ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,879; +82 vs. Q1 2024
Shares held: 180.7M; +1.91M (+1.1%) vs. Q1 2024
Total value: $142.1B; +$6.34B (+4.7%) vs. Q1 2024
New holders: 206; 836 more added
Sold out: 124; 589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions

Value heldQ2 2024: $142.1B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
Institution	Shares	Value	% of portfolio	Change in shares	Action
HBC Financial Services, PLLC	1	$0	0.00%	00.0%	Unchanged
Dogwood Wealth Management LLC	0	$20	0.00%	0	Unchanged
Delos Wealth Advisors, LLC	1	$787	0.00%	00.0%	Unchanged
WestEnd Advisors, LLC	1	$787	0.00%	00.0%	Unchanged
Kimelman & Baird, LLC	1	$787	0.00%	+1	New
Capital Analysts, LLC	1	$1.00K	0.00%	−5−83.3%	Reduced
Cranbrook Wealth Management, LLC	2	$1.37K	0.00%	00.0%	Unchanged
ClariVest Asset Management LLC	2	$1.55K	0.00%	00.0%	Unchanged
Horizon Financial Services, LLC	2	$1.57K	0.00%	00.0%	Unchanged
Breakwater Investment Management	2	$1.57K	0.00%	00.0%	Unchanged
Pineridge Advisors LLC	3	$2.36K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	3	$2.36K	0.00%	−7−70.0%	Reduced
Blume Capital Management, Inc.	3	$2.36K	0.00%	00.0%	Unchanged
FPC Investment Advisory, Inc.	4	$2.94K	0.00%	00.0%	Unchanged
First PREMIER Bank	4	$3.00K	0.00%	00.0%	Unchanged
Ogorek Anthony Joseph	5	$3.00K	0.00%	+5	New
Anfield Capital Management, LLC	4	$3.15K	0.00%	−16−80.0%	Reduced
Macroview Investment Management LLC	4	$3.15K	0.00%	−8−66.7%	Reduced
Global Financial Private Client, LLC	4	$3.15K	0.00%	00.0%	Unchanged
Abich Financial Wealth Management LLC	4	$3.15K	0.00%	+2+100.0%	Added
Sanctuary Wealth Management, L.L.C.	4	$3.15K	0.00%	+4	New
Ruedi Wealth Management, Inc.	4	$3.15K	0.00%	+4	New
VitalStone Financial, LLC	4	$3.15K	0.00%	+4	New
Lynx Investment Advisory	4	$3.15K	0.00%	+4	New
Wetzel Investment Advisors, Inc.	5	$3.81K	0.00%	00.0%	Unchanged
City Holding Co	5	$3.93K	0.00%	−2−28.6%	Reduced
First Financial Corp	5	$3.93K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.93K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.93K	0.00%	00.0%	Unchanged
Arrow Financial Corp	5	$3.93K	0.00%	+5	New
Robinswood Financial LLC	5	$3.93K	0.00%	+5	New
Globeflex Capital L P	6	$4.72K	0.00%	00.0%	Unchanged
Washington Trust Co	6	$4.72K	0.00%	00.0%	Unchanged
Motco	6	$4.72K	0.00%	00.0%	Unchanged
a16z Perennial Management, L.P.	6	$4.72K	0.00%	00.0%	Unchanged
Scarborough Advisors, LLC	6	$4.72K	0.00%	+1+20.0%	Added
Contravisory Investment Management, Inc.	6	$4.72K	0.00%	+6	New
Spotlight Asset Group, Inc.	6	$4.72K	0.00%	+6	New
Frazier Financial Advisors, LLC	6	$4.72K	0.00%	−5−45.5%	Reduced
Beaird Harris Wealth Management, LLC	6	$4.72K	0.00%	+4+200.0%	Added
Richardson Financial Services Inc.	7	$5.51K	0.00%	−2−22.2%	Reduced
North Star Investment Management Corp.	7	$5.51K	0.00%	−6−46.2%	Reduced
Voisard Asset Management Group, Inc.	7	$5.51K	0.00%	−4−36.4%	Reduced
Legend Financial Advisors, Inc.	7	$5.51K	0.00%	−1−12.5%	Reduced
Jackson, Grant Investment Advisers, Inc.	7	$5.51K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$5.51K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$5.51K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	7	$5.51K	0.00%	+1+16.7%	Added
USA Financial Portformulas Corp	8	$6.29K	0.00%	−1,664−99.5%	Reduced
PayPay Securities Corp	8	$6.29K	0.53%	00.0%	Unchanged
JNBA Financial Advisors	8	$6.29K	0.00%	00.0%	Unchanged
Tower View Investment Management & Research LLC	8	$6.29K	0.00%	00.0%	Unchanged
Tyler-Stone Wealth Management	8	$6.29K	0.00%	00.0%	Unchanged
Tradewinds Capital Management, LLC	9	$7.08K	0.00%	+9	New
Berkshire Capital Holdings Inc	10	$7.87K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$7.87K	0.00%	00.0%	Unchanged
Pacific Center for Financial Services	10	$7.87K	0.00%	00.0%	Unchanged
Carmichael Hill & Associates, Inc.	10	$7.87K	0.00%	00.0%	Unchanged
Redmont Wealth Advisors LLC	10	$7.87K	0.01%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$7.87K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$8.65K	0.00%	00.0%	Unchanged
Fairway Wealth LLC	11	$8.65K	0.01%	+11	New
Criterion Capital Advisors, LLC	11	$8.65K	0.01%	00.0%	Unchanged
MCF Advisors LLC	11	$8.65K	0.00%	+4+57.1%	Added
Missouri Trust & Investment Co	13	$10.2K	0.00%	00.0%	Unchanged
New Age Alpha Advisors, LLC	13	$10.2K	0.01%	+13	New
JCIC Asset Management Inc.	14	$11.0K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	14	$11.0K	0.01%	00.0%	Unchanged
Creative Financial Designs Inc	15	$11.8K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	15	$11.8K	0.00%	+10+200.0%	Added
Stuart Chaussee & Associates, Inc.	16	$12.6K	0.00%	00.0%	Unchanged
Coston, McIsaac & Partners	17	$13.0K	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	17	$13.4K	0.00%	+15+750.0%	Added
POM Investment Strategies, LLC	17	$13.4K	0.01%	+17	New
Moser Wealth Advisors, LLC	18	$14.2K	0.01%	00.0%	Unchanged
Geneos Wealth Management Inc.	18	$14.2K	0.00%	+7+63.6%	Added
Annapolis Financial Services, LLC	18	$14.2K	0.00%	00.0%	Unchanged
Hexagon Capital Partners LLC	19	$14.9K	0.00%	−2−9.5%	Reduced
Albion Financial Group	19	$14.9K	0.00%	00.0%	Unchanged
Red Tortoise LLC	19	$14.9K	0.01%	00.0%	Unchanged
Evergreen Private Wealth LLC	19	$14.9K	0.01%	+19	New
Centennial Bank	20	$15.7K	0.01%	00.0%	Unchanged
Transcendent Capital Group LLC	20	$15.7K	0.01%	00.0%	Unchanged
Country Trust Bank	20	$15.7K	0.00%	+20	New
Indiana Trust & Investment Management CO	21	$16.5K	0.01%	00.0%	Unchanged
DT Investment Partners, LLC	22	$17.3K	0.00%	+4+22.2%	Added
Sittner & Nelson, LLC	22	$17.3K	0.01%	+10+83.3%	Added
Unique Wealth Strategies, LLC	23	$17.5K	0.01%	+23	New
Atticus Wealth Management, LLC	23	$18.1K	0.01%	00.0%	Unchanged
NFJ Investment Group, LLC	24	$18.9K	0.00%	00.0%	Unchanged
Geo Capital Gestora de Recursos Ltd	24	$19.0K	0.02%	00.0%	Unchanged
Avion Wealth	25	$19.0K	0.01%	+6+31.6%	Added
Cassady Schiller Wealth Management, LLC	25	$19.7K	0.01%	−8−24.2%	Reduced
Legacy Bridge, LLC	25	$19.7K	0.01%	00.0%	Unchanged
Syntax Research, Inc.	25	$19.7K	0.02%	00.0%	Unchanged
Raffa Wealth Management, LLC	26	$20.5K	0.01%	00.0%	Unchanged
Valued Wealth Advisors LLC	26	$20.5K	0.01%	+3+13.0%	Added
Sound Income Strategies, LLC	27	$21.2K	0.00%	−4−12.9%	Reduced
Cherry Tree Wealth Management, LLC	29	$22.8K	0.01%	+25+625.0%	Added
St Germain D J Co Inc	30	$23.6K	0.00%	00.0%	Unchanged