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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Darwin Advisors, LLC3,374$2.65M1.32%−156−4.4%Reduced
Belpointe Asset Management LLC3,369$2.65M0.18%+1,338+65.9%Added
Mather Group, LLC.3,476$2.65M0.03%+402+13.1%Added
Legacy Advisors, LLC3,368$2.65M0.32%−510−13.2%Reduced
Executive Wealth Management, LLC3,363$2.65M0.49%+18+0.5%Added
Qube Research & Technologies Ltd3,318$2.61M0.00%+2,690+428.3%Added
Argent Trust Co3,315$2.61M0.11%+170+5.4%Added
Cloverfields Capital Group, LP3,312$2.61M0.88%−781−19.1%Reduced
L & S Advisors Inc3,292$2.59M0.30%−4,851−59.6%Reduced
PDS Planning, Inc3,266$2.57M0.26%+69+2.2%Added
WealthPLAN Partners, LLC3,258$2.56M0.28%+118+3.8%Added
Doliver Advisors, LP3,254$2.56M0.71%−35−1.1%Reduced
Thoroughbred Financial Services, LLC3,241$2.55M0.17%+724+28.8%Added
Premier Path Wealth Partners, LLC3,204$2.52M0.43%+136+4.4%Added
Optiver Holding B.V.3,194$2.51M0.05%−3,357−51.2%Reduced
Dynamic Advisor Solutions LLC3,188$2.51M0.08%−16−0.5%Reduced
Narwhal Capital Management3,146$2.47M0.23%−254−7.5%Reduced
Clark Capital Management Group, Inc.3,139$2.47M0.02%+717+29.6%Added
Altus Wealth Group LLC3,124$2.46M1.23%+91+3.0%Added
PGGM Investments3,115$2.45M0.04%−1,015−24.6%Reduced
Clearstead Advisors, LLC3,104$2.44M0.04%+2,136+220.7%Added
Leeward Financial Partners, LLC3,099$2.44M0.99%+525+20.4%Added
NBC Securities, Inc.3,096$2.44M0.22%+613+24.7%Added
Penserra Capital Management LLC3,091$2.43M0.03%−359−10.4%Reduced
Asset Dedication, LLC3,069$2.41M0.17%+69+2.3%Added
SeaCrest Wealth Management, LLC3,051$2.40M0.27%+576+23.3%Added
Buckingham Strategic Wealth, LLC3,045$2.40M0.02%+153+5.3%Added
Farther Finance Advisors, LLC3,026$2.39M0.12%+556+22.5%Added
SageView Advisory Group, LLC3,029$2.38M0.11%−61,580−95.3%Reduced
Citizens Financial Group Inc3,021$2.38M0.05%+2,046+209.8%Added
Pinnacle Associates Ltd3,017$2.37M0.04%+885+41.5%Added
Trivest Advisors Ltd3,000$2.36M0.12%−4,000−57.1%Reduced
Glen Eagle Advisors, LLC3,000$2.36M0.43%+351+13.3%Added
Wintrust Investments LLC2,991$2.35M0.19%+344+13.0%Added
GeoWealth Management, LLC2,987$2.35M0.10%+5+0.2%Added
Signet Financial Management, LLC2,972$2.34M0.32%−21−0.7%Reduced
Brighton Jones LLC2,959$2.33M0.08%+20+0.7%Added
Meridian Wealth Management, LLC2,949$2.32M0.28%+2,949New
Cinctive Capital Management LP2,940$2.31M0.12%+2,940New
Cohen Investment Advisors LLC4,136$2.31M1.86%−124−2.9%Reduced
Legacy Wealth Asset Management, LLC2,915$2.29M0.65%−9−0.3%Reduced
HCR Wealth Advisors2,913$2.29M0.33%−218−7.0%Reduced
Qtron Investments LLC2,879$2.26M0.33%00.0%Unchanged
Umpqua Bank2,847$2.24M0.87%+108+3.9%Added
Moody National Bank Trust Division2,818$2.22M0.17%+60+2.2%Added
SkyOak Wealth, LLC2,812$2.21M0.52%−12−0.4%Reduced
OMC Financial Services LTD2,808$2.21M1.04%+2,808New
We Are One Seven, LLC2,787$2.19M0.10%+794+39.8%Added
Hoey Investments, Inc2,742$2.16M0.41%−613−18.3%Reduced
Sigma Planning Corp2,734$2.15M0.07%−5,357−66.2%Reduced
Bay Rivers Group2,720$2.14M1.11%+2,119+352.6%Added
RiverPark Advisors, LLC2,710$2.13M1.76%−45−1.6%Reduced
Advisor OS, LLC2,708$2.13M0.23%+194+7.7%Added
Mattson Financial Services, LLC2,698$2.12M0.76%+2,698New
Apollon Wealth Management, LLC2,660$2.09M0.06%+33+1.3%Added
Merit Financial Group, LLC2,660$2.09M0.05%−118−4.2%Reduced
Diversify Advisory Services, LLC2,805$2.09M0.11%−2,470−46.8%Reduced
Winton Group Ltd2,648$2.08M0.14%+2,648New
Wiley Bros.-Aintree Capital, LLC2,647$2.08M0.09%+1,831+224.4%Added
Twin Capital Management Inc2,634$2.07M0.24%−15−0.6%Reduced
Legato Capital Management LLC2,625$2.07M0.28%00.0%Unchanged
Institute for Wealth Management, LLC.2,619$2.06M0.28%+19+0.7%Added
Neville Rodie & Shaw Inc2,612$2.06M0.16%−35−1.3%Reduced
Accent Capital Management, LLC2,608$2.05M1.26%+2,608New
Cornerstone Advisors, LLC2,600$2.05M0.08%00.0%Unchanged
Lake Street Financial LLC2,595$2.04M0.26%+236+10.0%Added
Relative Value Partners Group, LLC2,595$2.04M0.26%+2,595New
Clare Market Investments LLC2,573$2.02M0.57%+163+6.8%Added
Independent Solutions Wealth Management, LLC2,571$2.02M0.46%+49+1.9%Added
Altfest L J & Co Inc2,567$2.02M0.28%+49+1.9%Added
Guardian Capital LP2,555$2.01M0.08%+1,048+69.5%Added
Means Investment Co., Inc.2,554$2.01M0.24%−41−1.6%Reduced
Fortis Capital Advisors, LLC2,549$2.01M0.72%+1,298+103.8%Added
Ballentine Partners, LLC2,520$1.98M0.04%−104−4.0%Reduced
Highland Capital Management, LLC2,513$1.98M0.12%−499−16.6%Reduced
Portman Square Capital LLP2,511$1.98M0.66%+1,560+164.0%Added
DRW Securities, LLC2,501$1.97M0.12%+2,501New
Kentucky Farm Bureau Mutual Insurance Co2,500$1.97M0.45%00.0%Unchanged
Readystate Asset Management LP2,500$1.97M0.09%+1,189+90.7%Added
Artal Group S.A.2,500$1.97M0.05%+2,500New
Riverpark Capital Management LLC2,496$1.96M2.60%+145+6.2%Added
Proequities, Inc.2,451$1.93M0.12%+69+2.9%Added
Leelyn Smith, LLC2,450$1.93M0.37%+157+6.8%Added
Kingsview Wealth Management, LLC2,442$1.92M0.05%−126−4.9%Reduced
TrueMark Investments, LLC2,437$1.92M0.66%00.0%Unchanged
Voya Financial Advisors, Inc.2,457$1.90M0.21%−44−1.8%Reduced
NDWM LLC2,415$1.90M1.68%+14+0.6%Added
Linscomb & Williams, Inc.2,412$1.90M0.10%+78+3.3%Added
AAFMAA Wealth Management & Trust LLC2,397$1.89M0.93%+149+6.6%Added
CNB Bank2,388$1.88M0.90%−26−1.1%Reduced
Alta Wealth Advisors LLC2,383$1.87M0.94%+8+0.3%Added
Trust Asset Management LLC2,377$1.87M0.16%00.0%Unchanged
Insigneo Advisory Services, LLC2,393$1.87M0.21%+541+29.2%Added
Roman Butler Fullerton & Co2,510$1.87M0.60%+412+19.6%Added
Williams Jones Wealth Management, LLC.2,360$1.86M0.02%−8−0.3%Reduced
Capital Investment Advisors, LLC2,358$1.86M0.04%+525+28.6%Added
Mission Creek Capital Partners, Inc.2,353$1.85M0.47%+1,292+121.8%Added
Graypoint LLC2,351$1.85M0.13%−106−4.3%Reduced
Beta Wealth Group, Inc.2,338$1.84M0.87%+101+4.5%Added
Redwood Investments, LLC2,357$1.83M0.62%−273−10.4%Reduced