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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Financial Network Wealth Advisors LLC227$203.0K0.17%−4−1.7%Reduced
Beacon Capital Management, LLC227$203.0K0.03%+66+41.0%Added
Berger Financial Group, Inc227$203.0K0.01%+227New
Five Oceans Advisors227$203.0K0.10%+227New
Willis Johnson & Associates, Inc.226$202.3K0.02%+226New
Stock Yards Bank & Trust Co226$202.1K0.01%+226New
Leonard Rickey Investment Advisors P.L.L.C.226$202.1K0.05%+226New
Kensington Investment Counsel, LLC226$202.1K0.08%+226New
BlackDiamond Wealth Management Inc.192$201.3K0.12%+192New
Lantern Wealth Advisors, LLC225$201.2K0.14%−75−25.0%Reduced
Clark Estates Inc225$201.2K0.04%+225New
Emprise Bank225$201.2K0.12%+225New
Union Savings Bank225$201.2K0.10%00.0%Unchanged
Carlson Capital Management224$200.3K0.01%+224New
Chemistry Wealth Management LLC224$200.3K0.05%+224New
Hazlett, Burt & Watson, Inc.219$197.0K0.09%+7+3.3%Added
Rise Advisors, LLC220$196.8K0.09%−27−10.9%Reduced
Householder Group Estate & Retirement Specialist, LLC219$195.0K0.06%−160−42.2%Reduced
First Personal Financial Services215$192.3K0.04%00.0%Unchanged
SJS Investment Consulting Inc.212$189.6K0.03%+172+430.0%Added
WealthCollab, LLC207$185.1K0.12%00.0%Unchanged
Toth Financial Advisory Corp207$185.1K0.02%+1+0.5%Added
Hills Bank & Trust Co204$182.5K0.01%+204New
DiNuzzo Private Wealth, Inc.202$180.7K0.02%00.0%Unchanged
Western Pacific Wealth Management, LP201$179.8K0.12%−3−1.5%Reduced
United Community Bank200$178.9K0.07%+5+2.6%Added
Jaffetilchin Investment Partners, LLC200$178.9K0.01%+200New
Hollencrest Capital Management199$178.0K0.01%+32+19.2%Added
Eagle Bay Advisors LLC193$172.6K0.07%−5−2.5%Reduced
GHP Investment Advisors, Inc.192$171.7K0.01%+100+108.7%Added
Montag A & Associates Inc190$169.9K0.01%−7−3.6%Reduced
TFC Financial Management186$166.4K0.03%+93+100.0%Added
Addison Advisors LLC184$164.6K0.05%+25+15.7%Added
Carolinas Wealth Consulting LLC181$161.4K0.03%+31+20.7%Added
Group One Trading, L.P.179$160.1K0.01%+179New
Acropolis Investment Management, LLC178$159.2K0.01%+178New
Colonial Trust Co176$157.6K0.02%+90+104.7%Added
MV Capital Management, Inc.176$157.4K0.02%+11+6.7%Added
Pin Oak Investment Advisors Inc175$156.0K0.14%00.0%Unchanged
Optimum Investment Advisors174$155.6K0.07%+74+74.0%Added
J.Safra Asset Management Corp175$154.3K0.01%+50+40.0%Added
Hemington Wealth Management165$153.0K0.04%+165New
Princeton Global Asset Management LLC168$150.3K0.03%+168New
Westside Investment Management, Inc.181$146.9K0.03%00.0%Unchanged
Osterweis Capital Management Inc164$146.7K0.01%00.0%Unchanged
Continuum Advisory, LLC141$146.6K0.02%+45+46.9%Added
Aster Capital Management (DIFC) Ltd159$142.2K0.03%+159New
Riverview Trust Co153$136.8K0.12%+4+2.7%Added
Farmers & Merchants Investments Inc150$134.2K0.00%00.0%Unchanged
Mizuho Bank, Ltd.150$134.2K0.03%00.0%Unchanged
Alpine Bank Wealth Management149$133.3K0.02%+149New
MB, Levis & Associates, LLC145$129.7K0.06%00.0%Unchanged
Nemes Rush Group LLC167$127.3K0.02%−110−39.7%Reduced
First Pacific Financial142$127.0K0.03%00.0%Unchanged
Laurel Wealth Advisors LLC139$124.3K0.02%+76+120.6%Added
ORG Partners LLC138$123.4K0.02%−586−80.9%Reduced
Bartlett & Co. Wealth Management LLC123$110.0K0.00%+2+1.7%Added
Meeder Asset Management Inc121$108.2K0.01%+24+24.7%Added
Atlas Capital Advisors LLC120$107.3K0.02%−130−52.0%Reduced
Delta Asset Management LLC114$102.0K0.01%00.0%Unchanged
DSM Capital Partners LLC112$100.2K0.00%00.0%Unchanged
Mowery & Schoenfeld Wealth Management, LLC112$100.2K0.16%+112New
Operose Advisors LLC111$99.3K0.03%00.0%Unchanged
Spectrum Wealth Counsel, LLC110$98.4K0.01%−23−17.3%Reduced
West Branch Capital LLC108$96.6K0.03%+1+0.9%Added
Caitlin John, LLC90$94.1K0.06%−3−3.2%Reduced
Arlington Trust Co LLC103$92.1K0.02%00.0%Unchanged
Washington Trust Advisors, Inc.101$90.0K0.01%00.0%Unchanged
Harel Insurance Investments & Financial Services Ltd.99$89.0K0.00%−38−27.7%Reduced
AdvisorNet Financial, Inc96$85.9K0.01%+24+33.3%Added
Byrne Asset Management LLC95$85.0K0.06%−9−8.7%Reduced
Bay Harbor Wealth Management, LLC94$84.1K0.03%−5−5.1%Reduced
Capital Advisors, Ltd. LLC94$84.0K0.01%+12+14.6%Added
Capital Performance Advisors LLP93$83.3K0.03%+93New
Financial Connections Group, Inc.93$83.0K0.04%+6+6.9%Added
Global Trust Asset Management, LLC86$76.9K0.03%00.0%Unchanged
Tucker Asset Management LLC83$74.2K0.02%00.0%Unchanged
Hall Laurie J Trustee80$72.0K0.02%00.0%Unchanged
Planning Capital Management Corp80$71.6K0.05%−183−69.6%Reduced
Armstrong Advisory Group, Inc80$71.6K0.01%−4−4.8%Reduced
Avondale Wealth Management80$71.6K0.05%00.0%Unchanged
Fortitude Family Office, LLC80$71.6K0.03%+10+14.3%Added
Main Street Group, LTD77$68.9K0.03%00.0%Unchanged
Avalon Trust Co76$68.0K0.01%00.0%Unchanged
Ramirez Asset Management, Inc.75$67.1K0.01%−75−50.0%Reduced
Catalyst Capital Advisors LLC74$66.2K0.00%+74New
Bell Investment Advisors, Inc71$63.5K0.01%+6+9.2%Added
Centerpoint Advisors, LLC70$63.0K0.02%00.0%Unchanged
Virtus Investment Advisers, Inc.70$62.6K0.05%00.0%Unchanged
Solstein Capital, LLC70$62.6K0.03%00.0%Unchanged
Abound Wealth Management69$62.0K0.02%+7+11.3%Added
Cornerstone Planning Group LLC65$62.0K0.02%−13−16.7%Reduced
Financial Management Professionals, Inc.67$60.0K0.01%+29+76.3%Added
Pension & Wealth Management Advisors, Inc.67$60.0K0.03%+67New
Northwest Capital Management Inc65$58.1K0.02%00.0%Unchanged
MidAtlantic Capital Management, Inc.65$58.1K0.04%00.0%Unchanged
AllSquare Wealth Management LLC63$56.3K0.03%00.0%Unchanged
Barrett & Company, Inc.60$53.7K0.02%00.0%Unchanged
Versant Capital Management, Inc59$52.8K0.01%+25+73.5%Added
GoalVest Advisory LLC58$51.9K0.01%00.0%Unchanged