20−2.6%Reduced
Chicago Partners Investment Group LLC726$659.0K0.02%+35+5.1%Added
Yarbrough Capital, LLC734$656.5K0.03%00.0%Unchanged
Thurston, Springer, Miller, Herd & Titak, Inc.729$652.0K0.18%+94+14.8%Added
Orrstown Financial Services Inc726$649.3K0.19%+111+18.0%Added
Provenance Wealth Advisors, LLC725$648.4K0.08%00.0%Unchanged
Golden State Equity Partners724$647.5K0.10%+96+15.3%Added
Pure Financial Advisors, Inc.722$645.8K0.02%−188−20.7%Reduced
Choate Investment Advisors719$643.1K0.02%+148+25.9%Added
First Horizon Advisors, Inc.719$643.1K0.02%+199+38.3%Added
Bahl & Gaynor Inc715$639.5K0.00%−75−9.5%Reduced
Parkside Financial Bank & Trust714$638.4K0.09%+35+5.2%Added
Catalina Capital Group, LLC713$637.7K0.22%+145+25.5%Added
Segment Wealth Management, LLC709$634.1K0.04%+200+39.3%Added
Geller Advisors LLC706$631.4K0.04%−469−39.9%Reduced
Fluent Financial, LLC704$629.7K0.30%−145−17.1%Reduced
HM Payson & Co704$629.7K0.01%+143+25.5%Added
Element Pointe Advisors, LLC704$629.7K0.15%−46−6.1%Reduced
CastleKnight Management LP700$626.1K0.07%−600−46.2%Reduced
Westwood Wealth Management700$626.1K0.25%+100+16.7%Added
Gerber Kawasaki Wealth & Investment Management694$620.7K0.03%+290+71.8%Added
Allred Capital Management, LLC692$618.9K0.24%+11+1.6%Added
Freestone Capital Holdings, LLC691$618.0K0.02%+195+39.3%Added