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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Canandaigua National Bank & Trust Co2,321$1.83M0.20%−448−16.2%Reduced
First Hawaiian Bank2,320$1.83M0.06%−1,298−35.9%Reduced
Wrapmanager Inc2,320$1.83M0.50%−218−8.6%Reduced
Ritholtz Wealth Management2,311$1.82M0.06%−80−3.3%Reduced
Miracle Mile Advisors, LLC2,299$1.81M0.04%−167−6.8%Reduced
Three Seasons Wealth, LLC2,277$1.79M0.99%−250−9.9%Reduced
1858 Wealth Management, LLC2,275$1.79M1.49%−21−0.9%Reduced
Southern Capital Advisors, LLC2,273$1.79M1.10%+64+2.9%Added
Guerra Pan Advisors, LLC2,264$1.78M1.49%+264+13.2%Added
Harvest Fund Management Co., Ltd2,260$1.78M0.13%−485−17.7%Reduced
Texas Yale Capital Corp.2,261$1.78M0.08%00.0%Unchanged
Sciencast Management LP2,258$1.78M0.62%+2,258New
Morse Asset Management, Inc2,236$1.76M0.43%−10.0%Reduced
Integrated Advisors Network LLC2,229$1.75M0.09%+156+7.5%Added
Principle Wealth Partners LLC2,221$1.75M0.13%−77−3.4%Reduced
Northern Financial Advisors Inc2,211$1.74M1.39%+23+1.1%Added
EP Wealth Advisors, LLC2,206$1.74M0.02%+186+9.2%Added
Valmark Advisers, Inc.2,199$1.73M0.03%+1,753+393.0%Added
Livforsakringsbolaget Skandia, Omsesidigt2,190$1.72M0.14%+1,120+104.7%Added
Smartleaf Asset Management LLC2,214$1.71M0.28%+289+15.0%Added
GraniteShares Advisors LLC2,177$1.71M0.57%+281+14.8%Added
Castle Rock Wealth Management, LLC2,150$1.70M0.42%+112+5.5%Added
Cigna Investments Inc2,149$1.69M0.32%−14−0.6%Reduced
First Manhattan Co2,147$1.69M0.01%+164+8.3%Added
Lombard Odier Asset Management (Europe) Ltd2,136$1.68M0.08%+2,136New
Harfst & Associates, Inc.2,130$1.68M0.39%+34+1.6%Added
Cornercap Investment Counsel Inc2,129$1.67M0.27%−36−1.7%Reduced
Pinnacle Wealth Management, LLC2,125$1.67M2.09%+54+2.6%Added
Canopy Partners, LLC2,122$1.67M0.78%+22+1.0%Added
Eventide Asset Management, LLC2,120$1.67M0.03%+800+60.6%Added
Venturi Wealth Management, LLC2,103$1.65M0.10%+789+60.0%Added
Oak Grove Capital LLC2,100$1.65M0.42%+700+50.0%Added
Cullinan Associates Inc2,100$1.65M0.09%+1,000+90.9%Added
Pallas Capital Advisors LLC2,231$1.65M0.07%−116−4.9%Reduced
Dantai Capital Ltd2,095$1.65M1.85%00.0%Unchanged
Transcend Wealth Collective, LLC2,091$1.65M0.12%+2,091New
InTrack Investment Management Inc2,090$1.64M1.17%+2,090New
HBK Sorce Advisory LLC2,071$1.63M0.06%−175−7.8%Reduced
Valeo Financial Advisors, LLC2,053$1.62M0.05%+36+1.8%Added
Wedmont Private Capital2,119$1.61M0.10%+166+8.5%Added
Savant Capital, LLC2,033$1.60M0.02%−1,327−39.5%Reduced
First Heartland Consultants, Inc.2,029$1.60M0.16%+2,029New
Arkadios Wealth Advisors2,028$1.60M0.11%+205+11.2%Added
Axq Capital, LP2,024$1.59M0.37%−676−25.0%Reduced
Atomi Financial Group, Inc.2,017$1.59M0.12%+318+18.7%Added
SWS Partners2,015$1.59M0.47%+4+0.2%Added
One Wealth Management Investment & Advisory Services, LLC2,010$1.58M0.63%+18+0.9%Added
WSFS Capital Management, LLC2,008$1.58M0.09%−54−2.6%Reduced
Western Wealth Management, LLC2,005$1.58M0.12%+374+22.9%Added
BluePointe Capital Management, LLC2,002$1.57M1.06%−463−18.8%Reduced
Cohen Klingenstein LLC2,000$1.57M0.06%00.0%Unchanged
Clarius Group, LLC1,994$1.57M0.11%−141−6.6%Reduced
Ronald Blue Trust, Inc.2,054$1.57M0.02%+1,210+143.4%Added
Summit Trail Advisors, LLC1,977$1.55M0.04%+357+22.0%Added
Jump Financial, LLC1,976$1.55M0.03%−2,965−60.0%Reduced
Kodai Capital Management LP1,971$1.55M0.03%−25,652−92.9%Reduced
Moloney Securities Asset Management, LLC1,968$1.55M0.22%+1,043+112.8%Added
Private Client Services, LLC1,956$1.54M0.97%+102+5.5%Added
Naviter Wealth, LLC1,945$1.53M0.23%+184+10.4%Added
Harbor Investment Advisory, LLC1,938$1.52M0.16%+242+14.3%Added
Peapack Gladstone Financial Corp1,937$1.52M0.02%−77−3.8%Reduced
Redmond Asset Management, LLC1,931$1.52M0.50%−103−5.1%Reduced
Alpine Woods Capital Investors, LLC1,931$1.52M0.23%+1,931New
Jamison Private Wealth Management, Inc.1,924$1.51M0.25%+86+4.7%Added
Concurrent Investment Advisors, LLC1,912$1.50M0.05%+250+15.0%Added
WealthCare Investment Partners, LLC1,911$1.50M0.70%−100−5.0%Reduced
Fifth Third Wealth Advisors LLC1,909$1.50M0.11%+1,909New
Eisler Capital (US) LLC1,905$1.50M0.28%+843+79.4%Added
U.S. Capital Wealth Advisors, LLC1,898$1.49M0.06%+1,477+350.8%Added
Romano Brothers and Company1,893$1.49M0.21%+1,893New
Douglass Winthrop Advisors, LLC1,889$1.49M0.03%+21+1.1%Added
Quadrant Capital Group LLC1,887$1.48M0.11%+25+1.3%Added
First National Bank of Hutchinson1,882$1.48M0.95%+655+53.4%Added
Bristlecone Advisors, LLC1,867$1.47M0.13%00.0%Unchanged
Riggs Asset Managment Co. Inc.1,856$1.46M0.44%−966−34.2%Reduced
Waterloo Capital, L.P.1,856$1.46M0.18%−334−15.3%Reduced
Heritage Trust Co1,850$1.46M0.19%−62−3.2%Reduced
L.M. Kohn & Company1,848$1.45M0.39%+10+0.5%Added
Steel Peak Wealth Management LLC1,822$1.43M0.07%+1,186+186.5%Added
Flagship Harbor Advisors, LLC1,818$1.43M0.09%−20−1.1%Reduced
NorthRock Partners, LLC1,817$1.43M0.05%−53−2.8%Reduced
Passive Capital Management, LLC.1,811$1.42M0.53%00.0%Unchanged
VELA Investment Management, LLC1,809$1.42M0.50%00.0%Unchanged
EPG Wealth Management LLC0$1.42M0.33%−1,667−100.0%Reduced
Brown Financial Advisors1,805$1.42M0.63%+1,805New
University of Texas/Texas Am Investment Managment Co1,802$1.42M0.28%−773−30.0%Reduced
Synergy Financial Group, LTD1,801$1.42M1.48%+88+5.1%Added
Taikang Asset Management (Hong Kong) Co Ltd1,800$1.42M0.22%−1,513−45.7%Reduced
Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A.1,783$1.40M0.23%00.0%Unchanged
Vivaldi Capital Management, LLC1,773$1.39M0.40%+1,773New
GAMMA Investing LLC1,761$1.39M0.19%+366+26.2%Added
Lineweaver Wealth Advisors, LLC1,756$1.38M0.29%+353+25.2%Added
Hel Ved Capital Management Ltd1,738$1.37M0.48%00.0%Unchanged
Navellier & Associates Inc1,737$1.37M0.16%+30+1.8%Added
Schusterman Interests, LLC1,735$1.36M1.78%00.0%Unchanged
Westpac Banking Corp1,734$1.36M0.11%−915−34.5%Reduced
Highview Capital Management LLC1,733$1.36M0.57%+69+4.1%Added
Signature Wealth Management Group1,729$1.36M0.60%+55+3.3%Added
Polymer Capital Management (HK) LTD1,720$1.35M0.27%+1,720New
Zacks Investment Management1,712$1.35M0.02%−19,569−92.0%Reduced