ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,944
- +87 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 205
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Twin Peaks Wealth Advisors, LLC | 395 | $353.3K | 0.16% | +8+2.1% | Added |
| Burns Matteson Capital Management, LLC | 395 | $353.3K | 0.20% | +395 | New |
| Koshinski Asset Management, Inc. | 2,948 | $352.6K | 0.03% | +543+22.6% | Added |
| Werba Rubin Papier Wealth Management | 393 | $351.5K | 0.08% | −1−0.3% | Reduced |
| Tranquility Partners, LLC | 391 | $349.7K | 0.13% | +4+1.0% | Added |
| Mizuho Securities Co. Ltd. | 390 | $348.8K | 0.86% | −570−59.4% | Reduced |
| Wedge Capital Management L L P | 390 | $348.8K | 0.01% | −15−3.7% | Reduced |
| Mesirow Financial Investment Management, Inc. | 391 | $348.8K | 0.01% | +24+6.5% | Added |
| Nicolet Bankshares Inc | 388 | $347.0K | 0.08% | +388 | New |
| Corundum Group, Inc. | 387 | $346.1K | 0.16% | −46−10.6% | Reduced |
| New Republic Capital, LLC | 386 | $345.2K | 0.20% | +22+6.0% | Added |
| Glenview Trust Co | 386 | $345.2K | 0.01% | 00.0% | Unchanged |
| Summa Corp. | 384 | $343.4K | 0.16% | 00.0% | Unchanged |
| FinTrust Capital Advisors, LLC | 384 | $343.4K | 0.06% | +19+5.2% | Added |
| Lantz Financial LLC | 384 | $343.4K | 0.09% | +27+7.6% | Added |
| Klingman & Associates, LLC | 381 | $340.8K | 0.02% | +381 | New |
| Darwin Advisors, LLC | 380 | $339.9K | 0.09% | −2,994−88.7% | Reduced |
| Turtle Creek Wealth Advisors, LLC | 380 | $339.9K | 0.07% | +60+18.8% | Added |
| RKL Wealth Management LLC | 379 | $339.0K | 0.03% | −2−0.5% | Reduced |
| Watershed Private Wealth LLC | 378 | $338.1K | 0.13% | 00.0% | Unchanged |
| Sonora Investment Management Group, LLC | 377 | $337.2K | 0.02% | +98+35.1% | Added |
| Granite Group Advisors, LLC | 377 | $337.2K | 0.22% | −18−4.6% | Reduced |
| Austin Private Wealth, LLC | 377 | $337.2K | 0.03% | +1+0.3% | Added |
| Regent Peak Wealth Advisors LLC | 377 | $337.2K | 0.08% | +14+3.9% | Added |
| Alpha Cubed Investments, LLC | 375 | $335.4K | 0.01% | +46+14.0% | Added |
| Private Trust Co NA | 374 | $334.5K | 0.03% | −32−7.9% | Reduced |
| Pictet & Cie (Europe) SA | 370 | $330.9K | 0.01% | 00.0% | Unchanged |
| Pegasus Partners Ltd. | 369 | $330.0K | 0.03% | +8+2.2% | Added |
| Sovereign Financial Group, Inc. | 368 | $329.1K | 0.08% | 00.0% | Unchanged |
| Gordian Capital Singapore Pte Ltd | 368 | $329.1K | 0.13% | 00.0% | Unchanged |
| Westwood Holdings Group Inc. | 367 | $328.2K | 0.00% | +8+2.2% | Added |
| Wesbanco Bank Inc | 366 | $327.3K | 0.01% | +106+40.8% | Added |
| Ssi Investment Management LLC | 365 | $326.5K | 0.02% | 00.0% | Unchanged |
| Cozad Asset Management Inc | 365 | $326.5K | 0.03% | +8+2.2% | Added |
| Oarsman Capital, Inc. | 362 | $323.8K | 0.06% | −99−21.5% | Reduced |
| Cornerstone Wealth Management, LLC | 362 | $323.8K | 0.02% | −1−0.3% | Reduced |
| MBB Public Markets I LLC | 360 | $322.0K | 0.03% | −14,160−97.5% | Reduced |
| Willner & Heller, LLC | 360 | $322.0K | 0.29% | +360 | New |
| RWM Asset Management, LLC | 359 | $321.1K | 0.06% | 00.0% | Unchanged |
| SlateStone Wealth, LLC | 357 | $319.0K | 0.03% | 00.0% | Unchanged |
| Archford Capital Strategies, LLC | 336 | $317.4K | 0.05% | +4+1.2% | Added |
| Ewa, LLC | 305 | $317.1K | 0.11% | +29+10.5% | Added |
| Hillman Capital Management, Inc. | 354 | $316.6K | 0.11% | −16−4.3% | Reduced |
| EMC Capital Management | 20,276 | $316.0K | 0.26% | +19,126+1,663.1% | Added |
| Integral Investment Advisors, Inc. | 353 | $315.7K | 0.11% | −3−0.8% | Reduced |
| Aprio Wealth Management, LLC | 353 | $315.7K | 0.05% | +9+2.6% | Added |
| Richard W. Paul & Associates, LLC | 352 | $314.8K | 0.11% | −6−1.7% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $312.1K | 0.10% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 338 | $310.3K | 0.02% | +21+6.6% | Added |
| Sepio Capital, LP | 346 | $309.5K | 0.02% | +3+0.9% | Added |
| Kercheville Advisors, LLC | 345 | $308.6K | 0.13% | +15+4.5% | Added |
| Aspiriant, LLC | 345 | $308.6K | 0.01% | +345 | New |
| Oxford Financial Group Ltd | 344 | $307.7K | 0.02% | −36−9.5% | Reduced |
| LifePro Asset Management | 343 | $306.8K | 0.19% | +343 | New |
| Hilltop National Bank | 342 | $305.9K | 0.09% | −48−12.3% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 341 | $305.0K | 0.11% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 338 | $302.3K | 0.08% | +82+32.0% | Added |
| Cobblestone Capital Advisors LLC | 337 | $301.4K | 0.02% | +7+2.1% | Added |
| Cooper/Haims Advisors, LLC | 337 | $301.4K | 0.17% | −30−8.2% | Reduced |
| Susquehanna International Group Ltd. | 337 | $301.4K | 0.06% | +337 | New |
| Claret Asset Management Corp | 337 | $301.0K | 0.05% | +1+0.3% | Added |
| Seeds Investor LLC | 335 | $299.6K | 0.11% | +5+1.5% | Added |
| Sunpointe, LLC | 330 | $295.1K | 0.24% | −4−1.2% | Reduced |
| Nichols & Pratt Advisers LLP | 330 | $295.1K | 0.02% | 00.0% | Unchanged |
| Modern Wealth Management, LLC | 330 | $295.1K | 0.02% | +330 | New |
| D'Orazio & Associates, Inc. | 329 | $294.3K | 0.04% | −3−0.9% | Reduced |
| Family Management Corp | 328 | $293.4K | 0.05% | +13+4.1% | Added |
| Northside Capital Management, LLC | 326 | $291.6K | 0.05% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 326 | $291.6K | 0.11% | +55+20.3% | Added |
| Calton & Associates, Inc. | 325 | $290.9K | 0.11% | +325 | New |
| Rothschild Investment LLC | 325 | $290.7K | 0.02% | +15+4.8% | Added |
| Traveka Wealth, LLC | 323 | $289.2K | 0.15% | +323 | New |
| Manchester Financial Inc | 323 | $288.9K | 0.06% | −617−65.6% | Reduced |
| Jacobsen Capital Management | 323 | $288.9K | 0.12% | +25+8.4% | Added |
| Adell Harriman & Carpenter Inc | 322 | $288.0K | 0.02% | +322 | New |
| Confluence Wealth Services, Inc. | 320 | $286.2K | 0.02% | +320 | New |
| SevenBridge Financial Group, LLC | 276 | $285.9K | 0.06% | 00.0% | Unchanged |
| Invst, LLC | 319 | $285.3K | 0.03% | −38−10.6% | Reduced |
| Holistic Planning, LLC | 319 | $285.3K | 0.12% | +319 | New |
| Cascade Investment Group, Inc. | 318 | $284.4K | 0.21% | +318 | New |
| Armbruster Capital Management, Inc. | 318 | $284.4K | 0.06% | 00.0% | Unchanged |
| Colonial River Wealth Management, LLC | 315 | $281.7K | 0.14% | −1−0.3% | Reduced |
| Alpha Family Trust | 315 | $281.7K | 0.16% | 00.0% | Unchanged |
| Financial Advisory Partners, LLC | 315 | $281.7K | 0.09% | +315 | New |
| Pathway Financial Advisors LLC | 313 | $279.9K | 0.07% | +44+16.4% | Added |
| SP Asset Management LLC | 311 | $278.2K | 0.02% | +20+6.9% | Added |
| Jackson Wealth Management, LLC | 311 | $278.0K | 0.03% | +311 | New |
| Parisi Gray Wealth Management | 309 | $276.4K | 0.09% | +16+5.5% | Added |
| Spinnaker Investment Group, LLC | 309 | $276.4K | 0.07% | +14+4.7% | Added |
| Chesapeake Wealth Management | 307 | $274.6K | 0.09% | −16−5.0% | Reduced |
| Wintrust Investments LLC | 306 | $274.0K | 0.20% | −2,685−89.8% | Reduced |
| Benedict Financial Advisors Inc | 305 | $272.8K | 0.06% | 00.0% | Unchanged |
| Hengehold Capital Management LLC | 303 | $271.0K | 0.03% | 00.0% | Unchanged |
| Windward Capital Management Co | 303 | $271.0K | 0.02% | +303 | New |
| Versor Investments LP | 300 | $268.3K | 0.04% | −1,075−78.2% | Reduced |
| Sharp Financial Services, LLC | 300 | $268.3K | 0.21% | −25−7.7% | Reduced |
| John W. Brooker & Co., CPAs | 300 | $268.3K | 0.12% | −4−1.3% | Reduced |
| Paradigm Asset Management Co LLC | 300 | $268.3K | 0.07% | 00.0% | Unchanged |
| Palisade Asset Management, LLC | 300 | $268.3K | 0.03% | 00.0% | Unchanged |
| Encompass Wealth Advisors, LLC | 300 | $268.3K | 0.07% | 00.0% | Unchanged |