ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,944
- +87 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 205
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sym Financial Corp | 300 | $268.3K | 0.04% | +300 | New |
| Obermeyer Wood Investment Counsel, LLLP | 299 | $267.4K | 0.01% | +299 | New |
| Knightsbridge Asset Management, LLC | 298 | $266.5K | 0.06% | +5+1.7% | Added |
| New Insight Wealth Advisors | 298 | $266.5K | 0.14% | −9−2.9% | Reduced |
| M3 Advisory Group, LLC | 298 | $266.2K | 0.20% | +298 | New |
| Kennedy Investment Group | 296 | $264.7K | 0.12% | −360−54.9% | Reduced |
| Plancorp, LLC | 296 | $264.7K | 0.01% | +296 | New |
| Diligent Investors, LLC | 295 | $263.8K | 0.06% | 00.0% | Unchanged |
| McGlone Suttner Wealth Management, Inc. | 293 | $262.2K | 0.05% | +293 | New |
| Gitterman Wealth Management, LLC | 292 | $261.2K | 0.11% | +3+1.0% | Added |
| Newbridge Financial Services Group, Inc. | 292 | $261.2K | 0.09% | +41+16.3% | Added |
| TBH Global Asset Management, LLC | 291 | $260.5K | 0.06% | +291 | New |
| Insight Wealth Partners, LLC | 290 | $259.4K | 0.16% | +17+6.2% | Added |
| Traynor Capital Management, Inc. | 290 | $259.2K | 0.02% | −21−6.8% | Reduced |
| Plante Moran Financial Advisors, LLC | 288 | $257.6K | 0.02% | +8+2.9% | Added |
| Liberty One Investment Management, LLC | 286 | $255.8K | 0.03% | −38−11.7% | Reduced |
| Moseley Investment Management Inc | 286 | $255.8K | 0.10% | +286 | New |
| Advisor Resource Council | 286 | $255.8K | 0.12% | +286 | New |
| Hillsdale Investment Management Inc. | 285 | $254.9K | 0.02% | −265−48.2% | Reduced |
| Rakuten Securities, Inc. | 284 | $254.0K | 0.11% | +163+134.7% | Added |
| Luts & Greenleigh Group, Inc | 284 | $254.0K | 0.24% | +284 | New |
| Forte Capital LLC | 284 | $254.0K | 0.03% | −12−4.1% | Reduced |
| River Street Advisors LLC | 283 | $253.1K | 0.14% | 00.0% | Unchanged |
| Tidemark, LLC | 282 | $252.2K | 0.10% | +2+0.7% | Added |
| BancorpSouth Bank | 282 | $252.2K | 0.02% | −10−3.4% | Reduced |
| Bellecapital International Ltd. | 281 | $251.3K | 0.05% | 00.0% | Unchanged |
| Abel Hall, LLC | 281 | $251.3K | 0.16% | +13+4.9% | Added |
| Blossom Wealth Management | 280 | $250.4K | 0.50% | 00.0% | Unchanged |
| Roble, Belko & Company, Inc | 280 | $250.0K | 0.04% | 00.0% | Unchanged |
| Marino, Stram & Associates LLC | 277 | $247.7K | 0.06% | +1+0.4% | Added |
| Modera Wealth Management, LLC | 273 | $244.4K | 0.00% | +273 | New |
| Maia Wealth LLC | 255 | $243.9K | 0.06% | +255 | New |
| Aviso Wealth Management | 271 | $242.4K | 0.13% | +7+2.7% | Added |
| West Bancorporation Inc | 271 | $242.4K | 0.16% | +8+3.0% | Added |
| Westmount Partners, LLC | 270 | $241.5K | 0.07% | −5−1.8% | Reduced |
| GM Advisory Group, Inc. | 270 | $241.5K | 0.01% | +270 | New |
| Oliver Lagore Vanvalin Investment Group | 269 | $240.6K | 0.06% | +3+1.1% | Added |
| Harbour Investments, Inc. | 269 | $240.6K | 0.01% | +33+14.0% | Added |
| Strategic Blueprint, LLC | 269 | $240.6K | 0.01% | +269 | New |
| Fort Sheridan Advisors LLC | 268 | $240.1K | 0.04% | +268 | New |
| KilterHowling LLC | 268 | $239.7K | 0.15% | 00.0% | Unchanged |
| USA Financial Portformulas Corp | 268 | $239.7K | 0.04% | +260+3,250.0% | Added |
| Red Wave Investments LLC | 265 | $237.0K | 0.08% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 265 | $237.0K | 0.13% | 00.0% | Unchanged |
| Ethos Financial Group, LLC | 264 | $236.0K | 0.04% | +264 | New |
| Cedar Wealth Management, LLC | 263 | $235.2K | 0.07% | 00.0% | Unchanged |
| Sargent Investment Group, LLC | 263 | $235.2K | 0.04% | +2+0.8% | Added |
| AMG National Trust Bank | 262 | $234.6K | 0.01% | −14−5.1% | Reduced |
| Accredited Investors Inc. | 262 | $234.3K | 0.01% | +262 | New |
| LM Advisors LLC | 261 | $234.0K | 0.05% | 00.0% | Unchanged |
| E Fund Management (Hong Kong) Co., Ltd. | 260 | $233.0K | 0.14% | +24+10.2% | Added |
| Rooted Wealth Advisors, Inc. | 256 | $232.0K | 0.10% | +256 | New |
| Caldwell Trust Co | 259 | $231.6K | 0.02% | +97+59.9% | Added |
| Kathmere Capital Management, LLC | 258 | $230.8K | 0.02% | +258 | New |
| Busey Wealth Management | 257 | $229.9K | 0.01% | +257 | New |
| BIT Capital GmbH | 256 | $229.0K | 0.02% | −1,239−82.9% | Reduced |
| DSC Advisors, L.P. | 256 | $229.0K | 2.09% | −20−7.2% | Reduced |
| Leo Wealth, LLC | 255 | $228.1K | 0.02% | −395−60.8% | Reduced |
| Amplius Wealth Advisors, LLC | 254 | $227.2K | 0.02% | −22−8.0% | Reduced |
| Insight Advisors, LLC | 254 | $227.2K | 0.04% | +254 | New |
| Horizon Bancorp Inc | 254 | $227.0K | 0.11% | +193+316.4% | Added |
| Latitude Advisors, LLC | 252 | $225.7K | 0.13% | +252 | New |
| SFMG, LLC | 252 | $225.6K | 0.02% | +252 | New |
| Souders Financial Advisors | 252 | $225.4K | 0.03% | −3−1.2% | Reduced |
| Center For Asset Management LLC | 251 | $224.5K | 0.13% | +251 | New |
| Carroll Investors, Inc | 251 | $224.5K | 0.15% | +251 | New |
| Warren Street Wealth Advisors, LLC | 250 | $223.6K | 0.09% | +250 | New |
| ERn Financial, LLC | 250 | $223.6K | 0.03% | +250 | New |
| Zega Financial, LLC | 249 | $222.7K | 0.07% | −923−78.8% | Reduced |
| Octavia Wealth Advisors, LLC | 249 | $222.7K | 0.03% | +249 | New |
| Foster Dykema Cabot & Partners, LLC | 248 | $221.8K | 0.02% | +248 | New |
| WealthBridge Capital Management, LLC | 247 | $220.9K | 0.06% | +247 | New |
| Opal Wealth Advisors, LLC | 246 | $220.0K | 0.07% | −25−9.2% | Reduced |
| Farmers Trust Co | 245 | $219.1K | 0.04% | −82−25.1% | Reduced |
| Maven Securities LTD | 243 | $217.3K | 0.02% | +243 | New |
| O'Dell Group, LLC | 242 | $216.4K | 0.05% | +242 | New |
| Abundance Wealth Counselors | 241 | $216.0K | 0.04% | +241 | New |
| Verus Capital Partners, LLC | 241 | $215.5K | 0.02% | +241 | New |
| Convergence Investment Partners, LLC | 240 | $214.7K | 0.06% | −16−6.3% | Reduced |
| Everett Harris & Co | 240 | $214.7K | 0.00% | +240 | New |
| Fi3 FINANCIAL ADVISORS, LLC | 240 | $214.7K | 0.09% | +240 | New |
| Meadow Creek Wealth Advisors LLC | 239 | $213.8K | 0.17% | +239 | New |
| Cable Hill Partners, LLC | 236 | $211.1K | 0.02% | +236 | New |
| Whalerock Point Partners, LLC | 235 | $210.2K | 0.05% | +235 | New |
| HBW Advisory Services LLC | 235 | $210.2K | 0.03% | +235 | New |
| First National Bank of Omaha | 234 | $209.3K | 0.01% | +234 | New |
| Ignite Planners, LLC | 234 | $209.3K | 0.05% | +234 | New |
| NDVR, Inc. | 237 | $209.0K | 0.21% | +237 | New |
| Lake Street Financial LLC | 233 | $208.4K | 0.03% | −2,362−91.0% | Reduced |
| Advisory Alpha, LLC | 233 | $208.4K | 0.01% | +233 | New |
| Yoder Wealth Management, Inc. | 232 | $207.5K | 0.12% | +232 | New |
| Founders Financial Securities LLC | 231 | $206.6K | 0.02% | +231 | New |
| Hummer Financial Advisory Services Inc | 230 | $205.7K | 0.16% | +230 | New |
| Consilio Wealth Advisors, LLC | 230 | $205.7K | 0.08% | +230 | New |
| Alterna Wealth Management, Inc | 230 | $205.7K | 0.18% | +230 | New |
| Values First Advisors, Inc. | 229 | $204.5K | 0.11% | +229 | New |
| OneAscent Financial Services LLC | 228 | $204.0K | 0.15% | +228 | New |
| Intrua Financial, LLC | 228 | $203.9K | 0.03% | +228 | New |
| Revere Asset Management, Inc | 228 | $203.9K | 0.16% | +228 | New |
| Bank Ozk | 228 | $203.9K | 0.08% | +228 | New |